DAFTAR ISI

Halaman
HALAMAN SAMPUL ..................................................................................... i
HALAMAN JUDUL ........................................................................................ ii
HALAMAN PERSEMBAHAN ...................................................................... iii
HALAMAN MOTTO ...................................................................................... iv
HALAMAN PERNYATAAN .......................................................................... v
HALAMAN PEMBIMBING .......................................................................... vi
HALAMAN PERSETUJUAN ......................................................................... vii
HALAMAN PENGESAHAN .......................................................................... viii
RINGKASAN ................................................................................................... ix
ABSTRACT ....................................................................................................... x
PRAKATA ........................................................................................................ xi
DAFTAR ISI ..................................................................................................... xiii
DAFTAR TABEL ............................................................................................ xvi
DAFTAR GAMBAR ........................................................................................ xvii
DAFTAR LAMPIRAN ................................................................................... xviii

BAB 1. PENDAHULUAN
1.1 Latar Belakang ............................................................................................. 1
1.2 Rumusan Masalah ........................................................................................ 7
1.3 Tujuan Penelitian ......................................................................................... 7
1.4 Manfaat Penelitian ....................................................................................... 7

BAB 2. TINJAUAN PUSTAKA

2.1. Landasan Teori ............................................................................................ 9
2.1.1 Technology Acceptance Model (TAM) ............................................. 9
2.1.2 E-Commerce ....................................................................................... 10
2.1.3 Model E-Commerce ........................................................................... 12
2.1.4 Perceived Ease of Use ....................................................................... 15
2.1.5 Perceived Usefulness ......................................................................... 16
2.1.6 Perceived Risk ................................................................................... 17
2.1.7 Sikap Penggunaan .............................................................................. 18
2.1.8 Minat Bertransaksi Menggunakan E-commerce ................................ 19
2.2 Penelitian Terdahulu .................................................................................... 20
2.3 Pengembangan Hipotesis ............................................................................. 23
2.3.1 Hubungan Perceived Ease of Use terhadap Perceived Usefulness
pada penggunaan e-commerce ........................................................... 23
2.3.2 Hubungan Perceived Usefulness terhadap Sikap Penggunaan
e-commerce ......................................................................................... 24
2.3.3 Hubungan Perceived Ease of Use terhadap Sikap Penggunaan
e-commerce ......................................................................................... 24
2.3.4 Hubungan Perceived Usefulness terhadap Minat Bertransaksi
menggunakan e-commerce ................................................................. 25
2.3.5 Hubungan Sikap Penggunaan terhadap Minat Bertransaksi

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 menggunakan e-commerce ................................................................. 26
2.3.6 Hubungan Perceived Risk terhadap Minat Bertransaksi
menggunakan e-commerce ................................................................. 26
2.4 KerangkaPemikiran Teori ............................................................................ 27

BAB 3. METODE PENELITIAN

3.1 Jenis Penelitian ............................................................................................. 29
3.2 Jenis Data dan Sumber Data ........................................................................ 29
3.3 Objek dan Waktu Penelitian ......................................................................... 29
3.4 Metode Pengumpulan Data .......................................................................... 30
3.5 Populasi dan Sampel .................................................................................... 30
3.6 Definisi Operasional Variabel ....................................................................... 31
3.6.1 Perceived Ease of Use ......................................................................... 31
3.6.2 Perceived Risk ..................................................................................... 32
3.6.3 Perceived Usefulness ........................................................................... 32
3.6.4 Sikap Penggunaan ............................................................................... 32
3.6.5 Minat Bertransaksi .............................................................................. 33
3.7 Teknik Pengukuran ...................................................................................... 33
3.8 Metode Analisis Data ................................................................................... 34
3.8.1 Merancang Model Struktural (Inner Model) ....................................... 34
3.8.2 Merancang Model Pengukuran (Outer Model) ................................... 34
3.8.3 Mengkontruksi Diagram ..................................................................... 34
3.9 Evaluasi Model ............................................................................................. 35
3.9.1 Evaluasi Outer Model .......................................................................... 35
3.9.2 Evaluasi Inner Model ........................................................................... 36

BAB 4. HASIL DAN PEMBAHASAN

4.1 Gambaran Umum Objek Penelitian ............................................................ 37
4.2 Hasil Penyebaran Kuesioner ......................................................................... 38
4.3 Karakteristik Responden .............................................................................. 39
4.4 Karakteristik Responden Pada Model Pembanding ..................................... 41
4.5 Analisis Deskriptif ....................................................................................... 48
4.6 Analisis Deskriptif Pada Model Pembanding ............................................... 49
4.7 Evaluasi Model Penelitian ........................................................................... 56
4.7.1 Pengujian Outer Model ....................................................................... 54
4.7.2 Pengujian Inner Model ........................................................................ 55
4.8 Evaluasi Model Penelitian Pada Model Pembanding ................................. 56
4.8.1 Pengujian Outer Model Pada Model Pembanding ............................. 56
4.8.2 Pengujian Inner Model Pada Model Pembanding .............................. 60
4.9 Pembahasan Hasil Penelitian ....................................................................... 64
4.9.1 Pengaruh Perceived Ease of Use Terhadap Perceived Usefulness
Pada Penggunaan E-commerce ............................................................ 64
4.9.2 Pengaruh Perceived Usefulness Terhadap Sikap Penggunaan
E-commerce ......................................................................................... 66
4.9.3 Pengaruh Perceived Ease of Use Terhadap Sikap Penggunaan
E-commerce ......................................................................................... 67

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 4.9.4 Pengaruh Perceived Usefulness Terhadap Minat Bertransaksi
Menggunakan E-commerce ................................................................. 69
4.9.5 Pengaruh Sikap Penggunaan Terhadap Minat Bertransaksi
Menggunakan E-commerce ................................................................. 71
4.9.6 Pengaruh Perceived Risk Terhadap Minat Bertransaksi
Menggunakan E-commerce ................................................................. 72
4.10 Perbandingan Minat Bertransaksi Menggunakan E-commerce .................. 74

BAB 5. KESIMPULAN, KETERBATASAN DAN SARAN

5.1. Kesimpulan ................................................................................................. 78
5.2. Keterbatasan dan Saran ............................................................................... 78

DAFTAR PUSTAKA ...................................................................................... 80

LAMPIRAN

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