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BAB II DATA DAN PENGOLAHAN DATA

BAB II
DATA DAN PENGOLAHAN DATA

Sebelum mengambil keputusan perusahaan harus mengumpulkan data yang


akan dijadikan sampel dan diolah. Pada bab ini akan dilampirkan data-data yang
didapat perusahaan dari hasil wawancara kuisioner dari responden dan pengolahan
data sampel.
II.1 Pengumpulan Data
Untuk mendapatkan data yang diinginkan maka langkah awal yang akan
dilakukan adalah pengumpulan data. Data yang diperoleh akan dijadikan sebagai
sampel uji dan hasil pengolahan data akan dijadikan acuan untuk meramal dan
menentukan target penjualan dan kapasitas produksi perusahaan di waktu yang
akan datang.
II.1.1 Proses Pengumpulan Data
Pengumpulan data sampel yang akan diuji dilakukan dengan melakukan
pengisian kuisioner melalui proses wawancara. Survey yang dilakukan saat ini
merupakan survey dengan populasi yang terbatas karena survey hanya pada. Data
awal yang diambil oleh perusahaan merupakan hasil survey dari 184 responden.
Untuk menentukan ukuran sampel yang akan dipakai maka dapat menggunakan
rumus :
(pers.II-1)

dimana :
n = ukuran sampel
z = nilai z (1.96 untuk convidence level 95%)
p = persentase terpilihnya pilihan (0.5)

BAB II DATA DAN PENGOLAHAN DATA

c = confidence interval (0,5)


Karena populasi sudah diketahui maka dilakukan perhitungan lebih lanjut
(pers. II-2)

di mana :
n = ukuran sampel dengan populasi terbatas
n = ukuran sampel untuk populasi tidak diketahui dan tidak terbatas
N = ukuran populasi
Kemudian dari persamaan tersebut dihitung kita akan menentukan sampel random
yang akan kita ambil. Pengerjaannya sebagai berikut :
Penentuan ukuran sampel untuk populasi yang tidak diketahui
(pers. II-3)

Karena populasi sudah diketahui maka dilakukan perhitungan lebih lanjut


(menggunakan persamaan II-2)
N = 184
(pers. II-4)

II-2

BAB II DATA DAN PENGOLAHAN DATA

Dari hasil perhitungan didapat bahwa nilai n adalah 125. Nilai ini berarti dari poulasi
sebesar 184 orang perusahaan akan merandom dan memilih 125 sampel
koresponden dari 184 koresponden. Sehingga saat ini perusahaan mendapatkan
koresponden sebagai berikut :

Tabel II.1 Rekap Data 125 Sampel yang Telah Dipilih Secara Acak

II-3

BAB II DATA DAN PENGOLAHAN DATA

No
1
2
3
4
5
6
7
8
9

NPM
2011610021
2011610011
2011610188
2011610027
2011610181
2011610197
2011610028
2011610163
2011610139

No
38
39
40
41
42
43
44
45
46

NPM
2011610033
2009610201
2011610114
2011610195
2011610156
2011610127
2011610084
2011610030
2011610076

No
75
76
77
78
79
80
81
82
83

NPM
2011610158
2011610187
2011610167
2011610004
2011610104
2011610123
2011610201
2011610043
2011610034

No
112
113
114
115
116
117
118
119
120

NPM
2011610194
2011610190
2011610159
2011610192
2011610081
2011610048
2011610133
2011610036
2011610023

10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30

2011610041
2011610135
2011610138
2011610148
2011610065
2011610116
2011610001
2011610054
2011610083
2011610186
2011610200
2011610128
2011610071
2011610149
2011610026
2011610090
2011610089
2011610157
2011610013
2011610058
201610022

47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67

2011610059
2011610120
2011610087
2011610050
2011610101
2011610066
2011610025
2011610126
2011610017
2011610160
2011610164
2011610019
2011610062
2011610024
2011610016
2011610063
2011610070
2011610014
2011610189
2011610006
2011610137

84
85
86
87
88
89
90
91
92
93
94
95
96
97
98
99
100
101
102
103
104

2011610112
2011610185
2011610119
2011610121
2011610082
2011610134
2011610180
2011610099
2011610102
2011610096
2011610177
2011610008
2011610146
2011610166
2011610038
2011610117
2011610012
2011610064
2011610009
2011610093
2011610175

121
122
123
124
125

2011610092
2011610136
2011610150
2011610080
2011610045

31
32
33
34
35
36
37

2011610109
2011610142
2011610103
2011610196
2011610178
2011610140
2011610179

68
69
70
71
72
73
74

2011610100
2011610129
2011610053
2011610072
2011610154
2011610115
2011610075

105
106
107
108
109
110
111

2011610073
2011610130
2011610141
2011610108
2011610098
2011610015
2011610086

Selain sampel, data yang kita miliki adalah data historis jumlah rumah tangga
di Pulau jawa per bulan pada tahun 2007-2012.

II-4

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.2 Data Jumlah Rumah Tangga di Pulau Jawa per Bulan pada Tahun 2007-2012

Bulan
1
2
3
4
5
6
7
8
9
10
11
12

2007
81442632
81495937
81605039
81721931
82021310
82298176
82441455
82445900
82744859
82966598
83000693
83050815

2008
82847667
82894026
83114066
83294754
83461765
83567082
83652558
83856612
83896072
83939993
84137224
84338072

2009
84348533
84504396
84711612
84810546
84906781
85112274
85254126
85298885
85421553
85514076
85693574
85883914

2010
86145878
86265748
86311942
86539675
86671584
86908608
87109569
87175219
87219509
87403257
87492603
87614563

2011
87541694
87656069
87921944
87983335
88206163
88298185
88560956
88806210
88979737
88189542
88273920
88521733

2012
89660515
89766564
89871598
90074485
90166027
90199620
90456740
90461117
90596463
90598238
90805179
90840160

II.1.2 Hasil Kuesioner


Dari hasil kuesioner yang diberikan, perusahaan hanya akan menguji
beberapa pertanyaan yang diberikan kepada 125 orang. Hasil data kuesioner ini
akan berpengaruh terhadap hasil keputusan perusahaan yaitu target penjualan dan
kapasitas produksi. Berikut adalah rekap data dari kuesioner yang telah dilakukan
kepada 125 sampel:
Bagian A
A1. Manakah yang paling sesuai menggambarkan kondisi keluarga Anda:
Tabel II.3 Rekap Kondisi Keluarga

Lajang/duda/janda tanpa anak

16

Menikah tanpa anak

Keluarga dengan anak yang masih bayi

Keluarga dengan anak yang masih kecil

Keluarga dengan anak remaja

26

Keluarga dengan anak yang sudah dewasa

69

II-5

BAB II DATA DAN PENGOLAHAN DATA

Keluarga dengan anak yang sudah menikah

Keluarga dengan anak yang sudah keluar dari rumah

Gambar II.1 Diagram Kondisi Keluarga

A2. Komposisi jumlah anggota keluarga yang tinggal di rumah:


Tabel II.4 Rekap Jumlah Anggota Keluarga

1
2
3
4

Dewasa
Remaja
Anak-anak
Bayi

418
104
17
2

Gambar II.2 Diagram Jumlah Anggota Keluarga

II-6

BAB II DATA DAN PENGOLAHAN DATA

A3. Komposisi jumlah ruangan dirumah :


Tabel II.5 Rekap jumlah ruangan dirumah

1
2
3
4

Kamar tidur dewasa


Kamar tidur anak-anak
Ruang khusus belajar
Ruang khusus kerja

370
80
43
49

Gambar II.3 Diagram Komposisi Jumlah Ruangan di Rumah

II-7

BAB II DATA DAN PENGOLAHAN DATA

A4. Perkiraan total pengeluaran rutin keluarga perbulan (tidak termasuk pembelian/
dan atau cicilan rumah, kendaraan,barang elektronik,furniture):
Tabel II.6 Rekap Total Pengeluaran Rutin

1
2
3
4
5
6

Sampai dengan Rp2.000.000,Rp2.000.001 s.d Rp3.000.000,Rp3.000.001 s.d Rp5.000.000,Rp5.000.001 s.d Rp7.500.000,Rp7.500.001 s.d Rp10.000.000,Lebih dari Rp10.000.000,-

6
23
41
31
14
10

Gambar II.4 Diagram Pengeluaran Rutin Keluarga

A5. Apakah keluarga Anda saat ini menggunakan lampu meja dirumah?
Tabel II.7 Rekap Penggunaan Lampu Meja di Rumah

Ya

81

Tidak

44

Gambar II.5 Diagram Penggunaan Lampu Meja

II-8

BAB II DATA DAN PENGOLAHAN DATA

A6. Banyak lampu meja yang keluarga Anda gunakan saat ini: 211 buah
A7. Komposisi penggunaan lampu meja dikeluarga Anda saat ini:
Tabel II.8 Rekap Komposisi Penggunaan Lampu Meja di Rumah

1
2
3
4
5

Kamar tidur dewasa


Kamar tidur anak
Ruang khusus belajar
Ruang khusus kerja
Ruang lain

97
36
30
34
14

Gambar II.6 Diagram Komposisi Ruangan di Rumah

II-9

BAB II DATA DAN PENGOLAHAN DATA

A8. Rata-rata berapa lama sebuah lampu meja dikeluarga Anda digunakan sebelum
diganti yang baru ?
3,1 tahun.
A9. Apakah keluarga Anda berminat untuk menggunakan lampu meja dirumah
Anda?
Tabel II.9 Rekap Minat Untuk Menggunakan Lampu Meja

Ya

21

Tidak

23

Gambar II.7 Diagram Jumlah Minat Menggunakan Lampu Meja

BAGIAN B
B1. Lampu Philips QDS300
Penilaian secara keseluruhan terhadap lampu meja jenis Philips QDS303
Tabel II.10 Rekap Penilaian keseluruhan Philips QDS303

1
2
3

Penilaian
Sangat buruk
Buruk
Biasa saja

Total
0
12
47

II-10

BAB II DATA DAN PENGOLAHAN DATA

4
5

Bagus
Sangat bagus

57
9

Gambar II.8 Diagram Penilaian Keseluruhan Lampu QDS 303

Penilaian attribute QDS300:


Tabel II.11 Rekap Penilaian atribut Philips QDS303

Atribut

1
Sangat
buruk

Fleksibilitas peletakan

44

33

37

Fleksibilitas pergerakan

22

32

60

11

Fleksibilitas pengaturan
pencahayaan

23

53

41

Kesesuaian ukuran

58

42

16

Daya tarik estetika

24

61

34

II-11

2
Buruk

3
Biasa
saja

4
Bagus

5
Sangat
bagus

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.9 Diagram Penilaian Atribut Lampu QDS 303

B2. Lampu Philips QDS303


Penilaian secara keseluruhan terhadap lampu meja jenis Philips QDS300
Tabel II.12 Rekap Penilaian keseluruhan Philips QDS300

1
2
3
4
5

Penilaian
Sangat buruk
Buruk
Biasa saja
Bagus
Sangat bagus

Total
2
15
70
38
0

II-12

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.10 Diagram Penilaian Keseluruhan Lampu QDS 300

Penilaian attribute QDS303:


Tabel II.13 Rekap Penilaian atribut Philips QDS300

Atribut

1
Sangat
buruk

Fleksibilitas peletakan

57

51

Fleksibilitas pergerakan

60

44

13

Fleksibilitas pengaturan
pencahayaan

30

77

15

Kesesuaian ukuran

46

63

Daya tarik estetika

16

36

II-13

2
Buruk

3
Biasa
saja

4
Bagus

5
Sangat
bagus

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.11 Diagram Penilaian Atribut Lampu QDS 300

