ANALISIS SWOT

Kelas X - Semester 1Bisnis Daring dan Pemasaran

 Kompetensi Dasar
3.2. Menganalisis peluang bisnis dengan analisis
SWOT

03

04
TUJUAN PEMBELAJARAN
01 Melalui pengamatan dan menggali informasi,
siswa mampu menjelaskan pengertian Analisis
SWOT dari berbagai tokoh dengan benar dan
percaya diri

02 Diberikan contoh melalui tanyangan slide dan

video, siswa mampu menelaah 4 Komponen
analisis SWOT dalam menganalisa peluang bisnis
dengan tepat dan percaya diri.

03 Melalui diskusi kelompok dan diberikan contoh

usaha, siswa mampu menganalisis peluang
usaha dengan analisis SWOT dengan ketepatan 4
komponennya dan menunjukan sikap kerjasama.
PELUANG BISNIS
Amati video berikut dengan seksama ! Catat point pentingnya

“
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http://video.kemdikbud.go.id/video/play/BLOGER-PUTIH-ABU-ABU-MAINAN-EDUKATIF
-BISNIS-PRODUKTIF-seg1
ANALISIS
 Phillip Kotler (2010) diartikan sebagai evaluasi
01 terhadap keseluruhan kekuatan, kelemahan,
peluang, dan ancaman.
Freddy Rangkuti, Analisis SWOT adalah identifikasi
berbagai faktor secara sistematis untuk merumuskan
02 strategi perusahaan. Analisis ini didasarkan pada
hubungan atau interaksi antara unsur internal, yaitu
kekuatan dan kelemahan, terhadap unsur eksternal yaitu
peluang dan ancaman
 FAKTOR
EKSTERNAL

FAKTOR EKSTERNAL
PERTEMUAN KOMPONEN SWOT (FAKTOR
EKSTERNAL DAN INTERNAL)
http://video.kemdikbud.go.id/video/play/BLOGER-
PUTIH-ABU-ABU-MAINAN-EDUKATIF-BISNIS-P
RODUKTIF-seg3
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PUTIH-ABU-ABU-MAINAN-EDUKATIF-BISNIS-P
RODUKTIF-seg3
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