FY22 Spring PPG

Period
Planning Guide
Spring
28 Feb – 1 May 2022
Key Dates
Pre-sale : 25 – 27 Feb 2022
Launch : 28 Feb – 1 May 2022
Intent
Captures program updates, promotional
priorities and key information for a period
so leaders can prioritize and plan.
1
2021 © Starbucks Coffee Company. All rights reserved. For internal use only
Inside the PPG
Focus
Focus of Spring PPG
We strive to create the Starbucks Experience as we

craft and serve only the highest quality products.
In this period planning, we would like to introduce

new smallware and ingredient to continue to drive
excellence and support innovation.
Contents
Sales & Inventory Coaching for Performance & Teaching & Training
Development
• FY22 Spring Product Information • Coffee Stories Championship 2022 • Employee Experience
Platform: Empowered
• Deployment Updates • Pour Your Heart Challenge
• Card Management
2
Coaching for Performance &
Coffee Stories Championship 2022 Development
COFFEE STORIES CHAMPIONSHIP 2022
COFFEE STORIES CHAMPIONSHIP IS A COMPETITION FOCUSED ON COFFEE

KNOWLEDGE, STORYTELLING AND CUSTOMER SERVICE.
A competition designed to showcase and celebrate Starbucks heritage, quality and

commitment to the Future of Coffee through the brewing performance &
storytelling from our most passionate & ambitious barista.
PEDOMAN COFFEE STORIES CHAMPIONSHIP

1. Setiap kontestan harus mendasarkan cerita kopi mereka pada tema keseluruhan
“Memastikan masa depan kopi yang berkelanjutan untuk semua”. Ini harus mencakup : COFFEE STORIES CHAMPIONSHP
• High quality coffee
• Responsibly sourced • Setiap Region mengirimkan 1
• Coffee passion and connection. partner perwakilan terbaik.
2. Setiap kompetitor hanya diberikan waktu 5 menit untuk full routine mereka. Dan diwajibkan • Batas waktu bagi partners untuk
untuk mengirimkan satu video kompetisi. Video yang dikirimkan harus memenuhi mengunggah video adalah 28
persyaratan standar. Februari 2022
3. Para kontestan diminta untuk menyerahkan naskah video terjemahan mereka • Pemenang akan di umumkan pada
tanggal 2 Maret 2022
dalam bahasa Inggris.
• Jangan lupa untuk mengikuti
4. Peserta diperbolehkan menggunakan materi pendukung selama presentasi mereka. pedoman yang ada.
Ini mungkin termasuk jumlah yang wajar dari gambar visual dan alat peraga. • Kirim foto headshot dan video
Namun, hati-hati karena hal ini tidak akan dinilai oleh juri dan dikhawatirkan akan Coffee Stories kamu ke
mengganggu performance kontestan. Farid.alamsyah@starbucks.co.id
5. Pesaing dapat bebas menggunakan metode brewing method apa pun.
6. Peserta diwajibkan menggunakan whole bean Starbucks. termasuk Core, Seasonal
dan Reserve
7. Selama presentasi, peserta diperbolehkan untuk mencium atau mencicipi kopi yang
mereka seduh.
Coaching for Performance &
Pour Your Heart Challenge Development
To Elevate & Celebrate Barista Craft, Beverage Artistry & Quality

Through a Display of Skill in Industry Format Latte Art Competition.
Persiapkan diri kamu dan jug susu kamu, untuk

menghadapi tantangan Pour Your Heart
Challenge.
Semua partner yang memiliki skill latte art
terbaik, harus mengikuti challenge ini untuk
membuktikan skill mereka!.
POUR YOUR HEART CHALLENGE
Setiap minggu kita akan menantang partner dengan pola baru, partner harus mengunggah foto latte art mereka ke Feed
Instagram, jangan lupa untuk tag @Sbuxpartnersid dengan menyertakan tagar #pouryourheartchallenge2022 agar juri dapat
memberikan penilaian.
Competitor Submission Pack.

1. Waktu terakhir pengiriman foto adalah pukul 12:00 WIB Setiap hari Jumat di setiap minggu selama bulan
Februari..
2. Unggah foto sesuai dengan weekly pattern yang telah di tentukan.
3. Gunakan Starbucks milk jug.
4. Gunakan Starbucks tall size mug.
5. Pemenang akan dinilai berdasarkan:
• Visual Foam Quality
• Contrast Between Ingredients
• Harmony, Size, and Position of Pattern
Teaching & Training
Employee Experience Platform: Empowered

World Manager via Empowered
Empowered is a single, unified learning destination for the

millenial leader that focus on user experience. They can find
what they’re looking for and the HR organization gets an insight
into it all.
Empowered LXP includes user-friendly navigation and
customizable themes that let you make the learning experience
truly your own.
Account is updated automatically. Integrated with DarwinBox
and automatically updated from HR side.
Empowered Learning Experience Features
Personalization
Everyone works in different ways – so users can make choices
and changes to the way Empowered looks and works for them,
and these are saved automatically and used wherever the user
logs in, including mobile.
Flexible Navigation SM SM Activity

Set Landing Page as per your need – Different views for
different users, One-click display of information, Adaptive • Masa transisi IMAP adalah periode 1-31 Maret
Learning – Learning Path as per your expertise, Simplified User 2022. Terakhir store dapat menggunakan IMAP
adalah tgl 31 Maret 2022 (TBA)
Experiences – Not all users need all features.
• SM harap share overview mengenai Empowered ini
ke seluruh partners di store pada saat store meeting
Notifications PPK Spring.
Push notifications through Emails and In App Notifications.
Teaching & Training
Transisi dari World Manager (IMAP)
Training
E-Learning, Achievement Award, Sign Off,
Internal Survey, Written Test, ACTIV
System
Performance Monitor, Stats and reports, Empowered
Location Monitor.
Communication
Events, Forum, Image Gallery
Operation
Assessment, E-Forms, Goals Setting, Zenput
Location Review, Notice
Manual & Files, Calendar, Notice (Weekly

Communication, Monday News, Microsoft 365 (coming soon)
Broadcast)
Human Resource
Appraisal, Exit Interview, Recruitment, Darwin Box
Attendance
Teaching & Training
Blended Learning Path Creation Assessment and Certification Skill and Competency
Framework
Integrated Features. Assessment can be done based
Users will need to attain all the on need and e-certificated can Each user can be given
modules one by one to complete be automatically downloaded competency they need to
the course. by user after finishing selected completed based on the level
course. Barista, SSV, Store Manager,
District Manager.
Gamification
Engaging and enhanced pull learning mechanism through a gamified interface
Boost engagement, completion and scores by applying gamification mechanics to learning activities. Design
can be changed as needed. For example icon clubs can be change to coffee beans, etc.
Teaching & Training
Mobile App for IOS & Android
View
View content both online and offline without a separate
application.
Secure Offline Access

To downloaded content. Offline storage is protected and
auto delete content.
Staffing & Scheduling
Deployment
CHANNEL PRODUCTION MOP & Delivery Café Orders

Channel production is a simple concept that allows barista to provide
balance Starbucks Experience for every customer regardless of what
channel they choose, by:
o Queue beverages by channel during the peak
o Allow barista to do independent beverages production
FROM ONE CUP QUEUE TO TWO
Cafe, drive thru , delivery, and MO&P orders will be queued by

channel.
Partners will work side by side producing beverages and keeping
the machine busy. Instead of having one partner build beverages
while another supports by rinsing and filling pitchers, both
partners will produce beverages.
36 45 62+
Beverages / 30 minutes Beverages / 30 minutes Beverages / 30 minutes
1 barista 1 barista + support 2 baristas
TWO BARISTAS WORKING SIDE BY SIDE
We know that in 30 minutes one partner can make 36 beverages
by themselves at the bar. A partner with bar support (someone
rinsing and filling pitchers) can make 45 beverages.
But a two partners working side by side producing beverages can
make 62+ beverages in a half hour!
Keeping both machines busy at a time makes a big difference!
NOTE: Shift Leader should implement channel production as needed

9
according to their daypart transactions
Deployment
SUPPORT ROLE
Supporting stations
Deployment of support positions enables planted baristas to remain
in their stations, connecting with customers and producing beverages
and products in routine. The goal of support positions is to reduce
motion and balance the work across the team.
SUPPORTING MULTIPLE STATIONS

Support role can support multiple stations. Support barista helps
each planted barista remain focused on their assigned routines. As
a result, they reduce movement and balance work across
members of the team. They support each station, prioritize
support by determining where there is the greatest need.
The major changes will be:

• When supporting the bar, from rinsing pitcher and pour milk,
now support role will produce beverages independently on an
open espresso machine or at the CBS.
• When supporting the register, from mark & gather, now support
role can balance the queue by opening the second POS.
• From focus only supporting one station, now have more
flexibility to support multiple stations.
Deployment
SUPPORT ROLE – SUPPORTING STATIONS
Overview
Deployment of support roles enables planted baristas to remain in their stations, connecting with customers and producing
beverages and products in routine. The goal of support roles is to reduce motion and balance the work across the team. This
enables the team to keep pace with customer orders and consistently create the Starbucks Experience for partners and
customers. Baristas assigned to the support role, support differently at each station:
Supporting Multiple Stations

When supporting multiple stations, a support barista helps each planted barista remain focused on their assigned routines. As
a result, they reduce movement and balance work across members of the team. They support each station as listed below,
prioritizing support by determining where there is the greatest need.
At the Register At the Bar

• First, baristas perform the mark and gather steps of the • First, baristas produce beverages independently on an
Cafe Order Routine for the planted register barista and open espresso machine or at the CBS.
communicate which items they are taking responsibility
• If all espresso machines are in use, you can help by
for.
organizing the cup queue, labelling cups, rinse pitchers
• Second, baristas balance the customer queue by opening and pouring milk for the planted baristas.
another register and work in the Cafe Order Routine.
• If all registers are in use and still can not catch up with
customers demand, then we need another support to At the Reserve Bar
greet, mark and gather for the planted barista. • First, baristas evaluate cup queue, then help to produce
(only manual brew), and support to finish connect /
At the warming station
deliver the beverage.
• First, baristas work in the Warmed Food Routine.
• Support to open POS and tender customer if needed.
• If there is a planted barista, baristas work in the Warmed
• Support as runner to deliver beverage.
Food Routine you help them by preparing and delivering
warmed items to the Drive Thru or hand-off plane.
Deployment Staffing & Scheduling
SUPPORT ROLE – SUPPORTING STATIONS

Overview
Deployment of support roles enables planted baristas to remain in their stations, connecting with customers and producing beverages and products
in routine. The goal of support roles is to reduce motion and balance the work across the team. This enables the team to keep pace with customer
orders and consistently create the Starbucks Experience for partners and customers. Baristas assigned to the support role, support differently at
each station:
Supporting Multiple Stations
When supporting multiple stations, a support barista helps each planted barista remain focused on their assigned routines. As a result, they reduce
movement and balance work across members of the team. They support each station as listed below, prioritizing support by determining where there is the
greatest need.
At the Drive Thru station
Supporting at the Drive Thru requires baristas to work together
to take customer orders, gather and consolidate all items for
each order and connect with customers at the window. Baristas
follow the below guidance when supporting at the Drive Thru:
• If there is only one planted barista deployed, support
baristas begin working in the Drive Thru Order Routine.
Baristas work together to gather and consolidate customer
orders (including napkins, sleeves and straws).
• If there are two planted baristas deployed, support baristas
gather and consolidate items for customer orders (including
napkins, sleeves and straws) and may pass orders to the
designated location, if space allows
At the consolidation area Customer Service Expectation

