USAHA LAUNDRY

KILOAN
1. INDAH LIBRIYANTI
(B.111.20.0037)
2. IFFATUL MAULA (B.111.20.0047)
3. MUH LUTFY MAHENDRA WIJAYA
(B.111.20.0154)
4. NOVANDA ZOELVA MINA RAYA (B.111.20.0170)
5. NATALIA REIKA ADINDA HAPSARI
(B.111.20.0300)
 USAHA LAUNDRY

Mencuci pakaian merupakan salah satu aktivitas rumah tangga yang wajib dilakukan
secara rutin. Sayangnya, rutinitas sehari-hari tentu sering membuat Anda tak punya
waktu untuk mengurus cucian kotor di rumah. Kini, Anda tak perlu khawatir karena
kendala tersebut bisa diatasi dengan mengandalkan jasa laundry.

Laundry kiloan adalah jasa laundry yang menghitung kuantitas pakaian berdasarkan
satuan kilogram. Jenis laundry ini cocok untuk pencucian pakaian dalam jumlah
banyak, misalnya pakaian sehari-hari yang dikumpulkan selama satu minggu.
 Kekurangan dan Kelebihan

KELEBIHAN LAUNDRY KILOAN KEKURANGAN LAUNDRY KILOAN

Harga lebih terjangkau. Pakaian Anda akan langsung

dicampurkan dalam satu mesin
cuci sehingga pihak laundry
tidak fokus membersihkan noda
pada pakaian tertentu.

Proses lebih terjangkau, Penyedia jasa laundry ini

wangi lebih awet. biasanya hanya menyediakan
layanan kiloan untuk baju yang
dilipat. Sedangkan baju yang
harus digantung biasanya
dihitung secara satuan.
SEGMENTASI PASAR
1. MAHASISWA
Kesibukan mereka dalam menjalankan perannya sebagai mahasiswa
membuat mereka tidak mempunyai waktu yang banyak untuk mencuci pakaiannya.
Selain karena sibuk, keterbatasan peralatan mencuci di kosan masing-masing juga
menjadi kendala, belum lagi rasa malas yang menggunung karena harus mencuci
tumpukan pakaian kotor.
2. PARA PEKERJA KANTORAN
Saat ini, banyak para pekerja kantoran juga yang lebih mencoba untuk hidup
mandiri. Mereka pun sadar bahwa waktu yang mereka miliki tidak sama dengan
ketika waktu kulian dahulu. Mereka harus berangkat pagi dan pulang malam setiap
hari, sehingga tidak mempunyai banyak waktu untuk mengurus pakaian kotornya.
Selain itu, padatnya kegiatan harian para pekerja kantor juga membuat mereka
menjadi terlalu lelah untuk mengurus pakaian kotor. Untuk itulah mereka
membutuhkan jasa laundry untuk mengurus pakaian kotor mereka.

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