PERANCANGAN KOMUNIKASI VISUAL ANIMASI XXXXXX

TUGAS AKHIR/SKRIPSI

Oleh

XXXXXXXXX 2001XXXXX0

Animation Program

Visual Communication Design Study Program

School of Design

UNIVERSITAS BINA NUSANTARA

JAKARTA

2020
 PERANCANGAN KOMUNIKASI VISUAL
ANIMASI XXXXXX

TUGAS AKHIR/SKRIPSI

diajukan sebagai salah satu syarat

untuk gelar kesarjanaan pada

Program Studi Desain Komunikasi Visual

Jenjang Pendidikan Strata-1

Oleh

XXX XXXXXX 2001XXXXX0

Animation Program

Visual Communication Design Study Program

School of Design

UNIVERSITAS BINA NUSANTARA

JAKARTA

2020

ii
 Universitas Bina Nusantara

____________________________________________________________________

Pernyataan Kesiapan Tugas Akhir / Skripsi untuk Sidang Tugas Akhir /

Skripsi

Pernyataan Penyusunan Tugas Akhir / Skripsi

Saya, Xxxxxx

dengan ini menyatakan bahwa Tugas Akhir / Skripsi yang berjudul:

PERANCANGAN KOMUNIKASI VISUAL XXXXXXX

XXXXXXX

adalah benar hasil karya saya dan belum pernah diajukan sebagai karya
ilmiah, sebagian atau seluruhnya, atas nama saya atau pihak lain

XXXXXXXX

20016XXXX

Disetujui oleh Pembimbing

Saya setuju Tugas Akhir / Skripsi tersebut layak diajukan untuk

Sidang Tugas Akhir / Skripsi

Nama Dosen , S.Sn., M.Sn Nama Dosen, S.Sn., M.Ds.

Kode dosen Kode dosen

_____________________ ______________________

iii
 KATA PENGANTAR

Segenap puji syukur yang penulis panjatkan kepada Tuhan Yang Maha Esa
atas semua berkat dan limpahan karunia dan rahmat-Nya sehingga penulis dapat
mengikuti kelas Thesis dan menyelesaikan laporan tugas akhir dengan baik pada
semester delapan ini. Laporan tugas akhir ini dibuat untuk memenuhi persyaratan
sidang akhir. Tujuan dibuatnya laporan ini adalah untuk melaporkan proses
pembuatan animasi pendek “One Shot”, yang dimulai dari pencarian ide dan
referensi sampai dengan proses produksi.

Dalam penyusunan laporan tugas akhir ini, penulis mendapatkan banyak

dukungan dan penulis ingin mengucapkan terima kasih sebesar-besarnya atas
bimbingan, kesabaran dan kerjasama yang diberikan kepada penulis dari beberapa
pihak, yaitu:

1. Bapak xxxxxxx, MM. selaku Rector xxxxx University,

2. Bapak xxxxxx, S.Sn., M.Arts. selaku Dean of School of Design,
3. Bapak xxxxxx, S.Sn., M.Sn. selaku Head of Animation Program,
4. Ibu xxxxxxx, S.Sn., M.Sn. selaku Deputy Head of Animation Program,
5. Bapak xxxxx, S.Sn., M.Sn., selaku dosen pembimbing utama,
6. Bapak xxxxxx, S.Sn., M.Ds., selaku dosen pembimbing pendamping,
7. Seluruh dosen DKV Animasi yang telah mengajarkan penulis ilmu-ilmu
yang dibutuhkan penulis selama berkuliah di Binus University,
8. Teman-teman penulis yang telah berkolaborasi dalam pengerjaan dan
produksi tugas akhir animasi pendek berjudul “One Shot”,
9. Kedua Orang Tua penulis yang telah mendukung penulis dari awal
berkuliah di Binus University sampai pada akhir perjalanan penulis
berkuliah di Binus University.

Karena dukungan dan bimbingan dari semua pihak yang penulis sebutkan,
laporan tugas akhir ini bisa penulis selesaikan dengan sebaik-baiknya. Jika ada
kekurangan yang telah penulis buat baik sengaja maupun tidak sengaja karena

v
adanya keterbatasan ilmu pengetahuan, wawasan atau pengalaman, penulis
memohon maaf atas segala kekurangan dan terbuka untuk menerima saran yang bisa
membangun dan membuat penulis menjadi lebih baik. Semoga laporan tugas akhir
ini bisa bermanfaat bagi yang membaca.