• First, baristas work in the Gather and Stage Routine to gather
• Working in a support position, always look up, smile, and make eye
and stage all MO&P, cafe and delivery items
contact with customers.
• If the Hand-off barista is unable to hand off items, support
baristas callout and hand off items
• Take initiative to greet customers in the café register line, Drive Thru
window, and at the handoff plane.
• Say thank you and show appreciation to customers as they leave the
store. Our Drive Thru customers should feel just as special and cared
for as our café customers.
Deployment
Working Together | Cafe Channel Production

2 dedicated baristas
Overview: Channel Production is a flexible production method that keeps all machines busy to meet customer demand by channel. Splitting the cup
queue by channel and keeping both machines busy increases total production and reduces customer wait time. Channel production allows for
baristas to work independently and support the other channel when they have capacity.
MO&P/Delivery Orders Café Orders
Key Points:
• Espresso bars are dedicated to specific
channel but can be flexed to support
both channels
• Each partner works independently to

produce beverages (espresso, blended
and shaken)
• If a partner does not have drinks they

should build beverages - two at a time –
for the other channel
If support is flexed to the bar, they will

assist baristas by labeling cups,
managing the cup queue or building
shaken or blended beverages
MO&P & Delivery Bar Partner Café Bar Partner

- Make own beverages, rinses
pitchers - Make own beverages, rinses pitchers
- Manage cup queue
- Manage cup queue
- Supports MO&P/Delivery beverage
- Supports Café bar when production when Café cup queue is
MO&P/Delivery cup queue is depleted
depleted
Deployment
Working Together | Drive Thru Channel Production

2 dedicated baristas
Overview: Channel Production is a flexible production method that keeps all machines busy to meet customer demand by channel. Splitting the
cup queue by channel and keeping both machines busy increases total production and reduces customer wait time. Channel production allows for
baristas to work independently and support the other channel when they have capacity.
Drive Thru Orders Café/MO&P Orders
Key Points:
• Espresso bars are dedicated to specific
channel but can be flexed to support
both channels
• Each partner works independently to

produce beverages (espresso, blended
and shaken)
• If a partner does not have drinks they

should build beverages - two at a time –
for the other channel
If support is flexed to the bar, they will

assist baristas by labeling cups,
managing the cup queue or building
Drive Thru Bar Partner Café/MO&P Bar Partner shaken or blended beverages
- Make own beverages, rinses pitchers

- Make own beverages, rinses pitchers
- Manage cup queue
- Manage cup queue
- Supports MO&P/Delivery beverage
- Supports Café bar when
production when Café cup queue is
MO&P/Delivery cup queue is depleted
depleted
Deployment
Working Together – Channel Production for Espresso (Café)
Channel Production 2 Baristas in Beverage Production
Channel Production is a flexible production method that helps meet customer demand by channel.
MO&P/Delivery Café
Channels: The way an order is received from customer. Example of a channel: Café, MO&P and
Delivery, Drive Thru.
Having access to each other’s beverage queue (labels or cups) allows for baristas from either
channel to work independently and support the other channel when they have capacity. When a
barista has open capacity, they should pull from the next available order on the other channel.
Here are some examples:

Unbalanced
MO&P / DEL Café
When one barista can no longer work in routine,
Bar Bar
work is unbalanced. B1 B2
As a result:
• Beverages are no longer produced in the order
they were placed
• Beverages order are stacking up and barista is Key Points:
unable to keep up.
MO&P / DEL • Mastrenas are dedicated and can be flexed
• Customers begin to crowd the Hand-Off Plane Bar
Café
Bar to support other channels
Solving Unbalanced Work • Baristas are dedicated to Mastrenas, to

The barista with capacity should keep machines busy and increase
support the other barista by taking 6 5 4 3 2 1 production
every other cup in their queue.
• Each barista produces beverages for their
Balanced respective channel and can help produce
for the other channel when they have
Both Baristas and Mastrenas are now
MO&P / DEL capacity
balanced. Café
Bar
As a result: Bar • Order volume by channel determines how
• Workload is even between channels, each to balance production.
barista is able to work independently to
produce beverages from end to end.
• Reduction in customer bottleneck at Hand- 6 4 5 3 2 1
Off Plane
Deployment
Working Together – Channel Production for Espresso (Drive Thru) 2 Baristas in Beverage Production
Channel Production
Drive Thru Café/MO&P
Channel Production is a flexible production method that helps meet customer demand by channel.
Channels: The way an order is received from customer. Example of a channel: Café, MO&P
and Delivery, Drive Thru.
Having access to each other’s beverage queue (labels or cups) allows for baristas from either channel
to work independently and support the other channel when they have capacity. When a barista has
open capacity, they should pull from the next available order on the other channel.
Here are some examples:

Unbalanced Café /
MO&P Drive Thru
When one barista can no longer work in routine, Bar Bar B1 B2
work is unbalanced.
As a result:
• Beverages are no longer produced in the order
they were placed
• Beverages order are stacking up and barista is
Café / Key Points:
unable to keep up. Drive
MO&P
• Wait times at the DT Window increase Thru
Bar Bar • Mastrenas are dedicated and can be
flexed to support other channels
Solving Unbalanced Work
The barista with capacity should • Baristas are dedicated to Mastrenas,
support the other barista by taking
6 5 4 3 2 1 to keep machines busy and increase
every other cup in their queue. production
Balanced
• Each barista produces beverages for
Both Baristas and Mastrena are now their respective channel and can
Café /
balanced. Drive
MO&P
Thru
help produce for the other channel
As a result: Bar when they have capacity
Bar
• Workload is even between channels,
each barista is able to work • Order volume by channel
independently to produce beverages determines how to balance
from end to end. 6 4 5 3 2 1 production.
• Beverages are able to be ready at the
window
Deployment
5S Method for Store Organization

Quick Reference Guide
Organized stations ensure that products are available and within reach so that baristas can work in routine and maintain
customer focus at all times.
SORT SET IN ORDER SHINE STANDARDIZE

5S Sort items by Rearrange remaining Clean the station, Communicate and
The 5S method provides a frequency of use, and items so that most equipment, and fixtures, document any
standard process for how unused and unneeded used items are most and ensure all changes.
stores are organized. Sorting items. readily available. equipment is well
maintained.
items by how frequently
baristas use them enables the
most needed items to be SUSTAIN
Work regularly through the 5S process to keep
within reach and make it easy
the store clean and organized.
to connect with customers.
How frequently is this item used in this

station?
5S Decision Tree
Use the 5S model, including
the sort
OFTEN OCCASIONALLY RARELY NEVER
and set in order decision tree,
Store within Store within the Consider
to create and maintain an the station station where it is whether the
organized store that allows us where able to be item could
reached. be stored Can it be used somewhere else?
to deliver great customer it is within
arms reach. Example: outside the
experiences. 5S is not a one- station YES
Example: In a NO
time event. It is a practice that cabinet or Example: Consider
On the counter whether the Discard
should be used on an ongoing drawer In another defective or
item could be
basis to maintain store station or obsolete items
stored outside
back of that will not
organization and drive the station
be used
house
continuous improvement. Example:
In another
station or back
of house
Deployment
Storage Schematic Worksheet – Station Restock Inventory

Planning your schematic
Keeping the Station Restock Inventory organized ensures baristas have easy and quick access to products. Store managers plan for and establish
the organization of Station Restock Inventory. Use the 5S Model for Store Organization principles below as a guide when determining your plan for
storage. Use the image on the following page to document your plan.
1. Sort
Only established items to support Station Restocks should be stored
in the Station Restock Inventory
• Established for all production stations (e.g., Espresso, cold
beverage, warming, etc.). List of items
and pars
• Established near production stations.
2. Set in Order
• Designate storage for established par levels andstore
like items together.
• Identify flex space for items that may run out between Station
Restocks.
3. Shine
Ensure shelving is free of debris and regularly cleaned as part of
the store’s Duty Roster system.
Lids Cups Sleeves
4. Standardize
• Label shelving, including current par levels.
• Use the following page to document theplan.
5. Sustain Syrups
Post the completed worksheet out of customer view but in a
location visible to baristas. Plan to review regularly for
adjustments. NOTE: The above image is for illustrative purposes only.
NOTE: If an item in a station is running out regularly between
Station Restock, add the item to the Station Restock Inventory.
If an item is rarely used, consider removing the item.
Deployment
Storage Schematic Worksheet – Station Restock Inventory

Documenting your schematic

Use this page to document your plan. Indicate items to be stored in the Station Restock Inventory, including items, flex
space and pars. Post in a location out of customer view but visible to baristas.
Item Par
Deployment
H o w to Establish a Replenishment C a d e n c e
Overview
Use this guide to establish a Replenishment Cadence for weekdays and weekend days based on forecasted customer demand to ensure the right product is available at
the right time to create the Starbucks Experience. Every store is unique, make adjustments to the Replenishment Cadence as needed to meet the needs of customers and
the business.
Example
1. Print Daily Schedules for busiest weekday and busiest
weekend day.
Review forecasted transactions to determine peak periods
throughout the day.
2. Identify and highlight the first Station Restock 150 150

Occurs during the 30 minutes prior to each day’s first peak period
Open Close
3. Determine and highlight the next Station Restocks
• After the first Station Restock, additional restocks take
place typically after 150 transactions (every store is unique and First Station Next Station Final Station
considering space constraints establish your store specific Restock - 30 Restocks occur Restock - at
minutes prior after about150 least one hour
restocking cadence for your store) to peak before close
transaction
• Always round the number of Station Restocks up.
4. Identify and highlight the final Station Restock Average transaction per half hour for November 2019
Occurs at least one hour before close so that it does not interfere Operating Hours
06:30-06:59
Mon
10
Tue
23
Wed
27
Thu
26
Fri
27
Sat
0
with tasks in the last hour of business. 07:00-07:29
07:30-07:59
13
17
14
16
11
15
13
18
12
20
0
9
08:00-08:29 18 19 16 17 15 18
08:30-08:59 20 23 19 18 12 22
5. Apply the Replenishment Cadence

09:00-09:29 37 32 31 36 31 32
09:30-09:59 39 35 30 32 37 31
10:00-10:29 38 35 37 32 31 33
Use the established weekday and weekend day Replenishment 10:30-10:59 36 32 33 36 33 35
11:00-11:29 22 25 27 21 26 26
Cadence to communicate Station Restocks on subsequent Daily 11:30-11:59 20 27 26 24 25 22
12:00-12:29 15 19 21 25 21 19
Schedules. 12:30-12:59 11 18 22 20 22 20
13:00-13:29 11 13 25 18 20 18
13:30-13:59 12 18 15 19 18 21
14:00-14:29 15 13 18 16 16 15
14:30-14:59 16 12 19 15 12 14
15:00-15:29 16 18 14 11 12 17
15:30-15:59 15 15 18 12 11 10
16:00-16:29 13 12 17 14 13 12
16:30-16:59 10 9 10 9 10 13
17:00-17:29 8 8 7 10 13 9
17:30-17:59 7 9 7 9 12 7
18:00-18:29 5 4 8 8 10 9
18:30-19:00 4 6 6 8 9 5
Starbucks Card Management
Establish a digitalized new card approval within support partner scoop. The process will be thru website. It able to track
actual stock card, but its adding more steps for store partners when they received a new card.
Project Goal
• To simplify and digitalized approval process for new card
• Accurate card inventory
Project Background
• Currently all the approval still happens manually. IT, CRM need to sign.
• Sometimes the documents are lost and take more time, and no digital tracking.
Process by Support Center Process by store partners
Reactivate Ready for

