Peran Profesi Barista Terhadap Bisnis Coffee Shop Tinjauan Etika Bisnis

RAINDY NADA SAMUDERA, Prof. Dr. Lasiyo, M.A., M.M.

Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

DAFTAR ISI

HALAMAN JUDUL .................................................................................................................. i

HALAMAN PENGESAHAN .................................................................................................. ii
HALAMAN PERNYATAAN .................................................................................................iii
HALAMAN MOTTO .............................................................................................................. iv
HALAMAN PERSEMBAHAN ............................................................................................... v
PRAKATA ............................................................................................................................... vi
DAFTAR ISI ........................................................................................................................... vii
INTISARI ................................................................................................................................ ix
ABSTRACT...............................................................................................................................x

BAB 1 PENDAHULUAN ..........................................................................................................

A. Latar Belakang Masalah ......................................................................................... 1
1. Permasalahan .............................................................................................. 1
2. Rumusan Masalah ........................................................................................ 6
3. Keaslian Penelitian..............................................................................................6 

B. Manfaat Penelitian ................................................................................................... 8

C. Tujuan Penelitian ..................................................................................................... 9
D. Tinjauan Pustaka .................................................................................................... 10
E. Landasan Teori....................................................................................................... 13
F. Metode Penelitian...................................................................................................17

1. Model Penelitian ........................................................................................ 17

2. Bahan dan Materi Penelitian ...................................................................... 17
3. Langkah Penelitian..................................................................................... 18
4. Analisis Data .............................................................................................. 19
G. Hasil yang Dicapai ................................................................................................. 19
H. Sistematika Penelitian ............................................................................................ 20
BAB II DEFINISI DAN PRINSIP ETIKA BISNIS ................................................................ 23

A. Definisi Etika dan Bisnis ....................................................................................... 22

B. Definisi Etika Bisnis .............................................................................................. 29
C. Prinsip Etika Bisnis ................................................................................................ 33
D. Budaya Kerja dan Penerapan Prinsip Etika Bisnis ................................................ 37
E. Implikasi Etika Bisnis Pada Modal Intelektual ...................................................... 39
BAB III BARISTA DAN BISNIS COFFEE SHOP ................................................................ 43

vii 
 
 Peran Profesi Barista Terhadap Bisnis Coffee Shop Tinjauan Etika Bisnis
RAINDY NADA SAMUDERA, Prof. Dr. Lasiyo, M.A., M.M.
Universitas Gadjah Mada, 2018 | Diunduh dari http://etd.repository.ugm.ac.id/

A. Budaya Minum Kopi dan Lahirnya Coffee Shop .................................................. 43

B. Perkembangan Bisnis Coffee Shop di Indonesia ................................................... 48
C. Posisi Barista dalam Coffee Shop .......................................................................... 56
BAB IV ANALISIS PERAN BARISTA TERHADAP BISNIS COFFEE SHOP TINJAUAN

ETIKA BISNIS ........................................................................................................................ 61

A. Pemetaan Etika Bisnis Barista dalam Bisnis Coffee Shop .................................... 61

B. Nilai-Nilai Etos Kerja Professional Yang Dikembangkan Barista ........................ 67
C. Implikasi Etika Bisnis Barista Pada Kemajuan Bisnis Coffee Shop ..................... 74
BAB V PENUTUP .................................................................................................................. 79

A. Kesimpulan ............................................................................................................ 79
D. Saran ...................................................................................................................... 80
DAFTAR PUSTAKA .............................................................................................................. 81

viii