PENGARUH MOTIF DIVERSI PADA PENGGUNA

AKUN AUTOBASE @NGALAMFESS TERHADAP

SELF DISCLOSURE DI MEDIA SOSIAL TWITTER

PROPOSAL SKRIPSI
Diajukan sebagai salah satu syarat untuk mendapatkan Gelar Sarjana
Ilmu Komunikasi pada Fakultas Ilmu Sosial dan Budaya Program Studi
Ilmu Komunikasi

Diajukan Oleh :

Agnes Sesar Mahardika Rahayu

19620038

PROGRAM STUDI ILMU KOMUNIKASI

FAKULTAS ILMU SOSIAL DAN ILMU BUDAYA
UNIVERSITAS GAJAYANA
2023
 Proposal Skripsi

PENGARUH MOTIF DIVERSI PADA PENGGUNA AKUN AUTOBASE

@NGALAMFESS TERHADAP SELF DISCLOSURE DI MEDIA SOSIAL
TWITTER

Diajukan Oleh:

Agnes Sesar Mahardika Rahayu

19620038

Telah disetujui:

Tanggal: ___________________________________

Dosen Pembimbing Skripsi

Novi Ratriningtyas, S.I.Kom,. M.I.Kom.

NIDN: ........................................................
 Daftar Isi

Halaman Judul ....................................................................................................... i

Lembar Pengesahan ............................................................................................... ii

Daftar Isi ................................................................................................................. iii

1
BAB I PENDAHULUAN .....................................................................................
1
1.1 Latar Belakang ...................................................................................
13
1.2 Rumusan Masalah ..............................................................................
13
1.3 Tujuan Penelitian ................................................................................
13
1.4 Manfaat Penelitian ...............................................................................

15
BAB II TINJAUAN PUSTAKA ...........................................................................
15
2.1 Penelitian Terdahulu ...........................................................................
20
2.2 Landasan Teori ....................................................................................
20
2.2.1 New Media .............................................................................
20
2.2.1.1 Pengertian New Media ............................................
23
2.2.1.2 Sosial Media ............................................................

2.2.1.3 Twitter ..................................................................... 29

2.2.1.4 Akun Autobase ........................................................ 33

2.2.2 Teori Use and Gratification .................................................... 36

2.2.3 Motif Diversi .......................................................................... 41

2.2.3.1 Pengertian Motif ...................................................... 41

2.2.3.2 Motif Diversi Menurut Para Ahli ............................. 45

 2.2.3.3 Indikator Motif Diversi ............................................. 46

2.2.4 Self Disclosure ......................................................................... 47

2.2.4.1 Pengertian Self Disclosure ........................................ 47

2.2.4.2 Teori Self Disclosure ................................................. 51

2.2.4.3 Faktor-faktor yang Mempengaruhi Self Disclosure .. 54

2.2.4.4 Dimensi Self Disclosure ............................................ 58

2.2.4.5 Fungsi Self Disclosure .............................................. 61

2.2.4.6 Pengukuran Self Disclosure ...................................... 62

2.2.4.7 Dampak Self Disclosure ............................................ 64

2.2.4.8 Self Disclosure dalam Komunikasi Antar Pribadi .... 65

2.3 Definisi Konseptual ............................................................................... 65

2.3.1 Motif Diversi ............................................................................ 65

2.3.2 Self Disclosure ......................................................................... 67

2.3.3 Hubungan Motif Diversi dengan Self Disclosure .................... 68

2.4 Definisi Operasional .............................................................................. 69

2.4.1 Identifikasi Variabel Penelitian ................................................ 69

2.4.2 Indikator Variabel Independen (Motif Diversi) ....................... 69

2.4.3 Indikator Variabel Dependen (Self Disclosure) ....................... 70

2.5 Kerangka Pemikiran ............................................................................. 71

2.6 Hipotesis ................................................................................................. 75

BAB III METODE PENELITIAN ........................................................................ 76

76

76
 3.1 Paradigma dan Pendekatan Penelitian ...............................................

3.2 Fokus Penelitian ....................................................................................

3.5.1 Variabel Independen (X) : Motif Diversi ................................. 76

3.5.2 Indikator Variabel Independen (X) : Motif Diversi ................. 77

3.5.3 Variabel Dependen (Y) : Self Disclosure ................................. 78

3.5.4 Indikator Variabel Dependen (Y) : Self Disclosure ................. 78

3.3 Waktu dan Lokasi Penelitian ............................................................... 79

3.3.1 Waktu Penelitian ...................................................................... 79

3.3.2 Lokasi Penelitian (Akun Autobase @Ngalamfess) .................. 80

3.4 Populasi dan Sampel ............................................................................. 83

3.4.1 Populasi .................................................................................... 83

3.4.2 Sampel ...................................................................................... 84

3.5 Jenis Data ............................................................................................... 86

3.6 Teknik Pengumpulan Data ................................................................... 87

3.7 Teknik Pengolahan dan Analisis Data ................................................ 88

3.7.1 Teknik Pengolahan Data .......................................................... 88

3.7.2 Analisis Data ............................................................................ 89

3.8 Uji Keabsahan Data .............................................................................. 94

3.8.1 Instrumen Penelitian ................................................................. 94

3.8.2 Motif Diversi ............................................................................ 95

3.8.3 Self Disclosure ......................................................................... 99

DAFTAR PUSTAKA
LAMPIRAN-LAMPIRAN