Card stocks Card shipped & Store doing
Card on activation
arrived at WH arrive at stores GR Card
Website (customer top up)
Timeline
Task Nov Dec Jan Feb Mar
Kick off meeting. 11 Nov
Resources share 13 Nov
Training content development 26 Nov
IT Development
Go live to stores Spring FY22
Marketing
Communication
Tools
LTO
Pre-sale: 25 – 27 February 2022
Official Launch period: 28 February – 1 May
2022
SPARK
Pre-sale: 2 & 3 April 2022
Official Launch period: 4t April 2022
NARRATIVE
DREAM BEYOND
Ketika menghadapi suatu masalah, kita cenderung
memusatkan pemikiran. Namun terkadang kita pun
melakukan sebaliknya —santai dan tidak fokus—yang dapat
membuat kita memimpikan solusi yang lebih kreatif dan tak
terduga.
Di campaign ini, kami mendorong customer untuk menikmati,

bersantai, dan bermimpi lebih jauh. Lagi pula, tidak ada cara
yang lebih baik untuk meningkatkan imajinasi selain dengan
menyesap minuman lembut dan ringan seperti Salted Caramel
Cloud Macchiato dan Cocoa Cloud Macchiato.
23
CUSTOMER TRUTH
• Tema Spring FY21 lalu “Dream Away” menjawab apa yang dirasakan
customer mengenai “spacing out” dengan mengangkat mimpi sebagai cara untuk
“melarikan diri” sejenak dari realita.
• Di kampanye Spring FY22 sekarang ingin menunjukkan area yang serupa di

mana kaum muda di Asia Pasifik menginginkan “ruang” untuk dirinya sendiri dan
membawanya ke realita yang baru.
24
MOOD
25
DREAM MANIFESTATIONS
BEYOND MANIFESTATIONS
26
Campaign Umbrella:
DREAM BEYOND
Beverage: Food: Merchandise: Sbux Card & Delivery:

HERO (Espresso): TASTE OF FANTASY BLOSSOM DREAM & DREAMY STARS &
RICH DREAMY CLOUD
SPARK: SBUX X KATE SPADE DREAMY TREATS
STRAWBERRY DREAMY
Global Starbucks Global

Wordmark Celebration
Global Spring Cherry Blossom Diecut +

Seasonal Backer
Starbucks X LINE Earth

Day
27
CREATIVES OVERVIEW – IN-STORE COLLATERAL
28
BEVERAGES
TARGET
PRESALE
25 - 27
NORMA OVERAL
LAUNCH DATE PRODUCT DESCRIPTION FEB SLOW
L L
2022
3 DAYS
Kombinasi dari lapisan foam yang sangat USD : USD : USD : USD :
lembut dengan salted caramel berhasil 9.9 5.8 3.6 5.1
membuat pengalaman minum kopi kita
Salted Caramel Cloud
Pre-sale: menjadi lebih berwarna.
Macchiato
25 – 27 February 2022 Perpaduan rasa asin & manis
(Hot & Iced) membangkitkan selera, ditambah classic UPH : UPH : UPH : UPH :
caramel drizzle dibagian atas minuman yang 6.0 3.3 2.1 2.9
membuat rasa seimbang.
HERO
USD : USD : USD : USD :
Lapisan soft & creamy foam selembut 9.2 5.4 3.4 4.7
Official Launch period: awan, bercampur dengan espresso,
Cocoa Cloud Macchiato
28 February – 1 May (Hot& Iced)
chocolate drizzle dan vanilla sirup.
2022 Minuman ini menghasilkan energy
yang sangat manis untuk membuat UPH : UPH : UPH : UPH :
5.6 3.3 2.1 2.9
harimu lebih ceria!
Rasa minuman ini bisa diekspresikan seperti

cinta pada tegukan pertama; strawberry USD : USD :
foam yang manis dan creamy, diikuti dengan 3.0 3.0
Strawberry Dream
Pre-sale: matcha yang menyegarkan sekaligus
Matcha Latte memberikan rasa tenang.
2nd & 3rd April 2022 (Hot & Iced) Minuman yang paling cocok untuk dinikmati
pada musim apapun. UPH : UPH :
1.8 1.8
SPARK
Minuman ini bisa dikatakan minuman
yang paling kamu nantikan musim USD : USD :
pada musim Spring kali ini. 2.0 2.0
Official Launch period: Strawberry Dream
Lapisan vanilla cream, berpadu dengan
4th April - 1st Crème Frappuccino
rasa manis strawberry, dan
May2022 (Blended)
instagrammable srinkles topping UPH : UPH :
berwarna pastel yang rasanya dreamy 1.2 1.2
banget.
Delivery Recommendation
Beverage Image Beverage Analog Delivery Recommendation Cup Lid Recommendation
Hot steam extra hot

Salted Caramel Cloud
Delivery Lid
Macchiato
Cold less foam & extra ice
Hot steam extra hot

Cocoa Cloud Macchiato Delivery Lid
Hot steam extra hot

Strawberry Dream Pure
Matcha Latte Delivery Lid
Strawberry Dream Crème

Frappuccino® Blended Without Whipped Cream Delivery Lid
31 |
FY2
1
Beverage Preparation – Salted Caramel / Cocoa Cloud Macchiato Beverage Featured in Spring
Smallwares
Item Purpose Example SKU
Dry Inclusion Dispenser To store Foaming powder S11009914
Dry Inclusion 1 tsp

To dose Foaming powder 150998
Scoop
To dispense Salted Caramel Syrup

Syrup Pump (White) 179066
(full dose pump)
Shelf Life of LTO Ingredients

SKU Ingredient Name Opened Opened Closed Unopened Shipping
Shelf Life Condition Shelf Life* Condition Condition
Powder Foaming 6 Days Ambient 8 Months Ambient Ambient
Syrup Salted Caramel 30 Days Ambient 12 Months Ambient Ambient

Beverage Recipe – Hot Salted Caramel Cloud Macchiato Featured in Spring
DRINK ID: SCCLM
Salted Caramel Cloud Macchiato Salted Caramel Cloud Macchiato
MAJOR STEPS S T G V
1 Pour
Measure to the correct line on
Skimmed
the pitcher
Milk
2 Scoop Cloud
Powder (1 tsp 1 2 3 4
scoop)
3 Steam
Skimmed Aerate for 3-5 seconds
Milk
4 Pull Espresso
shot(s) in 1 1 2 2
shot glass(es)
Milk steamed with Cloud Powder layered with espresso, 5 Pump Salted
Salted Caramel Syrup and topped with Caramel drizzle. Caramel
Syrup (full
1 1 2 2
dose pump)
TASTE AROMA TE X TUR E Finish and • Fill cup ¾ full of Steamed
6
Salted Caramel, Caramel Dense Foam Connect Milk
Espresso • Top with foam to ½ inch
(1cm) below cup rim
ESPRESSO • Pour Espresso shots through
Signature the foam
• Top with Caramel Drizzle,
creating the crosshatch
DRINK ID double-circle design
SCCLM
Beverage Recipe – Hot Salted Caramel Cloud Macchiato (Delivery Build) Featured in Spring
DRINK ID: SCCLM
Salted Caramel Cloud Macchiato Salted Caramel Cloud Macchiato
MAJOR STEPS S T G V
1 Pour
Skimmed
the pitcher
Milk
2 Scoop Cloud
scoop)
3 Steam Extra
Hot Skimmed Aerate for 3-5 seconds
Milk
4 Pull Espresso
shot(s) in 1 1 2 2
shot glass(es)
Milk steamed with Cloud Powder layered with espresso, 5 Pump Salted
Salted Caramel Syrup and topped with Caramel drizzle.
Caramel
Syrup (full
1 1 2 2
dose pump)
TASTE AROMA TE X TUR E 6 Finish and • Fill cup ¾ full of Steamed

Salted Caramel, Caramel Dense Foam Connect Milk
Espresso • Top with foam to ½ inch
(1cm) below cup rim
ESPRESSO • Pour Espresso shots through
Signature the foam
• Top with Caramel Drizzle,
SCCLM
Beverage Recipe – Iced Salted Caramel Cloud Macchiato Featured in Spring
DRINK ID: SCCLM
Iced Salted Caramel Cloud Macchiato Iced Salted Caramel Cloud Macchiato
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold 150
Foam Pitcher (ml)
2 Pump Salted
Caramel Syrup
into the Pitcher
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
Note: This is an updated recipe
4 Blend Cold Foam Press button #4
Milk, Cloud Powder and Salted Caramel Syrup foamed,

layered with espresso and topped with Caramel drizzle.
5 Queue Espresso
shots
1 2 3
6 Pour Cold Foam Free pour Cold Foam pitcher
contents to top line on cup
TASTE AROMA TEXTURE
Salted Caramel, Caramel Dense Foam Add ice, then • Add ice to ½” (1 cm) below
7
espresso Espresso cup rim
• Pour Espresso shots over
ESPRESSO the top of the foam
Signature
8 Finish and Top with Caramel Drizzle in the
Connect crosshatch, double-circle
DRINK ID design
SCCLM
Beverage Recipe – Iced Salted Caramel Cloud Macchiato (Delivery Build) Featured in Spring
DRINK ID: SCCLM
Iced Salted Caramel Cloud Macchiato Iced Salted Caramel Cloud Macchiato
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold 150
Foam Pitcher (ml)
2 Pump Salted
Caramel Syrup
into the Pitcher
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
Note: This is an updated recipe
Milk, Cloud Powder and Salted Caramel Syrup foamed,

layered with espresso and topped with Caramel drizzle.
5 Queue Espresso
shots
1 2 3
6 Pour Cold Foam Free pour Cold Foam pitcher
contents to middle line on cup
TASTE AROMA TEXTURE
Salted Caramel, Caramel Dense Foam Add ice, then • Add extra ice to ½” (1 cm)
7
espresso Espresso below cup rim
ESPRESSO the top of the foam
Signature
8 Finish and Top with Caramel Drizzle in the
Connect crosshatch, double-circle
DRINK ID design
SCCLM
Beverage Recipe – Hot Cocoa Cloud Macchiato Featured in Spring
DRINK ID: COCLM
Cocoa Cloud Macchiato Cocoa Cloud Macchiato
MAJOR STEPS S T G V
1 Pour
Skimmed
the pitcher
Milk
2 Scoop Cloud
scoop)
3 Steam
Skimmed Aerate for 3-5 seconds
Milk
4 Pull espresso
shot(s) in 1 1 2 2
shot glass(es)
Milk steamed with Cloud Powder layered with Espresso, 5 Pump Vanilla
Vanilla Syrup and topped with Mocha Drizzle. Syrup (full 1 1 2 2
dose pump)
6 Finish and • Fill cup ¾ full of steamed

TASTE AROMA TE X TUR E
Connect Milk
Chocolate, Chocolate Dense Foam • Top with foam to ½ inch
Espresso (1cm) below cup rim
• Pour Espresso shots through
ESPRESSO
the foam
Signature • Top with bar Mocha Drizzle,
DRINK ID
double-circle design
COCLM
Beverage Recipe – Hot Cocoa Cloud Macchiato (Delivery Build) Featured in Spring
DRINK ID: COCLM
Cocoa Cloud Macchiato Cocoa Cloud Macchiato
MAJOR STEPS S T G V
1 Pour
Skimmed
the pitcher
Milk
2 Scoop Cloud
scoop)
3 Steam Extra
Hot Skimmed Aerate for 3-5 seconds
Milk
4 Pull espresso
shot(s) in 1 1 2 2
shot glass(es)
Milk steamed with Cloud Powder layered with Espresso, 5 Pump Vanilla
Vanilla Syrup and topped with Mocha Drizzle.
Syrup (full 1 1 2 2
dose pump)
6 Finish and • Fill cup ¾ full of steamed

TASTE AROMA TE X TUR E Connect Milk
Chocolate, Chocolate Dense Foam • Top with foam to ½ inch
Espresso (1cm) below cup rim
• Pour Espresso shots through
ESPRESSO the foam
Signature • Top with bar Mocha Drizzle,
COCLM
Beverage Recipe – Iced Cocoa Cloud Macchiato Featured in Spring
DRINK ID: COCLM
Iced Cocoa Cloud Macchiato Iced Cocoa Cloud Macchiato
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold 150
Foam Pitcher (ml)
2 Pump Vanilla
Syrup into the
Pitcher
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
5 Queue Espresso
shots
1 2 3
Milk steamed with Cloud Powder layered with Espresso,
Vanilla syrup and topped with Mocha drizzle. 6 Pour Cold Foam Free pour Cold Foam pitcher
contents to top line on cup
TASTE AROMA TEXTURE 7 Add ice, then • Add ice to ½” (1 cm) below
Espresso cup rim
Chocolate, Chocolate Dense Foam
Espresso
the top of the foam
8 Finish and Top with Mocha Drizzle in the

