DAFTAR ISI

BAB 1 PENDAHULUAN..........................................................................
1.1 Latar Belakang.......................................................................................
1.2 Rumusan Masalah..................................................................................
1.3 Tujuan Penelitian...................................................................................
1.4 Manfaat Penelitian.................................................................................
1.5 Sistematika Penulisan Skripsi................................................................
BAB 2 TINJAUAN PUSTAKA.................................................................
2.1 Kajian Teori...........................................................................................
2.1.1 Pengertian Strategi Pemasaran..................................................
2.1.1.1 Strategi.......................................................................
2.1.1.2 Pemasaran...................................................................
2.1.1.3 Strategi Pemasaran......................................................
2.1.2 Pengertian Kualitas Produk........................................................
2.1.2.1 Kualitas.......................................................................
2.1.2.2 Produk.........................................................................
2.1.2.3 Kualitas Produk..........................................................
2.1.3 Pengertian Pengembangan Usaha..............................................
2.1.3.1 Pengembangan............................................................
2.1.3.2 Usaha..........................................................................
2.1.3.3 Pengembangan Usaha.................................................
2.2 Penelitian Terdahulu..............................................................................
2.3 Kerangka Berpikir..................................................................................
2.4 Hipotesis.................................................................................................