B3. Lampu PSTI


Penilaian secara keseluruhan terhadap lampu PSTI
Tabel II.14 Rekap Penilaian keseluruhan Lampu PSTI

1
2
3
4
5

Penilaian
Sangat buruk
Buruk
Biasa saja
Bagus
Sangat bagus

Total
0
3
35
81
6

II-14

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.12 Diagram Penilaian Keseluruhan Lampu PSTI

Penilaian attribute lampu PSTI:


Tabel II.15 Rekap Penilaian atribut Lampu PSTI

Atribut

1
Sangat
buruk

Fleksibilitas peletakan

53

74

26

Fleksibilitas pergerakan

14

90

18

Fleksibilitas pengaturan
pencahayaan

12

77

31

Kesesuaian ukuran

10

45

66

Daya tarik estetika

50

57

II-15

2
Buruk

3
Biasa
saja

4
Bagus

5
Sangat
bagus

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.13 Diagram Penilaian Atribut Lampu PSTI

II.2.3 Perhitungan Hasil Kuesioner


Tahapan perhitungan hasil kuesioner yang dilakukan adalah :
1. Menghitung rata-rata dan standar deviasi dari masing-masing lampu. Setelah
menghitung rata-rata dan standar deviasi maka buatlah diagram untuk
memudahkan pembacaan data yang telah dikumpulkan
a. Penilaian keseluruhan masing-masing lampu
Tabel II.16 Rata-Rata dan Standar Deviasi Penilaian Keseluruhan Kettiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

Bagus

Sangat
bagus

RataRata

Standar
Deviasi

QSD 303

12

47

57

3.504

0.7685

QSD 300

15

70

38

3.152

0.6845

PSTI

35

81

3.72

0.5902

II-16

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.14 Diagram Rata-Rata dan Standar Deviasi Penilaian Keseluruhan Kettiga Lampu

b. Fleksibilitas peletakan masing-masing lampu


Tabel II.17 Rata-rata dan Standar Deviasi Fleksibilitas Peletakan Ketiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

QSD 303

Bagus

Sangat
bagus

RataRata

Standar
Deviasi

44

33

37

2.928

1.0014

QSD 300

57

51

3.464

0.7245

PSTI

53

74

26

3.688

0.6402

II-17

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.15 Diagram Rata-Rata dan Standar Deviasi Fleksibilitas Peletakan Kettiga Lampu

c. Fleksibilitas pergerakan masing-masing lampu

Tabel II.18 Rata-Rata dan Standar Deviasi FleksibilitasPergerakan Ketiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

QSD 303

Bagus

Sangat
bagus

RataRata

Standar
Deviasi

22

32

60

11

3.48

0.88536

QSD 300

57

51

2.496

0.76858

PSTI

14

90

18

3.976

0.62816

II-18

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.16 Diagram Rata-rata dan Standar Deviasi Fleksibilitas Pergerakan Ketiga Lampu

d. Fleksibilitas pengaturan pencahayaan masing-masing lampu


Tabel II.19 Rata-Rata dan Standar Deviasi FleksibilitasPengaturan Cahaya Ketiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

QSD 303

Bagus

Sangat
bagus

RataRata

Standar
Deviasi

23

53

41

4.016

0.87974

QSD 300

30

77

15

2.832

0.65668

PSTI

12

77

31

3.168

0.69254

II-19

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.17 Diagram Rata-rata dan Standar Deviasi Pengaturan Cahaya Ketiga Lampu

e. Kesesuaian ukuran masing-masing lampu


Tabel II.20 Rata-Rata dan Standar Deviasi Kesesuaian Ukuran Ketiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

Bagus

Sangat
bagus

QSD 303

58

42

16

2.552 0.82751

QSD 300

46

63

3.536 0.73555

PSTI

10

45

66

3.512 0.69114

II-20

RataRata

Standar
Deviasi

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.18 Diagram Rata-rata dan Standar Deviasi Kesesuaian Ukuran Ketiga Lampu

f.

Daya tarik estetika masing-masing lampu

Tabel II.21 Rata-Rata dan Standar Deviasi Daya Tarik Esterika Ketiga Lampu

Jenis
lampu

Sangat
buruk

Buruk

Biasa
saja

Bagus

Sangat
bagus

QSD 303

24

61

34

3.112 0.80539

QSD 300

16

36

3.208

PSTI

50

57

II-21

RataRata

Standar
Deviasi

0.7756

3.52 0.75776

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.19 Diagram Rata-rata dan Standar Deviasi Daya Tarik Estetika Ketiga Lampu

2. Membuat

tabulasi

silang

yang

bertujuan

untuk

melihat

hubungan

perbandingan antara latar belakang konsumen dengan penilaiannya


terhadap masing-masing lampu (perhitungan dalam satuan persen (%)).
a. Status keluarga dengan penilaian atribut lampu QDS 303
Tabel II.22 Status keluarga dengan penilaian atribut lampu QDS 303

A1
1
2
3
4
5
6
7
8
total

1
0
0
0
0
0
0
0
0
0

2
12.5
0
0
0
11.54
7.25
25
25
9.6

II-22

B1
3
56.25
0
100
40
38.46
33.33
25
25
37.6

4
25
0
0
60
38.46
53.62
25
50
45.6

5
6.25
0
0
0
11.54
5.8
25
0
7.2

total
100
0
100
100
100
100
100
100
100

BAB II DATA DAN PENGOLAHAN DATA

b. Status keluarga dengan penilaian atribut lampu QDS 300


Tabel II.23 Status keluarga dengan penilaian atribut lampu QDS 300

A1
1
2
3
4
5
6
7
8
total

1
6.25
0
0
0
0
1.45
0
0
1.6

B2
3
68.75
0
0
100
57.69
53.62
25
25
56

2
12.5
0
0
0
26.92
5.8
25
25
12

4
12.5
0
100
0
15.38
39.13
50
50
30.4

5
0
0
0
0
0
0
0
0
0

total
100
0
100
100
100
100
100
100
100

c. Status keluarga dengan penilaian atribut lampu PSTI


Tabel II.24 Status keluarga dengan penilaian atribut lampu PSTI

A1
1
2
3
4
5
6
7
8
total

1
0
0
0
0
0
0
0
0
0

2
6.25
0
0
0
0
1.45
0
25
2.4

II-23

B3
3
31.25
0
0
40
34.62
24.64
50
0
28

4
62.5
0
100
60
57.69
69.57
25
75
64.8

5
0
0
0
0
7.69
4.35
25
0
4.8

total
100
0
100
100
100
100
100
100
100

BAB II DATA DAN PENGOLAHAN DATA

d. Total pengeluaran rutin keluarga dengan penilaian lampu QDS 303


Tabel II.25 Total Pengeluaran Rutin dengan penilaian atribut lampu QDS 303

A4
1
2
3
4
5
6
total

1
0
0
0
0
0
0
0

B1
3
33.33
17.39
36.59
48.39
35.71
60
37.6

2
33.33
4.35
9.76
6.45
14.29
10
9.6

4
33.33
69.57
46.34
35.48
42.86
30
45.6

5
0
8.7
7.32
9.68
7.14
0
7.2

total
100
100
100
100
100
100
100

e. Total pengeluaran rutin keluarga dengan penilaian lampu QDS 300


Tabel II.26 Total Pengeluaran Rutin dengan penilaian atribut lampu QDS 300

A4
1
2
3
4
5
6
total

1
0
0
2.44
3.23
0
0
1.6

2
16.67
13.04
4.88
9.68
35.71
10
12

II-24

B2
3
33.33
52.17
63.41
64.52
28.57
60
56

4
50
34.78
29.27
22.58
35.71
30
30.4

5
0
0
0
0
0
0
0

total
100
100
100
100
100
100
100

BAB II DATA DAN PENGOLAHAN DATA

f.

Total pengeluaran rutin keluarga dengan penilaian lampu PSTI


Tabel II.27 Total Pengeluaran Rutin dengan penilaian atribut lampu PSTI

A4
1
2
3
4
5
6
total

1
0
0
0
0
0
0
0

B3
3
50
21.74
29.27
29.03
28.57
20
28

2
16.67
4.35
0
3.23
0
0
2.4

4
33.33
69.57
63.41
64.52
64.29
80
64.8

5
0
4.35
7.32
3.23
7.14
1
4.8

total
100
100
100
100
100
100
100

g. Penggunaan lampu meja dirumah dengan penilaian lampu QDS 303


Tabel II.28 Penggunaan lampu meja dengan penilaian atribut lampu QDS 303

A5
1
2
Total

1
0
0
0

2
7.41
13.64
9.6

B1
3
43.21
27.27
37.6

4
39.51
56.82
45.6

5
9.88
2.27
7.2

total
100
100
100

h. Penggunaan lampu meja dirumah dengan penilaian lampu QDS 300


Tabel II.29 Penggunaan lampu meja dengan penilaian atribut lampu QDS 300

A5
1
2
Total

1
2.47
0
1.6

B2
3
58.02
52.27
56

2
11.11
13.64
12

II-25

4
28.4
34.09
30.4

5
0
0
0

total
100
100
100

BAB II DATA DAN PENGOLAHAN DATA

i.

Penggunaan lampu meja dirumah dengan penilaian lampu PSTI


Tabel II.30 Penggunaan lampu meja dengan penilaian atribut lampu QDS 303

A5
1
2
Total

1
0
0
0

2
37
0
2.4

B3
3
28.4
27.27
28

4
64.2
65.91
64.8

5
37
6.82
4.8

3. Membuat peta profil dari masing-masing lampu.


a. Lampu QDS 303
Tabel II.31 Rata-Rata dan Standar Deviasi Atibut Plilips QDS 303
Standar
Lampu
Atribut
Mean
Deviasi
1
2.928
1.001418349
2
3.48
0.885364878
QDS 303
3
4.016
0.879736031
4
2.552
0.827510842
5
3.112
0.805385101
Gambar II.20 Peta Profil Atribut Philips QDS 303

II-26

total
100
100
100

BAB II DATA DAN PENGOLAHAN DATA

b. Lampu QDS 300

Tabel II.32 Rata-Rata dan Standar Deviasi Atibut Plilips QDS 300
Lampu
Atribut
Mean
Standar Deviasi
1
3.464
0.724502054
QDS 300

2
3

2.496
2.832

0.768576397
0.656677856

4
5

3.536
3.208

0.73554895
0.775595505

Gambar II.21 Peta Profil Atribut Philips QDS 300

c. Lampu PSTI
Tabel II.33 Rata-Rata dan Standar Deviasi Atibut Lampu PSTI
Standar
Lampu
Atribut
Mean
Deviasi
1
3.688
0.640262043
2
3.976
0.628156545
PSTI
3
3.168
0.692540904
4
3.512
0.691142112
5
3.52
0.757755599

II-27

BAB II DATA DAN PENGOLAHAN DATA

Gambar II.22 Peta Profil Atribut Lampu PSTI

d. Melakukan uji beda dari masing-masing lampu dengan metode kruskal


wallis yang akan menentukan pengaruh dari masing-masing atribut lampu
terhadap penilaian keseluruhan konsumen terhadap lampu tersebut.
Kruskal-Wallis Test: Stack B1 versus Faktor
Kruskal-Wallis Test on Stack B1
Faktor N Median Ave Rank
Z
1
125 3,000 141,8 -5,83
2
125 3,000 195,8 0,99
3
125 4,000 226,3 4,84
Overall 375
188,0
H = 38,95 DF = 2 P = 0,000
H = 44,52 DF = 2 P = 0,000 (adjusted for ties)
Kruskal-Wallis Test: Stack B2 versus Faktor
Kruskal-Wallis Test on Stack B2
Faktor N Median Ave Rank
Z
1
125 4,000 203,5 1,96
2
125 2,000 101,4 -10,95
3
125 4,000 259,2 8,99
Overall 375
188,0