DRINK ID Connect crosshatch, double-circle
COCLM design
Beverage Recipe – Iced Cocoa Cloud Macchiato (Delivery Build) Featured in Spring
DRINK ID: COCLM
Iced Cocoa Cloud Macchiato Iced Cocoa Cloud Macchiato
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold 150
Foam Pitcher (ml)
2 Pump Vanilla
Syrup into the
Pitcher
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
5 Queue Espresso
shots
1 2 3
Milk steamed with Cloud Powder layered with Espresso,
Vanilla syrup and topped with Mocha drizzle. 6 Pour Cold Foam Free pour Cold Foam pitcher
contents to middle line on cup
TASTE AROMA TE X TUR E 7 Add ice, then • Add extra ice to ½” (1 cm)
Espresso below cup rim
Chocolate, Chocolate Dense Foam
Espresso
the top of the foam
8 Finish and Top with Mocha Drizzle in the

DRINK ID Connect crosshatch, double-circle
COCLM design
Beverage Preparation – Strawberry Dream Matcha Latte Featured in Spring
Small wares
To store Foaming powder

Dry Inclusion Dispenser S11009914
Dry Inclusion 1 tsp Scoop To dose Foaming powder 150998
To dispense Strawberry Syrup (full dose

Syrup Pump (White) 179066
pump)
Squeeze Bottle To store Matcha Premix SWL015
Shot Glass To measure Matcha Premix 160436

SKU Ingredient Name Opened Shelf Opened Condition Closed Unopened Shipping
Life Shelf Life* Condition Condition
Powder Foaming 6 Days Ambient 8 Months Ambient Ambient
Syrup Strawberry FLV 30 Days Ambient 6 Months Ambient Ambient
Beverage Recipe – Hot Strawberry Dream Matcha Latte Featured in Spring
DRINK ID: SDML
Strawberry Dream
STRAWBERRY Pure
DREAM Matcha LATTE
MATCHA Latte Strawberry Dream
STRAWBERRY DREAMPure Matcha
MATCHA latte
LATTE
MAJOR STEPS S T G V
1 Pour
Skimmed
the pitcher.
Milk
2 Scoop Cloud
scoop)
3 Steam
Skimmed Aerate for 3 - 5 seconds
Milk
4 Pump
Strawberry
Flavored 1 1 2 2
Syrup (full
Milk steamed with Cloud Powder layered with Matcha, dose pump)
and Strawberry Syrup.
5 Add Matcha
Premix using 1 1 2 2
Shot Glass
Strawberry, Strawberry Dense Foam 6 Finish and • Fill cup ¾ full of steamed
Matcha Connect Milk
• Top with foam to ½ inch
(1cm) below cup rim
DRINK ID • Pour Matcha premix
SDPML through the foam
SDML
Beverage Recipe – Hot Strawberry Dream Matcha Latte (Delivery Build) Featured in Spring
DRINK ID: SDML
Strawberry
STRAWBERRY
PINK DREAMDream Pure
DREAM
MATCHA Matcha LATTE
MATCHA
LATTE Latte Strawberry
STRAWBERRY Dream
DREAMPure Matcha
MATCHA latte
LATTE
PINK DREAM MATCHA LATTE
MAJOR STEPS S T G V
1 Pour
Skimmed
the pitcher.
Milk
2 Scoop Cloud
scoop)
3 Steam Extra
Hot Skimmed Aerate for 3 - 5 seconds
Milk
4 Pump
Strawberry
Flavored 1 1 2 2
Syrup (full
Milk steamed with Cloud Powder layered with Matcha, dose pump)
and Strawberry Syrup.
5 Add Matcha
Premix using 1 1 2 2
Shot Glass
Strawberry, Strawberry Dense Foam 6 Finish and • Fill cup ¾ full of steamed
Matcha Connect Milk
• Top with foam to ½ inch
(1cm) below cup rim
DRINK ID • Pour Matcha premix
SDPML through the foam
SDML
Beverage Recipe – Iced Strawberry Dream Matcha Latte Featured in Spring
DRINK ID: SDML
IcedSTRAWBERRY
ICE Strawberry Dream
DREAMPure Matcha
MATCHA ICE STRAWBERRY
Iced DREAM
Strawberry Dream MATCHA
Pure Matcha
Latte
LATTE LATTE
Latte
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold
Foam Pitcher
150
(ml)
2 Pump
Strawberry
Flavored Syrup
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
4 Blend Cold Press button #4

Foam
Milk, Cloud Powder and Strawberry Syrup foamed,
layered with Matcha. 5 Measure Matcha
Premix using 1 2 2
Shot Glasses
6 Pour Cold Foam Free pour Cold Foam
Strawberry, Strawberry Dense Foam
pitcher contents to top line
Matcha
on cup
DRINK ID 7 Finish and • Add ice to ½” (1 cm)

Connect below cup rim
SDPML
SDML • Pour Matcha premix
over the top of the foam
Beverage Recipe – Iced Strawberry Dream Matcha Latte (Delivery Build) Featured in Spring
DRINK ID: SDML
Iced
ICE Strawberry
DREAMDream
ICESTRAWBERRY
PINK DREAMPure
MATCHA Matcha
MATCHA
LATTE ICE STRAWBERRY
Iced DREAM
Strawberry Dream MATCHA
Pure Matcha
Latte
ICE PINK
LATTE DREAM MATCHA LATTE
LATTE Latte
MAJOR STEPS T G V
1 Pour Skimmed
Milk into Cold
Foam Pitcher
150
(ml)
2 Pump
Strawberry
Flavored Syrup
2
(full dose pump)
3 Scoop Cloud
Powder into the 2
Pitcher
4 Blend Cold Press button #4

Foam
Milk, Cloud Powder and Strawberry Syrup foamed,
layered with Matcha. 5 Measure Matcha
Premix using 1 2 2
Shot Glasses
6 Pour Cold Foam Free pour Cold Foam
Strawberry, Strawberry Dense Foam
pitcher contents to middle
Matcha
line on cup
7 Finish and • Add extra ice to ½” (1

DRINK ID
Connect cm) below cup rim
SDPML
SDML • Pour Matcha premix
over the top of the foam
Beverage Recipe – Matcha Premix Featured in Spring
Matcha Premix Matcha Premix Matcha Premix

(full batch) (half batch) (single use)
MAJOR STEPS MAJOR STEPS MAJOR STEPS

1. Fill Filtered • Fill filtered water to 300ml 1. Fill Filtered • Fill filtered water to 150ml 1. Add Matcha • Add 1 scoop of matcha
water to cold mark in cold foam pitcher water to cold mark in cold foam pitcher powder to powder into steaming
foam pitcher foam pitcher steaming pitcher pitcher
2. Add Matcha • Add 14 scoops of matcha 2. Add Matcha • Add 7 scoops of matcha 2. Fill Filtered • Fill filtered water to the line
powder to cold powder in cold foam powder to cold powder in cold foam water to of shot glass into steaming
foam pitcher pitcher foam pitcher pitcher steaming pitcher pitcher
• Press #4 to blend • Press #4 to blend • Stir it well

3. Blend 3. Blend 3. Stir
• Pour the mixture inside the • Pour the mixture inside the • Pour the mixture inside the
4. Pour mixture squeeze bottle 4. Pour mixture squeeze bottle steaming pitcher to cup
directly while finish the
4. Finish
• Label the container with • Label the container with beverage
ingredient name, the ingredient name, the
expiration date and time expiration date and time YIELD: 1 cup.
5. Finish NOTE: The shelf life of Matcha 5. Finish NOTE: The shelf life of Matcha
Premix is 12 hours Premix is 12 hours
refrigerated refrigerated
YIELD: Minimum 10 cups. YIELD: Minimum 5 cups.

Beverage Preparation – Strawberry Dream Cream Frappuccino Blended Beverage Featured in Spring
Smallwares
To dispense Strawberry Syrup (half dose
Syrup Pump (White) S11010169
pump)
Shaker Container To dispense Topping S11042220
Shaker Lid (green, 6 holes) To dispense Topping S11042221

SKU Ingredient Name Opened Shelf Opened Condition Closed Unopened Shipping Condition
Life Shelf Life* Condition
TP Multicolour Sprinkle 2 Weeks Ambient 9 Months Chilled Chilled
Syrup Strawberry FLV 30 Days Ambient 6 Months Ambient Ambient

Beverage Recipe – Strawberry Dream Cream Frappuccino Blended Beverage Featured in Spring
DRINK ID: SDCF
Strawberry Dream Crème Frappuccino® Strawberry Dream Crème Frappuccino®

Blended Beverage Blended Beverage
MAJOR STEPS T G V
Pour Milk
1 To lower line on cup
Pour cup contents

2 Into blender pitcher
3 Add Vanilla Syrup

(half dose pump)
2 3 4
Add ice Use appropriate size scoop
Pump Cream
4
Frappuccino® 2 3 4
syrup base
Blend Press button #1

5
Vanilla Syrup blended with Milk and ice, Swirl in Pour Beverage Slowly pour blender contents
6
to middle line of the cup
Strawberry Syrup and pour the rest into the cup, topped
with whipped cream and Multicolor Sprinkle.
7 Add Strawberry
Flavored Syrup
2 3 4
(half dose pump)
TASTE AROMA TE X TUR E • Add Strawberry Flavored
Strawberry Strawberry Icy Syrup into the blender with
Candy contents
• Swirl and pour the content
6mm (1/4 inch) below cup
DRINK ID rim
SDCF Finish and • Top with whipped cream,
8
Connect 4-6 shakes of Multi-colored
sprinkle
• Top with dome lid and
hand off with appropriately
sized straw
Beverage Recipe – Strawberry Cream Frappuccino Blended Beverage Featured in Spring
(Delivery Build)
DRINK ID: SDCF
Strawberry Dream Crème Frappuccino® Strawberry Dream Crème Frappuccino®

Blended Beverage Blended Beverage
MAJOR STEPS T G V
Pour Milk
1 To lower line on cup
Pour cup contents

2 Into blender pitcher
3 Add Vanilla Syrup

(half dose pump)
2 3 4
Add ice Use upper level size scoop
Pump Cream
4
Frappuccino® 2 3 4
syrup base
Blend Press button #1

5
Vanilla Syrup blended with Milk and ice, Swirl in Pour Beverage Slowly pour blender contents
6
Strawberry Syrup and pour the rest into the cup, topped to middle line of the cup
with whipped cream and Multicolor Sprinkle.
7 Add Strawberry
Flavored Syrup
2 3 4
(half dose pump)
TASTE AROMA TE X TUR E • Add Strawberry Flavored
Strawberry Strawberry Icy Syrup into the blender with
Candy contents
• Swirl and pour the content
6mm (1/4 inch) below cup
DRINK ID rim
SDCF Finish and • Top with 4-6 shakes of
8
Connect Multi-colored sprinkle
• Top with dome lid and
hand off with appropriately
sized straw
Products Information Featured in Spring
SKU Ingredient Opened Opened Closed Shipping Unopened Case Yield

