ABDULLAH

NANDITA AYU
MARIA
ZIDA
NAILA

http://www.free-powerpoint-templates-design.com
ZALORA
SEJARAH ZALORA
01
METODE
02
KEKUATAN KOMPETITIF
03
STRATEGI KOMPETITIF
04
KESIMPULAN
05
ENJOY AMAN
 ZALORA
ZALORA adalah situs web belanja kebutuhan
fashion yang menawarkan produk dari berbagai
brand termuka, baik lokal maupun internasional.
Zalora sebagai online fashion destinasi terbesar
di Asia Tenggara sehingga dengan penuh
keyakinan bahwa bisnis e-commerce di tanah air
akan berhasil
 METODE

Metode yang digunakan dalam analisis Sistem informasi Zalora ini adalah :

Competitive Forces
? Competitive Strategy

Dari O’ Brien dan Maracas

Kekuatan kompetitif

1Pesaing dari pesaing dalam industri

Ancaman ini adalah meningkatnya
persaingan dari kompetitor. Salah
satu contoh penyebabnya
meningginya tingkat persaingan
adalah perang harga serta inovasi
produk baru dari kompetitor
2
Ancaman industri pendatang baru

Banyaknya keuntungan yang

didapat dari suatu bisnis akan
dengan cepat menarik pemain
baru untuk terjun ke dalam
persaingan

3Ancaman produk pengganti

Banyaknya layanan yang dapat
menggantikan produk, seperti :
Pasar
Mall
Outlet
Butik dll.
4
Kekuatan tawar pelanggan
Ancaman kekuatan tawar
pelanggan untuk zalora sangat
kuat. Diakrenakan harga produk
di setiap online shop sangat
kompetitif
 STRATEGI KOMPETITIF
Strategi Cost Ladership
Zalora menerapkan strategi
Cost Leadership dengan
senantiasa menyediakan banjir
diskon dan voucher bagi para
konsumennya. Diskon dan
voucher ini terdapat diberbagai
tempat.
Strategi Difensiasi
Zalora sebagai online shop
masih terbilang sama dengan
online shop lainnya. Hanya pada
Zalora ini hanya berfokus pada
penjualaan di bidang fashion saja.
Sehingga dapat dikatakan Zalora
tidak menerapkan strategi
Diferensiasi pada Bisnisnya
Strategi Aliansi
Zalora menggunakan strategi aliansi
untuk mengembangkan bisnisnya. Yaitu
dengan menyediakan program Brand
Ambasador Program (BAP) adalah
program afiliasi individual yang
diperuntukan untu konsumen yang smart
dan fashionable untuk memenuhi beragam
kebutuhan konsumen.
Strategi Inovasi
Strategi Inovasi yang dilakukan
Zalora lebih berpusat atau
berfokus pada Website
penjualannya yaitu pada
Zalora.co.id dengan tersedianya
fasilitas Live Chat yang dapat
digunakan konsumen terkait
dengan pertanyaan-pertanyaan
yang ingin diajukan secara
langsung (online)
Strategi Pertumbuhan
Zalora dalam memperbesar
kemampuanproduksi,memperluas
pasar dan diversifikasi produk
baru masih sama dengan online
shop lainnya yaitu dengan
memiliki koleksi lebih dari 500
merek lokal, internasional dan
designer
 Kesimpulan
Sistem Informasi Zalora ini dianalisi
menggunakan metode Competitive Force
and Competitive Strategy.
01 02
60% Pada Variabel yang terdapat di
Competitive Forcedidapatkan hasil bahwa
Sistem Informasi Zalora ini lemah dalam
menghadapi Ancaman Kekuatan tawar
50% pelanggan, Ancaman produk pengganti
yang mungkin menangkap mangsa pasar,
Ancaman industri pendatang baru.
3) Akan tetapi Sistem Informasi Zalora ini
80% juga kuat dalam menghadapi Ancaman 03 04
Persaingan dari pesaing dalam industri
dan Ancaman Kekuatan tawar pemasok.
karena Zalora merupakan satu-satunya
online shop yang berfokus pada fashion.
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