CDP

Assistant Store Manager

XX - 2018

- STORE DEVELOPMENT-
Departemen Training & Development
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 Sasaran Sesi
Setelah mengikuti pelatihan ini, peserta
diharapkan mampu :
• memahami standard design toko secara
keseluruhan
• membantu head office untuk menjaga standard
design yang telah ditentukan
• menjalankan kewajiban membuat data layout
actual toko secara benar setiap bulan
• menjalankan prosedur usulan perubahan layout
toko
• mengetahui istilah-istilah dalam Store
Development

Departemen Training & Development

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 Isi Sesi

• Store Concept dan Research & Development

• Sign Shop

Departemen Training & Development

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 STORE CONCEPT
dan
RESEARCH & DEVELOPMENT
Departemen Training & Development
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 LINGKUP PEKERJAAN:
1. LEASE LINE
Membuat batas luasan area sewa toko dengan pertimbangan
kebutuhan dan standard Matahari

2. BLOCK PLAN
pembagian area world berdasarkan standard termasuk fasilitas seperti
AHU, Panel, Office,tangga darurat, dll

3. MERCHANDISE PLAN & FIXTURE PLAN (sesuai standard RnD)

pembagian kategori merhandise sesuai standard dan pembuatan
layout fixture

4. FIT OUT CONTROL

fit out koordinasi pada saat preopening toko

5. DATA ACTUAL-PRODUCTIVITY ( space management )

collect data dan update layout area selling dari SO untuk perhitungan
productivity oleh Business Development .

Departemen Training & Development

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 l
FLOW CHART

NO

GROSS SPACE BLOCK BOD

ALLOCATION PLAN APPROVAL
1 DAY 4 DAYS 1 WEEK

Leased line NO

NETT SPACE GROUPING MD, SO, PROPERTY BOD

ALLOCATION LAYOUT COORDINATION APPROVAL
1 DAY 4 DAYS 1 WEEK 1 WEEK

DRAWING FIXTURES DRAWING S.CONCEPT

TO CV & PL/DP LAYOUT MD TO CV APPROVAL
1 WEEK 2 WEEK 2 WEEK 1 MONTH

PURCHASING FIXTURES FIXTURES

INSTALLATION STORE
PRODUCTION DELIVERY
1 -2 WEEK OPENING
6 WEEK 1-2 WEEK

STORE CONCEPT & PROJECT CONSTRUCTION SO

STORE DESIGN PURCHASING PRODUCTION-INSTALLATION PRA OPENING
14 WEEK 14 WEEK 2 WEEK

Departemen Training & Development

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 1. LEASE LINE

Departemen Training & Development

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 2. BLOCK PLAN
WORLD HIERARCHY

HOME 3
CHILDREN
MEN
2
YOUTH BOY
YOUTH GIRL
LADIES

SHOES 1

BEAUTY WORLD

Departemen Training & Development

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 KETERANGAN
UM : Urban Modern CT : City Traditional
UB : Urban Blend VB : Village Blend
CM : City Modern VT : Village Traditional
CB : City Blend

Departemen Training & Development

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 STANDARD BLOCKPLAN 6500 M2- 1 Fl.

Nett brand Nett world

Gross brand = Nett brand x Index

Gross world = Nett world x Index

Index = total sewa

total nett

Departemen Training & Development

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 STANDART BLOCKPLAN 6500 M2- 2 Fl.