SKU Size
Name Shelf Life Condition Shelf Life Condition Condition Pack Short Tall Grande Venti
Salted Caramel Cloud Macchiato
S11123021 Powder Foaming 6 Days Ambient 8 Months Ambient Ambient 32 100g 22.2 11.1 7.4 5.6
S11120154 Syrup Salted Caramel 30 Days Ambient 12 Months Ambient Ambient 6 1L 133.3 133.3 66.7 66.7
Iced Salted Caramel Cloud Macchiato
S11123021 Powder Foaming 6 Days Ambient 8 Months Ambient Ambient 32 100g 11.1 11.1 11.1
S11120154 Syrup Salted Caramel 30 Days Ambient 12 Months Ambient Ambient 6 1L 66.7 66.7 66.7
Cocoa Cloud Macchiato
Iced Cocoa Cloud Macchiato

Strawberry Dream Pure Matcha Latte

S11130372 Squash Strawberry FLV 30 Days Ambient 6 Months Ambient Ambient 6 1L 133.3 133.3 66.7 66.7
Iced Strawberry Dream Pure Matcha Latte

S11130372 Squash Strawberry FLV 30 Days Ambient 6 Months Ambient Ambient 6 1L 66.7 66.7 66.7
Strawberry Dream Crème Frappuccino
S11130384 TP Multicolour Sprinkle 2 weeks Ambient 9 Months Chilled Chilled 20 50g 14.7 14.7 14.7
S11130372 Squash Strawberry FLV 30 Days Ambient 6 Months Ambient Ambient 6 1L 133.3 88.9 66.7
51
Espresso Station Layout Featured in Spring
Core White Syrup Pump (Full Dose) Dry Inclusion Dispenser

• Salted Caramel Flavored Syrup • Foaming Powder (with 1tsp scoop)
• Strawberry Syrup
Squeeze Bottle
• Matcha Premix
52
CBS Layout – Single Blender Station Featured in Spring
Finishing
Relocated to Espresso Station when Core White Syrup Pump (Half
constrained Dose)
Green Shaker
• Multicolor
Sprinkle
Topping
53
CBS Layout – 2-Blender Station Featured in Spring
Core White Syrup Pump (Half Dose)

Green Shaker
• Multicolor Sprinkle
Topping
54
Coffee, Food & Merchandise Featured in Spring
At Home Coffee –
Whole Bean, VIA & Merchandise
Origami
Spring Season Blend FY22 Spring collection Kate Spade + Starbucks Designer
Collaborations
Food Starbucks Card
CORE
(BRAND & EVERYDAY) LTO
Global Starbucks Global Global Spring Cherry Blossom Diecut + Starbucks X LINE Earth
Wordmark Celebration Seasonal Backer Day
New New design
wordmark
FOOD
INTI PRIMA RASA (33)
MOCHI SAKURA CHOUX CREAM ALL STORES (excl. Dewata & R* Jkt)
UPH 1,7
Article: CAKE04D41Z16 USD 3
Selling Price:
• IDR 34.000 – City
• IDR 36.000 – Airport
Cost: IDR 11.500
Margin: 62,8%
Allergen:
Shelf Life: 3 days Gluten, Dairy, Nut
• Class: PASTRY
• Sub Class: Mochi Cake
• Single Packaging: Single Plastic (PPL016)
• MoQ : 3 pcs
• Weight: 85 g
• Ingredients: Mochi Flour, egg, water, soya bean oil, pink food
Mochi Sakura
Mochi Choux Sakura
ChouxCream
Cream coloring, whipping cream, doger flavor, unsalted butter, sugar,
Serving Size 85 g baking powder, salt, diced peanut
Amount per serving • Key Selling Point: Perpaduan crunchy & chewy dari coating
Calories 368 kkal %DV* 17%
sakura yang membalut mochi lembut dengan filling creamy
yang nuansanya ready banget untuk Spring Season
Total Fat 24,0 g 36%
Saturated Fat 9,1 g 46% • Best Paired: Caramel Macchiato
Total Carbohydrate 32,3 g 10% • Display: Chilled
Protein 6,8 g 11%
• NGO Button: N/A
Sugar 6,0 g
Natrium 95,0 mg 6% • Partner’s Sampling: 23 – 24 Feb 2022
• Start Selling: 28 FEB 2022
*Percent Daily Value are based on a 2150 calorie diet.
TRUFFLE MUSHROOM PINWHEELS ALL STORES (excl. Dewata & R* Jkt)
UPH 1,7
Article: CRSD43Z16 USD 3
Selling Price:
• IDR 36.000 – City
Cost: IDR 15.000
Margin: 54,2%
Allergen:
Shelf Life: 2 days Gluten, Dairy
• Class: BAKED Use CARRY PACK if customer wants

it to be reheated and take-away
• Sub Class: Croissant
• MoQ : 3 pcs
• Weight: 95 g
Truffle Swirl Croissant • Ingredients: flour, unsalted butter, yeast, salt, sugar, milk
Truffle Mushroom Pinwheels
powder, water, black truffle oil, butter sheet, onion,
Serving Size 95 g
seasoning, mushroom
Amount per serving
Calories 482 kkal %DV* 22% • Key Selling Point: Vegetarian-friendly croissant berbentuk
pinweels dengan aroma truffle yang kuat dilumuri creamy
Total Fat 28,1 g 42% mushroom diatasnya
Saturated Fat 16,5 g 83% • Best Paired: Caffé Latte with Almond Milk
Total Carbohydrate 51,3 g 16%
• Display: Chilled
Protein 8,6 g 14%
Sugar 9,6 g • NGO Button: Truffle Pinwheels / Almond Croissant
*Percent Daily Value are based on a 2150 calorie diet. • Start Selling: 28 FEB 2022
JADDI GLOBAL SEJAHTERA (1123)
SMOKED BEEF & CHEESE FLAT BREAD ALL STORES (excl. Dewata & R* Jkt)
UPH 1,7
Article: BREA01D44Z16 USD 3
Selling Price:
• IDR 36.000 – City
Cost: IDR 15.600
Margin: 52,3%
Allergen:
Shelf Life: 3 days Gluten, Dairy
• Class: BAKED
• Sub Class: Bread
• MoQ : 3 pcs
• Weight: 145 g
• Ingredients: Flour, Water, Smoked Beef, Parmesan Cheese,
Smoked Beef and Cheese Flat Bread Cheese Sauce, Dry Yeast, Olive Oil, Bread Improver, Cheese
Cheddar Slice, Dry Parsley
Serving Size 145 g
Amount per serving • Key Selling Point: Roti pipih dengan isian keju yang lumer &
Calories 347 kkal %DV* 17% dilapisI dengan gurihnya daging asap yang jadi perpaduan
sempurna yang menyatu dnegan lelehan keju mozzarella saat
Total Fat 12,8 g 19% dipanaskan
Saturated Fat 7,1 g 36%
• Best Paired: Iced Shaken Lemon Tea
Total Carbohydrate 40,0 g 12%
Protein 17,1 g 29% • Display: Chilled
Sugar 1,5 g • NGO Button: Smkd Beef Flatbread / Spicy Tuna Bread
*Percent Daily Value are based on a 2150 calorie diet. • Start Selling: 28 FEB 2022
KRISPY KREME (341)
ASSORTED MINI DOUGHNUTS JABODETABEK – BANDUNG
(incl. Reserve Store)
CORE UPH 1,7

Article: DONUT02D45Z14 USD 3
Selling Price:
• IDR 38.000 – City
• IDR 40.000– Airport
Cost: IDR 15.500
Margin: 55,1%
Allergen:
Shelf Life: 2 days Gluten, Dairy, Egg, Nut
ALSO AVAILABLE
• Class: BAKED
at Reserve Stores
• Sub Class: Doughnut
• Single Packaging: Plastic Cup (FREE)
• MoQ : 3 pcs
• Weight: 110 g
ASSORTED MINI DOUGHNUT • Ingredients: Flour, yeast, water, eggs, cinnamon sugar,
Serving Size 110 g peanut butter, chocolate hazelnut, raspberry jam
Amount per serving • Key Selling Point: Bombolone mini dengan 3 varian rasa
Calories 399 kkal %DV* 19% Peanut Butter, Nutella & Raspberry yang gampang untuk
dimakan dimanapun kapanpun.
Total Fat 27,0 g 40%
Saturated Fat 13,5 g 68% • Best Paired: Iced Americano
Total Carbohydrate 42,0 g 13% • Display: Ambient
Protein 4,5 g 8% • NGO Button: N/A
Sugar 18,0 g
Natrium 360,0 mg 24%
• Partner’s Sampling: 23 – 24 Feb 2022
• Start Selling: 28 FEB 2022
*Percent Daily Value are based on a 2150 calorie diet.
PUTU ROLL CAKE ALL STORES (excl. Dewata & R* Jkt)
RAMADHAN Article: CAKE04D42Z16

UPH 1,7
USD 3
Selling Price:
• IDR 35.000 – City
Cost: IDR 11.500
Margin: 63,9%
Allergen:
Shelf Life: 3 days Gluten, Dairy, Egg
• Class: PASTRY
• Sub Class: Cake
• MoQ : 3 pcs
• Weight: 85 g
• Ingredients: desiccated coconut, flour, egg, water, emulsifier,
Putu Roll Cake
pandan flavor, oil, coconut milk, palm sugar, whipping cream,
Serving Size 85 g molasses, brown sugar coconut filling
Amount per serving
• Key Selling Point: Authentic Swiss Roll dengan sentuhan
Calories 342 kkal %DV* 16%
kearifan lokal – Pandan, Kelapa & Gula Aren yang terinspirasi
Total Fat 8,2 g 12% dari Putu Bambu
Saturated Fat 4,4 g 22% • Best Paired: Iced Vanilla Sweet Cream Cold Brew
Total Carbohydrate 60,4 g 19% • Display: Chilled
Protein 7,7 g 13%
Sugar 7,8 g • NGO Button: N/A
Natrium 220,0 mg 15% • Partner’s Sampling: no dedicated sampling date
*Percent Daily Value are based on a 2150 calorie diet. • Start Selling: 1 April 2022
FOOD CODING – F.A.A.T – SKU OPTIMIZATION
MOCHI CHOUX TRUFFLE MUSHROOM SMOKED BEEF & ASSORTED MINI PUTU ROLL CAKE
SAKURA CREAM PINWHEELS CHEESE FLAT BREAD DOUGHNUTS
CODING MS/CD TP/C SBF/B AM/DO PR/CD

Sweet, Sugary, Buttery, Sweetened Pandan
F Sweet, Creamy &
hints of rose & vanilla
Salty, Umami & Buttery Salty, Smoky & Savory Nutty, Chocolaty &
Raspberry
& Creamy Gula
Aren
Green colored roll

Golden brown mini
Pink & round mochi Square flatbread, cake with brown
A cake with crusty
topping
Round croissant, golden
brown, centered filling
cheese browning on
top, visible filling
doughnuts, sugar
sprinkled, round
shaped
filling cream &
dried coconut
sprinkle
A Sweet cherry blossom Truffle, buttery

