FOR THE USE OF DIPLOMA COHORT 2021

PROGRAM: DIPLOMA IN BUSINESS MANAGEMENT

SYLLABUS: SUMMARY OF INFORMATION ON EACH COURSE

1. Nama Kursus KOMUNIKASI PERNIAGAAN
Course Name: BUSINESS COMMUNICATION
2. Kod Kursus : DBF 3113
Course Code:
3. a) Nama Penggubal:
Names of subject matter expert:
1. PN. MARINA BINTI RAHMAN KV SULTAN AHMAD SHAH
2. HJ. ABDUL RAHMAN BIN BUDIN KV SUNGAI PETANI 2
3. EN. MUSTAPA BIN HJ KAMAR KV SULTAN AHMAD SHAH
4. EN. MOHD. TAJUDIN BIN MOHAMAD SALLEH KV KAJANG
5. PN. SITI KHADIJAH BINTI AHMAD RAMLI KV PORT DICKSON
6. EN. SYAIFFULDIN BIN MOHAMAD KV PORT DICKSON
7. EN. MOHD AZMI BIN ZAKARIA KV KUALA KANGSAR
8. EN. OH ZI JIAN KV BATU LANCHANG
9. PN. YOGESWARY A/P MOGANA SONDARAM KV JUASSEH
10. CIK CHIN HWEI CHIN KV BUTTERWORTH

4. Rasional kursus dalam program:

Rationale for the inclusion of the course in the programme:
Kursus ini ditawarkan bagi menyediakan pelajar yang memahami mekanisme penulisan dan pembentangan supaya boleh
digunakan dalam kursus-kursus lain yang ditawarkan.
This course is offered to better prepare the students in understanding the mechanisms used in writing and presentations so
that they are able to apply them in other courses offered by the program.
5. Semester dan Tahun Penawaran: Semester 1, Tahun 2
Semester and Year offered: Semester 1, Year 2

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6. Jumlah Jam Belajar Pelajar
Total Student Learning Time (SLT):
Jenis Aktiviti Aktiviti Pembelajaran Jumlah Jam/Semester
Category of Activities Learning Activity Total Hours/ Semester
Kuliah
26
Lecture
Pembelajaran berbantu Tutorial
14
Guided learning Tutorial
Praktikal
0
Practical
Persediaan untuk Kuliah/Tutorial
22.5
Preparation for Lectures/Tutorials
Pembelajaran kendiri Pembelajaran Kendiri/Ulangkaji
22.5
Self-learning Independent Study/Revision
Persediaan untuk Penilaian
31.3
Preparation for Assessment
Pentaksiran Berterusan
2
Penilaian formal Continuous Assessments
Formal assessments Penilaian Akhir
2.5
Final Assessment
Jumlah SLT
120.8
Total SLT
Kredit
3
Credit
7. Nilai Kredit
3
Credit Value:
8. Prerequisite (if any): None
9. Hasil Pembelajaran Kursus (CLO):
Course Learning Outcomes (CLO):

Menjelaskan konsep-konsep komunikasi, proses penulisan, penulisan resume, dan

persediaan ke alam pekerjaan.
CLO1 (C2, PLO1)
Explain concepts of communication, writing process, resume writing, and
preparations for employment.
Menyediakan dokumen perniagaan menggunakan platform digital.
CLO2 (A2, PLO10)
Prepare business documents using digital platform.
Membentangkan laporan perniagaan dengan menggunakan mekanisme
CLO3 pembentangan yang sesuai. (A3, PLO4)
Present business reports by using appropriate presentation mechanics.
Kemahiran Insaniah (KI):
Transferable Skills (Skills and how they are developed and assessed, project and practical
experience and internship):
Strategi Pengajaran &
Kemahiran Insaniah Strategi Penilaian
Related PLO Pembelajaran
Transferable skills Assessment Strategy
Teaching & Learning Strategies
Kemahiran komunikasi Tugasan Pembentangan
PLO 4
Communication skills Assignments Presentation
Kemahiran digital Tugasan
PLO 10 Portfolio
Digital skills Assignments

