Tren dan Arah Perkembangan

Big Data
Budiman, S.T., M.Kom.
 “The term ‘big data’
remains difficult to
Bernard Marr understand because it
Best-Selling Author, Keynote
Speaker and Leading Business and
can mean so many
Data Expert different things to
different people.
Technology lens…
business lens… industry
lens…”

BIG DATA
 Gambaran Umum Big Data
McKinsey Global (2011)
• Big Data dapat didefinisikan dengan data yang memiliki skala
(volume), distribusi (velocity), keragaman (variety) yang sangat
besar, dan atau abadi, sehingga membutuhkan penggunaan
arsitektur teknikal dan metode analitis yang inovatif untuk
mendapatkan wawasan yang dapat memberikan nilai bisnis baru
(informasi yang bermakna)

Hurwitz, et al. (2013)

• Big data merupakan istilah untuk sekumpulan data yang begitu besar
atau kompleks dimana tidak bisa ditangani lagi dengan system
teknologi komputer konvensional
 VOLUME
Tiap tahun data tumbuh 40%, dan tahun 2020 diperkirakan mencapai 45 Zettabytes
VELOCITY
 VARIETY
• 7 billion people
• Google processes 100 PB/day; 3 million servers
• Facebook has 300 PB + 500 TB/day; 35% of world’s photos
• YouTube 1000 PB video storage; 4 billion views/day
• Twitter processes 124 billion tweets/year
• SMS messages – 6.1T per year
• US Cell Calls – 2.2T minutes per year
• US Credit cards - 1.4B Cards; 20B transactions/year
• Devices – Network switches, RFID, CCTV, etc; a lot of data.
 VERACITY
1 dari 3 pemimpin bisnis tidak percaya dengan informasi yang mereka gunakan
untuk mengambil keputusan
Factor Pendorong
 Who’s Generating Big Data

Social media and Scientific instruments Mobile devices

networks (collecting all sorts of data) (tracking all objects Sensor technology
(all of us are all the time) and networks
generating data) (measuring all kinds
of data)
• The progress and innovation is no longer hindered by the ability to collect data

• But, by the ability to manage, analyze, summarize, visualize, and discover knowledge from the
collected data in a timely manner and in a scalable fashion
 The Mode Has Changed…
• The Model of Generating/Consuming Data has Changed
Old Model: Few companies are generating data, all others are consuming data

New Model: all of us are generating data, and all of us are consuming
data
IoT Butuh Strategi Big Data
Media Penyimpanan Semakin Murah

Sumber: SAS, 2012

 Integrasi Data
Keinginan untuk mengintegrasikan semua data ke dalam satu tempat
Kebutuhan atas Insights yang Realtime

Sumber: SAS
Tantangan
 Tantangan Umum di Indonesia
“Data untuk berbagai jenis kebutuhan
apapun sudah banyak di Indonesia,
tetapi tersebar.

“Mencari data agregat saja

susah, apalagi data-data yang
detail.”
Bloomberg Businessweek Indonesia,
12 Juli 2015
 Tantangan Utama
Fokus terhadap keamanan, privasi,
dan governance policies.

• CEOs want security.

• Customers want privacy.
• Employees need guidance.
 Unstructured
Teks yang tak terstruktur sulit untuk diquery.
 Kualitas Data
Garbage in = garbage out still holds true today
Implikasi
Mendapatkan Value
dari Big Data

Sumber:
 Chief Data Officer
Semakin banyak perusahaan yang memiliki ‘CDO’ untuk membangun
strategi dan budaya yang data-driven.
 Data Scientist
Kebutuhan akan Data Scientist semakin meningkat
 Big Data sebagai Service
Layanan komputasi awan semakin banyak dicari perusahaan untuk
menangani beban Big Data
 Hadoop Menjadi Keharusan
Kemampuan Hadoop meningkat, termasuk fungsi real-time. Hadoop menjadi
bagian yang tak terpisahkan dalam platform software perusahaan.
‘Simpan Semua Data, Olah Belakangan’
Kebutuhan untuk menyimpan dan memproses semua jenis data meningkat, dan
secara real-time.
 Advance Analytics & Visualization
Kemampuan analitik dan visualisasi yang advanced semakin dibutuhkan untuk
membantu pengambilan keputusan.
Apa Kata Mereka?
 Minat Tinggi Terhadap Big Data
Kebutuhan untuk menyimpan dan memproses semua jenis data meningkat, dan
secara real-time.
“73 percent of respondents have
invested or plan to invest in big
data in the next 24 months, up
from 64 percent in 2013.” Gartner

“The No. 1 use case is enhancing

customer experience. 68% of
respondents said that they use
big data to enhance their
customer experience. This is the
third year customer experience
has been a top business problem
to address.” Gartner
 Segmentasi Pasar Big Data
“Infrastructure will continue to command
a large share of the Big Data market
with 48.2% share in 2014.” IDC

“Big Data-related services revenue

makes up 40% of the total, with
hardware at 38% and software at 22%.”
Wikibon
 People & Processes
The biggest challenges for implementing big data solutions

“Big data offers big opportunities, but poses

even bigger challenges.” Alexander Linden,
research director at Gartner

“I am asked all of the time: what is the best

analytics strategy? And I always answer:
data, process and people.” Mike Cavaretta,
Data Scientist and Manager, Ford Motor
Company
 Keamanan Data
Mungkin ini tantangan terbesar dalam penerapan solusi
Big Data dalam perusahaan.

“Hacked customer data can erase millions in profits

within weeks, stolen intellectual property can erase
competitive advantage in less than a year, and
unnecessary privacy abuses can bring unwanted
scrutiny and fines from regulators while inflicting
reputational damage that can last months, even years.”
Forrester

“Gartner predicts that, through 2016, more than 80

percent of organizations will fail to develop a
consolidated data security policy across silos, leading
to potential noncompliance, security breaches and
financial liabilities.” Gartner
PERAN BIG DATA INDONESIA
DALAM DUNIA BISNIS YANG
SANGAT PENTING
THANK YOU