II-28

BAB II DATA DAN PENGOLAHAN DATA

H = 136,29 DF = 2 P = 0,000
H = 152,74 DF = 2 P = 0,000 (adjusted for ties)
Kruskal-Wallis Test: Stack B3 versus Faktor
Kruskal-Wallis Test on Stack B3
Faktor N Median Ave Rank
Z
1
125 4,000 264,0 9,60
2
125 3,000 129,9 -7,33
3
125 3,000 170,1 -2,26
Overall 375
188,0
H = 100,66 DF = 2 P = 0,000
H = 115,38 DF = 2 P = 0,000 (adjusted for ties)
Kruskal-Wallis Test: Stack B4 versus Faktor
Kruskal-Wallis Test on Stack B4
Faktor N Median Ave Rank
Z
1
125 2,000 113,6 -9,39
2
125 4,000 226,4 4,85
3
125 4,000 224,0 4,55
Overall 375
188,0
H = 88,27 DF = 2 P = 0,000
H = 99,27 DF = 2 P = 0,000 (adjusted for ties)
Kruskal-Wallis Test: Stack B5 versus Faktor
Kruskal-Wallis Test on Stack B5
Faktor N Median Ave Rank
Z
1
125 3,000 166,7 -2,69
2
125 3,000 178,1 -1,25
3
125 4,000 219,2 3,94
Overall 375
188,0
H = 16,19 DF = 2 P = 0,000
H = 18,97 DF = 2 P = 0,000 (adjusted for ties)

II-29

BAB II DATA DAN PENGOLAHAN DATA

e. Menghitung proporsi permintaan lampu meja dengan menggunakan


fungsi multinomial logit
Tabel II.34 Hasil Multinomial Logit

LAMPU PSTI
Atribut

Jumlah
Responden
1
2
3
4
5
Total
= 125
Rata-rata 3.59689 3.8969 3.10988 3.45566 3.48088
Korelasi
0.52769 0.53186 0.29098 0.53466 0.57934 2.464524835
Normalisasi 0.21411 0.21581 0.11807 0.21694 0.23507
1
P PSTI =

0.44199

II.2 Pengolahan Data


Setelah melakukan survey dan mengumpulkan data dari populasi terbatas
maka langkah selanjutnya yang akan dilakukan adalah pengolahan data.
Pengolahan data berfungsi untuk mengolah data yang sudah terkumpul menjadi
angka acuan dalam menentukan keputusan.
II.2.1 Peramalan Populasi Rumah Tangga
Peramalan terhadap populasi rumah tangga perlu dilakukan untuk dapat
memprediksi penduduk atau banyak populasi yang nantinya akan menjadi target
pasar dari perusahaan. Sebelum melakukan forecast maka haruslah ditentukan
dahulu metode forecast apa yang akan dipakai. Metode forecast yang menjadi
pertimbangan kami adalah metode regresi, time series decomposition, dan nave.
Dari ketiga metode tersebut maka akan dibandingkan besarnya eror yang didapat
dari hasil forecast yang dibandingkan dengan data actual yang telah didapat (table
II.2). Berikut adalah hasil forecast dari ketiga metode alternative :

1. Regresi

II-30

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.35 Hasil Peramalan Metode Regresi

2007

2008

2009

Periode

Bulan

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Data
Aktual
81,442,632
81,495,937
81,605,039
81,721,931
82,021,310
82,298,176
82,441,455
82,445,900
82,744,859
82,966,598
83,000,693
83,050,815
82,847,667
82,894,026
83,114,066
83,294,754
83,461,765
83,567,082
83,652,558
83,856,612
83,896,072
83,939,993
84,137,224
84,338,072
84,348,533
84,504,396
84,711,612
84,810,546
84,906,781
85,112,274
85,254,126
85,298,885
85,421,553
85,514,076
85,693,574
85,883,914

II-31

Forecast
81,316,380
81,451,450
81,586,500
81,721,560
81,856,620
81,991,680
82,126,740
82,261,790
82,396,860
82,531,910
82,666,970
82,802,030
82,937,090
83,072,140
83,207,200
83,342,260
83,477,320
83,612,380
83,747,440
83,882,500
84,017,550
84,152,610
84,287,670
84,422,730
84,557,780
84,692,850
84,827,900
84,962,960
85,098,020
85,233,080
85,368,140
85,503,190
85,638,260
85,773,310
85,908,370
86,043,430

BAB II DATA DAN PENGOLAHAN DATA

2010

2011

2012

37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

86,145,878
86,265,748
86,311,942
86,539,675
86,671,584
86,908,608
87,109,569
87,175,219
87,219,509
87,403,257
87,492,603
87,614,563
87,541,694
87,656,069
87,921,944
87,983,335
88,206,163
88,298,185
88,560,956
88,806,210
88,979,737
89,189,542
89,273,920
89,521,733
89,660,515
89,766,564
89,871,598
90,074,485
90,166,027
90,199,620
90,456,740
90,461,117
90,595,463
90,598,238
90,805,179
90,840,160

II-32

86,178,490
86,313,540
86,448,600
86,583,660
86,718,720
86,853,780
86,988,840
87,123,900
87,258,950
87,394,010
87,529,070
87,664,130
87,799,180
87,934,250
88,069,300
88,204,360
88,339,420
88,474,480
88,609,540
88,744,590
88,879,660
89,014,710
89,149,770
89,284,830
89,419,890
89,554,940
89,690,000
89,825,060
89,960,120
90,095,180
90,230,240
90,365,300
90,500,350
90,635,420
90,770,470
90,905,530

BAB II DATA DAN PENGOLAHAN DATA

2013

73
74
75
76
77
78
79
80
81
82
83
84

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

91,040,580
91,175,650
91,310,700
91,445,760
91,580,820
91,715,880
91,850,940
91,985,990
92,121,060
92,256,110
92,391,170
92,526,230

Intercept 81,200,000
Slope
135,058.3
Perhitungan Eror pada forecast dengan metode Regresi :
Tabel II.36 Hasil Perhitungan Eror Peramalan Metode Regresi

2007

2008

Periode
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24

Error
126,252
44,487
18,539
371
164,690
306,496
314,715
184,110
347,999
434,688
333,723
248,785
-89,423
-178,114
-93,134
-47,506
-15,555
-45,298
-94,882
-25,888
-121,478
-212,617
-150,446
-84,658

REGRESI LINIER
|Error|
Error^2
126,252
15,939,567,504
44,487
1,979,093,169
18,539
343,694,521
371
137,641
164,690
27,122,796,100
306,496
93,939,798,016
314,715
99,045,531,225
184,110
33,896,492,100
347,999
121,103,304,001
434,688
188,953,657,344
333,723
111,371,040,729
248,785
61,893,976,225
89,423
7,996,472,929
178,114
31,724,596,996
93,134
8,673,941,956
47,506
2,256,820,036
15,555
241,958,025
45,298
2,051,908,804
94,882
9,002,593,924
25,888
670,188,544
121,478
14,756,904,484
212,617
45,205,988,689
150,446
22,633,998,916
84,658
7,166,976,964

II-33

PE
0.1550%
0.0546%
0.0227%
0.0005%
0.2008%
0.3724%
0.3817%
0.2233%
0.4206%
0.5239%
0.4021%
0.2996%
-0.1079%
-0.2149%
-0.1121%
-0.0570%
-0.0186%
-0.0542%
-0.1134%
-0.0309%
-0.1448%
-0.2533%
-0.1788%
-0.1004%

|PE|
0.1550%
0.0546%
0.0227%
0.0005%
0.2008%
0.3724%
0.3817%
0.2233%
0.4206%
0.5239%
0.4021%
0.2996%
0.1079%
0.2149%
0.1121%
0.0570%
0.0186%
0.0542%
0.1134%
0.0309%
0.1448%
0.2533%
0.1788%
0.1004%

BAB II DATA DAN PENGOLAHAN DATA

2009

2010

2011

2012

25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72

-209,247
-188,454
-116,288
-152,414
-191,239
-120,806
-114,014
-204,305
-216,707
-259,234
-214,796
-159,516
-32,612
-47,792
-136,658
-43,985
-47,136
54,828
120,729
51,319
-39,441
9,247
-36,467
-49,567
-257,486
-278,181
-147,356
-221,025
-133,257
-176,295
-48,584
61,620
100,077
174,832
124,150
236,903
240,625
211,624
181,598
249,425
205,907
104,440
226,500
95,817
95,113
-37,182
34,709
-65,370

209,247
188,454
116,288
152,414
191,239
120,806
114,014
204,305
216,707
259,234
214,796
159,516
32,612
47,792
136,658
43,985
47,136
54,828
120,729
51,319
39,441
9,247
36,467
49,567
257,486
278,181
147,356
221,025
133,257
176,295
48,584
61,620
100,077
174,832
124,150
236,903
240,625
211,624
181,598
249,425
205,907
104,440
226,500
95,817
95,113
37,182
34,709
65,370

II-34

43,784,307,009
35,514,910,116
13,522,898,944
23,230,027,396
36,572,355,121
14,594,089,636
12,999,192,196
41,740,533,025
46,961,923,849
67,202,266,756
46,137,321,616
25,445,354,256
1,063,542,544
2,284,075,264
18,675,408,964
1,934,680,225
2,221,802,496
3,006,109,584
14,575,491,441
2,633,639,761
1,555,592,481
85,507,009
1,329,842,089
2,456,887,489
66,299,040,196
77,384,668,761
21,713,790,736
48,852,050,625
17,757,428,049
31,079,927,025
2,360,405,056
3,797,024,400
10,015,405,929
30,566,228,224
15,413,222,500
56,123,031,409
57,900,390,625
44,784,717,376
32,977,833,604
62,212,830,625
42,397,692,649
10,907,713,600
51,302,250,000
9,180,897,489
9,046,482,769
1,382,501,124
1,204,714,681
4,273,236,900

-0.2481%
-0.2230%
-0.1373%
-0.1797%
-0.2252%
-0.1419%
-0.1337%
-0.2395%
-0.2537%
-0.3031%
-0.2507%
-0.1857%
-0.0379%
-0.0554%
-0.1583%
-0.0508%
-0.0544%
0.0631%
0.1386%
0.0589%
-0.0452%
0.0106%
-0.0417%
-0.0566%
-0.2941%
-0.3174%
-0.1676%
-0.2512%
-0.1511%
-0.1997%
-0.0549%
0.0694%
0.1125%
0.1960%
0.1391%
0.2646%
0.2684%
0.2357%
0.2021%
0.2769%
0.2284%
0.1158%
0.2504%
0.1059%
0.1050%
-0.0410%
0.0382%
-0.0720%

0.2481%
0.2230%
0.1373%
0.1797%
0.2252%
0.1419%
0.1337%
0.2395%
0.2537%
0.3031%
0.2507%
0.1857%
0.0379%
0.0554%
0.1583%
0.0508%
0.0544%
0.0631%
0.1386%
0.0589%
0.0452%
0.0106%
0.0417%
0.0566%
0.2941%
0.3174%
0.1676%
0.2512%
0.1511%
0.1997%
0.0549%
0.0694%
0.1125%
0.1960%
0.1391%
0.2646%
0.2684%
0.2357%
0.2021%
0.2769%
0.2284%
0.1158%
0.2504%
0.1059%
0.1050%
0.0410%
0.0382%
0.0720%

BAB II DATA DAN PENGOLAHAN DATA

REGRESI LINIER
MAE =
141,787.93056
MSE =
28,839,342,811.95830
MAPE =
0.16519%
2. Time Series Decomposition
Tabel II.37 Hasil Peramalan Metode Time Series Decomposition

