PEKAN KE-3
Bogor, 31 Agustus 2017
Pendamping: Rachmat S. Marpaung
www.nudira.com
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Tentang Saya
2 Korespondensi Ekspor
3 Negosiasi Ekspor
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Praktek (Latihan)
• Menyiapkan Bahan Promosi Online
• Mencari Pembeli Melalui Internet
• Korespondensi Ekspor
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Mencari Pembeli Melalui Internet
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Bagaimana Mencari Pembeli?
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Apakah Internet?
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Manfaat Internet
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Manfaat Internet Untuk Bisnis
Ekspor
Video Jack Ma
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[Image Info] www.wizdata.co.kr - Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.
Mencari Data Pembeli Melalui Membership
DJPEN
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Menu Eksportir
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Menu Importir
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Melalui ITPC
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Majalah Akses
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Kontak Usaha Di Majalah Akses
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Daftar Pameran Dagang
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Mencari Data Buyer Di Beberapa Situs
Internasional
• http://www.taforum.org/Members
• http://www.dubaichamber.com/e-
services/website-membership
• http://europe.bloombiz.com
• http://www.worldstopexports.com
• https://www.environmental-
expert.com/companies/keyword-activated-
carbon-871/location-europe
• http://www.manta.com
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Menjaring Pembeli Dari Website
Miliki Website
• HOME (halaman
muka)
• ABOUT US (tentang
perusahaan anda)
• PRODUCTS (uraian
tentang produk)
• GALLERY (foto-foto
ttg produk &
perusahaan)
• CONTACT US (link
ke e-mail anda)
• FAQ (jawaban atas
pertanyaan yg
sering ditanyakan)
• ARTICLE (yg
berkaitan dengan
produk/ aktivitas
perusahaan)
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Menjaring Pembeli Dari Website Calon
Pembeli
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Promosi Ekspor - Internet
• www.Alibaba.com
• www,tradeboss.com
• www.manufacturer.com
• www.toptenwholesale.com
• www.ecplaza.net
• www.indonetwork.net
• www.businessportals.com
• www.enterweb.com
• www.tradingbiz.com
• www.b2btradeportal.wordpress.com
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Mencari Pembeli Dari Portal Bisnis
Langganan Portal Bisnis
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Mencari Pembeli Dari Portal Bisnis
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Mencari Pembeli Dari Portal Bisnis
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Mencari Pembeli Dari Portal Bisnis
Langganan Portal Bisnis
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Mencari Pembeli Dari Portal Bisnis
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Medsos Untuk Komunikasi Ekspor
Facebook Twitter
Youtube Instagram
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Mencari Pembeli Melalui Medsos
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Video Blog – An emerging Promotion Tool
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Contoh VLOG…
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Lagi…contoh VLOG…
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Korespondensi Ekspor
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Korespondensi Bisnis Ekspor
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Korespondensi Bisnis Ekspor
Pengertian
Korespondensi Bisnis Ekspor
kegiatan surat menyurat tentang hubungan perniagaan antara penjual (eksportir) dan
pembeli (importir) yang secara geografis bermukim dalam wilayah berbeda karena
batas-batas negara (geopolitik) dengan menggunakan komunikasi bahasa asing yang
lazim dipakai yaitu bahasa Inggris
Anatomi Surat
1. Head of Letter
2. Date
3. Inside Address
4. Subject
5. Salutation
6. Body Of The Letter
7. Complementary Close
8. Signature
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Korespondensi Bisnis Ekspor (Lanjutan)
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Korespondensi Bisnis Ekspor (Lanjutan)
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Korespondensi Bisnis Ekspor (Lanjutan)
Surat Perkenalan
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Peralatan dalam Korespondensi Dengan Calon
Pembeli
Kartu
Nama
Price
Brosur
List
Katalog Leaflet
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Promosi Ekspor
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Surat Perkenalan
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Surat Perkenalan
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Inquiry or RFQ
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Korespondensi Bisnis Ekspor (Lanjutan)
Contoh Inquiry
Fax no :
Phone :
JOHN BROWN
LIMITED
25 Baverly Hill, NEW YORK, USA
June 10th, 2013
P.T. MAKMUR SEJAHTERA
Jl. Kebahagiaan no. 1001
JAKARTA, INDONESIA
Dear sirs,
We thank you for your letter of .......June, 2009 which introduced your company producing woodcrafts with high quality an attractive
design.
We are interested in your product, we therefore request you kindly to let us have your lowest quotation for the following :
Articles : 1. Wooden Toys
2. Wooden animals
3. Other Wooden Gift item
Quantity : minimum quantity available for export
Shipment : as soon as possible
Packing : Export seaworthy packing
Please quote CIF Boston and specify FOB, insurance and freight separately.
