Modul English For Business PDF PDF Free
Modul English For Business PDF PDF Free
FAKULTAS PERTANIAN
UNIVERSITAS BRAWIJAYA
ENGLISH FOR BUSINESS- Pengantar
KATA PENGANTAR
Dalam rangka memperlancar Proses Belajar Mengajar di Fakultas
Pertanian Universitas Brawijaya khususnya Proses Belajar Mengajar mata
kuliah English for Business, maka diperlukan Buku Pedoman. Buku
pedoman English for Business ini diharapkan dapat memberikan arahan
untuk dosen dan mahasiswa dalam memperlancar pemahaman
mekanisme mengikuti proses belajar mengajar.
Penyusun
ENGLISH FOR BUSINESS- Pengantar
TIM PENYUSUN
Daftar Isi
Halaman Depan
Kata pengantar
Tim Penyusun
Daftar isi
MODUL 1
Making Effective Presentation in Business Setting
MODUL 2
Listening to Business Presentation: Accent, Gist & Inference
MODUL 3
Marketing Presentation Practice
MODUL 4
Negotiation in Business Setting
MODUL 5
Negotiation Practice
MODUL 6
Writing Email Correspondence: Offering & Complaining Letter
MODUL 7
Writing Email Correspondence: Responding & Complaining Letter
MODUL 8
Business Etiquettes
MODUL 9
Meeting Etiquettes
MODUL 10
Writing an Impressive CV
MODUL 11
Writing a Cover Letter
MODUL 12
Job Interview
MODUL 13
Job Interview Practice
MODUL 14
Extension Simulation
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas
MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-1 mahasiswa akan diberikan penjelasan
1
gambaran umum tentang rencana perkuliahan dan kontrak
perkuliahan selama satu semester. Selain itu, dengan menyimak
penjelasan, mahasiswa juga diharapkan mampu untuk memahami
gambaran umum tentang tata cara mempersiapkan bahan presentasi
yang efektif, serta cara menyajikan bahan presentasi yang baik dan
benar dalam forum kelas, forum ilmiah, khususnya dalam forum
bisnis di tempat kerja.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami rencana perkuliahan dan
kontrak perkuliahan selama satu semester.
Mahasiswa mampu memahami gambaran umum tentang tata
cara mempersiapkan bahan presentasi yang efektif.
Mahasiswa mampu memahami tata cara menyajikan bahan
presentasi yang baik dan benar.
D. Short Presentation
The ability to make a short presentation of your ideas is a key
business skill that enables you to communicate statistical information,
present ideas and persuade people of the strengths of your argument. To
do this effectively you need to prepare:
a) Make a plan of your talk. This should include at least three sections:
introduction, development, and conclusion.
b) Write detailed notes of what you will say, for example: showing key
points and keywords, transitions between the different sections, visual
aids you will refer to, and the action points you will stress.
c) Practice your presentation to make sure that you use simple and clear
language, your talk does not go over time available, and you will not
need to read from your notes.
3. Rancangan Tugas
3.1 Tujuan Tugas
Memahami gambaran umum tentang tata cara membuat serta
menyajikan bahan presentasi dengan cara yang efektif.
3.2Uraian Tugas
Practice 1
Look at these expressions. In which part of a presentation would
you expect them to be used (Opening, Main parts, or Ending)?
1. Finally I’d like to remind you that we….
2. If you have any questions, I’ll be happy to answer them at the end.
3. On this next slide, you can see how our results have improved…
4. Before I start my talk, I’d just like to thank…
5. This brings me to the next point…
6. I’ll discuss each point briefly and then give you my
recommendations.
7. I hope you have found my comments useful and…
PBI “English for Business” Brawijaya University 2018
8. This chart gives a comparison of potential returns on investment…
Practice II
Work in groups. Please make a group of A and B. See the attachment.
Use the information to prepare a three-minute presentation on each
company. Practice your presentation. Then make your presentation to the
other group!
Group A (Attachment)
Volkswagen AG
Summary of main problems:
Collapse of Latin American market—VW had invested heavily in
Brazil
Poor performance of new models (low sales of luxury cars and
new Golf)
Fall in dollar revenues from US operation
Increased competition in Asian markets (reduced market share in
China from 50 per cent to 30 per cent)
Shrinking European market for medium-sized cars
Cheaper company brands (Seat/Skoda) are affecting margins and
profitability
Group B (Attachment)
GEORGIO ARMANI Strategy presentation
1 Current sectors of activity Scent, watches, furniture, nightclubs,
cosmetics, fashion, confectionery,
flowers, spectacles, accessories, cafes
2 Proposed new market Hotel industry
3 Proposed project Joint venture with Emaar Properties to
design ten new luxury hotels and four
resorts
4 Project duration 8 - 10 years
5 Strategic reasoning Competitors are already entering hotel
market (Bulgari)
6 Risks Travel and luxury industries follow sam
economic cycle
Unstable market conditions
Dilution of brand
7 Advantages Generating positive publicity
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4. Kriteria Penilaian
Nilai Penilaian Deskripsi
75-100 Baik Sekali Mahasiswa mampu mempresentasikan ide dengan
penuh percaya diri dan dapat menyampaikan konten
dengan jelas dan benar tanpa membaca slide.
Mahasiswa mampu merangkai ide dengan jelas dan
terorganisir.
Mahasiswa hampir tidak melakukan kesalahan dalam
pengucapan atau pemilihan kata.
Mahasiswa menggunakan kosa kata yang beragam.
50-74 Baik Mahasiswa mampu mempresentasikan ide dengan
penuh percaya diri dan dapat menyampaikan konten
dengan jelas dan benar dengan sedikit membaca
slide.
Mahasiswa mampu merangkai ide dengan jelas dan
terorganisir.
Mahasiswa sedikit melakukan kesalahan dalam
pengucapan atau pemilihan kata.
Mahasiswa menggunakan kosa kata yang cukup
beragam.
25-49 Cukup Baik Mahasiswa mampu mempresentasikan ide dengan
penuh percaya diri dan dapat menyampaikan konten
dengan jelas dan benar dengan membaca slide.
Mahasiswa mampu merangkai ide dengan jelas dan
terorganisir.
Mahasiswa banyak melakukan kesalahan dalam
pengucapan atau pemilihan kata.
Mahasiswa menggunakan kosa kata yang terbatas.
10-24 Kurang Mahasiswa menunjukkan rasa tidak percaya diri
dalam mempresentasikan ide sehingga konten tidak
tersampaikan sama sekali.
Mahasiswa hanya membaca slide selama presentasi
berlangsung.
Mahasiswa tidak mampu merangkai ide dengan jelas
dan terorganisir.
Mahasiswa banyak melakukan kesalahan dalam
pengucapan atau pemilihan kata.
Mahasiswa menggunakan kosa kata yang sangat
terbatas.
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas
MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-2 mahasiswa akan diperdengarkan rekaman
2
presentasi dari beberapa negara dalam bentuk video dan audio.
Dalam video atau audio tersebut, mahasiswa akan mempelajari
tentang accent, gist dan inference. Bahasa Inggris di beberapa
negara memiliki aksen tersendiri (different accent), sehingga
penting bagi mahasiswa untuk mengetahui dan memahami
perbedaan tersebut. Sebagai tambahan, mahasiswa akan
mempelajari tentang Gist dan Inference guna melatih diri dalam
menyimpulkan dan menangkap konten presentasi dalam bahasa
Inggris.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami aksen yang berbeda dari
beberapa negara.
Mahasiswa mampu menyimpulkan makna pada presentasi
berbahasa Inggris.
Mahasiswa mampu memahami konten presentasi berbahasa
Inggris dengan baik.
17
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3. Rancangan Tugas
3.1 Tujuan Tugas
Mahasiswa mampu menyimpulkan makna pada presentasi berbahasa
Inggris.
Mahasiswa mampu memahami konten presentasi berbahasa Inggris
dengan baik.
3.2Uraian Tugas
Task 1:
Watch and listen carefully to the video!
“Nets Company Presentation”
List some important points from the video:
No Notes
4. Kriteria Penilaian
Ketepatan dalam menebak isi presentasi berbahasa Inggris secara
umum
Ketepatan dalam menyimpulkan poin-poin penting yang tersirat
dalam presentasi berbahasa Inggris
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas
MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-3 mahasiswa akan mempraktekkan cara
3
presentasi yang baik dan benar. Dalam modul ini, topik presentasi
akan difokuskan pada bidang marketing dimana topik ini erat
kaitannya dalam dunia bisnis. Bidang marketing di beberapa
perusahaan atau lembaga dinilai sebagai bagian atau posisi yang
cukup sering melakukan presentasi baik formal maupun informal,
khususnya persuasive presentasi, dimana membutuhkan skill
presentasi atau public speaking yang bagus.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu mempresentasikan bahan presentasinya
dengan baik dan benar.