Jakarta, tgl Bln tahun

Penulis

xxxxxxxxxx

vi
 DAFTAR ISI

HALAMAN SAMPUL ......................................................................................... i

HALAMAN JUDUL .............................................................................................ii
HALAMAN ORISINALITAS .............................................................................. iii
ABSTRAK ............................................................................................................ iv
KATA PENGANTAR .......................................................................................... v
DAFTAR ISI ......................................................................................................... vii
DAFTAR GAMBAR ............................................................................................x
DAFTAR LAMPIRAN ......................................................................................... xiii
Bab 1 Pendahuluan ............................................................................................. 1
1.1 Latar Belakang ................................................................................................ 1
1.2 Ruang Lingkup ................................................................................................ 2
Bab 2 Landasan Perancangan ........................................................................... 4
2.1 Tinjauan Data .................................................................................................. 4
2.1.1 Sumber Data ................................................................................................. 4
2.1.2 Alat yang digunakan di Kedai Kopi ............................................................. 8
2.1.3 Alat yang digunakan di Bar ......................................................................... 9
2.1.4 Referensi Desain Karakter ........................................................................... 18
2.1.5 Observasi suasana environment ................................................................... 19
2.1.6 Latte Art ....................................................................................................... 20
2.2 LandasanTeori ................................................................................................. 21
2.2.1 10 Prinsip Desain Karakter .......................................................................... 21
2.2.2 Prinsip Dasar Animasi..................................................................................24
2.2.3 Anthropomorphism ....................................................................................... 29
2.2.4 Psikologi Warna ........................................................................................... 30
2.2.5 Fisiognomi………………………………………………………………….32
2.2.6 Same Face Syndrome………………………………………………………35
Bab 3 Permasalahan, Tujuan, dan Manfaat ..................................................... 38
3.1 Identifikasi Masalah ........................................................................................ 38
3.2 Rumusan Masalah ........................................................................................... 38
3.3 Tujuan dan Manfaat Perancangan ................................................................... 38
3.3.1 Tujuan .......................................................................................................... 38
3.3.2 Manfaat ........................................................................................................ 39

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 Bab 4 Konsep Desain .......................................................................................... 40
4.1 Metode Perancangan ....................................................................................... 40

4.1.1 Metode Penelitian/Perancangan ................................................................... 40

4.1.2 Strategi Kreatif ............................................................................................. 40

4.1.2.1 Fakta Kunci ............................................................................................... 40

4.1.2.2 Masalah yang dikomunikasikan/diceritakan ............................................. 40

4.1.2.3 Target Audience ........................................................................................ 41

4.1.2.4 Premis Cerita ............................................................................................. 41

4.1.2.5 Penetapan Judul Animasi dan Durasi ........................................................ 41

4.1.3 Strategi Desain ............................................................................................. 41

4.1.3.1 Visual Style ................................................................................................ 41

4.1.3.2 Motion Style .............................................................................................. 43

4.1.3.3 Karakter dan Environment ........................................................................ 44

Bab 5 Hasil dan Pembahasan Desain ................................................................ 46

5.1 Desain Judul .................................................................................................... 46

5.2 Warna .............................................................................................................. 46

5.3 Visualisasi Karakter ........................................................................................ 48

5.3.1 Joe Melek ..................................................................................................... 48

5.3.2 Thalia Putri ................................................................................................... 52

5.3.3 Jaka Kohol .................................................................................................... 56

5.3.4 Wa Isman ..................................................................................................... 61

5.4 Visualisasi Environment.................................................................................. 65

5.4.1 Food Court Plaza ......................................................................................... 65

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5.4.2 Exterior Café ................................................................................................ 66

5.4.3 Exterior Bar ................................................................................................. 66

5.4.4 Interior Café ................................................................................................. 67

5.4.5 Front Park…………………………………………………………………..67

5.5 Poster ............................................................................................................... 68

5.6 Storyboard dan Visualisasi dalam Film .......................................................... 68

5.6.1 Storyboard .................................................................................................... 68

5.6.2 Visualisasi dalam Film ................................................................................. 69

Bab 6 Kesimpulan dan Saran ............................................................................ 72

6.1 Kesimpulan ..................................................................................................... 72

6.2 Saran ................................................................................................................ 72

REFERENSI ........................................................................................................ 74
LAMPIRAN
RIWAYAT HIDUP

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 Daftar Gambar

Gambar 1: ETN430ml ..............................................................................................................11

Gambar 2: Thru Pour Combo 30ml ....................................................................................11

