TEKNOLOGI DIGITAL

DALAM KOMUNIKASI BISNIS

1. Fitriana Insani Mifkuldani (201812251)

2. Sekar Ayu Putri A. (202212005)

3. Dian Malik Mahmudah (202012001)

NAMA KELOMPOK
 Komunikasi digital adalah semua jenis komunikasi yang
mengandalkan penggunaan teknologi sebagai saluran
komunikasi digital seperti email, panggilan telepon,
konferensi video, dan banyak jenis pesan instan seperti
SMS dan obrolan web, blog, podcast, dan video, dan lain
sebagainya.

Komunikasi digital menjadikan komunikasi

lebih interaktif, lebih partisipatif, lebih egaliter, lebih
terdesentralisasi, dan kurang hierarkis. Kualitas-kualitas
komunikasi yang terjadi melalui saluran digital akan
secara inheren berbeda dengan komunikasi tatap muka
(Alhadlaq, 2016; Rogers, 1986).
Penerapan teknologi digital di tempat kerja telah menciptakan
keunggulan kompetitif bagi bisnis. Ketika terintegrasi dengan
tepat, teknologi dapat meningkatkan hubungan kantor dengan
memudahkan karyawan dan pelanggan untuk berkomunikasi.
 Metode Peningkatan Komunikasi Bisnis dengan Teknologi Digital

Aksesibilitas Produktivitas Pendidikan Protokol Keamanan

(Accessibility) (Productivity) (Education) (Security Protocol)

Keandalan Paparan Tata Kelola

(Reliability) (Exposure) (Establish Governance)
 Penerapan Komunikasi
Bisnis di Era Digital

01 Endorsment

02 Penawaran Produk Via E-mail

03 Telemarketing
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