Mahasiswa mampu membangun kepercayaan diri dalam
melakukan presentasi.
3. Rancangan Tugas
3.1 Tujuan Tugas
Mahasiswa mampu menyajikan bahan presentasi dengan baik
dan benar.
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4. Kriteria Penilaian
1. Deskripsi
2. Kegiatan Pembelajaran I
MODUL
3. Kegiatan Pembelajaran II
4. Kegiatan Pembelajaran III
5. Rancangan Tugas 4
1. Deskripsi
Pada tatap muka ke- 4 ini, mahasiswa akan mempelajari tentang deskripsi
umum dan tahapan-tahapan yang dapat diaplikasikan pada saat melakukan
negosiasi. Disamping itu, mahasiswa dibekali dengan beberapa frase dan
ungkapan yang dapat digunakan di tiap tahapannya. Dalam proses
pembelajaran kali ini, mahasiwa juga akan melakukan role-play sehingga
dapat memperkaya pemahaman tentang keadaan nyata (real-life situation)
dari bernegosiasi dalam bisnis. Mahasiswa diberikan kesempatan untuk
dapat melatih kemampuan berkomunikasi mereka melalui individual dan
juga group work.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami pengertian umum dari negosiasi
Mahasiswa mampu memahami tujuan dari negosiasi
Mahasiswa mampu memahami tahapan-tahapan dalam
bernegosiasi
Mahasiswa mampu memahami gambaran tentang negosiasi bisnis
di keadaan nyata
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A. WHAT IS NEGOTIATING?
In general, negotiation (Zohar, 2015) defined as communicative way to
resolve some conflicts or disagreement between two or more parties.
Negotiation takes place when two or more people have different views and want
different things. They come together to try and reach agreement. During the
negotiation, the two sides make contact for suggestion and counter suggestion
so that communication is needed between the parties. Each side employs its own
tactics in an effort to reach maximum results. The negotiating process involves
balancing matters between two parties so that the negotiator what he wants in
the best possible way (Forsyth, 2009). We all negotiate for things each day. We
arrange an appointment, ask for better service, ask for a higher salary, or solve
an argument with a co-worker or family member.
B. NEGOTIATING IN BUSINESS
The word negotiation is derived from Latin word negotiatus which
means “to trade or do business”, so that the negotiating process particularly
connected with business and commerce. Practically, many aspects in business
cooperation should be managed via negotiation so that the effective negotiation
becomes the main concern in the business world. Considering that negotiating is
not ability that an individual is born with it, negotiation skills can be developed
and learned from many practices. The only key to become a successful business
negotiator is the learning of negotiation skills and continuously improving them.
C. STEPS IN NEGOTIATION
An effective negotiation process includes some components such as
managing the negotiation’s strategy or approach, its stages, and the specific
tactic used (Adler, 2002). There are some variations of negotiation model
structure that have been proposed by different author. Prior to the negotiation
process there is always a preparation period. During preparation, the
negotiators have to decide on their objectives, the style of negotiating, the target
price, reservation point, BATNA (best alternative to a negotiated agreement),
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type of agreement etc. Brainstorming for generating options and ideas is very
helpful. In business meeting, planning the outcome and preparing the
negotiation process are both important. In business relationships cases, the
stakes are high and there is need to prepare, plan, and negotiate more carefully
(Ghauri and Usunier, 2002).
The negotiators need to decide what they want to achieve and why the
other party should negotiate with them so that, it is needed to arrange a
preparation list. A preparation list becomes the key to success in business
negotiation, because any good business meeting has a preparation. Any good
negotiation has a preparation, too. Organizing and planning an agenda helps you
in three ways: (1) Identify your own issues, priorities, and goals, (2) You
identify your opponent's issues, priorities, and goals, (3) It helps you maintain
discipline.
Furthermore, there are some steps that follow after the preparation. It
starts with the following steps (Emmerson, 2009):
1. Relationship building
In this step, the negotiators need to establish positive impressions, seek
information, test understanding, get to know the other person, exchange
information about the two companies, discuss the market, and generally
build trust. In this step the negotiators establish rapport. It is important to
show interest in what the other side has to say and to create a positive
climate for the whole negotiation process.
2. Exploring initial positions
Stating needs and asking questions. In a commercial negotiation, the
supplier explains the product in depth and shows how it brings value to
the customer’s business.
3. Bargaining/Debating
Not just on price, but on a range of linked issues such as quantity,
minimum order, discounts, delivery time, service plans and warranties
(guarantees), terms of payment, exclusivity in a particular market, the
duration of the contract, transport costs, arrangements for sharing
advertising costs, penalties if clauses in the contract are not respected.
4. Closing the deal and Summarizing
It is advisable for negotiators to summarize which agreements have
already been reached and which responsibilities have already been
assigned. It is essential to point out any issues which still have to be
agreed on and resolved in the near future. Summarizing can be used to
check comprehension, play for time and maintain a positive atmosphere
by reviewing progress and to finally conclude the meeting or negotiation.
5. Greetings
When the negotiation has come to an end, negotiators will exchange
final greetings, thank for cooperation, and look forward to further
activities.
PBI “English for Business” Brawijaya University 2018
1. The manager admitted that the proposal was great. However, he has to think
it over before approving it.
2. Mr. Chua’s business opponent sent him an invitation.
3. Bill has negotiated with the top businessman in the world.
4. To be successful, you must have a certain business strategy.
5. Talking with your colleagues causes a delay in the completion of work.
MEMO
There has been a delay with Ching Company’s order. They said they need more time to think it
over, but I heard that there is a new company which is considered to be our opponent. They are
negotiating a much lower price with them. They even offered a 5% discount. We need to do
everything to keep this account.
I will be announcing the schedule for our meeting with the president. However, before we have
the meeting, I want you to plan new strategies on how to keep future clients.
3. Kegiatan Pembelajaran II
3.1 Tujuan
Mahasiswa memiliki banyak kesempatan untuk berlatih negosiasi
Mahasiswa mampu memahami dan mempraktekkan frase-frase yang dapat
digunakan dalam negosiasi
5%?
If we bought this product, what would
…?
Actually, we were rather hoping … .
During the negotiation process, providing some suggestions is a must for the
negotiators from both sides. Delivering the suggestion in the right and precise
way will create a positive impact in the negotiation flow. Some phrases can be
used for delivering suggestion.
What/How about…?
I think/suggest you/we should …
Let’s …
Would you be interested in …?
Why don’t I/you/we….
Task 2
Once one person has made suggestion, the other person can either accept, refuse
or ask for it to be modified. Which of the phrases below can be used to do each
of these things?
1. I’m afraid I/we can’t … refuse
2. Maybe it would be better to … _____
3. OK. That’s great … _____
4. What/How about …? _____
5. I don’t know about that. _____
6. We could always … _____
7. Done. /That’s fine. _____
8. There’s no way I/we can … _____
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PBI “English for Business” Brawijaya University 2018
What exactly do you mean by … ?
I'm not sure I fully understand your point.
Can I ask a hypothetical question?
Just for the sake of argument, what if … ?
Suppose that … ..
But what’s the real value for a customer?
Can you make the slight customization that we
talked about earlier?
For us, priorities are comfort and … .
How flexible can you be on that?
Could you explain that in more detail?
The way I see it is … .
In other words you are saying … .
D. Bargaining/Debating:
1) Proposing, May I ask, please, what your proposal is in
responding to connection with our company?
proposals It involves … .
It leaves out … .
After serious consideration, we are prepared to
respond to your proposal.
That sounds reasonable.
As far as your proposal is concerned, we think
that
Would you like to elaborate on that?
If you agree to that, we can close the deal today.
So, what you are suggesting is … .
2) Compromising Would you be willing to accept a compromise?
How flexible can you be on that?
I’m ready to sign that if you can … .
We would be willing to … , provided, of course,
that … .
We'd like to make an alternative proposal.
We are ready to accept your offer; however, there
would be one condition.
May we offer an alternative?
3) Refusing a proposal That’s not really a viable option for us.
That would be very difficult for us because … I’m
sorry, we can’t accept that.