Departemen Training & Development

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 DEFINITION:

A. NETT SPACE =
• Counter DP/Consignment
• Shoes Stock Room

B. GROSS SPACE =
• Nett Space
• Store Facilities =
◦ Main Road ◦ Show Window/VM/promo ◦ Treatment/Classroom
◦ Hall/Lobby ◦ Other Stock Room ◦ Office
◦ Cashier + Fitting Room◦ Information Center/MCC ◦ Customer’s Toilet

Departemen Training & Development

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 KOMPONEN BLOCK PLAN
SIRKULASI
- Jalan utama: 180 – 240 cm
- Jalan semu : 80 - 120 cm
- Area Promo : 240 - 300cm

FASILITAS
- Kasir (setiap 300m2), Fitting Room ( setiap 200m2)
- Area promo, MCC, Kantor,
- Toilet customer, ruang facial, gudang, ruang Panel

OFFICE
- Luas ± 6% – 7 % dari total gross selling
- Pembagian ruang dalam office :
* Publik Area R. Security,Locker,kantin, toilet,musholla.
* Semi-Public Area, R. Spv, R. Admin, R. VM, R. Training
* Private area, R. S1, R. S2, R. Kasir, R. HRD, R.Meeting, R. EDP

Departemen Training & Development

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 Contoh Kassa

Untuk area di depan kassa ada penambahan

fixture impuls buying (bila memungkinkan)

Departemen Training & Development

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 3. MERCHANDISE PLAN
Zoning of center core

Departemen Training & Development

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 3. MERCHANDISE PLAN
Zoning of Ladies World
Zoning of Youth World

Departemen Training & Development

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 3. MERCHANDISE PLAN
Zoning of Men World Zoning of Children World

Departemen Training & Development

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 3. MERCHANDISE PLAN
Zoning of Home World

Departemen Training & Development

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 3. FIXTURE PLAN

Layout Shoes Fixtures

710

1000
1000

Departemen Training & Development

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 3. FIXTURE PLAN

Layout Apparel Fixtures

585

720

1020

Departemen Training & Development

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 3. FIXTURE PLAN

Planogram Shoes Fixture

Round Table Oval Table Rectangular Table

Quantity : 23 pieces Quantity : 51 pieces Quantity : 60 pieces

Planogram Apparel Fixture

2-Way Hanger Gondola Single Hanging Gondola Double Hanging

Quantity : 20 pieces Quantity : 48 pieces Quantity : 88 pieces

Departemen Training & Development

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 4. FIT OUT CONTROL
Review design supplier, dan membantu persiapan opening toko

Departemen Training & Development

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 5. DATA ACTUAL-PRODUCTIVITY ( space management )
FM-U12-3-01(E)

• REQUEST PERUBAHAN Lay Out Change Request (Initiated by Store)

Permintaan perubahan diajukan ke

Store & Regional :

Date :

bagian BD, untuk direview dan Request No.

Store
World
:
:
:
diproses di store concept Purpose :

sebelum pelaksanaan di lapangan

Reason :

Proposed Approved Approved Data Pre Recommen Approved Approved Approved

• UPDATE DATA by : by : by : pared by : ded by : by : by : by :

Toko mengirim laporan data layout

per quartal setiap 4 bulan Str. Mgr.
Date : _____
Reg. Mgr.
Date : _____
Dir. SO
Date : _____
Head of BD
Date : _____
Head of
Date : _____
Dir. MD
Date : _____
Dir. SD
Date : _____
CEO
SD

Note : - Every third week of month , Head Of SD. set committee meeting, for Lay Out change approval.

Lay Out Change Type : Within same World & Division Block Plan Change Other

PIC Approval Block Approval Approval Plot Final Approval

Plan Grouping Brand
Head Of SD No.

MD Coord. No.

Dir. MD No.

Dir. SO No.

Dir. SD No.

CEO No. No.

Departemen Training & Development

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 STORE DEVELOPMENT
Research & development

Departemen Training & Development

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 LINGKUP PEKERJAAN:
1. Membuat standard INTERIOR/CIVIL WORKS

2. Membuat standard Mechanical Electrical

3. Membuat standard FIXTURES

4. Membuat standard COMPONENT

5. Membuat standard LAYOUT toko

Departemen Training & Development

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 Showcase

Keterangan :

1. Fine Jewelry
2. Watches
3. Man Accessories

Promo Table and Round Table

Keterangan :