Grilled cheese &
smoky beef
Sweet sugary with
hints of cinnamon
Pandan, gula aren,
& coconut
Crunchy topping, Soft fibrous bread, Soft & bready, creamy Soft & moist
T chewy mochi &
creamy filling mousse
Crunchy, creamy, & chewy
mushroom slices
meaty filling, chewy
grilled cheese
filling, crunchy sugar
sprinkle
sponge cake,
creamy filling
SKU OPTIMIZATION
To highlight new Alt. to replace: Alt. to replace: To highlight new grab & To highlight new
product during Spring Wellington or any item Spicy Tuna Bread or any go product product during
season that has same profile/ item that has same Ramadhan
price entry profile/ price entry
OUTSTATION
Shelf Life
SKU Product Name VENDOR COST Pick Pack
Fresh / After Thawing Frozen
BREA01D44Z16 Smoked Beef and Cheese Flat Bread JADDI 15.600 3 days (Chilled) 3 months 6 pcs
CAKE04D41Z16 Mochi Choux Sakura Cream IPR 11.500 3 days (Chilled) 3 months 16 pcs
CRSD43Z16 Truffle Mushroom Pinwheels IPR 15.000 2 days (Chilled) 3 months 20 pcs
CAKE04D42Z16 Putu Roll Cake - Launching 1 Apr 2022 IPR 11.500 3 days (Chilled) 3 months 12 pcs
TIMELINE SPRING – PO Submission, ETD* & ETA*
Latest PO
No Destination ETD/ Delivery Date ETA
LATEST PO SUBMISSION: Submission
Jogja 28-Jan 16-Feb 17-Feb
28 JANUARY 2022 1
Malang 28-Jan 16-Feb 18-Feb
Cirebon 28-Jan 21-Feb 22-Feb
PARTNER SAMPLING: 2 Semarang 28-Jan 21-Feb 23-Feb
23 – 24 FEBRUARY 2022 Solo 28-Jan 21-Feb 24-Feb
3 Surabaya 28-Jan 15-Feb 17-Feb
LAUNCHING: 4 Bali 28-Jan 22-Feb 25-Feb
Lampung 28-Jan 17-Feb 17-Feb
28 FEBRUARY 2022
Palembang 28-Jan 17-Feb 18-Feb
5
Jambi 28-Jan 17-Feb 20-Feb
PROMO: Pekanbaru 28-Jan 17-Feb 21-Feb
28 FEBRUARY & 6 Medan 28-Jan 17-Feb 21-Feb
1 – 2 MAR 2022 7 BALIKPAPAN & BANJARMASIN 28-Jan 18-Feb 25-Feb
8 MANADO 28-Jan 14-Feb 24-Feb
9 MAKASSAR 28-Jan 17-Feb 21-Feb
*ETD: Estimation Time of Delivery 10 Pontianak 28-Jan 12-Feb 15-Feb
*ETA: Estimation Time of Arrival
11 Batam 28-Jan 21-Feb 24-Feb
12 Labuan bajo 28-Jan 23-Feb 24-Feb
13 Lombok 28-Jan 23-Feb 24-Feb
OUTSTATION
TIMELINE RAMADHAN – PO Submission, ETD* & ETA*
Latest PO
No Destination ETD/ Delivery Date ETA
LATEST PO SUBMISSION: Submission
26 FEB 2022 Jogja 26-Feb 23-Mar 24-Mar
1
Malang 26-Feb 23-Mar 25-Mar
PARTNER SAMPLING: Cirebon 26-Feb 28-Mar 29-Mar
No dedicated sampling 2 Semarang 26-Feb 28-Mar 30-Mar
date Solo 26-Feb 28-Mar 31-Mar
3 Surabaya 26-Feb 22-Mar 24-Mar
LAUNCHING: 4 Bali 26-Feb 22-Mar 25-Mar
1 APRIL 2022 Lampung 26-Feb 17-Mar 17-Mar
Palembang 26-Feb 17-Mar 18-Mar
*ETD: Estimation Time of Delivery 5
*ETA: Estimation Time of Arrival Jambi 26-Feb 17-Mar 20-Mar
Pekanbaru 26-Feb 17-Mar 21-Mar
6 Medan 26-Feb 17-Mar 21-Mar
7 BALIKPAPAN & BANJARMASIN 26-Feb 18-Mar 25-Mar
8 MANADO 26-Feb 17-Mar 27-Mar
9 MAKASSAR 26-Feb 19-Mar 23-Mar
10 Pontianak 26-Feb 15-Mar 18-Mar
11 Batam 26-Feb 28-Mar 31-Mar
12 Labuan bajo 26-Feb 30-Mar 31-Mar
13 Lombok 26-Feb 30-Mar 31-Mar
FOOD PROMO
SPRING FOOD TREAT FLAVORFUL TREAT

28 Feb, 1 – 2 Mar 2022 3 Mar – 1 May 2022
To increase customer’s awareness about new food and encourage To increase customer’s awareness about new food and
them to try the new items. maintain the LTO food sales during the campaign.
PROGRAM DETAIL PROGRAM DETAIL

• Buy any SPRING food, get 30% off of any Tall beverage • Buy 2 SPRING food, get 1 free tall Americano
• Valid for all payment and in all stores • Valid for all payment and in all stores
POS BUTTON COMMUNICATION POS BUTTON COMMUNICATION

SPRING FOOD TREAT 30% LINE, Instagram FLAVORFUL TREAT LINE, Instagram
TASTY TUESDAY
EVERY TUESDAY FOOD BUNDLE
To increase overall food performance and ease partners to create
28 Feb – 1 May 2022
awareness and sell new food.
To increase customer’s awareness about new food and
encourage them to try the new items that are paired with all-
PROGRAM DETAIL
time-favorite drink, Caramel Macchiato.
• Buy any FOOD (min. 30K / food), get 50% off of any TALL SIZE
beverage, exclude Manual Brew, Reserve, Ice Cream Series and PROGRAM DETAIL
special price beverage. • Buy any SPRING food, get up to 35% off of Tall Caramel
• Please prioritize the LTO items to increase the LTO Macchiato
USD. • The price will be stated on the app (Go-Food & Grab Food)
• Valid for all payment, at all stores
POS BUTTON COMMUNICATION
POS BUTTON COMMUNICATION Combo Button (details on WECOMM) Instagram Feed &
TASTY TUESDAY LINE, Instagram Story
PACKAGED COFFEE
PACKAGED COFFEE
Pre-sale: 25 – 27 February 2022
Official Launch period: 28 February – 1st May 2022
LTO all store LTO reserve store
Spring Season VIA 12CT Spring Reserve Guatemala Reserve Sun-dried Reserve Nicaragua
Blend 250gr Season Blend Santa Clara Ethiopia Gera Farm Maracaturra
S11078143 S11079931 S11132097 S11132099 S11081175

Starbucks® Spring Season Blend™ 2022 Last Updated – October 2021
Dark Cherry and Spice Flavor Pairings

Full-bodied with dark cherry and cedary spice notes. Chocolate, berries
Growing Region Roast Acidity Body Processing Blend
Latin America Blonde Low Light Washed Single-Origin
Medium Pre-Roast
Africa Medium Medium Semi-Washed
High Post-Roast
Asia Pacific Dark Full Natural
Why we love this coffee

A masterful blend of fourdistinct coffees from around the world, incorporating the qualities which
make each growing region famous. Enjoy the dark cherry notes and big, syrupy body as you celebrate
the season’s brilliant display.
Story of this coffee

Spring comes to life arousing senses of renewaland vitality. We breathe and indulge ourselves in a
harmonious bloom of fragrances and flavors. Sourced from around the world—Papua New Guinea,
Colombia, Ethiopia and Sumatra, this coffeeis a timeless favoritefeaturing notes of dark cherry and
cedary spice. It is a perfect cup for sharing with yourfriends and loved ones during this season of new
beginnings.
Design inspiration
The cherry blossom (sakura) has been celebrated in Japan formany centuries and hold avery special
place as a symbol of spring around the world.
First offered in 2010
Sakura (cherry blossoms) have been celebrated in Japan for many centuriesas a symbol ofspring and renewal. Once cherry blossoms bloom, their graceful,
delicate pink and white flowers only last a short week or two. Their fleetingnessmakesthem even more beautiful. Artworkmayvary by market
© 2020 Starbucks Corporation. For internal use only.
Starbucks® Spring Season Blend™ 2022
Spring Season Blend
• Spring Season Blend™ is ablend of fourdistinct coffees from around the

world, incorporating the qualities each coffee growing region forwhich
it is famous.
• This coffee combines fourof ourall-time favorite coffees:

• Sun-dried Ethiopian beans offeran exoticflourish of dark
cherry notes.
• Aged Sumatra delivering its beloved syrupy body and
cedary spice notes.
• Juicy bright citrus is balanced with with nutty, herbal and
complex notes from Papua New Guinea and Colombia
• The art of selecting and carefully aging Indonesian coffee is a

Starbucks tradition and a cornerstone of ourcoffee passion. We only
select high- quality Indonesian beans forthis process becauseas they
age, these beans develop highly specificflavornotes like spice, peat
moss and toasted marshmallow – the exact flavors we look for in aged
coffees.
ELEVATION
ARABICA COFFEE GROWINGREGIONS
FARMER SUPPORT CENTER
FOR MARKET AND CATEGORY REFERENCE

market distribution:
INTL
equipment validation:
clover® brewing system: A
espresso approved
cold brew approved | iced not approved

Starbucks Reserve™ Guatemala Santa Clara Estate Last Updated – August 2021
Toffee & Red Currant Flavor Pairings

Blue flower aromas with notes of red currant, coconut and toffee. Toasted nuts, caramelized sugar
Growing Region Acidity Body Processing Blend
Latin America Low Light Washed Single-Origin
Medium Pre-Roast
Africa Medium Semi-Washed
High Post-Roast
Asia Pacific Full Natural

The Santa Clara Estate, nestled in Guatemala’s renowned Antigua Valley, has been part of the
Zelaya family’s proud history for more than 100 years. Today, fourth-generation owner Ricardo
mentors his three daughters while working with his dedicated team to produce
award-winning coffee. For the Zelayas, farming is about cultivating lasting relationships, and
everyone on the farm is considered family—inspiring the creation of a scholarship fund for the
children of Santa Clara Estate. The family’s deep devotion to their community is evident in the
exceptional quality of this cup. With notes of red currant, coconut and toffee, this harvest is a
heartfelt tribute to the past and the future.

At the heart of this 4th generation farm is the Zelaya family – Richard Zelaya and his three
daughters – who are dedicated to supporting their coffee community & carrying on a
tradition of great coffee.
About the Coffee Card Design

Thinking about their legacy of coffee growing in this region, the design for this coffee was
inspired by the owner Ricardo and the Zelaya family.
Artwork may vary by market.

Starbucks Reserve™ Guatemala Santa Clara Estate
Exploring Guatemala
Origin Altitude
• There are many active volcanoes in Guatemala that create the
Antigua, Guatemala 1,550 m -1,890 m
mineral-rich soil that nourishes coffee plants.
Processing • Antigua is one of the eight main coffee growing regions of
Washed Guatemala. The Antigua Valley of Guatemala is treasured for its
Varietal 100-year-old farms, such as Santa Clara Estate.
Caturra, Bourbon • Guatemala has a large range of microclimates – some areas have long
dry spells while other regions receive too much rain for coffee.
• The Antigua region benefits from warm sunny days and cool nights,
and the rich volcanic soil of the Acatenango Volcano. The Acatenango
Volcano, and its two peaks of Pico Mayor and Yepocapa are
collectively known as the Tres Hermanas mountains.
Exploring Santa Clara Farm

• Santa Clara Estate is located on the Southern slope of the Antigua
Valley. This historic estate has been passed down through Zelaya
family since 1908. In 1989, Ricardo Zelaya, great-grandson of the
founder, took over the day-to-day management. Over the decades,
Santa Clara Estate has led with a belief that love for coffee is best
paired with social and environmental responsibility.
• A scholarship program was initiated in 2011 to provide the children
farm workers opportunities to pursue education. The program has
grown from 8 scholars to over 30, with six attending university.
• Santa Clara Estate also works to provide the tools for female
independence through workshops that help them start small
businesses and learn Geography leadership skills.
FOR MARKET AND CATEGORY REFERENCE
market distribution:
TBC
ELEVATIO
N equipment validation:
ARABICA COFFEE GROWING clover® brewing system: C
REGIONS espresso approved | cold brew approved
FARMER SUPPORT
CENTER

Starbucks Reserve™ Sun-Dried Ethiopia Gera Farm Last Updated – August 2021
Strawberry and Dried Blueberry Flavor Pairings

Strawberry and dried-blueberry notes with undertones of cedar and barrel spices Berries, fruit, dark chocolate
Medium Pre-Roast
Africa Medium Semi-Washed
High Post-Roast
Asia Pacific Full Natural

Welcome to the birthplace of coffee. More than 1,000 years ago, as legend has it, an
Ethiopian goat herder and his curious flock discovered the wonders of arabica coffee.
Through the centuries, this amazing bean has become an integral part of the country’s
culture. Daily ceremonies bring family and friends together over coffee that is carefully prepared
and slowly enjoyed. The Gera Farm, in partnership with local growers, takes the same revered
approach. This hand-sorted lot was dried on raised beds and meticulously tended for weeks
under the bright African sun to coax forth notes of strawberry, blueberry and spice. The story of
coffee embodied in every sip.

