Disusun Oleh
Nama : Rosita
Nim : 160342606220
DAFTAR ISI.................................................................................................... i
BAB I PENDAHULUAN
1.1 Latar Belakang ......................................................................... 1
1.2 Rumusan Masalah .................................................................... 2
1.3 Tujuan ....................................................................................... 2
1.4 Luaran yang Diharapkan .......................................................... 2
1.5 Manfaat ..................................................................................... 2
BAB II GAMBARAN UMUM RENCANA USAHA
2.1 Gambaran Umum Produk ......................................................... 3
2.2Potensi Pasar............................................................................... 5
2.3Tingkat Persaingan ..................................................................... 5
BAB III METODE PELAKSANAAN
3.1 Strategi Produksi ...................................................................... 6
3.2 Riset dan Perencanaan Pasar .................................................... 6
3.3 Pelaksanaan Produksi ............................................................... 7
3.4 Pemasaran Produk .................................................................... 10
3.5Analisis SWOT .......................................................................... 10
3.6 Analisis Ekonomi ..................................................................... 10
3.7 Anggaran Dana .......................................................................... 12
3.8 Kesimpulan ..................................................................13
DAFTAR PUSTAKA ...................................................................................... 14