Unfortunately, we must decline your offer for the
following reasons.
4) Playing for time We'll have to consult our colleagues back in the
office.
We'll have to get back to you on it.
I don’t have the authority to make that decision by
myself.
5) Accepting a proposal We are happy to accept this agreement.
I’m all in favor of that.
I think we have a deal.
E. Summarizing Can we summarize your position up to this point?
Can we review what we have agreed on so far?
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Now, let’s just take a moment to review what
we’ve discussed.
So, what we’ve finally decided on is … .
F. Analyzing an obstacle The main obstacle to progress at the moment
seems to be … .
Let's take a closer look at this problem.
I would like to analyze this situation.
G. Final greetings It has been a pleasure doing business with you.
We look forward to cooperating with you again.
A. NON-VERBAL COMMUNICATION
Non-verbal communication is important in negotiations. This includes body
language as well as the tone of our voice or even our decision not to respond. Not
answering a question can communicate many things – that we are ignoring it, that
we have not heard it or that we simply do not know the answer. Walking briskly
may show how confident we are, while crossed our arms over our chest may be a
sign of defensiveness. Open palms suggest openness and sincerity, while rubbing
an eye can be a sign of disbelief and doubt. A tilted head means interest and, when
somebody is stroking their chin, they are trying to make a decision.
CONCLUSION
Speak up your opinion!
How can negotiate help or harm business?
What are some qualities of a good negotiator?
6. Kriteria Penilaian
6.1 Uraian Tugas I
Task 1 & 2
Task 3
Poin Kriteria
5 Mahasiswa mampu membuat draft dengan baik dan benar
4 Mahasiswa mampu membuat draft dengan baik, namun ada
beberapa kesalahan dalam spelling
3 Mahasiswa mampu nenbuat draft dengan baik, namun ada
beberapa kesalahan dalam grammar
2 Mahasiswa mampu membuat draft dengan baik, namun ada
beberapa kesalahan dalam speeling dan grammar
1 Mahasiswa tidak mampu membuat draft dengan baik dan
terdapat banyak kesalahan dalam spelling dan grammar
Nilai Jumlah Poin x 20 = Nilai Akhir
Akhir
Nilai Maksimum = 100
Nilai Minimum = 20
Contoh 3 x 20 = 60
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas
MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-5 mahasiswa akan mempraktekkan cara
5
bernegoisasi menggunakan bahasa Inggris dengan baik dan benar.
Mahasiswa diharapkan mampu mengaplikasikan tahapan-tahapan
pada saat melakukan negosiasi.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu mengaplikasikan tahapan-tahapan dalam
bernegoisasi dengan baik dan benar.
Mahasiswa mampu membangun kepercayaan diri dalam
melakukan negoisasi.
Mahasiswa mampu menggunakan kalimat, struktur, dan kosa
kata bahasa Inggris yang beragam saat negoisasi.
3. Rancangan Tugas
3.1 Tujuan Tugas
Mahasiswa memiliki banyak kesempatan untuk berlatih
negosiasi
Mahasiswa mampu memahami dan mempraktekkan frase-
frase yang dapat digunakan dalam negosiasi
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4. Kriteria Penilaian
Nilai Penilaian Deskripsi
100 – Baik Sekali Siswa mampu mempresentasikan ide dengan
75 (Excellent) penuh percaya diri dan dapat menyampaikan
konten dengan jelas dan benar.
Siswa mampu merangkai ide dengan jelas dan
terorganisir
Siswa hampir tidak melakukan kesalahan
dalam pengucapan atau pemilihan kata
Siswa mengutarakan pendapat secara konsisten
dengan pemahaman yang mendalam
74 – 50 Baik (Very Siswa mempresentasikan ide dengan percaya
Good) diri namun tidak dapat mengkomunikasikannya
dengan jelas dan benar.
Siswa mampu merangkai ide dengan jelas dan
terorganisir.
Siswa melakukan sedikit kesalahan dalam
pengucapan atau pemilihan kata.
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Siswa mengutarakan pendapat secara konsisten
dengan pemahaman yang mendalam
49 – 25 Cukup Baik Siswa kurang percaya diri dalam
(Good) mempresentasikan ide karena masih meraba
kata yang digunakan, sehingga ide tidak dapat
dikomunikasikan dengan jelas dan benar.
Siswa mampu merangkai ide dengan jelas dan
terorganisir.
Siswa melakukan banyak kesalahan dalam
pengucapan atau pemilihan kata.
Siswa tidak mengutarakan pendapat secara
konsisten dengan pemahaman yang mendalam
24 – 10 Kurang Siswa menunjukkan rasa tidak percaya diri
(Poor) dalam mempresentasikan ide sehingga konten
tidak tersampaikan sama sekali.
Siswa tidak mampu merangkai ide dengan jelas
dan terorganisir.
Siswa melakukan banyak kesalahan dalam
pengucapan atau pemilihan kata.
Siswa tidak mengemukakan pendapat secara
konsisten.
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-6 ini, mahasiswa akan mempelajari bagaimana
6
cara melakukan komunikasi bisnis menggunakan email (email
correspondence). Lebih spesifik, di dalam pertemuan kali ini
mahasiswa akan belajar bagaimana membuat email penawaran dan
email keluhan dengan benar dan efektif.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami bagian-bagian dari email
resmi.
Mahasiswa mampu membuat email penawaran dengan benar
dan efektif
Mahasiswa mampu membuat email keluhan dengan benar
dan efektif
From: Samir
To: Sales Team
CC: Hatem Trabelsi; Patricia Bartlett
Subject: RE: Meeting next week
Attachments: Brochures.rtf (376KB)
Regards,
Samir
Note:
- Reply means you reply the email ONLY to the sender (written in the “from”
coloumn)
- Reply to All means you reply the email to all of recipients of that email
(written in the “to” coloumn)
- Forward means you re-send that email to other people
- CC means Carbon Copy. People you mention there will also get your email.
- BCC means Blind Carbon Copy. The address you put in this coloumn will get
the copy of your email. However, other recipients cannot see this action.
Formal VS Informal
Starting an email: We normally write a comma after the opening phrase. We start
a new line after the name of the person we‟re writing to.
Finishing an email: We normally write a comma after the closing phrase. We start
a new line to write our name at the end.
Formal Informal
At the body of your email, you need to clearly state the purpose of your writing.
You can do this by using the phrase 'I am writing to (+ verb)' at the start of
your email. Here are some examples:
It is also important to end your email politely. Here are some examples:
Email Etiquette
Rule 1: Always check you've got the right name in the 'To' box. And make sure
your email only goes to the people who need to read it. Remember that if you reply
to all, then everyone will get your email. Does the whole sales team really need to
read your email to one person about something unimportant?
Rule 2: This sounds obvious, but don't forget to attach the attachement files. A
word of advice – attach the file you want to send before you start writing. That way,
you can't forget to attach it.
Rule 3: If you write 'CAN YOU LET ME KNOW THIS WEEK?' you are basically
shouting at your reader. They will think you are very rude. So just don't do it.
Rule 4: Short emails sometimes sound rude. However, people won't read very long
emails. Keep emails short, but remember to be polite and friendly.
Rule 5: This is important, especially if it's a work email. If you make mistakes in
your email, people will think you also make mistakes in your work. So always
check everything carefully. Ask a colleague to read and check it before you hit
'Send'.
- Your email should not be too long. Therefore, you would better offer your
detailed product in the attached files.
PBI “English for Business” Brawijaya University 2018
You may write: I am writing to inform you that we are going to give 50%
discount on most of our products next month. Please kindly find the
attached brochures.
- You should only put a glance information about your product at your email.
You may write: The 50% discount will be given to almost all of science
books. Therefore, I think this offer will be suitable for your institution.
- Write at the end of your email that you expect a positive response from your
offer.
You may write: If you have any questions or concerns, don't hesitate to let
me know. I will be happy to help you.I look forward to hearing from you
You may say: As a dedicated customer, I hope you will work to resolve my
problem and find a resolution.
You may say: I will wait one week to hear back from you about this issue,
and then I will seek help from a consumer protection agency.
- Finish the letter respectfully. Put your contact number so that they can
contact you easily.
You may say: I hope to hear back from you about this incident. I can be
reached by phone at 777-7777 at any time.
