MAKALAH EKONOMI MANAJERIAL

KEGAGALAN TOSHIBA

Disusun oleh:

1. Bagas Priyambada (12170657)

2. Endah Rikma Sari (12170674)
3. Eva Aprilia (12170675)
4. Eva Maghfirah (12170676)
5. Helen Stefani Faradila (12170689)

SEKOLAH TINGGI ILMU EKONOMI BANK BPD JATENG

Jalan Soekarno Hatta No. 88, Semarang, Jawa Tengah

Tahun Ajaran 2018/2019

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Halaman Judul..................................................................................................................................i

Daftar isi
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BAB I PENDAHULUAN
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1.1Latar Belakang
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1.2 Rumusan Masalah

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2

1.3 Tujuan...................................................................................................................................2

BAB II PEMBAHASAN..................................................................................................................3

2.1 Landasan Teori.....................................................................................................................3

2.2 Kegagalan Toshiba dalam berinovasi...................................................................................4
2.3 Dampak dari kegagalan yang dialami Toshiba.....................................................................6
2.4 Analisis Swot Toshiba…………………………………………..………………………….6

BAB III PENUTUP..........................................................................................................................8

3.1Kesimpulan............................................................................................................................8
3.2Saran......................................................................................................................................8

Daftar Pustaka..................................................................................................................................9
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