2007

2008

2009

Periode

Bulan

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Actual Demand Seasonal Index


81,442,632
81,495,937
81,605,039
81,721,931
82,021,310
82,298,176
82,441,455
82,445,900
82,744,859
82,966,598
83,000,693
83,050,815
82,847,667
82,894,026
83,114,066
83,294,754
83,461,765
83,567,082
83,652,558
83,856,612
83,896,072
83,939,993
84,137,224
84,338,072
84,348,533
84,504,396
84,711,612
84,810,546
84,906,781
85,112,274
85,254,126
85,298,885
85,421,553
85,514,076
85,693,574
85,883,914

II-35

0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625
0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625
0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625

Deseasonalized
Data
81,493,499.9177
81,570,494.3910
81,643,986.3327
81,736,681.8295
82,023,108.6920
82,284,305.6803
82,382,707.6288
82,411,754.4642
82,711,456.9764
82,921,884.6017
82,975,506.3640
82,998,930.8542
82,899,412.4827
82,969,862.4470
83,153,733.5404
83,309,788.7245
83,463,595.2806
83,552,997.8222
83,592,947.6028
83,821,882.2082
83,862,205.2606
83,894,755.0075
84,111,692.4826
84,285,383.6691
84,401,215.9024
84,581,705.7104
84,752,041.9952
84,825,854.3253
84,908,642.9692
85,097,929.3996
85,193,374.3334
85,263,557.8809
85,387,070.4622
85,467,989.6830
85,667,570.2068
85,830,259.9388

Trend Line

Forecast

81,320,487.5837
81,455,232.6338
81,589,977.6839
81,724,722.7340
81,859,467.7841
81,994,212.8342
82,128,957.8843
82,263,702.9344
82,398,447.9845
82,533,193.0346
82,667,938.0847
82,802,683.1348
82,937,428.1849
83,072,173.2350
83,206,918.2851
83,341,663.3352
83,476,408.3853
83,611,153.4354
83,745,898.4855
83,880,643.5356
84,015,388.5857
84,150,133.6358
84,284,878.6859
84,419,623.7360
84,554,368.7861
84,689,113.8362
84,823,858.8863
84,958,603.9364
85,093,348.9864
85,228,094.0365
85,362,839.0866
85,497,584.1367
85,632,329.1868
85,767,074.2369
85,901,819.2870
86,036,564.3371

81,269,727.6596
81,380,780.5949
81,551,056.1154
81,709,974.0627
81,857,672.6806
82,008,034.2541
82,187,524.3058
82,297,787.1282
82,431,723.6032
82,577,696.8414
82,693,031.3605
82,854,444.6025
82,885,658.9729
82,996,243.2735
83,167,225.3735
83,326,622.8584
83,474,577.8237
83,625,247.4162
83,805,617.9525
83,915,397.6739
84,049,317.1863
84,195,509.3343
84,310,462.7727
84,472,395.9828
84,501,590.2862
84,611,705.9521
84,783,394.6316
84,943,271.6540
85,091,482.9669
85,242,460.5782
85,423,711.5991
85,533,008.2196
85,666,910.7694
85,813,321.8273
85,927,894.1849
86,090,347.3630

BAB II DATA DAN PENGOLAHAN DATA

2010

2011

2012

2013

37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72
73
74
75
76
77
78
79
80
81
82
83
84

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

86,145,878
86,265,748
86,311,942
86,539,675
86,671,584
86,908,608
87,109,569
87,175,219
87,219,509
87,403,257
87,492,603
87,614,563
87,541,694
87,656,069
87,921,944
87,983,335
88,206,163
88,298,185
88,560,956
88,806,210
88,979,737
89,189,542
89,273,920
89,521,733
89,660,515
89,766,564
89,871,598
90,074,485
90,166,027
90,199,620
90,456,740
90,461,117
90,595,463
90,598,238
90,805,179
90,840,160

0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625
0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625
0.999376
0.999086
0.999523
0.999820
0.999978
1.000169
1.000713
1.000414
1.000404
1.000539
1.000304
1.000625
0.999544
0.999231
0.999767
0.999704
0.999953
0.999437
1.000717
1.000815
1.000376
1.000931
1.000258
1.000744

II-36

86,199,683.4987
86,344,669.1013
86,353,135.7787
86,555,295.4336
86,673,484.6705
86,893,960.6502
87,047,495.1539
87,139,114.7843
87,184,300.6725
87,356,152.5419
87,466,053.2898
87,559,827.7544
87,596,371.3057
87,736,262.0507
87,963,906.1784
87,999,216.0146
88,208,097.3232
88,283,303.4545
88,497,847.9027
88,769,430.2981
88,943,818.1126
89,141,474.8548
89,246,829.7475
89,465,806.2924
89,716,515.6913
89,848,687.8586
89,914,490.6825
90,090,743.4677
90,168,004.3022
90,184,417.9916
90,392,280.9765
90,423,651.9070
90,558,891.8845
90,549,411.6627
90,777,624.0856
90,783,409.6345

86,171,309.3872
86,306,054.4373
86,440,799.4874
86,575,544.5375
86,710,289.5876
86,845,034.6377
86,979,779.6878
87,114,524.7379
87,249,269.7880
87,384,014.8381
87,518,759.8882
87,653,504.9383
87,788,249.9884
87,922,995.0385
88,057,740.0886
88,192,485.1387
88,327,230.1888
88,461,975.2389
88,596,720.2890
88,731,465.3391
88,866,210.3892
89,000,955.4393
89,135,700.4894
89,270,445.5395
89,405,190.5896
89,539,935.6397
89,674,680.6898
89,809,425.7399
89,944,170.7900
90,078,915.8401
90,213,660.8902
90,348,405.9403
90,483,150.9904
90,617,896.0405
90,752,641.0906
90,887,386.1407
91,022,131.1908
91,156,876.2409
91,291,621.2910
91,426,366.3411
91,561,111.3912
91,695,856.4413
91,830,601.4914
91,965,346.5415
92,100,091.5915
92,234,836.6416
92,369,581.6917
92,504,326.7418

86,117,521.5995
86,227,168.6308
86,399,563.8897
86,559,920.4497
86,708,388.1100
86,859,673.7403
87,041,805.2458
87,150,618.7653
87,284,504.3525
87,431,134.3202
87,545,325.5971
87,708,298.7433
87,733,452.9128
87,842,631.3094
88,015,733.1478
88,176,569.2453
88,325,293.2531
88,476,886.9024
88,659,898.8925
88,768,229.3110
88,902,097.9357
89,048,946.8132
89,162,757.0093
89,326,250.1235
89,349,384.2261
89,458,093.9880
89,631,902.4059
89,793,218.0410
89,942,198.3963
90,094,100.0644
90,277,992.5391
90,385,839.8567
90,519,691.5188
90,666,759.3061
90,780,188.4216
90,944,201.5037
90,980,647.1984
91,086,808.3156
91,270,337.9741
91,399,319.4399
91,556,832.7530
91,644,269.5310
91,896,433.9342
92,040,323.5098
92,134,686.3090
92,320,711.3652
92,393,412.6514
92,573,179.5632

BAB II DATA DAN PENGOLAHAN DATA

Perhitungan Eror pada forecast dengan metode Time Series Decomposition :

II-37

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.38 Hasil Perhitungan Eror Metode Time Series Decomposition

2007

2008

2009

2010

Periode
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43

Error
172,904.34036
115,156.40514
53,982.88457
11,956.93730
163,637.31942
290,141.74588
253,930.69422
148,112.87180
313,135.39682
388,901.15863
307,661.63951
196,370.39747
-37,991.97294
-102,217.27349
-53,159.37353
-31,868.85835
-12,812.82372
-58,165.41618
-153,059.95245
-58,785.67390
-153,245.18630
-255,516.33432
-173,238.77271
-134,323.98277
-153,057.28624
-107,309.95213
-71,782.63163
-132,725.65401
-184,701.96686
-130,186.57824
-169,585.59912
-234,123.21959
-245,357.76943
-299,245.82727
-234,320.18492
-206,433.36301
28,356.40045
38,579.36924
-87,621.88973
-20,245.44966
-36,804.11001
48,934.25970
67,763.75421

DECOMPOSITION
|Error|
Error^2
172,904.34036
29,895,910,914.92500
115,156.40514
13,260,997,644.97320
53,982.88457
2,914,151,826.88916
11,956.93730
142,968,349.58251
163,637.31942
26,777,172,308.03920
290,141.74588
84,182,232,702.39410
253,930.69422
64,480,797,465.76790
148,112.87180
21,937,422,791.75900
313,135.39682
98,053,776,741.74570
388,901.15863
151,244,111,184.69400
307,661.63951
94,655,684,425.31540
196,370.39747
38,561,333,004.02880
37,991.97294
1,443,390,008.08526
102,217.27349
10,448,371,000.21320
53,159.37353
2,825,918,993.85338
31,868.85835
1,015,624,132.83780
12,812.82372
164,168,451.67886
58,165.41618
3,383,215,639.34924
153,059.95245
23,427,349,044.88340
58,785.67390
3,455,755,455.74321
153,245.18630
23,484,087,124.87360
255,516.33432
65,288,597,104.20500
173,238.77271
30,011,672,368.53210
134,323.98277
18,042,932,347.10610
153,057.28624
23,426,532,872.50240
107,309.95213
11,515,425,825.20690
71,782.63163
5,152,746,203.57688
132,725.65401
17,616,099,232.11270
184,701.96686
34,114,816,563.13470
130,186.57824
16,948,545,153.69800
169,585.59912
28,759,275,430.00830
234,123.21959
54,813,681,953.08910
245,357.76943
60,200,435,017.25030
299,245.82727
89,548,065,138.92650
234,320.18492
54,905,949,060.98400
206,433.36301
42,614,733,364.93060
28,356.40045
804,085,446.70506
II-38 1,488,367,731.04141
38,579.36924
87,621.88973
7,677,595,559.89658
20,245.44966
409,878,232.06545
36,804.11001
1,354,542,513.36699
48,934.25970
2,394,561,772.45853
67,763.75421
4,591,926,384.13383

PE
0.21230%
0.14130%
0.06615%
0.01463%
0.19951%
0.35255%
0.30801%
0.17965%
0.37843%
0.46874%
0.37067%
0.23645%
-0.04586%
-0.12331%
-0.06396%
-0.03826%
-0.01535%
-0.06960%
-0.18297%
-0.07010%
-0.18266%
-0.30440%
-0.20590%
-0.15927%
-0.18146%
-0.12699%
-0.08474%
-0.15650%
-0.21754%
-0.15296%
-0.19892%
-0.27447%
-0.28723%
-0.34994%
-0.27344%
-0.24036%
0.03292%
0.04472%
-0.10152%
-0.02339%
-0.04246%
0.05631%
0.07779%

|PE|
0.21230%
0.14130%
0.06615%
0.01463%
0.19951%
0.35255%
0.30801%
0.17965%
0.37843%
0.46874%
0.37067%
0.23645%
0.04586%
0.12331%
0.06396%
0.03826%
0.01535%
0.06960%
0.18297%
0.07010%
0.18266%
0.30440%
0.20590%
0.15927%
0.18146%
0.12699%
0.08474%
0.15650%
0.21754%
0.15296%
0.19892%
0.27447%
0.28723%
0.34994%
0.27344%
0.24036%
0.03292%
0.04472%
0.10152%
0.02339%
0.04246%
0.05631%
0.07779%