Gambar 3: Lt. Judy Hopps dari Zootopia ..........................................................................18

Gambar 4: The Breeze BSD City .........................................................................................19

Gambar 5: Kopi Boutique ......................................................................................................19

Gambar 6: Flavor Bliss ...........................................................................................................20

Gambar 7: Latte Art Basics ....................................................................................................21

Gambar 8: Squash and Stretch ..............................................................................................25

Gambar 9: Anticipation ...........................................................................................................25

Gambar 10: Staging ..................................................................................................................25

Gambar 11: Straight Ahead and Pose to Pose .................................................................26

Gambar 12: Follow Through and Overlapping Action .................................................26

Gambar 13: Slow In and Out .................................................................................................26

Gambar 14: Arc .........................................................................................................................27

Gambar 15: Secondary Action ..............................................................................................27

Gambar 16: Timing ...................................................................................................................27

Gambar 17: Exaggeration ......................................................................................................28

Gambar 18: Solid Drawing ....................................................................................................28

Gambar 19: Appeal ...................................................................................................................29

Gambar 20: Reliability……………………………………………………………33

Gambar 21: Honest and deciteful head………………………………………...…34

Gambar 22: Thomas and Gustave………………………………..……………….34

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Gambar 23: Honest and Deciteful Features……………………………….……..35

Gambar 24: Captain Tsubasa, Touch, K-On!.................................................................... 35

Gambar 25: Disney Princesses……………………………………………………36

Gambar 26: Zootopia Character Concept Designs ........................................................42

Gambar 27: Mao Mao: Heroes of Pure Heart .................................................................42

Gambar 28: Smear Frame yang dilakukan oleh Ms. Cruncchy ..................................43

Gambar 29: Proses hi-five dalam animasi Death Buy Lemonade...............................43

Gambar 30: Contoh Environment ........................................................................................44

Gambar 31: Alternatif desain untuk Environment ..........................................................44

Gambar 32: Desain Judul “One Shot” ................................................................................46

Gambar 33: Perbandingan warna Barista dan Bartender .............................................47

Gambar 34: Perbandingan warna Café dan Bar ..............................................................47

Gambar 35: Basic Shape Joe…………………………………………………….49

Gambar 36: Pin-up Joe ............................................................................................................49

Gambar 37: CSM Joe...............................................................................................................50

Gambar 38: Contoh Gerak Joe ..............................................................................................50

Gambar 39: Rocket Raccoon……………………………………………………..51

Gambar 40: Baju Seragam Joe……………………………………………………51

Gambar 41: Basic Shape Thalia…………………………………………………..52

Gambar 42: Pin-up Thalia ......................................................................................................53

Gambar 43: CSM Thalia .........................................................................................................53

Gambar 44: Contoh Gerak Thalia ........................................................................................54

Gambar 45: Inspirasi Desain Thalia…………………………………………...…54

xi
Gambar 46: Eyjafjalla…………………………………………………………….55

Gambar 47: Basic Shape Jaka…………………………………………………....57

Gambar 48: Pin-up Jaka..........................................................................................................57

Gambar 49: CSM Jaka ............................................................................................................58

Gambar 50: Contoh Gerak Jaka............................................................................................58

Gambar 51: Inspirasi Karakter Jaka………………………………………………59

Gambar 52: Referensi Baju Bartender……………………………………………59

Gambar 53: Basic Shape Wa……………………………………………………..62

Gambar 54: Pin-up Wa ...........................................................................................................62

Gambar 55: CSM Wa ..............................................................................................................63

Gambar 56: Contoh Gerak Wa .............................................................................................63

Gambar 57: Inspirasi Karakter Wa……………………………………………….64

Gambar 58: Referensi Baju Wa…………………………………………………..64

Gambar 59: Food Court Plaza ..............................................................................................65

Gambar 60: Exterior Café ......................................................................................................66

Gambar 61: Exterior Bar ........................................................................................................66

Gambar 62: Interior Café .......................................................................................................67

Gambar 63: Front Park………………………………….………………………..67

Gambar 64: Poster ....................................................................................................................68

Gambar 65: Storyboard “One Shot” ...................................................................................69

Gambar 66: Final Look Scene 1 ...........................................................................................69

Gambar 67: Final Look Scene 2…………………………………………………70

Gambar 68: Final Look Scene 3…………………………………………………70

xii
 Daftar Lampiran

Sketsa Karakter “xxxxx” .................................................................................. L1

Storyboard Update………………………………………...…………………......L7

xiii