"Pap’s Chips" emphasizes standards in both production and distribution to ensure product quality. The sourcing of high-quality ingredients from various suppliers and daily procurement policies maintain the freshness and quality of the chips. Strict adherence to hygiene standards during production and efficiently managed distribution processes are critical in consistently delivering a high-quality product that meets customer expectations. These practices are significant because they help the company uphold its brand promise and compete effectively in the market .

"Pap’s Chips" strategically balances quality and production costs by sourcing from multiple suppliers to obtain the best raw materials at favorable prices, allowing the company to maintain a high-quality product without significantly increasing costs. The daily procurement of ingredients ensures product freshness, which is critical for maintaining the chips' quality standard. This approach enables "Pap’s Chips" to offer competitive pricing, appealing to cost-sensitive yet quality-conscious consumers, particularly within the student market .

"Pap’s Chips" integrates personal selling and social media to create a comprehensive promotional approach. Personal selling takes place directly through engagement at the university, encouraging direct interaction and feedback from students. Simultaneously, social media platforms like Instagram, WhatsApp, and Facebook extend the reach of promotional messages, providing product information and building a community around the brand. This dual approach maximizes exposure and fosters a deeper connection with consumers by combining personal interaction with digital engagement .

The pricing of "Pap’s Chips" is determined by considering the target market, which primarily includes college students from Universitas Jambi. By setting a price that aligns with the financial capabilities of these students, the company aims to attract and retain this demographic as loyal customers. This strategy not only helps in capturing the student market but also influences the company's overall revenue and growth strategy, as pricing directly impacts income and market competitiveness .

"Pap’s Chips" leverages the unique characteristics of its product, such as the sweet, healthy papaya flavor and hygienic packaging, as central elements in its marketing and promotional tactics. By highlighting these nutritional benefits and the innovative production process on platforms like Instagram, WhatsApp, and Facebook, the company seeks to inform and persuade potential customers about the product's superior quality. The aim is to build a brand identity that resonates with health-conscious consumers, thus creating word-of-mouth marketing from satisfied buyers .

Physical evidence for "Pap’s Chips" includes the behavior and appearance of its employees, who are trained to be courteous and neat, fostering a professional and welcoming atmosphere. This attention to interpersonal relationships enhances the consumer's purchasing experience, thereby shaping a positive perception of the brand. Additionally, the visually appealing and hygienic packaging further reinforces the brand's focus on quality and care in product presentation, which can influence customer satisfaction and encourage repeat purchases .

"Pap’s Chips" uses personal selling within the university environment as a primary distribution channel, which provides a direct and personal connection with its primary customer base, the students. This approach not only aids in immediate feedback and customer relationship building but also allows for strategic positioning close to where the target market is concentrated. By utilizing this targeted channel, the company effectively differentiates itself from competitors and increases market penetration and brand loyalty within the student demographic .

People play a crucial role in "Pap’s Chips" through their direct interaction with customers, impacting customer satisfaction and brand loyalty. Employees are not only involved in the immediate sale of the product but also in providing a friendly and professional customer service experience. This direct human touch in marketing efforts ensures that interactions are positive and memorable, helping to build a strong brand reputation and encouraging word-of-mouth recommendations, thus enhancing customer satisfaction and retention .

"Pap’s Chips" employs a direct distribution strategy that involves personal selling both online and offline within the university environment. By focusing on the University of Jambi, the company ensures that its products are accessible and visible to students, who are the primary target market. This strategy intends to make the chips easily available and increase the likelihood of consumption by situating the product close to where the target audience resides and spends time .

The packaging of "Pap’s Chips" is designed to be attractive and informative, contributing directly to its marketing objectives by catching consumer attention and conveying the product's unique benefits. The packaging highlights the health benefits of the papaya chips, the hygienic production processes, and the appealing taste, all of which play a role in attracting health-conscious consumers. Effective packaging thus supports the overall branding strategy by enhancing product visibility and customer appeal .