1. Promo
2. Bag
3. Shoes
4. Man Accesorries

Departemen Training & Development

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 Rectangular Table

Departemen Training & Development

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 Table Display
Perletakan table di depan
Atau di dekat mainroad

Gondola

Departemen Training & Development

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 2-Way Hanger

4-Way Gondola

Departemen Training & Development

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 Single Hanging

Mid Fixture

Departemen Training & Development

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 Wall Fixture

Departemen Training & Development

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 Others

Departemen Training & Development

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 Perimeter Accessories

Type - B
Type - A
Type – A=

Perimeter Shoes

Type – A+ Type - A Type - B

Type - A

Departemen Training & Development

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 Perimeter Ladies Bag

Type – A+ Type - A Type - B

Perimeter Intimate

Type – A+ Type - A Type - B

Departemen Training & Development

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 Perimeter Apparel

Type – A+ Type - A Type - B

Departemen Training & Development

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 Perimeter Apparel

Type - NG Type - A Type - B

Perimeter Home

Type – A+ Type - B
Type - A

Departemen Training & Development

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 ID BRAND CV
CV setting area menggunakan konsep brand (SIS concept)

Departemen Training & Development

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 ID BRAND DP CONNEXION

Departemen Training & Development

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 ID BRAND DP COLE

Departemen Training & Development

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 DENIM CONCEPT

Departemen Training & Development

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 ACTIVE ZONE

Departemen Training & Development

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 DISNEY CONCEPT
CONCEPT STORE SIS

Departemen Training & Development

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 ID BRAND DP

NEVADA YOUTH LITTLE M

AMERICAN JEANS NEVADA KIDS

Departemen Training & Development

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 TABLE KEY ITEM VS regular table ( standard )

Departemen Training & Development

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 STORE DEVELOPMENT
SIGN SHOP

Departemen Training & Development

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 LINGKUP PEKERJAAN :
Menyediakan semua SIGNAGE & GRAPHIC (Exterior dan Interior)

EXTERIOR SIGN :
• Building Sign • Pole Sign • Mini Billboard • Poster
MINI BILLBOARD
Building Sign

Departemen Training & Development

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 LOGO

Logo Lama Logo Baru

MAKNA LOGO BARU

• LINGKARAN LUAR: Simbol Matahari berarti Semangat & Energi untuk maju
Sumber dari dari cahaya & energi kehidupan, melakukan terobosan & inovasi baru.
serta kekuatan dari Matahari.
Warna Grey pada background melambangkan dukungan
• LINGKARAN DALAM: jajaran manajemen korporasi yang solid dan tangguh dengan
Simbol dari kekuatan potensial yang memiliki kwalitas International, siap menghadapi tantangan dimasa
pergerakan yang independen ke dalam – depan.
keluar.

• WARNA: Dengan ditetapkannya logo baru ini , maka terhitung

- Merah ,Kebahagiaan, keberuntungan, tgl. 01 Agustus 2009
penuh semangat, tampak nyata dan efektif pertanggal
- Putih ,Kesederhanaan, kemurnian, 03 Agustus 2009,
modern,menghidupkan Matahari Dept Store menggunakan Logo Baru
- Grey ,Dewasa, mutakhir,mengagumkan
dan cerdas
Departemen Training & Development
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 INTERIOR SIGN :
• Entrance Logo • Floor Guide • General Sign • Brand Letter • Poster
SIGN SHOP
ENTRANCE LOGO

FLOOR GUIDE
FLOOR GUIDE

Departemen Training & Development

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 GENERAL SIGN

BRAND LETTER

Jenis Huruf Frutiger

Linotype
•Tinggi Letter cutting 10 cm
pada perimeter & mid fixtures,
warna coklat tua.
• Tinggi letter cutting 15 cm
pada Focalwall, warna silver.

Departemen Training & Development

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 POSTER

LIFE STYLE GRAFIS LIFE STYLE GRAFIS

Type - A Type - B

Departemen Training & Development

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 END OF PRESENTATION

THANK YOU

Departemen Training & Development

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