ISSN 2721-1479

Journal of Business Administration

Economics & Entrepreneurship
Vol. 4 No.1, October 2022

PELAKSANAAN PENGADAAN BARANG/JASA SECARA

ELEKTRONIK DI UNIT LAYANAN PENGADAAN BIRO
UMUM, SEKRETARIAT PRESIDEN
Risca Rahayu, Tintin Sri Murtinah

GAME THEORY ON MARKETING MIX STRATEGY BETWEEN

BUKALAPAK, SHOPEE AND TOKOPEDIA
Niko Dwi Haryanto, Ervina Islamiati

PENERAPAN DIGITAL MARKETING MENGGUNAKAN

SOCIAL MEDIA INFLUENCER TERHADAP MINAT BELI
KONSUMEN
Heny Handayani

PERAN SATUAN POLISI PAMONG PRAJA PADA MASA

PANDEMI COVID 19 DI KELURAHAN GLODOK
Nur Ulaika, Adriwati

PENGARUH BELANJA MODAL PERALATAN

LABORATORIUM TERHADAP PENDAPATAN JASA
PELAYANAN TEKNOLOGI PADA BADAN LAYANAN UMUM
LEMIGAS
Rizki Aprilani, R Luki Karunia

INITIAL PUBLIC OFFERING (IPO) STOCK BUYING STRATEGY

Niko Dwi Haryanto, Anas Alrasyid Putrawidya Buana
 JOURNAL OF BUSINESS ADMINISTRATION ECONOMICS &
ENTREPRENEURSHIP
ISSN 2721-1479
Vol. 4, No. 2, October 2022

Editorial Team

Editorial in Chief
Nurliah Nurdin, Politeknik STIA LAN Jakarta, Indonesia

Managing Editor
Mala Sondang Silitonga, Politeknik STIA LAN Jakarta, Indonesia
Neneng Sri Rahayu, Politeknik STIA LAN Jakarta, Indonesia
Edy Sutrisno, Politeknik STIA LAN Jakarta, Indonesia

Editorial Board
Keisha Dinya Solihati, Politeknik STIA LAN Jakarta, Indonesia
Muhammad Rizki, Politeknik STIA LAN Jakarta, Indonesia
Nurmita Sari, Politeknik STIA LAN Jakarta, Indonesia
Budi Priyono, Politeknik STIA LAN Jakarta, Indonesia

Published by:
Politeknik STIA LAN Jakarta
Administrasi II St., Pejompongan,
Jakarta Pusat, 10260
Tel: (021) 532-6726, 632-9996
Fax: (021) 5367-4562
 JOURNAL OF BUSINESS ADMINISTRATION ECONOMICS &
ENTREPRENEURSHIP
ISSN 2721-1479
Vol. 4, No. 2, October 2022

DAFTAR ISI

Pelaksanaan Pengadaan Barang/Jasa Secara Elektronik di Unit Layanan Pengadaan Biro Umum,
Sekretariat Presiden .................................................................................................................................... 57
Game Theory on Marketing Mix Strategy Between Bukalapak, Shopee and Tokopedia .......................... 68
Penerapan Digital Marketing Menggunakan Social Media Influencer Terhadap Minat Beli Konsumen .. 77
Peran Satuan Polisi Pamong Praja Pada Masa Pandemi Covid 19 di Kelurahan Glodok .......................... 87
Pengaruh Belanja Modal Peralatan Laboratorium Terhadap Pendapatan Jasa Pelayanan Teknologi Pada
Badan Layanan Umum Lemigas .............................................................................................................. 104
Initial Public Offering (IPO) Stock Buying Strategy................................................................................ 115
Published by:
Politeknik STIA LAN Jakarta
Administrasi II St., Pejompongan,
Jakarta Pusat 10260
Tel: (021) 532-6726, 632-9996
Fax: (021) 5367-4562