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11. Strategi Pembelajaran dan Penilaian:
Teaching-learning and assessment strategies:
Kaedah Penyampaian Kaedah Penilaian
CLO KPI
Method of Delivery Method of Assessment
CLO1 100%
Menjelaskan konsep-konsep pelajar
komunikasi, proses penulisan, mencapai
penulisan resume, dan persediaan 50% dan ke
Ujian bertulis & Penilaian
ke alam pekerjaan. atas.
Kuliah dan tutorial Akhir
Explain concepts of
Lecture and tutorial Written test & Final
communication, writing process, 100%
resume writing, and preparations Assessment
students
for employment. obtain 50%
(C2, PLO1) marks and
above
CLO2 100%
pelajar
mencapai
Menyediakan dokumen perniagaan 50% dan ke
menggunakan platform digital. atas.
Tugasan
Prepare business documents using Portfolio
Assignments
digital platform. 100%
(A2, PLO10) students
obtain 50%
marks and
above
CLO3 100%
pelajar
Membentangkan laporan mencapai
perniagaan dengan menggunakan 50% dan ke
mekanisme pembentangan yang
atas.
sesuai. Tugasan Pembentangan/
Present business reports by using Assignments Presentation
appropriate presentation 100%
mechanics. students
(A3, PLO4) obtain 50%
marks and
above
12. Ringkasan Kursus:
Course Synopsis:
Kursus ini memberi pendedahan mengenai konsep komunikasi dalam perniagaan, bentuk-bentuk komunikasi, penulisan,
laporan, kertas cadangan, pembentangan, dokumen berkaitan permohonan pekerjaan. Pelajar akan dinilai melalui ujian
bertulis, portfolio, pembentangan, dan penilaian akhir.

This course will discuss the concepts of communication, forms of communication, written messages, proposal, presentation,
and job application document. Students will be assessed based on written test, portfolio, presentation, and final
examination.

13. Mod Penyampaian:

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 Mode of Delivery (e.g. Lecture, Tutorial, Workshop, Seminar etc):
Kuliah, tutorial, dan tugasan.
Lecture, tutorial, and assignments.
14. Kaedah dan Jenis Penilaian:
Assessment Methods and Types:
Ujian Bertulis, Portfolio, Pembentangan, dan Penilaian akhir
Written Test, Portfolio, Presentation, and Final Assessment.

Penilaian Kursus:
Course Evaluation:
1. Pentaksiran Berterusan (Continuous Assessment) : 70 %
i. Ujian Bertulis / Written test : 15%
ii. Portfolio : 40%
iii. Pembentangan/ Presentation : 15%
2. Penilaian Akhir / Final Assessment : 30 %
Jumlah (Total) : 100 %

PERHATIAN: Topik-topik bagi Penilaian Akhir (PA), adalah seperti yang dinyatakan dalam ITEM 17.
WALAU BAGAIMANAPUN, topik yang diuji secara AFEKTIF dalam PB, masih boleh diuji dalam PA untuk domain
KOGNITIF.

15. Pemetaan kursus kepada Objektif Pendidikan Program (PEO):

Mapping of the course to the Programme Educational Objectives (PEO):
PEO1 PEO2 PEO3 PEO4
X X

16. Pemetaan kursus kepada Hasil Pembelajaran Program (PLO):

Mapping of the course to the Programme Learning Outcomes (PLO):
PLO1
PLO2
PLO3
PLO4
PLO5
PLO6
PLO7
PLO8
PLO9
PLO1
PLO1

Course LO/ Program LO

CLO 1
Menjelaskan konsep-konsep komunikasi,
proses penulisan, penulisan resume, dan
persediaan ke alam pekerjaan.
X
Explain concepts of communication,
writing process, resume writing, and
preparations for employment.
(C2, PLO1, LOD1)
CLO 2
Menyediakan dokumen perniagaan
menggunakan platform digital.
X
Prepare business documents using
digital platform.
(A2, PLO10, LOD11)
CLO 3
X
Membentangkan laporan perniagaan

