Komunikasi Bisnis

Lintas Budaya Kelompok 3

Ari Muhamad Setiawan D111911144
Asep Dimas Fisabilillah D111911145
Dini Juwita Handayani D111911100

Dosen Pengampu: Iis Rostiawati, S.E., M.M

 01
Apa sih yang dimaksud
komunikasi bisnis lintas
budaya itu?
Ada yang Tau…???
 Komunikasi Bisnis Lintas Budaya
Komunikasi bisnis lintas budaya adalah
komunikasi bisnis diantara konsumen
atau antara konsumen yang berbeda
budaya dengan pemasar paling tidak
pada salah satu aspek dasar budaya
seperti bahasa, agama, norma-norma
sosial, nilai-nilai, pendidikan, dan gaya
hidup.

Sumber : https://pakarkomunikasi.com/komunikasi-bisnis-lintas-budaya
 02
Mengapa Mempelajari
Komunikasi Bisnis Lintas
Budaya Itu Penting?
Ada yang Tau…???
Alasan Pentingnya Menpelajarai Komunikasi
Bisnis Lintas Budaya
● Membantu dalam berkomunikasi dan menangani konflik lintas
budaya yang terjadi
● Sebagai pertukaran informasi antar negara atau wilayah
● Mempererat hubungan kerjasama antara negara atau wilayah
● Memenuhi kebutuhan suatu negara atau wilayah

Sumber : https://deepublishstore.com/materi/komunikasi-lintas-budaya/
Fungsi Komunikasi Bisnis Lintas Budaya
01 Fungsi Pribadi 02 Fungsi Sosial
1. Identitas Diri 1. Pengawasan
2. Menyatakan Integrasi Sosial 2. Sebagai Jembatan
3. Melepaskam Diri 3. Sosialisasi Nilai

Sumber : https://deepublishstore.com/materi/komunikasi-lintas-budaya/
 03
Apa sih yang dimaksud
budaya itu?
Ada yang Tau…???
 Penegertian Budaya

“Budaya sebagai sebuah pola yang diterima dari berbagai asumsi

tentang bagaimana sebuah kumpulan orang seharusnya berpikir,
bertindak, dan rasakan sebagaimana yang mereka lakukan dalam
kehidupan sehari-hari.”

—P. Joint dan M. Warner (1996)

Sumber : https://pakarkomunikasi.com/komunikasi-bisnis-lintas-budaya
 Komponen Budaya
01 Budaya Material 03 Sistem Kepercayaan
1. Teknologi
2. Ekonomi

02 Organisasi/Lembaga 04 Estetika
Sosial
 Tingkatan Budaya
Formal Merupakan tradisi atau kebiasaan yang dilakukan oleh masyarakat, yang turun
temurun dari suatu generasi kegenari berikutnya

Informal Pada tingkatan ini budaya banyak diteruskan oleh generasi berikutnya melalui
apa yang didengar, dilihat, dipakai, dilakukan tanpa diketahui apa alasannya
mengapa hal ini dilakukan

Teknis Tingkatan teknis merupakan bukti-bukti dan aturan-aturan hal yang

terpenting,terdapat suatu penjelasan yang logis mengapa sesuatu harus
dilakukan dan yang laintidak boleh dilakukan.
Whoa!
This can be the part of the presentation
where you introduce yourself, write your
email…
 What will you study?
Languages Media and expression
Mercury is the closest Venus is the second planet
planet to the Sun from the Sun

Storytelling traditions Politics

Mars is actually a very cold Jupiter is the biggest planet
place of them all
 First areas of interest

Asian Art &

languages expression
Mercury is the closest planet Venus has a beautiful name
to the Sun and the smallest of and is the second planet from
them all the Sun
 Other areas of interest

Anthropology Cultural studies History

Mercury is the closest planet Venus has a beautiful name Despite being red, Mars is
to the Sun and the smallest of and is the second planet from actually a cold place. It’s full
them all the Sun of iron oxide dust
 Why choose Indonesian studies?
Develop strong Learn about
cultural literacy performing arts
Mercury is the closest planet Venus is the second planet
to the Sun from the Sun

Learn about language Develop intercultural

and culture communication skills
Despite being red, Mars is a Saturn is a gas giant and has
cold place several rings
 Perbedaan Budaya
1. Nilai-nilai 2. Peran Dan 3. Pembuatan
Sosial Status Keputusan

4. Konsep 5. Konsep Ruang 6. Bahasa

Waktu Pribadi Tubuh

7. Konteks 8. Tingkah Laku 9. Tingkah Laku

Sosial Sosial Legal Dan Etis

10. Budaya
Perusahaan
Awesome
words
A picture is worth
a thousand words
150,000
Big numbers catch your
audience’s attention
9h 55m 23s
Jupiter's rotation period

333,000
The Sun’s mass compared to Earth’s

386,000 km
Distance between Earth and the Moon
 How is this major divided?

25% 50% 25%

Compulsory Specialization Practicum
Mercury is the closest Venus is the second planet Despite being red, Mars is
planet to the Sun from the Sun very cold
 Mockup
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Where to major in Indonesian studies?
Mercury
Mercury is the closest
planet to the Sun

Venus
Venus is the second planet
from the Sun
 Visiting the campus: events

10:00h - 12:00h 14:45h - 16:00h

Informational meeting Sneak peek of a class

12:15h - 14:30h

Tour of the campus

What type of classes will you take?
Theoretical Projections
Saturn was named after a Despite being red, Mars
Roman god is very cold

Practical
Venus is the second
planet from the Sun
A picture always
reinforces the concept
Images reveal large amounts of data, so
remember: use an image instead of a
long text. Your audience will appreciate
it
 What will we focus on?

Curricular focus

First year Venus is the second planet from the Sun

Second year Mars is actually a very cold place

Third year Jupiter is the biggest planet of them all

Our teachers
Jenna Doe
You can speak a bit about this
person here

Susan Bones
You can speak a bit about this
person here
 Most popular classes
35% Asian languages
Mercury is the closest
planet to the Sun

65% Art & expression

Venus is the second planet
from the Sun

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 02
Learning outcomes
You can enter a subtitle here if
you need it
 Some of the topics you’ll learn about

Indonesia Field Archaeology of Southeast Asian

School Southeast Asia Security
Mercury is the closest Venus is the second planet Mars is actually a very
planet to the Sun from the Sun cold place
Elective classes
Archaeology of Asia
Saturn is a gas giant and has
several rings

The Mongol Empire

Neptune is the farthest planet
from the Sun
A picture always
reinforces the concept
Images reveal large amounts of data, so remember:
use an image instead of a long text. Your audience
will appreciate it
 Students enrolled in this Major
325 2018

350 2019

250 2020

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 Focus by year and semester

First semester Second semester

Mercury is the
Venus is the second
1st year planet from the Sun
closest planet to the
Sun

Despite being red,

Saturn is a gas giant
2nd year Mars is actually a cold
and has several rings
place
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