SPESIFIKASI PRODUK

FLASH
M I LK
 01 Mendiskripsikan makna dari produk dan
spesifikasi produk

02 Memahami cara penyusunan spesifikasi

target produk dan akhir produk
Tujuan
Pembelajaran
03 Menjelaskan hubungan spesifikasi
produk dengan pengawasan mutu

04 Menjelaskan contoh spesifikasi produk

pada produk pangan
Apa itu produk???
Produk merupakan sesuatu yang dapat ditawarkan ke pasar untuk
diperhatikan, dipakai, dimiliki,, atau dikonsumsi sehingga dapat
memuaskan keinginan serta kebutuhan.
 Produk menurut para ahli
William J. Stanton
Philip Kotler
Sekumpulan Sesuatu yang
atribut fisik yg ditawarkan, dimiliki,
nyata dalam digunakan /
sebuah bentuk dikonsumsi shg
dan dapat mampu memuaskan
diidentifikasi keinginan

H. Djaslim Saladin
Sekumpulan sifat fisik
& kimia yg berwujud
& tdk berwujud yg
memuat harga,
warrna, kemasan, dll
 Jenis produk

Brg Brg Brg Produk

kebutuhan
belanja / khusus / industri /
sehari-
hari/conve shopping speciality business
nience goods goods product
goods

Dibeli olh konsumen dgn cara Brg yg memiliki ciri-ciri unik /

Brg yg seringkali dibeli,
membandingkan merk khas & dalam kelompok Brg yg akan menjadi luas
segera, dan memerlukan
beerdasarkan kesesuaian konsumen tertentu berusaha dipergunakan dlm program
usaha yg sangat kecil utk
harga, mutu, dan model. Ex. utk memiliki / membelinya. pengembangan pemasaran.
memilikinya
Pakaian, sepatu, dll Ex. Mobil, kamera, dll
 Produk industri / business product

Bahan Perbekal
Bahan baku & an
Mentah suku operasio
cadang nal
pabrik

Brg yg akan mejadi bahan

baku scra fisik utk
memproduksi produk lain spt
hasil hutan & gandum
Brg industri yg digunakan
Brg kebutuhan sehari-hari
sbg suku cadang yg aktual
bagi sektor industri, misalnya
bagi produksi lain spt mesin
alat-alat kantor
dan pasir
 KLASIFIKASI
PRODUK

FLAS
H
M IL K
 Klasifikasi produk

Berdasarkan manfaat / tingkat kepuasan

Berdasarkan wujud

Berdasarkan sifat konsumsi

Berdasarkan tujuan pemakaian

Berdasarkan aspek daya tahan

 BARANG JASA
Poduk yg memiliki wujud fisik shg Aktivitas, manfaat, atau kepuasan
dapat dilihat, diraba, disentuh, yg ditawarkan untuk dijuak
dirasa, disimpan, dipegang, (dikonsumsi pihak lain) atau setiap
dipinahkan, dan berbagai perlakuan kegiatan yg dapat ditawarkan oleh
fisik 1 pihak kepada pohak lain yg tidak
berwujud

Berdasark
an wujud
 Berdasarkan tujuan pemakaian
Barang industri

Bahan
Bahan baku setengah Suku cadang
jadi

Brg dr hasil pertanian &
pengolahan alam
Brg hasil produksi yg Tlh melalui tahap
membtuhkan proses lanjut standardisasi yg
utk menghasilkan brg jadi memengaruhi harga
serta mutu yg
ditawarkan pemasok
 Berdasarkan tujuan pemakaian
Barang modal

Peralatan Pembekalan &

Instalasi ekstra pelayanan

Alat produksi utama dlm Sbg penunjang & Pembekalan: perlengkapan

perusahaan dgn jangka pelengkap peraltan operasi (gas, lstrik, dll),
waktu yg pjg. Ex. instalasi, Ex. Tang, pelayanan: jasa pemeliharaan,
Bangunan, mesin2, dll pengungkit, dll jasa konsultasi, dll
1st
Barang kebutuhan sendiri
Brg yg rutin dibeli olh konsumen. Ex.
Sabun, gula, pasta gigi, dll
2st
Barang2 yg dipilih
Brg yg dipilih & dibandingkan olh
konsumen. Ex. Harga, mutu,
model,dll
Barang konsumsi
3st
Barang khusus
Brg yg memiliki karakteristik
yg unik. Konsumen membeli
atas dasar merk / brand
4st
Barang yg tidak dicari
Brg yg tdk diketahui oleh
konsumen / brg yg tdk akan
dibeli kecuali sedang
membutuhkan
 Berdasarkan manfaat/
tingkat kepuasan

Produk yang bermanfaat
Brg yg murang memiliki daya
tarik rendah dlm jangka pendek
tapi bermanfaat bagi konsumen
dlm jangka panjang. Ex.
Asuransi kesehatan, dll
Produk yg tidak sempurna
Brg yg tdk memiliki manfaat bgi
konsumen & masyrakat baik
jangka pendek / jangka panjang.
Ex, obat-obatan yg tidak mujarab
& membahayakan
Produk yg didambakan
You canbrg yg memiliki daya
tarik serta memberi kepuasan
tinggi dlm jangka panjang /
04 pendek. Ex. Suplemen vitamin,
sereal bergizi utk sarapan, dll
03
Produk yg menyenangkan
Brg yg memberi kepuasan kpd
konsumen dlm jangka pendek
02 tapi merugikan dlm jangka
panjang. Ex. Rokok, junk food, dll
01
 Infographic Style
Barang luxurious
Barang klasik Brg mewah & konsumen berasal dri
Brg yg disukai konsumen kalangan tertentu. Ex. Berlian, jam
sepanjang masa meskipun bnyak tangan mewah, dll
model. Ex. Blue jeans merk Levi’s

Barang kontemporer Barang prestisius

Dipengaruhi olh trend & kegemaran Brg yg menunjukkan kedudukan
konsumen. Dapat memberikan rasa ssorg dlm struktur sosial
percaya diri masyarakat. Ex. Org berdasi
menunjukkan kedudukan ssorg dlm
perusahaan

Barang adjustable Barang praktis

Brg yg menyesuaikan perubahan Brg yg cara pakainya tdk rumit &
iklim. Mempunyai manfaat apabila punya kesan santai. Ex. Sandal, T-
tjdi perubahan musim. Ex. Payung, shirt
jas hujan
 Berdasarkan aspek daya tahan

Barang tidak tahan lama Barang tahan lama

Barang berwujud yg umumnya habis Brg berwujud yg umumnya dapat
dikonsumsi dalam 1 atau beberapa kali bertahan lama dengan banyak
pemakaian. Umur ekonomis < 1 tahun. Ex. pemakaian. Umur ekonommis > 1
Sabun, pasta gigi, minuman kaleng, dll tahun. Ex. Mesin cuci, pakaian, dll
 POST TEST
JELASKAN PERBEDAAN BARANG DAN JASA
 POST TEST
SEBUTKAN 5 KLASIFIKASI PRODUK
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 01 Contents
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02 Contents
Tujuan Get a modern PowerPoint Presentation that is beautifully designed. I
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Pembelajaran
03 Contents
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04 Contents
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