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dengan menggunakan mekanisme
pembentangan yang sesuai.
Present business reports by using
appropriate presentation mechanics.
(A3, PLO4, LOD7)

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17. Kandungan kursus dan SLT mengikut topik:
Content outline of the course and the SLT (lecture and lab hours) per topic:

SLT (Hours)

Non F2F
Face-To-Face
Total
Week No. Topics Assessment
(Hours)

Test & Exam

Self-study
Practical
Tutorial
Lecture
M1 1 INTRODUCTION TO COMMUNICATION (C2)
2 1 0 0 3 6 Ujian Bertulis &
1.1 Definisi komunikasi Penilaian Akhir
Definition of communication /
Written test & Final
1.2 Peranan komunikasi dalam perniagaan Examination
Role of communication in business
1.3 Proses komunikasi
Process of communication
1.4 Jenis-jenis komunikasi
Types of communications
1.5 Kriteria untuk komunikasi berkesan
Characteristics of effective communication
1.6 Halangan komunikasi
Communication barriers
1.7 Cabaran komunikasi antara budaya
Communicating across cultures
1.7.1 Kepentingan komunikasi antara budaya.
The importance of cross-cultural communication.

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 1.7.2 Faktor utama yang mempengaruhi budaya.
Factors affecting culture.
1.7.3 Halangan komunikasi antara budaya.
Barriers in communication among cultures.

M2 2 PROSES MEMAHAMI TIGA LANGKAH PENULISAN

M3 UNDERSTANDING THE THREE-STEP WRITING PROCESS (C2) 4 2 0 0 7.2 13.2 Ujian Bertulis /
Written test
2.1. Pengenalan
Introduction Portfolio
(Memo – 100 pp
2.2. Merancang mesej. Surat – 100pp)
Planning messages.
2.2.1. Menganalisis situasi
Analyzing situations
2.2.2. Mengumpulkan maklumat
Gathering information
2.2.3. Memilih medium dan saluran
Choosing medium and channel *pp = patah perkataan
2.2.4. Menyusun maklumat
Organizing information

2.3 Penulisan Mesej

Writing Messages
2.3.1 Menyesuaikan kepada audiens
Adapting to audience
2.3.2 Menggubah mesej
Composing the message
2.3.3 Menulis mesej di peranti mudah alih.
Writing messages for mobile device.

2.4 Melengkapkan mesej.

Completing messages
2.4.1. Meneliti semula mesej
Revising messages
2.4.2 Menghasilkan mesej
Producing messages
2.4.3 Bacaan pruf
Proofreading messages
2.4.4 Mengedarkan mesej
Distributing the messages.

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 2.5 Mesej rutin dan positif.
Routine and positive messages.

2.6 Mesej rutin dan negative.

Routine and negative messages.

2.7 Mesej untuk meyakinkan.

Persuasive messages

M4 3 MEDIA DIGITAL, SOSIAL DAN VISUAL (C3) 5 3 0 1 16.8 25.8 Ujian Bertulis/ Written
M5 DIGITAL, SOCIAL, AND VISUAL MEDIA (C3) test
M6
3.1 Media Digital Portfolio
Digital Media (Poster – 100 pp
Instagram/Facebook –
3.1.1 E-Mel
100 pp
E-mail
e-mel – 100pp)
3.1.2 Mesej
Messaging
Penilaian Akhir/ Final
Examination
3.1.3 Kandungan Laman Web
Website content
3.1.4 Podcast
Podcasting
3.2 Media Sosial
Social Media
3.2.1 Strategi penulisan untuk media sosial.
Writing strategies for social media.
3.2.2 Rangkaian sosial.
Social networks.
3.2.3 Laman maklumat dan perkongsian kandungan.
Information and content-sharing sites.
3.2.4 Blog.
Blogging.
3.2.5 Mikroblog.
Microblogging
3.2.6 Wiki
Wikis
3.3 Media Visual
Visual Media

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 3.3.1 Memahami komunikasi visual.
Understanding visual communication.
3.3.2 Mengenal pasti idea untuk ilustrasi.
Identifying points to illustrate.
3.3.3 Memilih visual untuk membentangkan data.
Selecting visuals for presenting data.
3.3.4 Memilih visual untuk membentangkan maklumat, konsep
dan idea.
Selecting visuals for presenting information, concepts, and
ideas.
3.3.5 Menghasilkan dan mengintegrasi visual.
Producing and integrating visuals.