Yours faithfully,
John Brown
Director
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Korespondensi Bisnis Ekspor (Lanjutan)
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Korespondensi Bisnis Ekspor (Lanjutan)
Fax no. Contoh Offersheet/Quotation
Phone:
P.T. MAKMUR SEJAHTERA
Jl. Kebahagian no. 1001
JAKARTA, INDONESIA
Mr. John Brown June 20th, 2013
25 Baverly Hill
New York, USA
Dear sir,
Many thanks for your enquiry dated .../.../..... We are pleased to quote you the following price for :
Item No. Description of Goods Quantity Unit Price Total Price
1. Wooden Car 100 Pcs US$ 5 US$ 500
2. Wooden Bird 100 Pcs US$ 5 US$ 500
3. Wooden Pitcher 100 Pcs US$ 10 US$ 1000
Total FOB Tj. Priok US$ 2000
Yours faithfully,
P.T. MAKMUR SEJAHTERA
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Negosiasi Ekspor
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Korespondensi Bisnis Ekspor (Lanjutan)
We have your letter of June 20th, 2013 with the price you quoted and the samples of the
leather handbags.
While appreciating the quality of your product, we find out that the prices are too high
compared with those of the same quality of other countries which, since the last few
months, have been flooding the market.
We should like to place an order with the quantity of 1000 leather handbags, but must
ask you to consider whether you can offer us a reduced price.
Yours faithfully,
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Korespondensi Bisnis Ekspor (Lanjutan)
Dear sirs,
Many thanks for your letter dated ..../..../.....We have considered your comments
carefully.
We are keen, of course, to meet your wishes but regret that any reduction in the prices
quoted is not possible at present. The qualities submitted are the finest available at these
prices.
We think we would be able to supply you with materials, in the future, at prices suitable to
you.
Yours faithfully,
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Export Sales Contract
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Korespondensi Bisnis Ekspor (Lanjutan)
Contoh Ordersheet/Purchase Order
Fax no. Phone.
JOHN BROWN LIMITED
25 BAVERLY HILL, NEW YORK, USA
Dear sirs,
Referring to your offer dated June 20th, 2013. Reference No..........., please supply as under in strict conformity with particulars given in your offer.
Any deviation from which will be at your own risk, unless authorized by us.
Terms and condition:
Time of delivery : No later than September 30, 2013
Payment : By opening an irrevocable Letter of Credit on your favouramounting to US Dollars 2200 through your bankers Bank Mandiri – Jakarta.
Documents : The following documents should be rendered in triplicate plus 3 (three) copy of them which should be airmailed to us:
1. Full set clean on board ocean bill of lading.
2. Signed commercial invoice
3. Inspection certificate issued by surveyor appointed by us.
4. Manufacturer’s certificate issued by yourself
5. Certificate of origin issued by your Ministry of Trade.
Packing:
Items 1: each car packed in corrugated kraft box. 10 krafts boxes packed in a wooden case
Items 2: each bird packed in corrugated kraft box. 10 krafts boxes packed in a wooden case
Item 3: one set consisting of 2 (two) pieces of pitcher, packed in a wooden case. 5 (five) wooden cases packed in a large and strong wooden crate.
Furthermore please return to us a duly signed copy of this ordersheet at your final confirmation, or a duly signed export sal es’s contract.
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Korespondensi Bisnis Ekspor (Lanjutan)
Contoh Isi Ordersheet/Purchase Order
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Korespondensi Bisnis Ekspor (Lanjutan)
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Korespondensi Bisnis Ekspor (Lanjutan)
Contoh Isi Ordersheet/Purchase Order
Price : FOB Tj. Priok US$ 2000
Insurance US$ 40
Freight to Boston US$ 160
CIF Boston US$ 2200
(Incoterm-2000)
Packing:
Items 1: each car packed in corrugated kraft box
10 krafts boxes packed in a wooden case
Items 2: each bird packed in corrugated kraft box
10 krafts boxes packed in a wooden case
Item 3: one set consisting of 2 (two) pieces of pitcher, packed in a
wooden case
5 (five) wooden cases packed in a large and strong wooden crate
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Trade Exhibition Participation
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Pameran Dagang
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Pameran Dagang (lanjutan)
Pilih pameran dagang yang sesuai Buat stand anda sederhana tapi
dengan target market Anda efektif
Tindak lanjut
Kenali penyelenggara
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Beberapa Pameran Dagang yang akan datang:
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Mengikuti “Business Matching”
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Praktek/Latihan
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Apa itu “Business Matchmaking”?
• Bertemu nya dua pihak atau lebih untuk tujuan melakukan perdagangan
ekspor
• Dilaksanakan dinegara eksportir maupun importir
• Berlangsung secara B2B maupun B2G
• Dilaksanakan secara offline maupun online
• Untuk keuntungan/manfaat bagi semua pihak
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Tipe Orang yang Hadir di BMM
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Tips for Successful Business
Matchmaking
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Isue-Isue
• Fake Buyers dan Penipu
• Tanya-tanya doang
• Pembayaran
• Perizinan dan Dokumentasi di NTE
• Harga yang tidak kompetitif
• Ketersediaan barang secara kontinyu
• Kualitas Produk
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Rachmat Sutarnas Marpaung
Email: rachmat.marpaung@gmail.com
HP: 0811986992
Terima Kasih!
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