IMPLEMENTASI MARKETING MIX

DI INDUSTRI FARMASI
apt. Andi Ilham Pratama. N, S.Farm.
Setiap perusahaan, baik yang bergerak dibidang produk
ataupun jasa, mempunyai tujuan untuk dapat tetap hidup
dan berkembang.

Upaya itu akan dapat tercapai apabila perusahaan

memiliki strategi untuk dapat menggunakan
kesempatan saat melakukan pemasaran.

STRATEGI PEMASARAN
Serangkaian rancangan yang bertujuan untuk
memasarkan suatu produk kepada masyarakat,
sehingga dapat mencapai target pasar salah
satunya produk yang ditawarkan dapat terjual dan
bias menghasilkan keuntungan yang maksimal
Strategi pemasaran yang berhasil umumnya ditentukan
dari satu atau beberapa variabel Marketing Mix-nya.

APA ITU MARKETING

MIX ?
 MARKETING MIX
• Merupakan variabel-variabel yang dipakai perusahaan
sebagai sarana untuk memenuhi atau melayani
kebutuhan dan keinginan konsumen, (Swastha : 2003)

• Menurut Kotler dan Amstrong, Marketing Mix adalah sekumpulan

variabel dalam pemasaran yang digunakan oleh perusahaan untuk
mengejar target penjualan yang diinginkan.

• Jadi, dapat kita simpulkan bahwa pengertian marketing mix adalah

strategi pemasaran yang dilaksanakan secara terpadu atau strategi
pemasaran yang dilakukan secara bersamaan. Strategi tersebut
digunakan dengan menerapkan elemen strategi yang ada dalam
marketing mix itu sendiri.
UNSUR –UNSUR MARKETING MIX
People
Karyawan, mitra strategis, budaya organisasi,
customer services after sales.
Product
Desain, teknologi, branding, kegunaan Place
& fungsi, value, kemasan produk, Lokasi, ritel, grosir, positioning
kualitas produk. market, chanel (saluran
distribusi)

Process Physical evidence

Berkaitan erat dengan pelayanan MARKET Aset perusahaan,
perusahaan, bagaimana MIX bangunan/kantot, fasilitas
menjamin kepuasan pelanggan perusahaan, desain interior
dalam proses bisnis

Price Promotion
Strategi, asumsi, komparasi pasar, Iklan, diskon, momentum,
psikologi pelanggan, factor inflasi, special offers, giveaway,
harga bahan baku endorsement, sales canvassing,
direct mailing
Marketing Mix 7Ps - Product
PRODUCT
Produk merupakan segala bentuk yang ditawarkan
ke pasar untuk digunakan atau dikonsumsi
sehingga bisa memenuhi kebutuhan dan keinginan
pasar. Keinginan pasar tersebut bisa berupa fisik,
MARKET jasa, orang, organisasi dan ide.
MIX Jadi produk yang berupa manfaat tangible
(langsung) maupun intangible (tidak langsung) yang
dapat memuaskan pelanggan.
Marketing Mix 7Ps - Price
PRICE

Harga yang dimaksud adalah sejumlah uang yang

harus dibayar oleh user atau klien Anda untuk
mendapatkan produk yang Anda tawarkan. Dengan
kata lain, seseorang akan membeli barang kita, jika
MARKET pengorbanan yang dikeluarkan (yaitu uang dan
MIX waktu) sesuai dengan manfaat yang ia ingin
dapatkan dari produksi barang atau jasa yang
ditawarkan oleh perusahaan anda tersebut
Marketing Mix 7Ps - Place
PLACE
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Marketing Mix 7Ps - Promotion
PROMOTION
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Marketing Mix 7Ps - Process
PROCESS
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Marketing Mix 7Ps - People
PEOPLE
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Marketing Mix 7Ps – Physical Evidence
PHYSICAL EVIDENCE
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modern PowerPoint Presentation
that is beautifully designed. You
can simply impress your
audience and add a unique zing
Style
and appeal to your Presentations.
Get a modern PowerPoint
Presentation that is beautifully
designed. Easy to change colors,
photos and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. You can simply
impress your audience and add a
unique zing and appeal to your
Presentations. You can simply
impress your audience and add a
unique zing and appeal to your
Presentations. Get a modern
PowerPoint Presentation that is
beautifully designed. You can
simply impress your audience
and add a unique zing and
appeal to your Presentations.
Easy to change colors, photos
and Text.
Get a modern PowerPoint
Presentation that is beautifully
designed. You can simply
impress your audience and add a
unique zing and appeal to your
Presentations. You can simply
impress your audience and add a
unique zing and appeal to your
Presentations. Get a modern
PowerPoint Presentation that is
beautifully designed. You can
simply impress your audience
and add a unique zing and
appeal to your Presentations.
Easy to change colors, photos
and Text.
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Fully Editable Shapes
Fully Editable Shapes
 Fully Editable Icon Sets: A

You can Resize without

losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
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 Fully Editable Icon Sets: B

You can Resize without

losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com
 Fully Editable Icon Sets: C

You can Resize without

losing quality
You can Change Fill
Color &
Line Color

FREE
PPT
TEMPLATES
www.allppt.com