BISNIS ONLINE

EKSPOR-IMPOR
Purbalingga, 11 Maret 2020
Fasilitator: Rachmat Sutarnas Marpaung

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 Tentang Saya

Name : Rachmat Sutarnas Marpaung

Work Experience: 1. : Fasilitator di Balai Besar PPEI (2015-Present)
2. PT. Nudira Sumber Daya Indonesia (2013-
Present): Director and Owner
3. PT. Aplikasi Penunjang Ekonomi Nasional,
www.aspenku.com (2018-Present): CEO and
Founder
4. STEI Tazkia, Lecturer (2011-2015)
5. Premier Oil Indonesia (2011-2014): Country
HR & Serv. Senior Manager
6. VICO Indonesia (1998-2011): Various
positions: HR Manager, Actg. VP. Supply
Chain Management)
Client Exposure
1. Perusahaan Gas Negara (PGN) 1. VICO Indoneia
2. Pertamina Hulu Energy (PHE-ONWJ) 2. Premier Oil International
3. BNI 3. Suzuki Motor
4. Medco Energy Mining Internasional 4. Various SMEs Companies
5. Shopie Paris
6. Austindo Nusantara Jaya, TBK
7. Badak LNG
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 Agenda

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Praktek Online: Promosi di
Marketplace BtoB
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Praktek Online: Promosi di
Marketplace BtoC

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Cara Mencari Data Buyer

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 Apakah Internet?

Internet adalah suatu sistem jaringan komputer global yang saling

terhubung menggunakan internet protokol (TCP/IP ). Internet
menghubungkan miliaran perangkat berbasis komputer di seluruh
dunia . Didalam jaringan internet, jutaan perangkat komputer milik
pribadi , umum, akademik , bisnis dan jaringan pemerintah lokal
maupun global, dihubungkan secara luas dengan menggunakan
perangkat elektronik berbasis nirkabel dan teknologi serat optik.
Internet mengantarkan kepada penggunanya berbagai macam sumber
dan layanan informasi, seperti teks dokumen, berbagai macam bentuk
aplikasi komputer berbasis World Wide Web (www), surat elektronik ,
telepon , dan jaringan peer-to -peer untuk berbagi file.

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 Manfaat Internet

Media Promosi Yang Murah Menghemat Waktu

Membangun Brand dan

Multi Media
Image Perusahaan
Anti Monolog –
Alat Komunikasi Yang Praktis
Komunikasi Dua Arah

Efisiensi dan Efektifitas

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 Manfaat Internet Untuk Bisnis
Ekspor dan Impor

Video Jack Ma

Mempercepat Mempermudah Mempermudah

Mendekatkan Seller
Bertemunya Buyer dan Seller Proses Terjadinya
dengan Buyer Yang
Kepentingan Buyer untuk Membangun Hubungan Bisnis
Berjarak Ribuan KM
dan Seller Saling Percaya

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[Image Info] www.wizdata.co.kr - Note to customers : This image has been licensed to be used within this PowerPoint template only. You may not extract the image for any other use.
 Statistik Pengguna Internet

WORLD INTERNET USAGE AND POPULATION STATISTICS

MARCH 25, 2017 - Update
Population Population Internet Users Penetration Growth User
World Regions
( 2017 Est.) % of World 31 Mar 2017 Rate (% Pop.) 2000-2017 Tab
Africa 1,246,504,865 16.6 % 345,676,501 27.7 % 7,557.2% 9
Asia 4,148,177,672 55.2 % 1,873,856,654 45.2 % 1,539.4% 50
Europe 822,710,362 10.9 % 636,971,824 77.4 % 506.1% 17
Latin America /
647,604,645 8.6 % 385,919,382 59.6 % 2,035.8% 10
Caribbean
Middle East 250,327,574 3.3 % 141,931,765 56.7 % 4,220.9% 3
North America 363,224,006 4.8 % 320,068,243 88.1 % 196.1% 8
Oceania / Australia 40,479,846 0.5 % 27,549,054 68.1 % 261.5% 0
WORLD TOTAL 7,519,028,970 100.0 % 3,731,973,423 49.6 % 933.8% 100.
NOTES: (1) Internet Usage and World Population Statistics updated as of March 30, 2017. (2) CLICK on each world region
name for detailed regional usage information. (3) Demographic (Population) numbers are based on data from the United
Nations - Population Division. (4) Internet usage information comes from data published by Nielsen Online, by ITU,
the International Telecommunications Union, by GfK, by local ICT Regulators and other reliable sources. (5) For definitions,
navigation help and disclaimers, please refer to the Site Surfing Guide. (6) Information in this site may be cited, giving the d
credit and placing a link back to www.internetworldstats.com. Copyright © 2017, Miniwatts Marketing Group. All rights reser
worldwide.

