Anda di halaman 1dari 18

Whats In a Business Plan?

Business Plan Guide


Prepared for:

The Business School


Humber Institute of Technology and Advanced Learning

Toronto, Ontario, Canada

1
CHURROS
Manado, Sulawesi Utara
Vranciska V. Lomboan 14061104004
Sri I. Sugawa 14061104010
Giordano Lumintang 14061104008
Edgar G. Lumanto 14061104052

2
Table of Contents

I Executive Summary .............................................. Page 4

II Company Profile ................................................... Page 5

III Marketing Overview ............................................. Page 6-9

IV Financial Overview ............................................... Page9-10

V Organization .......................................................... Page11

VI Operations ............................................................. Page 12

VII Strategic Plan ........................................................ Page 14

VIII Conclusion ............................................................ Page 15

IX Appendix ............................................................... Page 16

3
I. Executive Summary

Purpose of this Business Plan


Untuk menciptakan lapangan kerja dan meningkatkan
perekonomian Indonesia.
Reason for the Business
Memberikan konsumsi atau cemilan yang sehat bagi masyarakat
tanpa melupakan cita rasa yang enak.

Summary of Key Elements (highlights) for the Business Plan


Golden Swalayan, Pemasok Gula, Pemasok Tepung, Pemasok Coklat

Identification of Needs (if any)


Pinjaman dari dana beasiswa dikti, pinjaman bank dan modal
personalia. Lokasi sekitaran kampus unsrat, manado Sulawesi utara.

4
II. Company Profile

Mission Statement
Menyangkut kualitas produk yang di pasarkan jadi kami meningkatkan
pelayanan kepada konsumen dengan mengutamakan produk yang
berkualitas.

Business Description
- Membuat konsumsi atau cemilan yang sehat bagi masyarakat
- Member bahan makanan dari pemasok, mengolah bahan makanan
menjadi barang jadi dan siap di pasarkan.
- Anak-anak, remaja, dewasa (semua kalangan)
- Bahan baku yang berkualitas, higienis tanpa bahan pengawet, HALAL,
terjangkau, menarik perhatian, Enak.
- Kampus Unsrat, Pasar swalayan, dan di segala tempat yang bisa di
jangkau.

Management Profile
Summary of your experiences as relates to the business.
Always written in the 3rd person.
Often written from your resume(s).

Industry Overview
Ringgkasan pengalaman yaitu pengalaman pribadi yang sempat berkunjung
di Surabaya tepatnya di acara Surabaya festival kemudian ada kedai yang
di buka menggunakan mobil van yang bertuliskan churros dan sempat
mencicipi rasa dari makanan tersebut yang rasanya sangat enak dan
churros itu sendiri berarti danat spanyol.

5
III. Marketing Overview

Market Research

Target Market (customer analysis)


Target pasar yaitu semua kalangan ?( anak-anak, remaja, dewasa). Karena
makanan yang kami sediakan rasanya enak dengan kehigienisan produk
yang berasal dari bahan yang berkualitas. Mereka membeli karena
kebutuhan sebagai cemilan yang bergizi.

Competition Analysis
Who is the competition, why are they in business (direct or
indirect), how will you take business from them and they from you.
Describe the strengths and weaknesses of the competition and
outline your opportunities. What makes you different? Draw
conclusions from your analysis.
A chart is often the best way to show this.

Market Size
Quantify the market by dollars or units bought, geographic
parameters, number of purchases per season or year.

6
Marketing Plan

Product or Service package


- Produk kami berupa makanan ringan yang bergizi
- Donat spayol (Churros)
- Kualitas bahan yang higienis
- Satu item
- Memberikan tester, buy 3 get 1, discount
-
Place (Business Location Analysis)
Produk ini akan di jual di daerah kampus, dengan melakukan
promosi lewat social media, brossur, majalah/Koran, world of
mouth marketing.
Pricing and Costing, Sales Terms and Conditions
Harga promosi sekitar Rp. 10.000 per pack

7
Promotion Plan for each product or service package
-Rencana promosi yaitu menggunakan media social,
Koran/majalah, brossur

Packaging

- Penampilan yang baik,bahan yang berkualitas,menjadi makanan


ringan.

Sales Process and strategies


How will you find your clients and how will they find you?
What is your typical opening in a sales situation?
Where do you place yourself against your competition?
List strategies you use to draw attention to your business.
Describe your script to deal with objections and to introduce yourself.
Detail the mathematical approach to sales for the business; how many
calls to generate how many interviews to generate sales and how does
this tie into your financial goals.
What are your customer service policies?

8
IV. Financial Overview

FINANCIAL GOALS

`-tujuan bisnis untuk menciptakan lapangan pekerjaan dan meningkatkan


perekonomian di Indonesia.

START-UP COSTS

- Biaya awal yag kami butuhkan adalah sekitar Rp. 200.000 dari modal
untuk membeli bahan baku Churros karena churros adalah makanan
yang diolah dengan bahan-bahan yang sehat dan bergizi.

SOURCES OF FINANCING

- pembiayaan lewat beasiswa dikti, pinjaman ke bank dan modal personalia.

