ADVERTISEMENT (IKLAN)

1.Definition/Pengertian Advertisement (Iklan)

Advertisement adalah teks pendek yang berisi sebuah pemberitahuan yang bertujuan untuk mendorong,
merayu/membujuk/menarik orang banyak agar membeli/menggunakan barang/jasa yang ditawarkan. Iklan
biasanya dipublikasikan melalui media cetak antara lain newspaper (koran), magazine (majalah) atau media
elektronik seperti Televisi ataupun juga di tempat-tempat umum (Baliho, brosure, dan lain-lain)

2. The Purpose/Tujuan Advertisement (Iklan)

To persuade an audience (viewer, reader or listener) to purchase or take some action upon product,
ideas, or services. (Untuk membujuk seseorang untuk membeli/mengambil sebuah tindakan dengan apa yang
ditawarkan yang berupa barang, atau jasa.)

Fungsi lain dari advertisement antara lain:

 To offer. (Untuk menawarkan)

 To promote. (Untuk mempromosikan)
 To make people interested (Untuk membuat orang tertarik)
 To advertise (Untuk mengiklankan)

3. Jenis Advertisement (Iklan)

 Advertisement of Product. (Iklan barang)

 Advertisement of Services. (IklAN jasa.)
 Advertisement of Job vacancy. (Iklan lowongan pekerjaan.)

4. Generic Structure Advertisement (Periklanan)

 Purpose (tujuan)
Apa itu tujuan dari penulis untuk menulis teks iklan?
 Name of product (Nama Produk)
Ini adalah tentang nama dan merek. Apa produk, Layanan atau acara untuk menjual?
 User (pengguna)
Yang membutuhkan produk? Ares apa produk dan layanan untuk?

CONTOH IKLAN!

No budget/no worries
RODEO INN
Offers minimalist accommodation
Very suitable for backpackers
Start from Rp80.000/night
*book in advance. (tel. 02171-333-444)

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CONTOH SOAL!

ANTIBACTERIAL ANTISEPTIC SOAP

Zui Yan is a natural alcohol-free instant hand sanitizer. It’s unique, non-greasy formula kills 99.99% of
known bacteria instantly!

It is formulated with a moisturizing blend of aloe vera, charmomile and lavender exctract. Zui Yan’s
gentle foaming formula supplies twice as many aplications as alcohol-based gels.

Available in bottles and wall dispensers Guaranteed not to dry skin-pure and gentle enough for
frequent cleansing when soap and water are not available.

7. The text tell you about ….

     A. Health product promotion

     B. Instant hand sanitizer
     C. How to clean bacteria
     D. Foaming formula

PEMBAHASAN :
Menanyakan gambaran umum tentang teks tersebut. Inti dari soal diatas adalah menanyakan secara
garis besar isi dari teks/bacaan, apa yang dibahas secara keseluruhan. Iklan diatas menyatakan tentang
Iklan Sabun Antibacterial Antiseptic yang bernama ZuiYan, yaitu a natural alcohol-free instant hand
sanitizer. Jawabannya adalah B. Instant hand sanitizer.

8. What is the name of the product?

     A. Antibacterial
     B. Zui Yan
     C. Water journey
     D. Antiseptic Soap

PEMBAHASAN :
Kata tanya adalah What=Apa.
Name of the product= nama dari Produk
Jadi, Apa nama dari produk ?
Nama produk diatas dapat dilihat dari kalimat pertama paragraf pertama, Zui Yan is a natural alcohol-free
instant hand sanitizer.
Jawaban A.

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 SUPER SALE TO MARK CROSSROAD SUPERMARKET'S 10TH ANNIVERSARY

In the whole month of July

Come and visit us this July to celeberate our 10th anniversary and enjoy a lot of surprises. We offer:
• Up to 50% discount on dairy products, bakery and fresh meat.
• Free food samples, free ice cream, and free gifts.
• Trivia Contests to win 10 mobile phones, 10 microwaves, and 10 dekstop computer sets.
• Daily live music from 5 to 9 pm.
• Weekend suprises.

Visit our website www.crossroadsupermarket.com to get more information on all special events in July,
or contact us at 7994352.

See you at Crossroad Supermarket at no. 45 Washington Avenue. Bring this flyer and get a free gift at
the Customer Service Counter.

1. What is advertised in the flyer?

     A. A new supermarket

     B. A series of anniversary events
     C. Summer sale
     D. Weekend Surprises

2. What will a shopper who brings this flyer get?

     A. Discount voucher

     B. Free food samples
     C. Free gift
     D. Free icecream

3. Which one is not mentioned in the flyer?

     A. The website address

     B. The contact number
     C. The founder's name
     D. Discount

4. According to the flyer, what should the reader do if they want to get more information?

     A. Call or visit the supermarket website

     B. Come and visit the customer service counter
     C. Participate in the trivia contests
     D. Call editor

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