PBI “English for Business” Brawijaya University 2018
3. Rancangan Tugas
Please complete this following email by using these following options.
a. Ian Smith
b. I am writing to
c. Hello Sir,
d. Dear Sir/Madam,
e. I hope this problem will be resolved soon
f. I stay at your hotel
g. Yours truly,
h. Customer.service@blinkhotel.com
i. I had to wait for my food for more than 30 minutes
j. Cheers,
To : .....................
From : ........................
................................,
................................you to express my grievance over the food service of your hotel. I have
been staying in your hotel for one week and on the several occasions.
When I took my meals in the dining area, the service of the waiters were late.
................................................... and when the food arrived, it was either overcooked or
undone. I have already given my complaint to the kitchen staff but the same continued to
happen.
I am a regular client and ..................................every time I have a business dealing in the city,
but I have only experienced poor food service this time around. ................................................
as I still have another reservation at your hotel for the coming months.
Thank you
...............................
Ian Smith
PBI “English for Business” Brawijaya University 2018
Please complete this following email by using these following options.
To : Green Agriculture
From : PT OrgFertz
....................................,
I am writing to ........................... for the product you regularly order. Please kindly
find the attached catalogue.
Our company is very happy to celebrate ....................; therefore, this offer will be
valid until the 1st of January. As you are our regular customer, we want you to get
the first information about this.
................................,
Andrea McGee
............................
PBI “English for Business” Brawijaya University 2018
Students work in peer. One student will write an offering letter while another
student will write a complaint letter. They will change their work to get feedback
based on provided rubric.
4. Kriteria Penilaian
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Rancangan Tugas MODUL
4. Kriteria Penilaian
1. Deskripsi
Pada tatap muka ke-7 ini, mahasiswa akan mempelajari bagaimana
7
cara melakukan komunikasi bisnis menggunakan email (email
correspondence). Lebih spesifik, di dalam pertemuan kali ini
mahasiswa akan belajar bagaimana merespon atau membalas
sebuah email penawaran dan/atau email keluhan dengan benar dan
efektif.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Basically, you may use the same phrases such Good morning,
Best regards, etc as you have learnt in modul 6. However, in
order to make good and effective reply, you need to understand
the content of the email you got.
Write your email in short paragraphs (as you have learnt in modul 6).
To : David F. Y.
From : Raindef M. Kwait
Thank you for your email. I have received your catalogues and asked my staff about our company
‘s needs.
Our company is very interested in the special price you offer. This year, we also need more than
100 ton of the organic fertilizer. Therefore, would you please send us the sample of your product?
Our quality control team needs to see it before making an order.
Yours sincerely,
Raindef M. Kwait
Supply Manager
PBI “English for Business” Brawijaya University 2018
REJECTING AN OFFER
To : David F. Y.
From : Raindef M. Kwait
Thank you for your email. I have received your catalogues and asked my staff about our company
‘s needs.
Our company is very interested in the special price you offer. However, we have bought enough
organic fertilizer for the next six months. If you don’t mind, would you please send us your offer
again in the next three months? If you stay in your price, probably we will use your product.
Yours sincerely,
Raindef M. Kwait
Supply Manager
ACCEPTING AN OFFER
To : David F. Y.
From : Raindef M. Kwait
Thank you for your email. I have received your catalogues and asked my staff about our company
‘s needs.
Our company is very interested in the special price you offer. This year, we also need more than
100 ton of the organic fertilizer. Therefore, can you provide us 100 ton of organic fertilizer this
month? I will also happy if we can pay it by credit card.
Yours sincerely,
Raindef M. Kwait
Supply Manager
PBI “English for Business” Brawijaya University 2018
ORGANIZING YOUR EMAIL
Saying Thank You: Saying thank you at the beginning of your email is a must
to show your respect to sender of the email.
- You may express your hope to work together at the end of your email
Thank you for your cooperation. I hope we can maintain our
relationship.
Thank you for your offer. I hope we can work together in the future.
PBI “English for Business” Brawijaya University 2018
RESPONDING A COMPLAINT EMAIL
Responding a complaint email can be challenging. The customer can be very angry so
that he/she may write some rude words. However, a good customer service will be
able to respond politely by apologizing and offering solution.
In response to your email of February 23, we apologize for the error in your shipment.
We are sending immediately the additional 1000 cases of facsimile paper, model P-345X, that
were not included in the shipment.
We value our relationship with your company, and we regret the inconvenience the incomplete
shipment may have caused you. You can be assured that this will not happen in the future.
Yours sincerely.
Gertrude Rombach
Thank you for your email alerting us to the problem you have been
having with our store. We are sorry ...
I agree that our last product does not work as you may expect.
Other critics say the same. I am sorry.
PBI “English for Business” Brawijaya University 2018
- Giving solution
Please write a respond to the offer and complaint email you have written in
modul 6. Ask your friends to check whether you have responded it correctly
and effectively based on the provided guideline.
4. Kriteria Penilaian
1. Deskripsi
2. Kegiatan Pembelajaran I MODUL
3. Kegiatan Pembelajaran II
4. Rancangan Tugas
1. Deskripsi
8
Pada tatap muka kali ini, mahasiswa akan mempelajari tentang etika
bisnis (business etiquette). Materi etika bisnis akan memperkaya
pengetahuan mahasiswa mengenai perilaku yang boleh dan tidak
boleh dilakukan pada saat berbisnis. Disamping itu, beberapa
contoh frase-frase yang dapat digunakan untuk merespon suatu
permintaan dan mengungkapkan penolakan dengan bahasa yang
baik juga akan disajikan pada pertemuan ini. Dalam tatap muka ini,
mahasiswa juga akan berdiskusi tentang studi kasus yang disajikan
dalam bentuk teks. Mahasiswa akan mempunyai banyak
kesempatan berpendapat terhadap kasus tersebut.
.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu untuk memahami perilaku yang baik dalam
berbisnis
Mahasiswa mampu untuk memahami dan mempraktekkan frase-
frase yang dapat digunakan dalam berbisnis
Mahasiswa memahami beberapa studi kasus yang terjadi dalam
dunia kerja dan bisnis
PBI “English for Business” Brawijaya University 2018
Etiquette is the name we give to the rules for being polite in a social
group. Business etiquette is important for people who often have to make
new contacts and build relationships in their works. Politeness can also
help to improve the working environment for people in the same office.
Some cultures and situations are formal, which means that we have to follow
rules; other cultures and situations are more informal.
2. What other examples of good or bad manners can you think of? Work
in small groups and make two lists. Then compare your lists with other
groups. Do you all have the same opinions about politeness?
Task 2 Reading
1. Read the article on the next page and find six examples of bad
manners. Which three examples of bad manners is the company in the
article trying to stop?
Most office workers say they are rude or bad-mannered at work. Two
out of three worksers regularly arrive late at meetings, most ignore emails
and three out of four use bad language. In a survey of 1.000 workers, two-
thirds say that pressure at work is the reason for their bad manners.
Other common examples of bad office ettiquete include ignoring
collegues and answering mobile phone calls during meetings. Using mobile
phones in meeting is impolite and disracts others, research by the University
of Surrey shows. If you respond to a call when speaking to somebody, it
PBI “English for Business” Brawijaya University 2018
means that the phone call is more important than the person, the survey said.
If you answer a call during a meeting, it could mean that you think the
meeting is not important.
Mr. Jacobs, managing directir of Office Angels, a recruitment firm,
says it is easy for people to forget their manners in the working environmeny,
which is often very informal and very busy. Workers can forget proper
etiquette such as introducing people at meetings, and this is often bad for
working relationships.
Psychologist Dr Colin Gill believes that people are not as polite as
they were twenty years ago. He said: ‘Courtesy is no longer something that is
so much respected in our society’. People think it is ‘stuffy to be polite or
formal.’
Now some organisations are actually investing money in training
their junior managers to be polite. Office Angels is encouraging people to
arrive on time for meetings, turn off mobile phones and avoid bad language.
‘Avoiding bad mannes at work is such a simple thing to do,’ Mr Jacobs says,
‘and it can have a dramatic impact on improving your working environment
and your relationships with others.’
Glossary
distract stop people paying attention
stuffy old fashioned, boring, not friendly
Task 3 Speaking
1. Do you have experience of the bad manners described in the article?
How do you feel when other people show bad manners?
2. Do you agree that ‘courtesy is no longer respeced’ and ‘it’s stuffy to be
polite’? Why? / Why not?
Task 4 Vocabulary 1:
help to 7____________ your working environtment, and you will find you
can enjoy your work more.
Look at the following group of words. Which word does not belong in each
group?