SALES ASSUMPTIONS FOR YEAR 1


Harga Churros perunit Rp. 15.000
Perhari bias diproduksi sampai min.25 unit
25unit x 20 hari kerja = 500 unit
500 unit x 12 bulan = 6000 unit
6000 unit x Harga jual perunit
6000 unit x Rp. 15.000 = Rp. 90.000.000

Harga produksi/ unit = Rp. 1.600


Rp. 1.600 x 6000 unit = Rp. 9.600.000/unit

Rp. 9.600.000 / 12 bulan = Rp500.000

9
BREAKEVEN POINT ANALYSIS
Fixed Cost :
Coklat : Rp. 52.000
Biaya Angkut : Ro. 50.000
Gula Halus : Rp. 48.000

Variable Costs :
Tepung : Rp. 20.000
Margarine : Rp. 20.000
Lain-lain : Rp.10.000

Harga Jual Per unit : Rp. 15.000


BEP (Q) = Biaya tetap total (FC) / Harga per unit (P) Biaya
Variabel per unit (VC)

FC = Rp.150.000
AVC = Rp. 50.000
AVC/VC = Rp. 50.000/25 unit = Rp. 1.600

BEP (Q) = Rp. 150.000/15.000-1.600


= Rp. 150.000/13.400
= Rp. 11 Unit
BEP (dalam rupiah)
= Harga Per unit x BEP (unit)
= Rp. 15.000 x 11
= Rp. 165.000

NOTES TO FINANCIAL STATEMENTS


Income Statement
+ Revenue Sales Revenue Rp. 375.000
-Expens Freight in Rp. 50.000
Miscell. Exp. Rp.10.000 Rp. 70.000
Rp.305.000

10
Balance sheet
Assets Liablities
Cash Rp. 265.000

Capital Stock Rp. 265.000

Rp. 265.000 Rp. 265.000

Cash flows
Aktivitat operasional
Laba bersih Rp. 305.000
Kas untuk aktivitas operasional
Aktivitas Investasi Rp.105.000
Aktivitas Pendanaan Rp.100.000
Rp.205.000
Kas setara 1 nov. 2015 Rp. 200.000
Kas setara 30 nov. 2015 Rp. 305.000

11
V. Organization

Form of Business
Legal definition -- sole proprietor, partnership, corporation.
Include information on ownership percentage and reason for choice.
Include date of registration and legal name.

Roles/Technical Assistance/Associates
Comment on individuals involved in the business: lawyer, accountant,
mentor, systems support (who and how they relate to the business).

Legal Requirements/Licensing
Permits needed for operation or tenancy, licenses required.
Comment on PST and GST requirements and status.

Insurance
Business, vehicle, special issues due to the type of business.

Banking
Indicate institution and any reasons for this choice, special
arrangements such as credit card merchants agreement,
investment opportunities for gst or pst funds.

12
VI. Operations

PHYSICAL SET-UP
Where and how is your place of business set-up? How is it set up?
Where will you meet your clients?
For retail, where is it located and what is the layout, parking issues?

EQUIPMENT AND COMMUNICATION SYSTEMS


Give an itemized list of what equipment you have already and what
equipment you will be purchasing in the 1st year (when?)
What type of communication systems do you or will you have in place
(phone line, fax, e-mail, cellular, pager, answering service)
Are you producing business cards, letterhead, brochures, and
pamphlets, web site etc.?

HOURS OF OPERATION
Do you have set hours?
How are you breaking up your week? When are marketing, meeting
clients, servicing orders, doing your administrative duties scheduled?

PRODUCTION / MANUFACTURING
Are you involved in producing your products, etc.?
How and where are the products manufactured?
What type of quality control do you have in place?

13
SUPPLIERS AND TERMS
Who are your key suppliers?
What type of credit terms have you established?

INVENTORY CONTROL
Where are you keeping your inventory?
What is it and how big is it (give value)?
How will you keep track of your inventory?

STAFFING
Will you have employees? Hourly or salaried? When?
Do you have job descriptions (details in appendix)?
Will you use contractors? For what purposes?
Preferably done on a spreadsheet (easier for future changes).

RECORD KEEPING SYSTEM


How will you keep track of your network, prospects, clients, suppliers,
etc.?
How will you keep track of your financial information?
Who is looking after your bookkeeping and accounting?
What type of accounting system will you have in place?

14
VII. Strategic Action Plan

Activity Overview
Identify start-up activities and key actions as the business activity
increases. Indicate if there is a ramping up effect or if the
floodgates will open and capacity will be reached rapidly. In either
case, what actions will take place.

Chart
Build a chart and fill in activities for each month. Refer to your
promotional plan and sales assumptions. CHECK FOR A REALISTIC
TIME FRAME.

15
VIII. Conclusion

Summary/Goal
Sets out your final summation of the plan

Future Vision
Where are you going and why will it be that way?

16
VIII. Appendix

Appendix -- table of contents

Documentation
Include proof of licensing, resume if significant, lease information

Samples of Work
Pictures of product, photocopy of articles price list etc.

Samples of Business Tools


Software list, sales tools etc.

Market Research
Survey form, summary of results, and a reference to a conclusion.

Staffing
Job descriptions

17
KELOMPOK CHURROS

VRANCISKA V. LOMBOAN
(14061104004)

SRI INGGRIANY SUGAWA


(14061104010)

GIORDANO LUMINTANG
(14061104008)

EDGAR G. LUMANTO
(14061104052)

18