BAB II DATA DAN PENGOLAHAN DATA

2011

2012

49
50
51
52
53
54
55
56
57
58
59
60
61
62
63
64
65
66
67
68
69
70
71
72

-191,758.91285
-186,562.30939
-93,789.14783
-193,234.24532
-119,130.25315
-178,701.90236
-98,942.89246
37,980.68902
77,639.06433
140,595.18683
111,162.99065
195,482.87650
311,130.77385
308,470.01197
239,695.59407
281,266.95903
223,828.60371
105,519.93558
178,747.46087
75,277.14332
75,771.48121
-68,521.30612
24,990.57844
-104,041.50374

191,758.91285
186,562.30939
93,789.14783
193,234.24532
119,130.25315
178,701.90236
98,942.89246
37,980.68902
77,639.06433
140,595.18683
111,162.99065
195,482.87650
311,130.77385
308,470.01197
239,695.59407
281,266.95903
223,828.60371
105,519.93558
178,747.46087
75,277.14332
75,771.48121
68,521.30612
24,990.57844
104,041.50374

DECOMPOSITION
MAE =
139,216.46872
MSE =
27,573,647,019.40730
MAPE =
0.16209%

3. Nave
Tabel II.39 Hasil Peramalan Metode Naive

LAJU PERTUMBUHAN
2007-2008
1.55%
2008-2009
1.83%
2009-2010
2.02%
2010-2011
2.18%
2011-2012
1.47%
RATA2
1.81%

II-39

36,771,480,656.51950
34,805,495,285.73390
8,796,404,250.96168
37,339,473,563.39070
14,192,017,215.50880
31,934,369,906.75000
9,789,695,969.15682
1,442,532,738.09723
6,027,824,309.97721
19,767,006,559.02490
12,357,210,490.45040
38,213,555,004.64260
96,802,358,436.93190
95,153,748,287.59330
57,453,977,815.22840
79,111,102,241.07130
50,099,243,837.45220
11,134,456,805.04010
31,950,654,765.87320
5,666,648,306.47503
5,741,317,364.29797
4,695,169,392.88198
624,529,010.58459
10,824,634,501.24890

-0.21905%
-0.21283%
-0.10667%
-0.21963%
-0.13506%
-0.20238%
-0.11172%
0.04277%
0.08725%
0.15764%
0.12452%
0.21836%
0.34701%
0.34364%
0.26671%
0.31226%
0.24824%
0.11698%
0.19761%
0.08321%
0.08364%
-0.07563%
0.02752%
-0.11453%

0.21905%
0.21283%
0.10667%
0.21963%
0.13506%
0.20238%
0.11172%
0.04277%
0.08725%
0.15764%
0.12452%
0.21836%
0.34701%
0.34364%
0.26671%
0.31226%
0.24824%
0.11698%
0.19761%
0.08321%
0.08364%
0.07563%
0.02752%
0.11453%

BAB II DATA DAN PENGOLAHAN DATA

2009

2010

2011

Periode

Bulan

1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

Data
Aktual
84,348,533
84,504,396
84,711,612
84,810,546
84,906,781
85,112,274
85,254,126
85,298,885
85,421,553
85,514,076
85,693,574
85,883,914
86,145,878
86,265,748
86,311,942
86,539,675
86,671,584
86,908,608
87,109,569
87,175,219
87,219,509
87,403,257
87,492,603
87,614,563
87,541,694
87,656,069
87,921,944
87,983,335
88,206,163
88,298,185
88,560,956
88,806,210
88,979,737
89,189,542
89,273,920
89,521,733

II-40

Forecast
84,131,775.280929
84,178,852.828330
84,402,303.367171
84,585,791.964525
84,755,391.573425
84,862,340.948080
84,949,141.794553
85,156,358.556290
85,196,430.171735
85,241,031.931035
85,441,319.938788
85,645,281.008708
85,894,566.740845
86,053,286.571288
86,264,300.656640
86,365,048.029045
86,463,046.931175
86,672,306.435467
86,816,758.456717
86,862,337.849458
86,987,254.245016
87,081,473.109481
87,264,261.148496
87,458,089.911747
87,881,805.843424
88,004,091.346933
88,051,216.203437
88,283,538.257083
88,418,105.358796
88,659,905.635627
88,864,916.206000
88,931,889.120870
88,977,071.609819
89,164,522.320579
89,255,668.734165
89,380,086.353318

BAB II DATA DAN PENGOLAHAN DATA

37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
59
60

2012

2013

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

89,660,515
89,766,564
89,871,598
90,074,485
90,166,027
90,199,620
90,456,740
90,461,117
90,595,463
90,598,238
90,805,179
90,840,160

89,447,277.807409
89,564,142.491330
89,835,804.986084
89,898,532.328690
90,126,210.788045
90,220,235.897936
90,488,726.825662
90,739,319.448091
90,916,623.736675
91,130,995.714905
91,217,210.432281
91,470,417.758327
90,980,985.905204
91,088,596.736730
91,195,177.619894
91,401,052.628389
91,493,942.808774
91,528,030.548059
91,788,937.270444
91,793,378.732500
91,929,703.306728
91,932,519.175406
92,142,507.888991
92,178,004.069979

Perhitungan Eror pada forecast dengan metode Nave :


Tabel II.40 Hasil Perhitungan Eror Metode Naive
NAIVE

2009

Periode
1
2
3
4
5
6
7
8
9
10
11
12

Error
216,757.71907
325,543.17167
309,308.63283
224,754.03547
151,389.42657
249,933.05192
304,984.20545
142,526.44371
225,122.82826
273,044.06896
252,254.06121
238,632.99129

|Error|
216,757.71907
325,543.17167
309,308.63283
224,754.03547
151,389.42657
249,933.05192
304,984.20545
142,526.44371
225,122.82826
273,044.06896
252,254.06121
238,632.99129

II-41

Error^2
46,983,908,776.77890
105,978,356,620.88900
95,671,830,342.87430
50,514,376,462.10360
22,918,758,478.70430
62,466,530,442.12570
93,015,365,572.23990
20,313,787,156.77250
50,680,287,806.02440
74,553,063,596.86760
63,632,111,397.73860
56,945,704,533.18810

PE
0.25698%
0.38524%
0.36513%
0.26501%
0.17830%
0.29365%
0.35774%
0.16709%
0.26354%
0.31930%
0.29437%
0.27786%

|PE|
0.25698%
0.38524%
0.36513%
0.26501%
0.17830%
0.29365%
0.35774%
0.16709%
0.26354%
0.31930%
0.29437%
0.27786%

BAB II DATA DAN PENGOLAHAN DATA

13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48

2010

2011

2012

MAE =
MSE =
MAPE =

251,311.25916
212,461.42871
47,641.34336
174,626.97096
208,537.06882
236,301.56453
292,810.54328
312,881.15054
232,254.75498
321,783.89052
228,341.85150
156,473.08825
-340,111.84342
-348,022.34693
-129,272.20344
-300,203.25708
-211,942.35880
-361,720.63563
-303,960.20600
-125,679.12087
2,665.39018
25,019.67942
18,251.26584
141,646.64668
213,237.19259
202,421.50867
35,793.01392
175,952.67131
39,816.21195
-20,615.89794
-31,986.82566
-278,202.44809
-321,160.73668
-532,757.71491
-412,031.43228
-630,257.75833

251,311.25916
212,461.42871
47,641.34336
174,626.97096
208,537.06882
236,301.56453
292,810.54328
312,881.15054
232,254.75498
321,783.89052
228,341.85150
156,473.08825
340,111.84342
348,022.34693
129,272.20344
300,203.25708
211,942.35880
361,720.63563
303,960.20600
125,679.12087
2,665.39018
25,019.67942
18,251.26584
141,646.64668
213,237.19259
202,421.50867
35,793.01392
175,952.67131
39,816.21195
20,615.89794
31,986.82566
278,202.44809
321,160.73668
532,757.71491
412,031.43228
630,257.75833

63,157,348,978.24650
45,139,858,690.22840
2,269,697,597.12761
30,494,578,984.96500
43,487,709,074.03850
55,838,429,400.98780
85,738,014,257.99140
97,894,614,364.66650
53,942,271,212.80540
103,544,872,197.61600
52,140,001,148.39640
24,483,827,347.41910
115,676,066,037.19500
121,119,553,964.64400
16,711,302,581.32630
90,121,995,563.23210
44,919,563,452.10100
130,841,818,238.40200
92,391,806,831.82530
15,795,241,422.54600
7,104,304.81509
625,984,358.32701
333,108,704.59134
20,063,772,516.14820
45,470,100,304.26770
40,974,467,172.39060
1,281,139,845.20702
30,959,342,541.09610
1,585,330,734.41787
425,015,247.72114
1,023,157,015.92654
77,396,602,124.04960
103,144,218,781.72100
283,830,782,790.93400
169,769,901,187.70600
397,224,841,931.77900

0.29173%
0.24629%
0.05520%
0.20179%
0.24061%
0.27190%
0.33614%
0.35891%
0.26629%
0.36816%
0.26098%
0.17859%
-0.38851%
-0.39703%
-0.14703%
-0.34120%
-0.24028%
-0.40966%
-0.34322%
-0.14152%
0.00300%
0.02805%
0.02044%
0.15823%
0.23783%
0.22550%
0.03983%
0.19534%
0.04416%
-0.02286%
-0.03536%
-0.30754%
-0.35450%
-0.58804%
-0.45375%
-0.69381%

0.29173%
0.24629%
0.05520%
0.20179%
0.24061%
0.27190%
0.33614%
0.35891%
0.26629%
0.36816%
0.26098%
0.17859%
0.38851%
0.39703%
0.14703%
0.34120%
0.24028%
0.40966%
0.34322%
0.14152%
0.00300%
0.02805%
0.02044%
0.15823%
0.23783%
0.22550%
0.03983%
0.19534%
0.04416%
0.02286%
0.03536%
0.30754%
0.35450%
0.58804%
0.45375%
0.69381%

NAIVE
224,841.74828
66,739,531,710.27430
0.25661%

Dari penelitian dengan hitungan statistic, perusahaan menemukan cara yang


cocok untuk meramalkan populasi rumah tangga pada tahun 2013 adalah dengan
menggunakan

metode

regresi.