M7 4 6 3 0 0 21 30 Portfolio
M8 (Kertas Cadangan)
M9 KAJIAN PERNIAGAAN, LAPORAN DAN KERTAS CADANGAN (C3)
BUSINESS RESEARCH, REPORTS AND PROPOSALS (C3) Penilaian Akhir/ Final
Examination
4.1 Proses pelaksanaan kajian perniagaan berkesan.
Effective process for conducting business rsearch.
4.1.1 Merancang kajian.
Planning a research.
4.1.2 Mencari data dan maklumat.
Locating data and information.
4.1.3 Memproses data dan maklumat.
Processing data and information.
4.1.4 Aplikasi penemuan.
Applying findings.
4.1.5 Pengurusan maklumat.
Managing information.
4.2 Aplikasi tiga langkah penulisan dalam laporan dan kertas cadangan.
Applying the three-step writing process to reports and proposals.
4.3 Menghasilkan laporan bermaklumat.
Producing informational reports.
4.4 Menghasilkan laporan analitikal.
Producing analytical reports.
4.5 Menghasilkan kertas cadangan.
Producing proposals.

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M10 5 MEMBINA DAN MENYAMPAIKAN PEMBENTANGAN 5 3 0 1 13 22 Pembentangan/
M11 DEVELOPING AND DELIVERING BUSINESS PRESENTATION (C3) Presentation
M12 5.1 Merancang pembentangan.
Planning a presentation. Penilaian Akhir (PA)/
5.2 Membangunkan kandungan pembentangan. Final Assessment
Crafting presentation content.
5.3 Membentang.
Delivering a presentation
5.4 Menggabungkan teknologi dalam pembentangan.
Incorporating technology in your presentation.

M13 6 PERSEDIAAN KE ALAM PEKERJAAN 4 2 0 0 7.8 13.8 Portfolio

M14 PREPARING FOR EMPLOYMENT (Résumé)
6.1 RÉSUMÉ (C3)
6.1.1 Merancang résumé.
Planning a résumé.
6.1.2 Menulis résumé. Penilaian Akhir (PA)/
Writing a résumé. Final Assessment
6.1.3 Melengkapkan résumé.
Completing a résumé

6.1.4 Menghantar résumé

Submitting résumé.
6.2 PERMOHONAN DAN TEMU DUGA KERJA (C2)
APPLYING AND INTERVIEWING FOR EMPLOYMENT
6.2.1 Memahami proses temu bual.
Understanding the interview process.
6.2.2 Persediaan untuk temu duga kerja.
Preparing for job interview.
6.2.3 Temu duga yang berjaya.
Interview for success.
6.2.4 Langkah susulan selepas temu duga.
Following up after the interview.
Cuti belajar.
M15
Study Leave
M16 Penilaian Akhir.
2.5 7.5 10
M17 Final Assessment.
Total hours 26 14 0 4.5 76.3 120.8
Notional hours 40
Credit value 3

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18. Main and additional references supporting the course:

MAIN REFERENCES:
1. Bovee, L.Courtland and Thill, V.John. (2018). Business Communication Today, 14th Edition. Pearson Global
Edition. ISBN-13: 978-1-292-21534-1.

ADDITIONAL REFERENCE:
Locker, Kitty and Klenzler, S.Donna. (2015). Business and Administration Communication, 11th Edition. McGrwa-
Hill International Edition. ISBN: 978-1-259-09565-8.
19. Other additional information:

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