STRATEGI

PT. Indofood CBP Sukses

Makmur
 Sejarah

1968
PT Limasatu Sankyo Industri Pangan (selanjutnya
berganti nama menjadi PT Supermi Indonesia)
didirikan, pertama kali memproduksi supermi
sebagai mi instan pertama di Indonesia.
1982
Produk indomie memperoleh lebih banyak penikmat
saat meluncurkan indomie kuah rasa kari ayama

1972
Produk paling sukses dari perusahaan milik Sudono
Salim ini mulai di luncukan pertama kali
diperkenalakn di Indonesia sebagai mi instan
dengan harga terjangkau, serta penyajian yang
mudah dengan varian rasa udang dan ayam
 VISI & MISI
“Visi Indofood adalah visi yang jelas dimana PT.
Indofood berusaha untuk selalu total dalam
operasinya dan memberikan solusi dari
kebutuhan yang ada”

“Misi Indofood”
• Untuk terus meninkatkan rakyat kami, proses
dan teknologi kami
• Untuk menghasilkan kualitas tinggi, inovatig
Your Picture Her dan produk terjangkau yang di sukai oleh
pelanggan
• Untuk memastikan ketersediaan produk kami
kepada pelanggan domestik maupun
internasioanl
Internal Assessment

Value and Culture

Nilai – Nilai budaya yang ditetapkan baik pada indofood maupun
Indomie terkandung dalam credo :
Dari semboyan yang menunjukan nilai perusahaan ini, indofood
ingin menunjukan bahwa mereka adalah perusahaan yang ingin
selalu memenuhi dan memuaskan kebutuhan konsumen yang
merupakan faktor yang menentukan kesuksesan perusahaan,
memalui staff yang handal yang merupakan asset terbesar yang
dimiliki oleh indofood, dan dengan didukung melalui inovasi-inovasi
yang terus dilakukan, untuk mencapai hasil yang excellence dengan
mengandalkan kinerja tim
Strategi Indomie Merajai Pasar Produk Mie Instan

Perubahan gaya hidup akap mempengaruhi pola

konsumsi masyarakat. Salah satu dari perubahan itu
adalah digemarinya mie instan sebagai makanan
substitusi nasi. Bahkan kian hari produk ini kian
menjadi makanan pilihan konsumen& karena selain
praktis dan harganya terjangkau, mie instan juga cukup
mengenyangkan perut. Saat ini, Indomie masih merajai
pasar mie instan di Indonesia& sekaligus merupakan
perusahaan mie instan terbesar di dunia dengan
kapasitas produksi 1' milyar bungkus.
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