Metode

ini

didapat

dengan

sebelumnya

membandingkan dengan dua metode peramalan kuantitatif yang lain dan didapat
bahwa eror dengan nilai yang paling kecil adalah dengan menggunakan metode

II-42

BAB II DATA DAN PENGOLAHAN DATA

regresi. Berikut adalah hasil perhitungan peramalan tahun 2013 dengan metode
time series decomposition dan didapatkan eror yang paling kecil diantara dua
metode forecast yang lainnya. Berikut adalah tabel peramalan jumlah populasi
penduduk tahun 2013 dengan metode decomposition :
Tabel II.41 peramalan jumlah populasi penduduk tahun 2013 dengan metode decomposition

2013

Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec

90980647,2
91086808,32
91270337,97
91399319,44
91556832,75
91644269,53
91896433,93
92040323,51
92134686,31
92320711,37
92393412,65
92573179,56

Berikut adalah hasil peramalan populasi rumah tangga di Pulau jawa sampai
dengan tahun 2027 dengan mengasumsikan bahwa tingkat pertumbuhan sebesar
2%/tahun selama 5 tahun pertama dan kemudian naik menjadi 3%/tahun di tahun
selanjutnya :
Tabel II.42 Hasil Peramalan Pertumbuhan Penduduk dalam 14 tahun
Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des

2013
90,980,647.19837
91,086,808.31559
91,270,337.97412
91,399,319.43989
91,556,832.75304
91,644,269.53096
91,896,433.93416
92,040,323.50984
92,134,686.30896
92,320,711.36524
92,393,412.65137
92,573,179.56323

2014
92,800,260.1423
92,908,544.4819
93,095,744.7336
93,227,305.8287
93,387,969.4081
93,477,154.9216
93,734,362.6128
93,881,129.9800
93,977,380.0351
94,167,125.5925
94,241,280.9044
94,424,643.1545

2015
94,656,265.3452
94,766,715.3715
94,957,659.6283
95,091,851.9453
95,255,728.7963
95,346,698.0200
95,609,049.8651
95,758,752.5796
95,856,927.6358
96,050,468.1044
96,126,106.5225
96,313,136.0176

II-43

2016
96,549,390.6521
96,662,049.6790
96,856,812.8208
96,993,688.9842
97,160,843.3722
97,253,631.9804
97,521,230.8624
97,673,927.6312
97,774,066.1886
97,971,477.4665
98,048,628.6529
98,239,398.7379

2017
98,480,378.4651
98,595,290.6725
98,793,949.0773
98,933,562.7639
99,104,060.2396
99,198,704.6200
99,471,655.4797
99,627,406.1839
99,729,547.5123
99,930,907.0158
100,009,601.2260
100,204,186.7127

BAB II DATA DAN PENGOLAHAN DATA

Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des

Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des

100,449,986.0344
100,567,196.4860
100,769,828.0588
100,912,234.0191
101,086,141.4444
101,182,678.7124
101,461,088.5892
101,619,954.3075
101,724,138.4626
101,929,525.1561
102,009,793.2505
102,208,270.4469

2023
116,449,064.5735
116,584,943.6112
116,819,849.1402
116,984,936.6781
117,186,543.0475
117,298,456.1995
117,621,209.5518
117,805,378.4603
117,926,156.4502
118,164,255.9192
118,257,308.6400
118,487,398.1082

103,463,485.6155
103,584,212.3806
103,792,922.9006
103,939,601.0397
104,118,725.6878
104,218,159.0738
104,504,921.2469
104,668,552.9368
104,775,862.6164
104,987,410.9108
105,070,087.0480
105,274,518.5604

2024
119,942,536.5107
120,082,491.9196
120,324,444.6144
120,494,484.7784
120,702,139.3390
120,817,409.8855
121,149,845.8383
121,339,539.8141
121,463,941.1437
121,709,183.5968
121,805,027.8992
122,042,020.0514

106,567,390.1839
106,691,738.7520
106,906,710.5876
107,057,789.0709
107,242,287.4584
107,344,703.8460
107,640,068.8843
107,808,609.5249
107,919,138.4949
108,137,033.2381
108,222,189.6595
108,432,754.1172

109,764,411.8895
109,892,490.9146
110,113,911.9052
110,269,522.7430
110,459,556.0821
110,565,044.9614
110,869,270.9509
111,042,867.8106
111,156,712.6498
111,381,144.2353
111,468,855.3493
111,685,736.7407

113,057,344.2461
113,189,265.6420
113,417,329.2624
113,577,608.4253
113,773,342.7646
113,881,996.3102
114,195,349.0794
114,374,153.8449
114,491,414.0293
114,722,578.5623
114,812,921.0097
115,036,308.8429

2025
123,540,812.6060
123,684,966.6772
123,934,177.9529
124,109,319.3218
124,323,203.5191
124,441,932.1821
124,784,341.2135
124,979,726.0085
125,107,859.3780
125,360,459.1047
125,459,178.7362
125,703,280.6530

2026
127,247,036.9842
127,395,515.6775
127,652,203.2915
127,832,598.9014
128,052,899.6247
128,175,190.1475
128,527,871.4499
128,729,117.7888
128,861,095.1593
129,121,272.8778
129,222,954.0983
129,474,379.0726

2027
131,064,448.0938
131,217,381.1478
131,481,769.3902
131,667,576.8685
131,894,486.6134
132,020,445.8520
132,383,707.5934
132,590,991.3224
132,726,928.0141
132,994,911.0642
133,099,642.7212
133,358,610.4447

II.2.3 Estimasi Permintaan Total Pasar


Estimasi permintaan total pasar akan menentukan target pasar yang akan
dicapai oleh perusahaan. Demand total pasar dapat dihitung dengan rumus sebagai
berikut :

Demand =

(pers II-5)

Maka didapatlah demand total pasar sebagai berikut :

II-44

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.43 Hasil Peramalan Permintaan Total Pasar dalam 14 tahun


Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des
TOTAL

2013
9,912,881.0462
9,924,447.9295
9,944,444.5741
9,958,497.8697
9,975,659.8793
9,985,186.6347
10,012,661.4418
10,028,339.0644
10,038,620.4510
10,058,888.9840
10,066,810.2203
10,086,396.8914
119,992,834.9864

2014
2015
10,111,138.6671 10,313,361.4404
10,122,936.8880 10,325,395.6258
10,143,333.4656 10,346,200.1349
10,157,667.8271 10,360,821.1836
10,175,173.0768 10,378,676.5384
10,184,890.3674 10,388,588.1748
10,212,914.6707 10,417,172.9641
10,228,905.8457 10,433,483.9626
10,239,392.8600 10,444,180.7172
10,260,066.7637 10,465,268.0990
10,268,146.4247 10,473,509.3532
10,288,124.8292 10,493,887.3258
122,392,691.6861 124,840,545.5198

Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des
TOTAL

2018
10,944,621.6675
10,957,392.4413
10,979,470.3528
10,994,986.3267
11,013,934.5719
11,024,452.8798
11,054,787.2869
11,072,096.6490
11,083,448.1305
11,105,826.2288
11,114,571.9137
11,136,197.1812
132,481,785.6300

2019
11,272,960.3175
11,286,114.2145
11,308,854.4634
11,324,835.9165
11,344,352.6091
11,355,186.4662
11,386,430.9055
11,404,259.5485
11,415,951.5744
11,439,001.0156
11,448,009.0711
11,470,283.0967
136,456,239.1989

Jan
Feb
Mar
Apr
Mei
Jun
Jul
Agus
Sep
Okt
Nov
Des
TOTAL

2023
12,687,816.1521
12,702,620.9791
12,728,215.3295
12,746,202.5958
12,768,168.8053
12,780,362.4069
12,815,528.2986
12,835,594.5933
12,848,754.0716
12,874,696.4207
12,884,835.0665
12,909,904.6785
153,582,699.3978

2024
13,068,450.6367
13,083,699.6085
13,110,061.7894
13,128,588.6736
13,151,213.8695
13,163,773.2791
13,199,994.1475
13,220,662.4311
13,234,216.6937
13,260,937.3133
13,271,380.1184
13,297,201.8188
158,190,180.3798

2016
10,519,628.6693
10,531,903.5383
10,553,124.1376
10,568,037.6073
10,586,250.0692
10,596,359.9383
10,625,516.4234
10,642,153.6419
10,653,064.3315
10,674,573.4610
10,682,979.5402
10,703,765.0723
127,337,356.4302

2017
10,730,021.2426
10,742,541.6091
10,764,186.6204
10,779,398.3595
10,797,975.0705
10,808,287.1370
10,838,026.7518
10,854,996.7147
10,866,125.6182
10,888,064.9302
10,896,639.1310
10,917,840.3737
129,884,103.5588

2020
11,611,149.1270
11,624,697.6409
11,648,120.0973
11,664,580.9939
11,684,683.1874
11,695,842.0602
11,728,023.8327
11,746,387.3349
11,758,430.1217
11,782,171.0461
11,791,449.3432
11,814,391.5896
140,549,926.3749

2021
11,959,483.6009
11,973,438.5702
11,997,563.7002
12,014,518.4238
12,035,223.6830
12,046,717.3220
12,079,864.5476
12,098,778.9550
12,111,183.0253
12,135,636.1775
12,145,192.8235
12,168,823.3372
144,766,424.1661

2022
12,318,268.1089
12,332,641.7273
12,357,490.6112
12,374,953.9765
12,396,280.3935
12,408,118.8416
12,442,260.4841
12,461,742.3236
12,474,518.5161
12,499,705.2628
12,509,548.6082
12,533,888.0374
149,109,416.8911

2025
13,460,504.1558
13,476,210.5967
13,503,363.6431
13,522,446.3339
13,545,750.2855
13,558,686.4774
13,595,993.9720
13,617,282.3041
13,631,243.1945
13,658,765.4327
13,669,521.5220
13,696,117.8734
162,935,885.7912

2026
13,864,319.2805
13,880,496.9146
13,908,464.5524
13,928,119.7239
13,952,122.7941
13,965,447.0718
14,003,873.7911
14,025,800.7732
14,040,180.4904
14,068,528.3957
14,079,607.1677
14,107,001.4096
167,823,962.3649

2027
14,280,248.8589
14,296,911.8221
14,325,718.4890
14,345,963.3156
14,370,686.4779
14,384,410.4839
14,423,990.0049
14,446,574.7964
14,461,385.9051
14,490,584.2476
14,501,995.3827
14,530,211.4519
172,858,681.2358

II.2.3 Estimasi Permintaan Potensial Perusahaan


Pasar Potensial merupakan sekelompok konsumen yang memiliki
ketertarikan terhadap produk. Pasar potensial yang dimiliki saat ini adalah

II-45

BAB II DATA DAN PENGOLAHAN DATA

ketertarikan konsumen untuk membeli lampu PSTI. Untuk mendapatkan nilai pasar
potensial maka digunakan rumus :

(pers II-6)
P.Logit PSTI = 0.44199

Maka didapatlah nilai pasar potensial sebagai berikut :