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 Perkembangan Perdagangan
Internasional

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 Data Pengguna Internet –
BerdasarkanRegion 2017

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 Internet
Country or area Rank Percentage Rank
users
China 692,152,618 1 50.30% 90
India 340,873,137 2 26.00% 127
Uinted States 239,882,242 3 74.55% 40
Brazil 122,796,320 4 59.08% 71
Japan 118,131,030 5 93.33% 9
Russia 105,311,724 6 73.41% 43
Nigeria 86,436,611 7 47.44% 96
Mexico 72,945,992 8 57.43% 74
Germany 70,675,097 9 87.59% 21
United Kingdom 59,538,545 10 92.00% 13
Indonesia 56,612,527 11 21.98% 135
France 54,536,418 12 84.69% 25
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 Mengenal Market Place Lokal dan
Internasional

Indonetwork
Indotrading
Aspenku
Lokal Bukalapak
Indonesia on your hands
Dll
Alibaba/Ali Express
Global Sources
Global Buyers Online
Made in China
TFO
EC21 Int’l
HKTDC
Trade Korea
Trade Key
DJPEN

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 Video Jack Ma

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 MARKETPLACE EXPORT LOKAL

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 Indonetwork

Indonetwork.co.id
• Pusat promosi perdagangan dan direktori
bisnis B2B dan B2C
• Memperbesar peluang usaha para UMKM
• Mencakup seluruh wilayah di Indonesia
• Berdiri Tahun 2001

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 Indonetwork

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 Indotrading

IndoTrading.com adalah sebuah situs direktori perusahaan dan bisnis, bukan

merupakan situs e-commerce atau jual beli.

Situs ini didirikan untuk membantu UKM dalam memasarkan produk dan jasa secara
online baik untuk lokal maupun ekspor.

Indotrading.com memiliki beberapa pelayanan untuk membantu pemilik bisnis

mampu bersaing secara digital. Selain memasarkan produk dan jasa di situs nya,
Indotrading juga menyediakan jasa pembuatan website, Search Engine Optimization,
Google Adwords, dan jasa pemasaran digital lainnya.
Berdiri Tahun 2015

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 Indotrading

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 Bukalapak

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 Aspenku

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 MARKETPLACE EXPORT LUAR
NEGERI

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 Global Buyers Online:

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 Alibaba:

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 Selling on Amazon:

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 Selling on Amazon:

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 EC21: Global B2B Marketplace

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 EC21: Global B2B Marketplace

EC21.com is one of the world's largest online B2B marketplaces, connecting millions of
suppliers and buyers worldwide. Since 1997, EC21.com has been facilitating global trade
opportunities for small- and medium-sized enterprises. Through its leading technology and
expertise in international trade, it has achieved international recognition and trust in the global
business community.
Today EC21 has over 2 million member companies, 7 million products, 3.5 million buyers in its
database, and 3.5 million monthly visitors. And it is still growing.

EC21.com started in 1997 as an online trade board of the Korea International Trade Association (KITA). In
2000, EC21 Inc. was spun off from KITA. Since then, EC21 has provided local small-and-medium-sized
export companies with a comprehensive range of trade support services and global business
opportunities.

EC21, the largest overseas marketing company for SMEs in Korea, offers a range of marketing services
such as global market research, on/offline overseas marketing, trade education programs and overseas
cooperation. The company also operates the EU Gateway Programme, a business cooperation program
funded and managed by the European Union (EU).
In particular EC21s online marketing expertise make it a leader in search engine optimization (SEO),
search engine advertisements, and social media marketing.
EC21.com marketplace facilitates global trade for export/import companies of all sizes and nations. Since
its premium services launched in 2004, EC21 has supported premium members through its offices and
agencies in China, India, Russia and Malaysia.

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 TFO: Experts in Trade for
Developing Countries

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 TFO: Experts in Trade for
Developing Countries
Statement of Purpose
TFO Canada improves lives through the creation of sustainable trade
partnerships for exporters from developing countries with Canadian and
foreign buyers.

Vision Statement
TFO Canada is a recognized leader at improving lives through facilitating
sustainable international trade opportunities for small and medium
enterprises in developing countries

Promoting sustainable economic

development through trade with Canada
TFO Canada helps to make trade
happen for over 1,200 exporters from
developing countries, over 1,200 trade
support institutions and more than
1,600 Canadian importers.