This is the quintessential flavor of the cradle of coffee: every partner and customer
remembers the first time they tasted a sun-dried Ethiopian coffee.

At first glance, this stunning coffee card is inspired by the rays of sun-light that make Sun-Dried coffee processing possible.
Upon a closer look, you will see that the design also pays homage to traditional basket weaving patterns of Ethiopia.

Starbucks Reserve™ Sun-Dried Ethiopia Gera Farm
Origin Altitude Exploring Ethiopia
Djimmah, Ethiopia 1,900 m – 2,100 m • In East Africa we find Ethiopia, the legendary birthplace of coffee. Among
the world’s most celebrated coffee-producing regions, Coffee drinking has
Processing
been part of Ethiopian culture for centuries. In fact, only around half of the
Natural (Sun-Dried)
coffee produced here is exported—the rest is reserved for domestic
Varietal consumption.
Heirloom • Passed down through generations, an elaborate, daily coffee ceremony
that includes roasting, grinding and brewing the beans is still a central part
of social life here.
Exploring Gera Farm

• Gera Farm has been growing coffee since 2008.
• All coffee is shade grown, and special emphasis is placed on soil and
water conversation. Nitrogen fixing plants are nurtured to enrich the soil and
feed coffee trees.
• This lot brings together coffee grown at Gera Farm and coffee grown by
smallholder farmers in the area who have received support and technical
training from Gera Farm. Gera Farm has worked with over 500 small farms
in Djimmah and have donated 400,000 coffee seedlings to their community.
• At first glance, natural processing—also known as the sun-dried
method—might seem simple: all you need are coffee cherries and
sunshine. But nothing could be further from the truth.
• The ripe red cherries in this lot were sorted by hand for the
highest quality selection for processing. The cherries are then dried in the
sun on African raised beds for at least 21 days, depending on the
climate conditions further enhancing the
fruity and delightful l sweetness. FOR MARKET AND CATEGORY REFERENCE
ELEVATIO market distribution:
N US-CAN, INTL
ARABICA COFFEE GROWING
equipment validation:
REGIONS
FARMER SUPPORT clover® brewing system: B
CENTER espresso approved | cold brew approved

Last Updated – Jul 2021
Starbucks Reserve™ Nicaragua Maracaturra
Nectarine & Marzipan Flavor Pairings

White flower aroma leads to bright notes of nectarine and sweet marzipan. Almonds, orange, honey

Africa Medium Medium Semi-Washed Pre-Roast
Asia Pacific High Full Natural Post-Roast

The beauty of the rare Maracaturra coffee varietal will be apparent the moment you open this bag.
Inside are some of the largest beans you’ll ever see, comically out of proportion to what you’re
used to. Yet contrary to their robust dimensions, they come from a delicate plant
that requires farmer Luis Emilio Valladarez to approach cultivation with extreme care and
diligence. Luis Emilio, who has run Buenos Aires farm in the Dipilto region since 1955, got the
Maracaturra seeds as a gift. He quickly realized that the awesome size and striking flavors were
worth the effort, and he soon became one of a small number of producers who grow Maracaturra,
making it a sought-after crop. Delivering a bright, sweetly complex cup, these beans speak
volumes about his outsized commitment and passion.

Our latest coffee from Luis Emilio—this lot is made up of the maracaturra varietal. Difficult to
grow but worth every effort to produce a larger bean, full of complex flavors.

Maracaturra beans are known for their larger-than-average size. Yet the plant that produces these oversized
beans requires careful tending. This card art was inspired by that sense of contrast—bold, graphic coffee beans make
up the backdrop of this card, while delicate foil coffee leaves and flowers are daintily sprinkled on top.

Starbucks Reserve™ Nicaragua Maracaturra
Origin Altitude
Buenos Aires Farm
Buenos Aires Farm 1,250 m – 1,430 m
Dipilto, Nuevo Segovia, Processing • Buenos Aires is a family-owned farm located in the Nuevo
Nicaragua Segovia region of Nicaragua near to the border with Honduras.
Washed
• Today the whole Emilio family stays involved in the
Varietal of administration and day to day work on the farm.
Maracaturra • Buenos Aires Farm has a long legacy of producing coffee
in harmony with the environment and taking care of workers –
the first-time coffee from this farm was first C.A.F.E.
Practices verified was over ten years ago!
Maracaturra Varietal
• There are hundreds of subspecies of arabica coffee called
varietals. Each varietal possesses unique qualities when it
comes to flavor, size, color, productivity and resistance to
diseases.
• The maracaturra varietal is known as a hybrid varietal. It’s a
cross between Caturra, (a varietal known for its
productivity) and
•
maragogipe (a coffee nicknamed elephant-beans because of
the large size of its beans).
Farmers must invest extra time and resources into
growing
maracaturra coffee because it is a very susceptible to coffee
leaf rust disease (roya). The productivity of maracaturra is
lower than most plants so small yields can be an additional
challenge for farmers. Although the cultivation is challenging,
the complex cup profile is a fitting reward.
When asked we asked Emilio of Buenos Aires Farm FOR MARKET AND CATEGORY REFERENCE
about coffee traditions in Nicaragua he shared that the market distribution:
ELEVATION
traditional method of preparing coffee was boiling
INTL, US-CAN
ARABICA COFFEE GROWING REGIONS water and adding a cloth bag of coffee. But, today
many different methods are known and loved – brewed equipment validation:
coffee made from coffee machines or coffee presses and clover® brewing system: B
espresso beverages are enjoyed espresso approved | cold brew approved
MERCHANDISE
SPRING Merchandise Story
SOFT BLOSSOMS
Pre-sale: February 25th – 27th 2022
Launch period: February 28th – May 1st 2022
TOTAL : 13 SKUs
Product Details
REUSABLEWATER BOTTLE 24OZ WHITE CHERRY BLOSSOM
SKU: 11130778 SUPPLIER: PMI SIZE: 24 fl oz
• Sophisticated artwork silk printing on body

SELLING FEATURES &
BENEFITS: • Transparent body for easy see-through
• Leak-proof and handle for easy carrying
• Do not microwave
CARE & USAGE:
• Hand wash only
• For cold beverages only
MATERIALS: • Lid: PP
• Lid Seal: Silicone
• Lanyard: LDPE
• Body: PP
Product Details
SKU: 11130781 SUPPLIER: CORKCICLE SIZE: 16 fl oz

• Clear varnish Siren logo
SELLING FEATURES &
• Matte colored bottle
BENEFITS:
• Floating petals design
• Easy screw on/off lid
• Non slip bottom
• Double walled
• Vacuum sealed
• Beverages remain Hot for 12 hours and cold for 25 hours
CARE & USAGE: Do not microwave
Hand wash only
For hot, cold, (drinkware)
MATERIALS: Stainless steel – 18/8

Product Details
Product Details
Product Details
Product Details
Product Details
Product Details
Product Details
Product Details
Product Details
COLOUR CHANGING
Product Details
Product Details
Presale: March 13-14th , 2022
Launch: March 15th , 2022
Total 7 SKUs
Mengulang kesuksesan di tahun 2020, pada Season Spring 2022 ini KSNY
+ Starbucks kembali meluncurkan kolaborasi dengan tampilan visual New
York City & Kucing Hitam yang merupakan icon khas design Kate Spade
New York serta pattern Polkadot , Stripe serta Strawberry yang modern
Product Details
STAINLESS STEEL DESKTOP MUG
SKU: 011132026 SUPPLIER : MIIR size: 16oz/473ml
FEATURES & BENEFITS
1. Keeps drinks hot and cold using MiiR patient Thermo

3D Double-wall vacuum insulation technology;
doesn’t sweat
2. Press on lid with sliding closure prevents splashes
and keeps drinks warm longer Innovative decoration
incorporating texture for a premium experience
3. BPA Free Lid
4. Easy to clean – hand wash only
5. Do not microwave
6. FSC Certified packaging materials using 100% post-
consumer recycled cardboard.
MATERIALS :
• 18/8 Medical Grade Stainless Steel - doesn’t transfer flavor & no

metal after taste
• Hardshell powder coating Bellyband
• BPA free tritan lid, silicon seal
BRANDING :
ksny + starbucks lockup on the back

Product Details
PLASTIC SLIM BOTTLE WITH BUBBLE LID
SKU: 011132027 SUPPLIER: size: 14oz / 414mL
Misaine
FEATURES & BENEFITS
• 1. Flask inspired plastic water bottle
• 2. Designer brand collaboration artwork
CARE & USAGE

• Do not Microwave
• Handwash only
• Cold beverage only
MATERIALS: Lid: PP Bottle: AS
BRANDING :
Bellyband
Product Details
MOCHA TUMBLER
SKU: 011132031 SUPPLIER : Woodmax SIZE : 12oz/355ml
FEATURES & BENEFITS

1. Opaque and Glossy Finish
2. Slim and straight body tumbler for all
purpose
3. Double wall, Vacuum seal
4. 6hrs = keep hot (95°C - 55°C); keep cold
(4°C - 11°C)
CARE & USAGE

1. Do not microwave
2. Hand wash only
3. For hot and cold beverages
4. Do not use with carbonated beverages
5. For all age groups. Children use under adult supervision only.
MATERIALS
Body: 18/8 Stainless Steel Lid: Stainless Steel Casing +
Polypropylene + Silicone
BRANDING :
Product Details
MOCHA TUMBLER
SKU: 011132032 SUPPLIER : Woodmax SIZE : 12oz/355ml
FEATURES & BENEFITS

1. Opaque and Glossy Finish
2. Slim and straight body tumbler for all purpose
3. Double wall, Vacuum seal
4. 6hrs = keep hot (95°C - 55°C); keep cold (4°C -
11°C)
CARE & USAGE

1. Do not microwave
2. Hand wash only
4. Do not use with carbonated beverages
5. For all age groups. Children use under adult supervision only.
MATERIALS
Body: 18/8 Stainless Steel Lid: Stainless Steel Casing +
Polypropylene + Silicone
BRANDING :
Bellyband
Product Details
STAINLESS STEEL
TUMBLER
SKU: 11132028 SUPPLIER : PMI SIZE : 16oz/473ml
FEATURES & BENEFITS
1. Vivid artful and stylish NYC icons design

2. Double wall vacuum insulated tumbler
3. rusted flip lid for spill resistant functionality
4. Taper body design for comfortable grip
5. Thermal hot(90°C ~ 65°C): 1.5 hours; Thermal cold(4°C ~ 10°C): 4 hours
CARE & USAGE

1. Do not microwave
2. Hand wash only
MATERIALS
Body: SS 304
Liner: SS 304 Lid Body: PP Lid Rocker: ABS
Lid Rocker OM: TPE Lid Seal: Silicone
BRANDING :
Bellyband
Product Details
STAINLESS STEEL
TUMBLER
SKU: 11132029 SUPPLIER : PMI SIZE : 16oz/473ml
FEATURES & BENEFITS

1. Colorful striped pattern with Starbucks and KSNY group logo and Siren logo
2. Double wall vacuum insulated tumbler
3. rusted flip lid for spill resistant functionality
4. Taper body design for comfortable grip
5. Thermal hot(90°C ~ 65°C): 1.5 hours; Thermal cold(4°C ~ 10°C): 4 hours
CARE & USAGE