Tabel II.44 Hasil Peramalan Permintaan Potensial dalam 14 tahun
2013

2014

2015

2016

2017

Jan

4,381,422.3537

4,469,050.8008

4,558,431.8168

4,649,600.4531

4,742,592.4622

Feb

4,386,534.8332

4,474,265.5299

4,563,750.8405

4,655,025.8573

4,748,126.3744

Mar

4,395,373.2068

4,483,280.6709

4,572,946.2843

4,664,405.2100

4,757,693.3142

Apr

4,401,584.6627

4,489,616.3559

4,579,408.6830

4,670,996.8567

4,764,416.7938

Mei

4,409,170.1478

4,497,353.5508

4,587,300.6218

4,679,046.6343

4,772,627.5669

Jun

4,413,380.9055

4,501,648.5236

4,591,681.4940

4,683,515.1239

4,777,185.4264

Jul

4,425,524.5732

4,514,035.0647

4,604,315.7660

4,696,402.0813

4,790,330.1229

Agus

4,432,453.9700

4,521,103.0494

4,611,525.1104

4,703,755.6126

4,797,830.7249

Sep

4,436,998.2692

4,525,738.2345

4,616,252.9992

4,708,578.0592

4,802,749.6204

Okt

4,445,956.8155

4,534,875.9518

4,625,573.4708

4,718,084.9402

4,812,446.6390

Nov

4,449,457.9451

4,538,447.1040

4,629,216.0461

4,721,800.3670

4,816,236.3743

Des

4,458,115.1133

4,547,277.4156

4,638,222.9639

4,730,987.4231

4,825,607.1716

TOTAL

53,035,972.7959

54,096,692.2518

55,178,626.0968

56,282,198.6188

57,407,842.5911

2018

2019

2020

2021

2022

Jan

4,837,444.3114

4,982,567.6408

5,132,044.6700

5,286,006.0101

5,444,586.1904

Feb

4,843,088.9019

4,988,381.5690

5,138,033.0160

5,292,174.0065

5,450,939.2267

Mar

4,852,847.1805

4,998,432.5959

5,148,385.5738

5,302,837.1410

5,461,922.2552

Apr

4,859,705.1297

5,005,496.2836

5,155,661.1721

5,310,331.0073

5,469,640.9375

Mei

4,868,080.1183

5,014,122.5218

5,164,546.1975

5,319,482.5834

5,479,067.0609

Jun

4,872,729.1349

5,018,911.0090

5,169,478.3393

5,324,562.6894

5,484,299.5701

Jul

4,886,136.7254

5,032,720.8272

5,183,702.4520

5,339,213.5255

5,499,389.9313

Agus

4,893,787.3394

5,040,600.9595

5,191,818.9883

5,347,573.5580

5,508,000.7647

Sep

4,898,804.6128

5,045,768.7512

5,197,141.8137

5,353,056.0681

5,513,647.7502

Okt

4,908,695.5718

5,055,956.4390

5,207,635.1321

5,363,864.1861

5,524,780.1117

Nov

4,912,561.1018

5,059,937.9349

5,211,736.0729

5,368,088.1551

5,529,130.7998

Des

4,922,119.3150

5,069,782.8945

5,221,876.3813

5,378,532.6728

5,539,888.6530

TOTAL

58,555,999.4430

60,312,679.4263

62,122,059.8090

63,985,721.6033

65,905,293.2514

II-46

BAB II DATA DAN PENGOLAHAN DATA

2023

2024

2025

2026

2027

Jan

5,607,923.7761

5,776,161.4894

5,949,446.3341

6,127,929.7241

6,311,767.6158

Feb

5,614,467.4035

5,782,901.4256

5,956,388.4684

6,135,080.1224

6,319,132.5261

Mar

5,625,779.9229

5,794,553.3206

5,968,389.9202

6,147,441.6178

6,331,864.8663

Apr

5,633,730.1656

5,802,742.0706

5,976,824.3327

6,156,129.0627

6,340,812.9346

Mei

5,643,439.0727

5,812,742.2449

5,987,124.5123

6,166,738.2476

6,351,740.3951

Jun

5,648,828.5572

5,818,293.4139

5,992,842.2163

6,172,627.4828

6,357,806.3073

Jul

5,664,371.6292

5,834,302.7781

6,009,331.8615

6,189,611.8173

6,375,300.1718

Agus

5,673,240.7877

5,843,438.0113

6,018,741.1516

6,199,303.3862

6,385,282.4878

Sep

5,679,057.1827

5,849,428.8982

6,024,911.7651

6,205,659.1181

6,391,828.8916

Okt

5,690,523.5150

5,861,239.2205

6,037,076.3971

6,218,188.6890

6,404,734.3497

Nov

5,695,004.7238

5,865,854.8655

6,041,830.5114

6,223,085.4268

6,409,777.9896

Des

5,706,085.3125

5,877,267.8719

6,053,585.9081

6,235,193.4853

6,422,249.2899

TOTAL

67,882,452.0490

69,918,925.6104

72,016,493.3787

74,176,988.1801

76,402,297.8255

II.2.4 Estimasi Permintaan Tersedia


Pasar tersedia merupakan sekelompok konsumen yang memiliki
ketertarikan dan daya beli pada produk yang akan kita jual. Nilai pasar tersedia akan
didapat dengan menggunakan rumus :

(pers II-7)

Sebelum menghitung nilai pasar tersedia maka terlebih dahulu kita menghitung
P.Survival tahun 2013 sebagai berikut :

II-47

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.45 Tabel Percentile 1


Percent
1
2
3
4
5
6
7
8
9
10
20
30
40
50
60
70
80
89.52
90
91
92
93
94
94.05
95
96
97
98
99

Percentile
14,281.4
20,907.2
26,159.5
30,693.9
34,768.4
38,516.8
42,019.2
45,328.2
48,480.6
51,503.1
77,577.8
100,213.0
121,922.0
144,025.0
167,727.0
194,686.0
228,111.0
275,000.0
277,365.0
284,222.0
291,729.0
300,050.0
309,423.0
310,000.0
320,212.0
333,020.0
348,950.0
370,428.0
404,926.0

Q
52,505,613.0679
51,975,253.3400
51,444,893.6120
50,914,533.8840
50,384,174.1561
49,853,814.4281
49,323,454.7002
48,793,094.9722
48,262,735.2443
47,732,375.5163
42,428,778.2367
37,125,180.9571
31,821,583.6775
26,517,986.3979
21,214,389.1184
15,910,791.8388
10,607,194.5592
5,558,169.9490
5,303,597.2796
4,773,237.5516
4,242,877.8237
3,712,518.0957
3,182,158.3678
3,155,640.3814
2,651,798.6398
2,121,438.9118
1,591,079.1839
1,060,719.4559
530,359.7280

Revenue
749,853,662,468.2160
1,086,657,016,629.2700
1,345,772,694,443.2200
1,562,765,611,583.5000
1,751,777,120,728.4800
1,920,209,399,565.3100
2,072,532,107,737.3300
2,211,703,167,519.3300
2,339,806,362,282.4500
2,458,365,309,453.1600
3,291,531,272,291.4000
3,720,425,759,255.5000
3,879,751,125,131.6000
3,819,252,990,963.3400
3,558,225,843,653.8600
3,097,608,419,921.6400
2,419,617,758,088.2200
1,528,496,735,977.2700
1,471,032,259,452.9400
1,356,659,123,399.1700
1,237,770,504,621.5500
1,113,941,054,618.2700
984,632,988,625.1840
978,248,518,220.0150
849,137,746,045.7240
706,481,586,419.3650
555,207,081,213.6750
392,920,186,616.6480
214,756,443,203.4470

Gambar II.23 Grafik Permintaan Lampu PSTI

II-48

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.46 Tabel Percentile 2

II-49

BAB II DATA DAN PENGOLAHAN DATA

Percent
1
2
3
4
5
6
7
8
9
10
20
30
40
50
60
70
80
89.52
90
91
92
93
94
94.05
95
96
97
98
99

Percentile
14,281.4
20,907.2
26,159.5
30,693.9
34,768.4
38,516.8
42,019.2
45,328.2
48,480.6
51,503.1
77,577.8
100,213.0
121,922.0
144,025.0
167,727.0
194,686.0
228,111.0
275,000.0
277,365.0
284,222.0
291,729.0
300,050.0
309,423.0
310,000.0
320,212.0
333,020.0
348,950.0
370,428.0
404,926.0

Revenue
749,853,662,468.2160
1,086,657,016,629.2700
1,345,772,694,443.2200
1,562,765,611,583.5000
1,751,777,120,728.4800
1,920,209,399,565.3100
2,072,532,107,737.3300
2,211,703,167,519.3300
2,339,806,362,282.4500
2,458,365,309,453.1600
3,291,531,272,291.4000
3,720,425,759,255.5000
3,879,751,125,131.6000
3,819,252,990,963.3400
3,558,225,843,653.8600
3,097,608,419,921.6400
2,419,617,758,088.2200
1,528,496,735,977.2700
1,471,032,259,452.9400
1,356,659,123,399.1700
1,237,770,504,621.5500
1,113,941,054,618.2700
984,632,988,625.1840
978,248,518,220.0150
849,137,746,045.7240
706,481,586,419.3650
555,207,081,213.6750
392,920,186,616.6480
214,756,443,203.4470

Gambar II.24 Grafik Keuntungan Lampu PSTI

II-50

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.47 Hasil P.Sursival 2013

MNL B3
Pasar Potensial 2013
P Optimum
P Survival
Pasar Target Perusahaan
Harga Lampu PSTI

0.441993
53,035,972.79588
0.4
0.1048
0.3
Rp. 275.000,00

Setelah mendapatkan nilai P.Survival 2013 maka didapatlah nilai pasar


tersedia sebagai berikut :
Tabel II.48 Hasil Peramalan Pasar Tersedia dalam 14 tahun
2013

2014

2015

2016

2017

Jan

459,173.0627

468,356.5239

477,723.6544

487,278.1275

497,023.6900

Feb

459,708.8505

468,903.0275

478,281.0881

487,846.7098

497,603.6440

Mar

460,635.1121

469,847.8143

479,244.7706

488,829.6660

498,606.2593

Apr

461,286.0726

470,511.7941

479,922.0300

489,520.4706

499,310.8800

Mei

462,081.0315

471,322.6521

480,749.1052

490,364.0873

500,171.3690

Jun

462,522.3189

471,772.7653

481,208.2206

490,832.3850

500,649.0327

Jul

463,794.9753

473,070.8748

482,532.2923

492,182.9381

502,026.5969

Agus

464,521.1761

473,811.5996

483,287.8316

492,953.5882

502,812.6600

Sep

464,997.4186

474,297.3670

483,783.3143

493,458.9806

503,328.1602

Okt

465,936.2743

475,254.9997

484,760.0997

494,455.3017

504,344.4078

Nov

466,303.1926

475,629.2565

485,141.8416

494,844.6785

504,741.5720

Des

467,210.4639

476,554.6732

486,085.7666

495,807.4819

505,723.6316

TOTAL

5,558,169.9490

5,669,333.3480

5,782,720.0149

5,898,374.4152

6,016,341.9036

II-51

BAB II DATA DAN PENGOLAHAN DATA

2018

2019

2020

2021

2022

Jan

506,964.1638

522,173.0888

537,838.2814

553,973.4299

570,592.6328

Feb

507,555.7169

522,782.3884

538,465.8601

554,619.8359

571,258.4310

Mar

508,578.3845

523,835.7361

539,550.8081

555,737.3324

572,409.4523

Apr

509,297.0976

524,576.0105

540,313.2908

556,522.6896

573,218.3702

Mei

510,174.7964

525,480.0403

541,244.4415

557,481.7747

574,206.2280

Jun

510,662.0133

525,981.8737

541,761.3300

558,014.1699

574,754.5949

Jul

512,067.1288

527,429.1427

543,252.0170

559,549.5775

576,336.0648

Agus

512,868.9132

528,254.9806

544,102.6300

560,425.7089

577,238.4801

Sep

513,394.7234

528,796.5651

544,660.4621

561,000.2759

577,830.2842

Okt

514,431.2959

529,864.2348

545,760.1618

562,132.9667

578,996.9557

Nov

514,836.4035

530,281.4956

546,189.9404

562,575.6387

579,452.9078

Des

515,838.1042

531,313.2473

547,252.6448

563,670.2241

580,580.3308

TOTAL

6,136,668.7416

6,320,768.8039

6,510,391.8680

6,705,703.6240

6,906,874.7327

2023

2024

2025

2026

2027

Jan

587,710.4117

605,341.7241

623,501.9758

642,207.0351

661,473.2461

Feb

588,396.1839

606,048.0694

624,229.5115

642,956.3968

662,245.0887

Mar

589,581.7359

607,269.1880

625,487.2636

644,251.8815

663,579.4380

Apr

590,414.9214

608,127.3690

626,371.1901

645,162.3258

664,517.1955

Mei

591,432.4148

609,175.3873

627,450.6489

646,274.1684

665,662.3934

Jun

591,997.2328

609,757.1498

628,049.8643

646,891.3602

666,298.1010

Jul

593,626.1467

611,434.9311

629,777.9791

648,671.3185

668,131.4580

Agus

594,555.6345

612,392.3036

630,764.0727

649,686.9949

669,177.6047

Sep

595,165.1927

613,020.1485

631,410.7530

650,353.0756

669,863.6678

Okt

596,366.8644

614,257.8703

632,685.6064

651,666.1746

671,216.1598

Nov

596,836.4950

614,741.5899

633,183.8376

652,179.3527

671,744.7333

Des

597,997.7408

615,937.6730

634,415.8032

653,448.2773

673,051.7256

7,327,503.4040

7,547,328.5061

7,773,748.3613

8,006,960.8121

TOTAL 7,114,080.9747

II.2.5 Penentuan Target Penjualan dan Kapasitas Produksi


Target penjualan dan kapasitas produksi akan ditentukan oleh perusahaan
setelah mendapatkan nilai pasar target. Target penjualan akan ditujukan untuk
konsumen yang kemungkinan besar akan membeli produk lampu PSTI. Untuk
mendapatkan nilai dari pasar target maka digunakanlah rumus sebagai berikut :