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 HKTDC: Hongkong Trade Dev Council

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 HKTDC: Hongkong Trade Dev Council

Established by Hong Kong Trade Development Council, hktdc.com

attracts 1,700,000 worldwide buyers to source products and services
provided by reliable, credible & verified Asia, Hong Kong & China
wholesale suppliers & China manufacturers.

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 Trade Korea:

About Trade Korea:

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 Tradekey:

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 Tradekey:

Tradekey is a global company established in 2006 and have presence in many countries.

Tradekey company owns, manages and operate (www.tradekey.com) which is considered one of
the largest International Electronic Marketplaces worldwide for both exporting and importing
countries. It connects traders with global whole sellers, buyers, importers & exporters,
manufacturers and distributors in over 240 countries, quickly and cost effectively. Based on its
unique services, powerful search engine, trade matching and product promoting tools.

Tradekey have successfully helped numerous members belonging to various countries to explore
potential business for the purpose of increasing their country’s GDP. Millions of people
visits Tradekey.com every month and tens of millions pages viewed without any single fail. These
numbers corroborate with the veracity of the claim that Tradekey.com can give an extraordinary
exposure to traders in the global market.

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 Made-In-China:

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 Global Sources:

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 Company Profile

Tentang Kami
• Siapa Kami
• Sejarah Berdiri
• Apa yang kami tawarkan
• Target Market
• Visi, Misi dan Tujuan Perusahaan

Tujuan
• Memperkenalkan Usaha kita
• Menarik Minat Pembelli
• Menarik Investor

Menawarkan Lebih dari Sekedar Informasi

• Menjelaskan Perbedaan Usaha Kita dibanding Competitor
• Membangun image dan kepercayaan teradap perusahaan
• Merangkum tujuan, sejarah dan budaya perusahaan
• Menjeaskan informasi2 kunci kepada konsumen potensial, investor dan
masyarakat luas

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 Informasi Produk

• Spesifikasi Produk, Sertifikat, Bahan Baku dll

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 Spesifikasi Produk

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 Kapasitas Suplai, Harga, Kemasan,
dll

• Lalu Perhatikan Kapasitas Suplai,

Harga, Kemasan dll

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 Visualisasi Produk

VLOG: Video Blog

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 Lagi…contoh VLOG…

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 Promosi Ekspor - Internet

Miliki Website

• HOME (halaman
muka)
• ABOUT US (tentang
perusahaan anda)
• PRODUCTS (uraian
tentang produk)
• GALLERY (foto-foto
ttg produk &
perusahaan)
• CONTACT US (link
ke e-mail anda)
• FAQ (jawaban atas
pertanyaan yg
sering ditanyakan)
• ARTICLE (yg
berkaitan dengan
produk/ aktivitas
perusahaan)

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 Content Creation and Publication

Article Channeling
Social
Media

Updated on Published in
Video
Types of Distribution Website
Reguler Multiple
Content Channel
Basis Channels

Celebgram
Photo Channels

Feedback

Content is a King in today’s business environment,

traffic is a queen

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 Marketing dan Promosi Melalui
Medsos

• Facebook, Twitter, Instagram, Whatsapp, Wechat, Youtube dll

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 Promosi Ekspor - Internet
Langganan Portal Bisnis

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 Promosi Ekspor - Internet
Langganan Portal Bisnis

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 Promosi Ekspor - Internet

Fan Page Facebook

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 Mencari Pembeli Melalui Internet

• http://www.manta.com/
• http://www.activatedcarbon.com/
• http://www.environmental-
expert.com/companies/keyword-
activated-carbon-871/location-europe
• http://www.yellowpages.ae/s/dubai/gen
eral-trading-companies-0-2.html
• http://turkey.importers.com/

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 DJPEN:

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 Cara Mencari dan Mendapatkan Data
Calon Buyer

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 Mencari Pembeli

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 Menu Pembeli

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 Menu Eksportir

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 Melalui ITPC

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 Benchmarking Produk Sejenis
Dengan Kompetitor

Bandingkan • Alibaba
di Portal • Global Sources
Bisnis • Amazon, dll
• Ambil Data dari Internet,
Kirim Indonetwork dll
Inquiry • Kirim email
• Hubungi via telepon, wa dll
• Detil Spek
Bandingkan • Harga
• Tekno Commercial

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 Kontak Dagang Melalui Internet

Bubuk Rotan
Jernang ke
China

Arang Batok
Pinang ke
Kelapa ke
Bangladesh
China, India
dan India
dan UEA

Briket Batok
Kelapa ke UEA
dan KSA

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 Rachmat Sutarnas Marpaung
Email: rachmat.marpaung@gmail.com
HP: 0811986992

Terima Kasih!

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