1. rude, stuffy, bad mannered, impolite
2. courtesy, politeness, etiquette, impact
3. communicate, answer, reply, respond
4. regularly, commonly, rarely, often
1. Add the following prefixes to the adjectives below to make words with
the opposite meaning. Use a dictionary if necessary.
a. Formal
b. Satisfied
c. Honest
d. Polite
e. Practical
f. Considerate
g. Friendly
h. Efficient
i. Important
j. Respectful
k. Patient
l. appropriate
Offers Responses
Can I help you? Yes, I’m looking for Mr. Jones.
Let me carry your bags for you. Thanks – that’s very kind of you.
Would you like a coffee? Not just now, thanks.
Do you want some sugar? I don’t take sugar, thanks.
I could make a copy for you. Thanks, but I don’t really need one.
Requests Responses
Can you phone me tomorrow? It’s a bit difficult. I’m very busy.
Could I have some water, please? Yes, of course.
Would you please check the figures? Yes, no problem.
Could you give me some directions, I’m sorry. I don’t know this place
please? very well.
Page | 17
PBI “English for Business” Brawijaya University 2018
Task 2
How could you refuse these offers and requests politely, without using
the word ‘no’? Discuss your ideas with a partner.
1. Can I phone you at 10 o’clock tonight?
2. Would you like to try some of our English beer?
3. Could you give me your report today, please?
4. Let me show you around our factory.
5. Could you tell me about the history of your town?
6. Do you want a lift to the airport?
4. Rancangan Tugas
4.1 Tujuan
Mahasiswa memiliki banyak kesempatan untuk berlatih negosiasi
Mahasiswa mampu memahami dan mempraktekkan frase-frase yang
dapat digunakan dalam negosiasi
Group A
Some bullies love power. They want to be in control of everything and
everybody. These bullies make life difficult for all their subordinates. They
usually have psychological problems and it isn’t easy to change their
management style.
Group B
Some bullies hate mistakes. They want their oen work to be perfect and they
want everyone else to be perfect too. These bullies don’t consider other
people’s feelings when they find problems with their work. They often don’t
know they are bullying. Sometimes it can help to talk to these bullies about
their management style.
Group C
Some people become bullies because they are very unsure of themselves.
They are afraid of competition from other people who may be better than
them. They hate the idea of someone else doing well in their job. They think
that the only way to improve their own success is to keep their competitors
back.
Task 2
Form groups of three: one person from each group (A, B, C) above. Take
turns to describe one type of bully to your partners. Which description do
you think best matches Valma? Using the information about this type of
bully, decide on the best option for Elizabeth. Of course, she can try more
than one option. Bu which one is not such a good solution? Why?
Task 3 Write it up
Write a friendly email to Elizabeth. Explain why you think Valma is bullying
Elizabeth. Tell her what she should do.
PBI “English for Business” Brawijaya University 2018
5. Kriteria Penilaian
5.1 Uraian Tugas I
Task 1, 2, 4, 5, 6
Task 3
Nilai Penilaian Deskripsi
100 – 75 Baik Sekali Siswa mampu mempresentasikan ide
(Excellent) dengan penuh percaya diri dan dapat
menyampaikan konten dengan jelas dan
benar.
Siswa mampu merangkai ide dengan jelas
dan terorganisir
Siswa hampir tidak melakukan kesalahan
dalam pengucapan atau pemilihan kata
Siswa mengutarakan pendapat secara
konsisten dengan pemahaman yang
mendalam
74 – 50 Baik (Very Siswa mempresentasikan ide dengan
Good) percaya diri namun tidak dapat
mengkomunikasikannya dengan jelas dan
benar.
Siswa mampu merangkai ide dengan jelas
dan terorganisir.
Siswa melakukan sedikit kesalahan dalam
pengucapan atau pemilihan kata.
Siswa mengutarakan pendapat secara
konsisten dengan pemahaman yang
mendalam
49 – 25 Cukup Baik Siswa kurang percaya diri dalam
(Good) mempresentasikan ide karena masih
meraba kata yang digunakan, sehingga ide
tidak dapat dikomunikasikan dengan jelas
dan benar.
Siswa mampu merangkai ide dengan jelas
dan terorganisir.
Siswa melakukan banyak kesalahan dalam
pengucapan atau pemilihan kata.
PBI “English for Business” Brawijaya University 2018
Siswa tidak mengutarakan pendapat secara
konsisten dengan pemahaman yang
mendalam
24 – 10 Kurang (Poor) Siswa menunjukkan rasa tidak percaya diri
dalam mempresentasikan ide sehingga
konten tidak tersampaikan sama sekali.
Siswa tidak mampu merangkai ide dengan
jelas dan terorganisir.
Siswa melakukan banyak kesalahan dalam
pengucapan atau pemilihan kata.
Siswa tidak mengemukakan pendapat
secara konsisten.
1. Deskripsi
2. Kegiatan Pembelajaran I MODUL
3. Rancangan Tugas
1. Deskripsi
9
Pada tatap muka ini, siswa akan mempelajari mengenai etika dalam rapat
bisnis. Gambaran mengenai etika yang baik dan buruk ketika rapat bisnis
sedang berjalan akan disajikan pada pertemuan ini. Sehingga siswa
diharapkan untuk mampu mengaplikasikannya dalam kehidupan
berbisnis di masa depan. Rancangan tugas dalam topik ini memberikan
kesempatan siswa untuk bermain peran sebagai pemimpin dan
merancang peraturan untuk rapat bisnis mereka sendiri.
.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Siswa mampu memahami perilaku yang baik dalam rapat bisnis
Siswa mampu untuk membedakan perilaku yang baik dan buruk
dalam rapat bisnis
Siswa mampu bermain peran sebagai pemimpin dan merancang
peraturan untuk rapat mereka sendiri
Page | 17
PBI “English for Business” Brawijaya University 2018
Task 2 Choose the word that is closest in meaning to the underlined part.
1. Write a message saying sorry if you cannot attend.
a. State your opinion
b. Send your apologies
c. Ask for an explanation
2. It is unprofessional to argue in an immature way during
meetings.
PBI “English for Business” Brawijaya University 2018
a. Interrupt
b. Disagree
c. Bicker
3. It’s rude to talk when other people are talking.
a. repeat yourself
b. talk over other people
c. take note of other people
4. During meetings, Jane says the same thing again and again.
a. Repeats herself
b. Disagree
c. Interrupts
Task 3 Read the sentence pairs. Choose where the words best fit in the
blanks.
1. Objection / jargon
Does anyone have a(n) ______________ to this suggestion?
____________ should only be used if everyone understands it.
2. Waste time / Take time
____________ of any important changes.
Don’t ____________ arguing.
3. Ask for an explanation / state your opinion
It is important to _____________ if the material is confusing.
Please do not _____________ until the chairman invites you to do so.
3. Rancangan Tugas
3.1 Tujuan
Mahasiswa mampu bermain peran sebagai pemimpin
dan merancang peraturan untuk rapat mereka sendiri
4. Kriteria Penilaian
Task 1-3
Writing
Poin Kriteria
5 Mahasiswa mampu membuat draft dengan baik dan benar
4 Mahasiswa mampu membuat draft dengan baik, namun ada
beberapa kesalahan dalam spelling
3 Mahasiswa mampu nenbuat draft dengan baik, namun ada
beberapa kesalahan dalam grammar
2 Mahasiswa mampu membuat draft dengan baik, namun ada
beberapa kesalahan dalam speeling dan grammar
1 Mahasiswa tidak mampu membuat draft dengan baik dan
terdapat banyak kesalahan dalam spelling dan grammar
Nilai Akhir Jumlah Poin x 20 = Nilai Akhir
Nilai Maksimum = 100
Nilai Minimum = 20
Contoh 3 x 20 = 60
PerkuliahanBahasaInggris
“English for Business”
1. Deskripsi
2. KegiatanPembelajaran I
3. KegiatanPembelajaran II MODUL
4. Kegiatan Pembelajaran III
5. RancanganTugas
1. Deskripsi
Pada modul kesepuluh ini mahasiswa akan mempelajari tentang cara
10
pembuatan Curriculum Vitae (CV) yang menarik dan efektif. Materi
yang dipelajari mencakup pengertian CV, format dan konten CV secara
umum, jenis- jenis CV, membuat kesan pertama yang menarik,
mengidentifikasi kemampuan pelamar kerja, belajar cara menuliskan
serta mengaitkan pengalaman kerja, berorganisasi dan minat/hobi secara
efektif. Terakhir, siswa akan mempraktekkan materi yang dipelajari
dengan berlatih membuat CV diri yang efektif dan menarik.
2. KegiatanPembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami tentang format, konten, dan jenis
CV
Mahasiswa mampu membuat CV berbahasa Inggris yang menarik
dan efektif dengan cara menerapkan materi yang terdapat dalam
modul ini
PBI “English for Business” Brawijaya University 2018
Writing an Impressive CV
Warm-up
Before we learn to write a CV, discuss the following questions in pairs:
1. What does CV stand for?
2. What is the main purpose of a CV?
3. What are the key qualities of a successful CV?
4. How many sections are there in a typical CV? What are they?
5. What is the best way to structure the contents of your CV?
A. Basic Principles
Curriculum vitae (CV) means “story of your life”. However, with only one or
two pages for your CV you can‟t afford to treat this literally. A CV isn‟t a list
of everything you have ever done; it is a marketing document. Be selective
about what you include. It should focus on those skills and experiences most
relevant to your target employer. Your mission is to ensure that, after a 20
second scan, the employer can pick out evidence that you have exactly the
skills and experience they are looking for.
However, there is not one correct style of CV to use. All CVs should be
targeted to meet the requirements of an advertised vacancy or a particular
employer. The two most commonly used CV formats are:
2.3 UraianTugas 1
Exercise 1
In pairs, discuss the following questions.
1. Try to identify the two following CVs. Which one is skill-based CV and
which one is chronological CV?
2. Why are skills-based CVs particularly popular with career changers
andrecent graduates?
3. Which approach is more common in the country you are applying for
workin?
Exercise 2
Let’s Complete the following CV using a past form of the verbs in the box.
Achieve Complete Coordinate Develop Hold
Organize Persuade Represent Research Work
PBI “English for Business” Brawijaya University 2018
Silvia Carnali
Home address: 42 Hampstead RdLondon NW3 Date of Birth: 14 February 1986
Telephone: 44 (0) 207 862 4567 Nationality: Italian
Email:s_carnali@hotrnail.com
Education
2008-present The School of Oriental and African Studies (SOAS)
- MSc (Hons) Development Studies (2.1 expected)
- 7000-word dissertation on reforestation in Kenya
2004-2007 University College London (UCL)
- BA (Hons) Geography (2.1)
2004 Diploma MaturitaScientifica (58/60) - LiceoA.Tosi, Milano
Professional Experience
2008 Project Volunteer: Sustainable Solutions (NGO), Kenya (6 months)
I _(worked)__ as a part of an international team to increase awareness of sustainability in Kenya
2 ____________ communication strategies to ensure that our message was delivered effectively
Established, managed and maintained relationships with key stakeholders
3 __________local community leaders to increase the level of reforestation in Kenya 2006-2007
Communications Officer: University College London (1 year)
Organised and managed catering for more than 10 separate UCL events for up to 300 students
Liaised with student council board members, catering suppliers, venues and performers
4 _________ University College London at a series of event conferences
5 _________ two-week event management training course 2005 Activity Leader: Concord College
Summer School, Shropshire, UK (2 months)
Led sports and drama activities for 200 international students
6 _________ weekend adventure trip in Wales, including leading a walking expedition for twenty
students
7 __________daily meetings with other members of the activity team. Provided training and support
for less experienced members of the team
Exercise 3
Complete the following CV using the skills headings in the box.
Adaptability and resourcefulness Communication and teamwork
Energy and motivation Research and computer skills
Education
2008 - 2009 The School of Oriental and African Studies, University of London, MSc (Hons) Development
Studies (2.1 expected)
2004 - 2007 University College London, BA (Hons) Geography (2.1)
1 ______________
- African NGO ‘Sustainable Solutions': Six-month volunteer project to educate Kenyan people about
the importance of reforestation. My role was to assist the project team in devising and
implementing strategiesto communicate this message to local residents in different regions in
Kenya. To do this effectively, I had toremain calm, polite and persuasive when talking to community
leaders. (2008)
- As communications officer at UCL I represented the university at conferences and organised student
unionevents. As part of the student union team I was responsible for dealing with suppliers, bands,
etc. and I alsoworked in collaboration with the marketing team advertising andticketing events. I
assisted in organising andmanaging 12 successful events, all of which made a profit. (2006-2007)
PBI “English for Business” Brawijaya University 2018
2 _______________
- In Sept 2007 I successfully completed an eight-person expedition to Austral Andes in Argentina, in
the southwestof Santa Cruz on the border with Chile. Three months of training and fundraising
preparation resulted inthe successful crossing of the remote central part of the Southern Patagonian
ice cap in Los Glaciares NationalPark. As the sole Spanish speaker I acted as spokesperson for our
group, organising bookings and negotiatingthe expedition itinerary. (2007)
- I organised and led sports and drama activities for 200 international students at a summer school
inShrewsbury. My role included motivating and supporting the less experienced members of the
activities team.I devised a number of sporting tournaments for the summer school students and
motivated the children andstaff to get fully involved, culminating in an international volleyball
competition. (2005)
3 __________________
- I worked with a large international team in Kenya. The nature of the project meant that I had to
travel regularlythroughout the country at short notice, and share basic living conditions. (2008)
- I handled a wide variety of tasks and projects throughout the six-month project, each requiring
different skillsand approaches in order for targets to be achieved and obstacles to be overcome. I
suggested an alternativecommunication strategy of meeting with local community leaders to
discuss sustainability. I convinced community leaders to implement alternative farming methods.
The successful approach was adopted by theentire team across the country. (2008)
4 __________________
- I researched top international universities for my degree course. I am currently completing in-depth
researchon reforestation techniques for the African subcontinent for my Master’s degree
dissertation. Research for mydissertation includes substantial use of the Internet and professional
journals, and interviewing experts in thefield. I have an excellent command of Microsoft Office Suite.
- I updated and modified the website for Sustainable Solutions, resulting in a 40% increase in website
traffic. (2008)
Employment History
Sustainable Solutions (NGO) 2008 Project Volunteer, based Kenya
Concord College summer school 2005 Activity Leader, based Shropshire, UK
Languages:
Italian, English, Spanish
References available upon request
PBI “English for Business” Brawijaya University 2018
3. KegiatanPembelajaran II
3.1 Tujuan
Mahasiswamampu membuat kesan pertama yang menarik dari sebuah CV
Mahasiswamampumengidentifikasi kemampuan diridan
mendeskripsikannya secara efektif.
3.2 UraianMateri 2
Creating a strong first impression Through a Personal Statement
A personal statement is a brief statement of the type of person you are, your skills
and your achievements. It always comes near the top of the CV, before the main
body, and presents the facts in the most positive way. A well-written personal
statement will immediately capture the attention of the employer and make them
want to find out more about you.
Identifying your key skills
Your CV needs to match the particular job you are applying for. For example, if
the job requires skills in teamwork and creativity, you need to ensure the
employer can clearly see that you have gained these skills somewhere in your life.
Maybe you worked in a team on a course project or perhaps you had a creative
idea for an event which a society organised. The important thing is that the
employer can see that your CV is tailored to them and not a generic CV that is
being sent to every employer.
3.3 UraianTugas 2
Exercise 1 - Let’s Practice!
You can create impressive sentences for your personal statement by
choosing a word or phrase from each column in the following table. For
example, “Highly experienced accounts managerwith excellent
communication skills”. Complete the table using the words in the box. In
pairs, try and add more words and phrases to each column.
4.2 UraianMateri 3
Highlighting your workexperience
This is the section in the CV where youhighlight your professional
achievementswhich are directly relevant to the positionyou are applying for.
As well as highlightingperiods of full- and part-time employment,the work
experience section may also includeprofessional training, voluntary work, and
anyextended periods in which your life focused ona particular activity (e.g.
travelling abroad).
Using positive, action oriented words creates the impression of a
positive and proactive person. Use words such as “achieved”, “created” and
“organised” and avoid tentative words such as “maybe”, “attempted” and
“perhaps”. The aim is to make your CV as persuasive as possible. Present
information in the most positive light but remember there is a clear distinction
between doing this and exaggerating. Make sure your spelling and grammar
is accurate.Most CVs can be improved by a greater attention to the language
and grammar you use. CV and application form writing is an art. It is one you
can learn with a bit of perseverance and a good dictionary and thesaurus!
Here are some golden rules.
Let’s Practice!