(pers II-8)
Dimana : P.target perusahaan = 0.3

II-52

BAB II DATA DAN PENGOLAHAN DATA

Maka didapatlah nilai pasar taget yaitu sebagai berikut :


Tabel II.49 Hasil Peramalan Pasar Target dalam 14 tahun
2013

2014

2015

2016

2017

Jan

137,751.9188

140,506.9572

143,317.0963

146,183.4382

149,107.1070

Feb

137,912.6552

140,670.9083

143,484.3264

146,354.0130

149,281.0932

Mar

138,190.5336

140,954.3443

143,773.4312

146,648.8998

149,581.8778

Apr

138,385.8218

141,153.5382

143,976.6090

146,856.1412

149,793.2640

Mei

138,624.3094

141,396.7956

144,224.7316

147,109.2262

150,051.4107

Jun

138,756.6957

141,531.8296

144,362.4662

147,249.7155

150,194.7098

Jul

139,138.4926

141,921.2624

144,759.6877

147,654.8814

150,607.9791

Agus

139,356.3528

142,143.4799

144,986.3495

147,886.0765

150,843.7980

Sep

139,499.2256

142,289.2101

145,134.9943

148,037.6942

150,998.4481

Okt

139,780.8823

142,576.4999

145,428.0299

148,336.5905

151,303.3223

Nov

139,890.9578

142,688.7769

145,542.5525

148,453.4035

151,422.4716

Des

140,163.1392

142,966.4019

145,825.7300

148,742.2446

151,717.0895

TOTAL

1,667,450.9847

1,700,800.0044

1,734,816.0045

1,769,512.3246

1,804,902.5711

2018

2019

2020

2021

2022

Jan

152,089.2492

156,651.9266

161,351.4844

166,192.0290

171,177.7898

Feb

152,266.7151

156,834.7165

161,539.7580

166,385.9508

171,377.5293

Mar

152,573.5154

157,150.7208

161,865.2424

166,721.1997

171,722.8357

Apr

152,789.1293

157,372.8032

162,093.9873

166,956.8069

171,965.5111

Mei

153,052.4389

157,644.0121

162,373.3324

167,244.5324

172,261.8684

Jun

153,198.6040

157,794.5621

162,528.3990

167,404.2510

172,426.3785

Jul

153,620.1386

158,228.7428

162,975.6051

167,864.8732

172,900.8194

Agus

153,860.6739

158,476.4942

163,230.7890

168,127.7127

173,171.5440

Sep

154,018.4170

158,638.9695

163,398.1386

168,300.0828

173,349.0853

Okt

154,329.3888

158,959.2704

163,728.0486

168,639.8900

173,699.0867

Nov

154,450.9210

159,084.4487

163,856.9821

168,772.6916

173,835.8723

Des

154,751.4313

159,393.9742

164,175.7934

169,101.0672

174,174.0992

TOTAL

1,841,000.6225

1,896,230.6412

1,953,117.5604

2,011,711.0872

2,072,062.4198

II-53

BAB II DATA DAN PENGOLAHAN DATA

2023

2024

2025

2026

2027

Jan

176,313.1235

181,602.5172

187,050.5927

192,662.1105

198,441.9738

Feb

176,518.8552

181,814.4208

187,268.8534

192,886.9190

198,673.5266

Mar

176,874.5208

182,180.7564

187,646.1791

193,275.5645

199,073.8314

Apr

177,124.4764

182,438.2107

187,911.3570

193,548.6977

199,355.1587

Mei

177,429.7244

182,752.6162

188,235.1947

193,882.2505

199,698.7180

Jun

177,599.1698

182,927.1449

188,414.9593

194,067.4081

199,889.4303

Jul

178,087.8440

183,430.4793

188,933.3937

194,601.3955

200,439.4374

Agus

178,366.6904

183,717.6911

189,229.2218

194,906.0985

200,753.2814

Sep

178,549.5578

183,906.0446

189,423.2259

195,105.9227

200,959.1004

Okt

178,910.0593

184,277.3611

189,805.6819

195,499.8524

201,364.8480

Nov

179,050.9485

184,422.4770

189,955.1513

195,653.8058

201,523.4200

Des

179,399.3222

184,781.3019

190,324.7409

196,034.4832

201,915.5177

2,198,251.0212

2,264,198.5518

2,332,124.5084

2,402,088.2436

TOTAL 2,134,224.2924

Kapasitas produksi ditentukan dengan menjumlahkan nilai dari pasar target,


safety stock, dan cadangan ketika hasil produk gagal. Dalam kasus ini safety stock
bernilai 10.000 dan barang defect bernilai 5.000. jadi nilai dari pasar tersedia
ditambah dengan 15.000.
Tabel II.50 Hasil Peramalan Kapasitas Produksi dalam 14 tahun
2013

2014

2015

2016

2017

Jan

148,751.9188

151,506.9572

154,317.0963

157,183.4382

160,107.1070

Feb

148,912.6552

151,670.9083

154,484.3264

157,354.0130

160,281.0932

Mar

149,190.5336

151,954.3443

154,773.4312

157,648.8998

160,581.8778

Apr

149,385.8218

152,153.5382

154,976.6090

157,856.1412

160,793.2640

Mei

149,624.3094

152,396.7956

155,224.7316

158,109.2262

161,051.4107

Jun

149,756.6957

152,531.8296

155,362.4662

158,249.7155

161,194.7098

Jul

150,138.4926

152,921.2624

155,759.6877

158,654.8814

161,607.9791

Agus

150,356.3528

153,143.4799

155,986.3495

158,886.0765

161,843.7980

Sep

150,499.2256

153,289.2101

156,134.9943

159,037.6942

161,998.4481

Okt

150,780.8823

153,576.4999

156,428.0299

159,336.5905

162,303.3223

Nov

150,890.9578

153,688.7769

156,542.5525

159,453.4035

162,422.4716

Des

151,163.1392

153,966.4019

156,825.7300

159,742.2446

162,717.0895

TOTAL

1,799,450.9847

1,832,800.0044

1,866,816.0045

1,901,512.3246

1,936,902.5711

II-54

BAB II DATA DAN PENGOLAHAN DATA

2018

2019

2020

2021

2022

Jan

163,089.2492

167,651.9266

172,351.4844

177,192.0290

182,177.7898

Feb

163,266.7151

167,834.7165

172,539.7580

177,385.9508

182,377.5293

Mar

163,573.5154

168,150.7208

172,865.2424

177,721.1997

182,722.8357

Apr

163,789.1293

168,372.8032

173,093.9873

177,956.8069

182,965.5111

Mei

164,052.4389

168,644.0121

173,373.3324

178,244.5324

183,261.8684

Jun

164,198.6040

168,794.5621

173,528.3990

178,404.2510

183,426.3785

Jul

164,620.1386

169,228.7428

173,975.6051

178,864.8732

183,900.8194

Agus

164,860.6739

169,476.4942

174,230.7890

179,127.7127

184,171.5440

Sep

165,018.4170

169,638.9695

174,398.1386

179,300.0828

184,349.0853

Okt

165,329.3888

169,959.2704

174,728.0486

179,639.8900

184,699.0867

Nov

165,450.9210

170,084.4487

174,856.9821

179,772.6916

184,835.8723

Des

165,751.4313

170,393.9742

175,175.7934

180,101.0672

185,174.0992

TOTAL

1,973,000.6225

2,028,230.6412

2,085,117.5604

2,143,711.0872

2,204,062.4198

2023

2024

2025

2026

2027

Jan

187,313.1235

192,602.5172

198,050.5927

203,662.1105

209,441.9738

Feb

187,518.8552

192,814.4208

198,268.8534

203,886.9190

209,673.5266

Mar

187,874.5208

193,180.7564

198,646.1791

204,275.5645

210,073.8314

Apr

188,124.4764

193,438.2107

198,911.3570

204,548.6977

210,355.1587

Mei

188,429.7244

193,752.6162

199,235.1947

204,882.2505

210,698.7180

Jun

188,599.1698

193,927.1449

199,414.9593

205,067.4081

210,889.4303

Jul

189,087.8440

194,430.4793

199,933.3937

205,601.3955

211,439.4374

Agus

189,366.6904

194,717.6911

200,229.2218

205,906.0985

211,753.2814

Sep

189,549.5578

194,906.0446

200,423.2259

206,105.9227

211,959.1004

Okt

189,910.0593

195,277.3611

200,805.6819

206,499.8524

212,364.8480

Nov

190,050.9485

195,422.4770

200,955.1513

206,653.8058

212,523.4200

Des

190,399.3222

195,781.3019

201,324.7409

207,034.4832

212,915.5177

2,330,251.0212

2,396,198.5518

2,464,124.5084

2,534,088.2436

TOTAL 2,266,224.2924

Setelah mendapatkan nilai dari pertumbuhan populasi rumah tangga,


permintaan dari pasar total, pasar potensial, pasar tersedia, ,dan pasar target maka
engan begitu kita dapat membuat grafik hubungan antara kelima variabel tersebut,
sebagai berikut :

II-55

BAB II DATA DAN PENGOLAHAN DATA

Tabel II.51 Hasil Peramalan dalam 14 tahun


Tahun

Pasar Potensial

Pasar Tersedia

Pasar Target

2013

1,101,296,962.54476 119,992,834.98637

Populasi

Demand

53,035,972.79588

5,558,169.94901

1,667,450.98470

2014

1,123,322,901.7957

122,392,691.6861

54,096,692.2518

5,669,333.3480

1,700,800.0044

2015

1,145,789,359.8316

124,840,545.5198

55,178,626.0968

5,782,720.0149

1,734,816.0045

2016

1,168,705,147.0282

127,337,356.4302

56,282,198.6188

5,898,374.4152

1,769,512.3246

2017

1,192,079,249.9688

129,884,103.5588

57,407,842.5911

6,016,341.9036

1,804,902.5711

2018

1,215,920,834.9681

132,481,785.6300

58,555,999.4430

6,136,668.7416

1,841,000.6225

2019

1,252,398,460.0172

136,456,239.1989

60,312,679.4263

6,320,768.8039

1,896,230.6412

2020

1,289,970,413.8177

140,549,926.3749

62,122,059.8090

6,510,391.8680

1,953,117.5604

2021

1,328,669,526.2322

144,766,424.1661

63,985,721.6033

6,705,703.6240

2,011,711.0872

2022

1,368,529,612.0192

149,109,416.8911

65,905,293.2514

6,906,874.7327

2,072,062.4198

2023

1,409,585,500.3798

153,582,699.3978

67,882,452.0490

7,114,080.9747

2,134,224.2924

2024

1,451,873,065.3912

158,190,180.3798

69,918,925.6104

7,327,503.4040

2,198,251.0212

2025

1,495,429,257.3529

162,935,885.7912

72,016,493.3787

7,547,328.5061

2,264,198.5518

2026

1,540,292,135.0735

167,823,962.3649

74,176,988.1801

2,332,124.5084

2,332,124.5084

2027

1,586,500,899.1257

172,858,681.2358

76,402,297.8255

8,006,960.8121

2,402,088.2436

Gambar II.25 Grafik Hubungan Permintaan dengan Peramalan Perusahaan

II-56

BAB II DATA DAN PENGOLAHAN DATA

BAB II DATA DAN PENGOLAHAN DATA

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