Do not microwave
Hand wash only
For hot and cold beverages
MATERIALS
Body: SS 304
Liner: SS 304 Lid Body: PP Lid Rocker: ABS
Lid Rocker OM: TPE Lid Seal: Silicone
BRANDING :
Bellyband
Product Details
STAINLESS STEEL TRAVEL TUMBLER
SKU: 11132030 SUPPLIER : MiiR SIZE : 16oz/473ml
FEATURES & BENEFITS

1. Keeps drinks hot and cold using MiiR patient Thermo 3D Double-wall
vacuum Insulation technology; doesn’t sweat
2. Leak free design - insulated to keep drinks warmer or colder longer
3. BPA Free Lid
4. Easy to clean – hand wash only
5. Do not microwave
6. FSC Certified packaging materials using 100% post-consumer recycled
cardboard.
7. Every Kraft hang-tag, product backer card, and box is sustainable and
recyclable.
CARE & USAGE

• Do not microwave
• Hand wash only
• For hot and cold beverages
MATERIALS
18/8 Medical Grade Stainless Steel - doesn’t transfer flavor & no metal after taste
Hardshell powder coating
BPA free tritan lid
Silicon seal
BRANDING :
STARBUCKS REWARDS
STARBUCKS REWARDS
PRE-SALE Spring: 25 – 27 FEBRUARY 2022
✔ Early Access to purchase Spring Merchandise POS BUTTON:

✔ 2x Reward of “Buy 1 Get 1 Spring – Tall Bev” Reward redemption only 🡪 “Buy 1 Get 1 Tall – Spring Bev“
PROGRAM DETAIL :
• Member aktif akan menerima 2x Reward berupa “Buy 1 Get 1 Tall - PROGRAM COMMUNICATION :
Spring Bev” yang akan ditambahkan secara otomatis ke dalam akun. EDM - Mobile App Banner - POS Display - LINE blast - socmed
• Minuman yang digratiskan adalah minuman dengan harga lebih murah
Kedua minuman harus langsung diambil saat menyelesaikan transaksi.
• Reward dapat ditukarkan hingga 28 February 2022.
• Tidak dapat digabungkan dengan promosi lainnya.
• Berlaku di seluruh gerai Starbucks Indonesia.
Start selling 25 February 2022
STOCK QTY : 9,600 ea. (384 pac) STOCK QTY : 24,000 ea. (480 pac)
QTY / PAC : 25 ea. / pac QTY / PAC : 50 ea. / pac
Min. ACTIV. : Rp.100,000 Min. ACTIV. : Rp.100,000
SKU : S11133976 SKU : S11133991
CARD TYPE : Paper cards CARD TYPE : Paper cards
Global Spring Seasonal Global Starbucks Wordmark
STOCK QTY : 19,200 ea. (384 pac)

STOCK QTY : 9,600 ea. (384 pac)
QTY / PAC : 50 ea. / pac
Min. ACTIV. : Rp.100,000
Min. ACTIV. : Rp.200,000
SKU : S11133968
SKU : S11133984
CARD TYPE : Paper cards
Cherry Blossom Diecut + Backer Global Celebration
100
STARBUCKS REWARDS – SPECIAL LINE EARTH MONTH PROGRAM
1 April – 31 May 2022
Program Mechanism :
• Cumulative spending using Starbucks Rewards starting from Rp.500,000 up to Rp.1.5 mio during April - May 2022, get REWARD from SR for the
merchandises at special price.
• Member spent up to Rp.500,000 can redeem : Rp.30,000 (Notebook), during April - May 2022 will get REWARD COUPON in Starbucks App
• Member who spent up to Rp.1,500,000 can redeem : Rp. 100,000 (Waterbottle), during April - May 2022 will get REWARD COUPON in
Starbucks App
POS BUTTON:
Reward redemption only
PROGRAM COMMUNICATION :
EDM - Mobile App Banner - POS Display - LINE blast - socmed
LINE FRIENDS BROWN WATERBOTTLE 16OZ SS LINE

EARTH DAY NOTEBOOK FRIENDS BROWN EARTH DAY SPECIAL CARD
1 2
STARBUCKS CARD BROWN

• Thermo 3D® double-wall LIMITED EDITION
• Starbucks x Line Friends co-branding
vacuum insulation. Tumbler.
notebook 160 pages (80 sheets), ink bleed
BPA free and FSC Certified STOCK QTY : 14,400 ea. (576 pac)
resistant, Eco friendly packaging material
• Spend : Rp.1,500,000
• Spend : Rp.500,000 Min. ACTIV. : Rp.100,000
• Get : Tumbler @Rp.100,000
• Get : Notebook @Rp.30,000 SKU : S11133998
• SKU : 11132024
• SKU : 11132018
• Price if stock leftover after
• Price if stock leftover after Program Period :
Program Period : Rp.475,000
Rp.125,000
MARCOMM
BACK OF BAR (MENU BOARD) 8 PANELS IN-STORE COLLATERALS
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO PB FOOD CUSTOMIZATION PB MILK DOB LTO

28 Feb – 1 May 22
FPO
FOOD PAIRING BOB Spark

SET 4 April 22
FPO
103
BACK OF BAR (MENU BOARD) 8 PANELS – Ice Cream Store IN-STORE COLLATERALS
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO ICE CREAM CUSTOMIZATION PB MILK DOB LTO

28 Feb – 1 May 22
FPO

SET / PB 4 April 22
FPO
104
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO CUSTOMIZATION PB MILK DOB LTO

28 Feb – 1 May 22
FPO

SET / PB 4 April 22
FPO
105
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO ICE CREAM

BOB
PB MILK LTO
/ CUSTOM / DOB LTO
ICE –CREAM
28 Feb 1 May 22 28 Feb – 1 May 22
FPO

BOB SPARK / PB MILK
SETSET
/ PB/ FOOD
PB / CUSTOMIZATION
4 April 22
FPO
106
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO
BOB
PB MILK LTO
/ CUSTOM / DOB LTO
ICE –CREAM
28 Feb 1 May 22 28 Feb – 1 May 22
FPO

BOB SPARK / PB MILK
SET / PB / CUSTOMIZATION
4 April 22
FPO
107
DOB PRESALE
25 – 27 Feb 2022
Customer
Entrance
FOOD LTO
BOB
PB MILK LTO
/ CUSTOM / DOB LTO
ICE –CREAM
28 Feb 1 May 22 28 Feb – 1 May 22
FPO

BOB SPARK / PB MILK
SET / PB / CUSTOMIZATION
4 April 22
FPO
108
DOB PRESALE
IN-STORE COLLATERALS
DOB LTO 2 BEV
NOT
PRODUCED
BOB (MENU BOARD) LTO & SPARK
FPO
VERTICAL BANNER
POP PRESALE
POS DISPLAY – PRESALE
POS DISPLAY – LTO
HALF SHELF SKIRT – LTO
HALF SHELF SKIRT – SPARK
FPO
POSTER
SIDEWALK POSTER
DRIVE THRU MENU PANELS
DRIVE THRU MENU PANELS - LTO + ICE CREAM
WINDOW’S CLING
FPO
COUNTERMENU PLANT-BASED (UPDATED)
124
WHOLE BEAN JAR
WHOLE BEAN JAR - RESERVE
RESERVE – COFFEE CARD
RESERVE – MENU BOARD RESERVE
RESERVE – RESERVE MENU
COFFEE FORWARD – MENU BOARD
COFFEE FORWARD – TOBLERONE
DESKTOP BACKGROUND
CARA MEMBAWA MOOD SPRING FY22
KE TOKO & SBUX ASSET
Kuis socmed (tbc): Kirim paket Spring

Photo Competition Beverage, Food,
“ELEVATION” Merchandise & Card
ke influencer
28 Feb – 2 Mar ‘22 25 – 27 Feb 2022
Kate Spade Social Kate Spade

Media Activations - influencers
STICKER PACK Activations
TBC TBC
SOCMED QUIZ
SHARE YOUR DREAM, TAG FRIENDS &
GET Mekanisme
1. Tim Digital Marcomm akan mengunggah
“Buy 1 get 1 Free” materi di feed & story Instagram
@starbucksindonesia pada hari Senin, 28 Feb
– 2 Mar 2022.
2. Customer harus follow akun Instagram
(@starbucksindonesia), comment ttg mimpi
mereka di post terkait & tag 2 teman.
FPO
3. Customer menunjukkan bukti ke Barista
bahwa dia sudah follow @starbucksindonesia
dan comment di konten Starbucks Indonesia
terkait di akun social media mereka.
4. Customer yang bisa menunjukkan bukti
berhak mendapatkan promo Buy 1 Get 1*
untuk minuman Spring: Salted Caramel Cloud
Macchiato, Cocoa Cloud Macchiato, ukuran
Tall dalam 1 transaksi/struk di tanggal 28 Feb
– 2 Mar 2022 ATAU kita bisa granted
minuman impian customer.
136
KATE SPADE ACTIVATIONS

FY22 Spring PPG

Diunggah oleh

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FY22 Spring PPG

Diunggah oleh

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Format Tersedia

Period

Focus of Spring PPG

We strive to create the Starbucks Experience as we

In this period planning, we would like to introduce

COFFEE STORIES CHAMPIONSHIP 2022

COFFEE STORIES CHAMPIONSHIP IS A COMPETITION FOCUSED ON COFFEE

A competition designed to showcase and celebrate​ Starbucks heritage, quality and

PEDOMAN COFFEE STORIES CHAMPIONSHIP

To Elevate & Celebrate Barista Craft, Beverage Artistry & Quality

Persiapkan diri kamu dan jug susu kamu, untuk

POUR YOUR HEART CHALLENGE

Competitor Submission Pack.

Employee Experience Platform: Empowered

Empowered is a single, unified learning destination for the

Empowered Learning Experience Features

Flexible Navigation SM SM Activity

Transisi dari World Manager (IMAP)

Manual & Files, Calendar, Notice (Weekly

Engaging and enhanced pull learning mechanism through a gamified interface

Mobile App for IOS & Android

Secure Offline Access

CHANNEL PRODUCTION MOP & Delivery Café Orders

FROM ONE CUP QUEUE TO TWO

Cafe, drive thru , delivery, and MO&P orders will be queued by

NOTE: Shift Leader should implement channel production as needed

SUPPORTING MULTIPLE STATIONS

The major changes will be:

Supporting Multiple Stations​

At the Register At the Bar

SUPPORT ROLE – SUPPORTING STATIONS

At the consolidation area​ Customer Service Expectation

Working Together | Cafe Channel Production

MO&P/Delivery Orders Café Orders

• Each partner works independently to

• If a partner does not have drinks they

If support is flexed to the bar, they will

MO&P & Delivery Bar Partner Café Bar Partner

Working Together | Drive Thru Channel Production

Drive Thru Orders Café/MO&P Orders

• Each partner works independently to

• If a partner does not have drinks they

If support is flexed to the bar, they will

- Make own beverages, rinses pitchers

Here are some examples:

Solving Unbalanced Work • Baristas are dedicated to Mastrenas, to

Here are some examples:

5S Method for Store Organization

SORT SET IN ORDER SHINE STANDARDIZE

How frequently is this item used in this

Storage Schematic Worksheet – Station Restock Inventory

Storage Schematic Worksheet – Station Restock Inventory

Documenting your schematic

2. Identify and highlight the first Station Restock 150 150

5. Apply the Replenishment Cadence

Reactivate Ready for

Di campaign ini, kami mendorong customer untuk menikmati,

• Di kampanye Spring FY22 sekarang ingin menunjukkan area yang serupa di

Beverage: Food: Merchandise: Sbux Card & Delivery:

Global Starbucks Global

Global Spring Cherry Blossom Diecut +

Starbucks X LINE Earth

Rasa minuman ini bisa diekspresikan seperti

Hot steam extra hot

Hot steam extra hot

A competition designed to showcase and celebrate Starbucks heritage, quality and

Supporting Multiple Stations

At the consolidation area Customer Service Expectation