When you give information about past work experience and achievements in a CV,
use verbs in the past simple without a personal pronoun: Chaired weeklymeetings
(not I chaired weekly team meetings). Look at the previous table of action verbs
commonly associated with professional experience. Select fiveverbs and write
sentences suitable for your CV that are true for you.
PBI “English for Business” Brawijaya University 2018
Exercise 1
Rewrite the following sentences using the verbs in brackets. Leave out
anyinformation that isimplied by the verb itself or is simply irrelevant.
There were five employees in my team. I was their boss and it was my job
tokeep an eye on them and help them when they needed my support,
(managed)
Managed a team of five employees__________________________________
1. If you have produced a CV before, what did you put in thepersonal interests
section?
2. Why do employers want to know about your interests?
It can be more effective to present your interests interms of who you are,
instead of what you like doing,using adjectives and nouns to describe yourself. In
pairs, try andadd more words and phrases to each column in the following table.
PBI “English for Business” Brawijaya University 2018
Exercise 2
Match the adjectives with the nouns in the following table to make true
phrases foryou.
Example: avid reader regular blogger
5. Rancangan Tugas
Final Task
1. Think of a specific job you would like to apply for and, using the
modelspresented in this modul, write your CV. Remember to highlight only
your skillsand experience that are relevant for a job.
2. In pairs, evaluate each other‟s CVs. Think about the following questions.
3. When you are happy with the feedback you have received, rewrite your
CV.Repeat the process until your CV is perfect.
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Kegiatan Pembelajaran II MODUL
4. Kegiatan Pembelajaran III
5. Kegiatan Pembelajaran IV
6. Rancangan Tugas 11
1. Deskripsi
Pada modul 11 mahasiswa akan diberikan penjelasan gambaran umum
tentang cara menulis surat lamaran (Cover Letter) secara menarik dan
efektif. Mahasiswa juga akan mempelajari dan menulis per bagian dari
surat lamaran, antara lain paragraf pembuka (opening), isi utama
paragraf (body), dan penutup (closing). Di akhir materi, mahasiswa
akan membuat sebuah surat lamaran (cover letter) sesuai dengan
pekerjaan dan perusahaan yang diminati.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu menganalisis dan memahami bagian – bagian
yang terdapat di dalam surat lamaran (cover letter)
Jane Nuttall
71 Lambert Road
Brixton
London
SW2 5XL
jane.nuttall@kcl.ac.uk
1 August 2018
Ms Diana Allsopp
Recruitment Manager
McClure and Company
Russell Square
London WC1C 9SE
Dear Ms Allsopp,
1. I am a final-year student at King’s College London reading Economics, and I would like to
apply for an Associate Consultant position with McClure andCompany, as advertised on
www.monster.com.
3. During my time at King’s College I have employed a variety of different research methods,
and I am familiar with the analytical applications of spread sheets. For example, for my recent
dissertation, I used Excel to compare the effects of tax increases on alcohol and tobacco
consumption. In addition, when I was working at the Williton branch of Costcutter over the
summer, I presented suggestions for improving the layout of the store to the regional
management team. They decided to put these ideas into effect and sales rose by 7% over the
autumn quarter.
4. During my free time, I sing in and manage a jazz band, arranging concerts and gigs, and
managing the band’s accounts. I very much enjoy collaborating with a team of people with
similar interests and working towards shared goals. I am also learning Italian by attending
weekly evening classes and studying on myown towards the A-level exam next June.
Yours sincerely,
Jane Nuttall
PBI “English for Business” Brawijaya University 2018
C. Look at Jane’s cover letter again. In which paragraph does she:
1 . explain her interest in the position?___
2 . create a positive final impression?___
3 . demonstrate her skills and experience relevant for the position?___
4 . introduce herself and explain her reasons for writing?___
5 . mention other relevant skills and interests to impress the employer______
3. Kegiatan Pembelajaran II
3.1 Tujuan
Mahasiswa mampu menganalisis dan memahami bagian yang terdapat pada
paragraf pembuka di surat lamaran (cover letter)
4.2Uraian Materi 3
Writing the main body of the letter
Demonstrating your key skills and experience in the main body of the letter
you need to show why you are the right person for the job, by highlighting your
most relevant experiences and skills as theyrelate to the position you are
applying for. It is important to demonstrate evidence of your skills clearly. It is
not enough to claim that you are „a hardworking, flexible team player, with
excellent IT skills‟; you need to be able to provide evidence.
Exercise 2
1. Underline useful phrases from the extracts which you could use in your own cover
letter. For example in extract 1, “My past experience of ... has broughtme a greater
understanding of ..., as well as ...”
2. Identify three skills that you use on a regular basis and write three sentences that
demonstrate these skills in action. Use the phrases in the previous Exercise to help
you. _______________________________________________________________
___________________________________________________________________
___________________________________________________________________
PBI “English for Business” Brawijaya University 2018
5. Kegiatan Pembelajaran IV
5.1 Tujuan
Mahasiswa mampu memahami dan menganalisis hal hal yang terdapat pada
paragraf penutup di surat lamaran (cover letter)
Whether applying online or sending your cover letter through the post, it
isimportant to write using appropriate language. Although informal
languagemay sometimes be acceptable in cover letters, more formal alternatives
willcreate a more professional impression.
In pairs, decide whether the following statements are True (T) or False (F).
Exercise 3
sincerely position
would
develop
searching
employed requires
PBI “English for Business” Brawijaya University 2018
Dear Ms. Mattin,
I am writing to apply for the (1)____________________ of secretary, which is
advertised on the Internet.
I am currently (2)____________________ as a secretary at „Gordon‟s Financial
Services‟in Barcelona, a position I have held for three years. I am
(3)____________________ for new employment in Italy, as my husband has
recently been asked by his company to move to Milan. I understand that Carnali
Carretta is one of the leading financial service providers in Italy. Six year‟s
international experience in the area of financial services has helped me to
(4)____________________ the knowledge and skills that a market leader such as
Carnali Carretta (5) ____________________ .
If you (6)____________________ like to meet to discuss how my skills and
experience canbenefit your company in the future, I would welcome the
opportunity to come in and meet you.
Jane Copper
6. Rancangan Tugas
1. Research a real job that you would be interested in applying for. Spendsome time
researching the company and the position in more depth. Thinkabout the skills and
experience that you have that are relevant for the postand then write a cover letter for
the job.
2. In pairs, evaluate each other‟s cover letter. Think about the following questions.
3. When you are happy with the feedback you have received, rewrite your cover
letter.Repeat the process until your cover letter is perfect
Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
3. Kegiatan Pembelajaran II MODUL
4. Kegiatan Pembelajaran III
5. Rancangan Tugas
1. Deskripsi
12
Pada tatap muka ke-12 mahasiswa akan diberikan penjelasan
tentang wawancara kerja (Job Interview). Pada tatap muka kali ini,
mahasiswa akan mendapatkan penjelasan tentang tips saat
wawancara kerja, jenis-jenis pertanyaan yang biasanya ditanyakan
saat wawacara dan membuat pengumuman lowongan pekerjaan.
Dengan mempelajari materi tersebut, diharapkan mahasiswa dapat
mempersiapkan diri dalam wawancara kerja sehingga tidak
membuat kesalahan, dan dapat mempersiapkan jawaban untuk
wawancara kerja. Dalam mempelajari materi dalam modul ini,
mahasiswa akan melakukan diskusi kelompok dan berpasangan,
serta mendengarkan rekaman.
2. KegiatanPembelajaran I
2.1 Tujuan
Mahasiswa mampu memahami tips saat wawancara kerja.
2.2 UraianMateri 1
Tips for Interview
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PBI “English for Business” Brawijaya University 2018
3. Recruit staff………………………
4. Post a job ads……………………
5. Supply resume………………….
6. Use career management services……………..
7. Hire………………………………….
8. Fill the jobs………………………
9. Join a firm……………………….
10. Answer interview’s questions…………………..
C. Group Discussion
Write Do and Don’t in interview (before and during interview). Some
groups write only Do, some other groups write Don’t only. Then, put the
result of the discussion on the wall and go around the classroom to see
other’s result.
D. In Pairs
Listen to Silvia and Nina about Interview. Then, write Nina’s
suggestions to Silvia.
3. KegiatanPembelajaran II
3.1 Tujuan
Mahasiswadapatmengidentifikasijenis-jenispertanyaansaat interview
3.2 UraianMateri 1
Types of question during interview
a. Questions that require you to talk about yourself, your ambitions, your
personality, your hobbies and interests
b. Questions that require you to prove you have researched the job and
company you have applied for work with
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PBI “English for Business” Brawijaya University 2018
c. Questions that require you to demonstrate you have the skills and
experience required for the job
Watch the video “Job Interview 2”. In the video, you will get suggestions
about interview and certain questions which may be asked by the employer.
3.3 UraianTugas 1
A. Look at the following common interview questions. Write the type of
question in the following box (a-c) next to each question (1-12)
Types of Questions
B. Five people speaking about body language and bad first impressions in
interviews. Then, listen 4.3 and match each problem (1-5) to the advice
on how to avoid it (a-e).
Problems Advices
1. Sweating a. Make eye contact, but
2. Trembling voice remember not to stare
3. No eye contact b. Politely decline tea or coffee
4. Bad posture
c. Breathe slowly and deeply
5. Shaking hands
d. Sit up straight and lean
forward when speaking
e. Make sure you know in
advance how to find the
interview venue
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PBI “English for Business” Brawijaya University 2018
4. KegiatanPembelajaran III
4.1 Tujuan
Mahasiswa mampu membuat pengumuman lowongan kerja
4.2 UraianMateri
Examples of Job Vacancy
a.
b.
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PBI “English for Business” Brawijaya University 2018
4.3 UraianTugas
In Pairs, create one announcement of job vacancy creatively
and comprehensively
5 KriteriaPenilaian
Jawaban Benar X 100
Jumlah Soal
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Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
MODUL
1. Deskripsi
Pada tatap muka ke-13 mahasiswa akan mengaplikasikan apa yang
13
telah dijelaskan pada pertemuan sebelumnya yaitu tentang
wawancara kerja (Job Interview). Pada tatap muka kali ini,
mahasiswa akan melakukan tanya-jawab dimana satu mahasiswa
sebagai interviewer, sedangkan satu mahasiswa lainnya sebagai
interviewee. Dengan mengaplikasikan materi tersebut, diharapkan
mahasiswa dapat merasakan dan mensimulasikan situasi
wawancara kerja sehingga mahasiswa dapat pengalaman
bagaimana diwawancarai dan bagaimana menjawab pertanyaan
dengan baik. Dalam mempelajari materi dalam modul ini,
mahasiswa akan melakukan bermain peran (role play).
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu mengaplikasikantips saat wawancara
kerja.
Mahasiswa mampu menjawab pertanyaan saat wawancara
kerja.
3. Kriteria Penilaian
POOR FAIR GOOD EXCELLENT
Fluency Student was Student took a Student was able Students were
unable to ask or long time to ask to ask and answer able to
respond to most and respond to the questions, but communicate
questions questions. A lot with some clearly with no
of unnatural difficulty. Use of difficulty.
pauses and some Student asked
hesitations awkward/unnatural and answered
pauses, but overall questions with
speech was not almost no
difficult to follow hesitation, and
no trace of
unusually long
pauses or
hesitation
comprehension Student was The student The student The student fully
unable to showed little understood most understood the
comprehend most comprehension of what was asked questions asked
questions. of questions. of him/her, and and answered
Questions had to Questions had to responded in a correctly
be repeated be repeated, but more or less
several times. all questions appropriate
Even very simple were eventually manner
sentences. answered.
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PBI “English for Business” Brawijaya University 2018
information, no information or but responses were answered all
response to answered limited in content questions with
questions. question with related
very limited or information. Did
off-topic answers not give any off-
topic
information that
did not fit the
situation.
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Perkuliahan Bahasa Inggris
“English for Business”
1. Deskripsi
2. Kegiatan Pembelajaran I
MODUL
1. Deskripsi
Pada tatap muka ke-14 mahasiswa akan mencari solusi tetang
14
masalah-masalah pertanian pada umumnya dan agribusiness pada
khususnya melalui media video yaitu melalui iklan layanan
masyarakat. Pada tatap muka kali ini, mahasiswa akan diberi studi
kasus untuk memecahkan masalah-masalah agribusiness atau
mencari solusi terhadap masalah yang dihadapi petani dengan
memberi penyuluhan menggunakan media video. Melalui materi
tersebut, diharapkan mahasiswa dapat meningkatkan berpikir kritis
(critical thinking) melalui problem solving. Dalam mempelajari
materi dalam modul ini, mahasiswa akan berdiskusi memecahkan
studi kasus serta memberi solusi dengan membuat video iklan
layanan masyarakat.
2. Kegiatan Pembelajaran I
2.1 Tujuan
Mahasiswa mampu mencari solusi terhadap masalah
pertanian atau agribisnis.
Mahasiswa mampu melakukan penyuluhan dalam bentuk
video iklan layanan masyarakat.
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PBI “English for Business” Brawijaya University 2018
3. Kriteria Penilaian
Criteria 1 2 3 4 5 6
(very (excellent)
poor)
Mechanics
o Spelling and grammar
are correct
o Pronunciation is clear
o Fluency is acceptable
Performance
o Student is confident and
enthusiastic
o Student has very good
attitude and behavior
o Student deliver the
solution clearly and
comprehensively
Content
o Subject knowledge is
evident. All
information is clear,
appropriate and
accurate
PBI “English for Business” Brawijaya University 2018
o The solution answers
the problem well
o Events and messages
are presented in a
logical order, with
relevant information
that support the
solution
Production
o The video is creative
and runs smoothly
o The video is original
o The graphic, image
and audio are in focus
and heard clearly
REFERENCES
Adler, N. (2002). International Dimensions of Organizational Behaviour. 4th Edition.
South Western, a division of Thomson Learning.
Downes, C. (2008). Cambridge English for Joh-Hunting. Cambridge: Cambridge
University Press.
Taylor, J., & Zeter, J. (). Career Path: Business English Book 2. Berkshire: Express
Publishing.
Zohar, I. (2015). “The art of negotiation” Leadership Skills Required for Negotiation
in Time of Crisis. Procedia – Social and Behavioral Sciences journal Vol. 209
p. 540-548. Doi: 10.1016/j.sbspro.2015.11.28
https://leadersinheels.com/career/public-speaking/importance-presentation-skills-
workplace/
https://learnenglish.britishcouncil.org/en/english-emails
https://www.google.co.id/imgres?imgurl=https%3A%2F%2Fimages.sampletemplates.com
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Letter.jpg&imgrefurl=https%3A%2F%2Fwww.sampletemplates.com%2Fletter-
templates%2Foffer-letter-example.html&docid=VWb8YZd1Er8tzM&tbnid=YSsjDvozn-
km_M%3A&vet=10ahUKEwjrvo-
squncAhUBOSsKHbItCwcQMwhBKAMwAw..i&w=585&h=465&bih=645&biw=1280&
q=example%20product%20offering%20letter&ved=0ahUKEwjrvo-
squncAhUBOSsKHbItCwcQMwhBKAMwAw&iact=mrc&uact=8#h=465&imgdii=wWS
AgbDzXwmvHM:&vet=10ahUKEwjrvo-
squncAhUBOSsKHbItCwcQMwhBKAMwAw..i&w=585
https://www.ef.co.id/englishfirst/englishstudy/bahasa-inggris/menulis-email-profesional-
dalam-bahasa-inggris.aspx
https://www.wikihow.com/Write-a-Complaint-Letter-to-a-Company
https://www.google.co.id/imgres?imgurl=http%3A%2F%2Fausafahmad.info%2Fwp-
content%2Fuploads%2Fletters-of-complaints-examples-complaint-letter-restaurant-ideas-
collection-example-on-service-simple-
UniversityBrawijaya 2018
University
addition.jpg&imgrefurl=http%3A%2F%2Fblack.dgfitness.co%2Fcomplain-
letter%2F&docid=TNcvBa7a2z4XNM&tbnid=vWEPrnwhwJMPfM%3A&vet=10ahUKE
wjdkZPUzencAhXFfSsKHT5ZBwIQMwhKKA0wDQ..i&w=1258&h=1772&bih=645&bi
w=1280&q=contoh%20complaint%20letter&ved=0ahUKEwjdkZPUzencAhXFfSsKHT5
ZBwIQMwhKKA0wDQ&iact=mrc&uact=8#h=1772&imgdii=-
FxnH4v8y0Pe_M:&vet=10ahUKEwjdkZPUzencAhXFfSsKHT5ZBwIQMwhKKA0wDQ.
.i&w=1258
https://www.writeexpress.com/compla05.html
PBI “English for Business”PBI “English for Business” Brawijaya 2018