PROPOSAL

PENDIRIAN USAHA

Sebagai Salah Satu Syarat Guna Mengikuti Ujian

Kompetensi Kejuruan Pemasaran

Nomor Peserta 200000000

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E-mail xxxxxxxxxxxxx
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Nama Peserta yahya

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NIS
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Kelas
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Program
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 SMK 17 AGUSTUS 1945 TEGALDLIMO
Jl. Kalipait – Tegaldlimo – Banyuwangi E-Mail : smk17tdlimo@gmail.com
Kode Pos 68484 Telp (0333) 590088
TAHUN PELAJARAN
2021 / 2022

BAB I

RINGKASAN EKSEKUTIF

A. Latar Belakang

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B.       Tujuan

1.      Tujuan Pendirian usaha

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2.      Tujuan Pembuatan proposal

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C.      Sasaran

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D.      Nama Usaha

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E.       Visi dan Misi Usaha

1.      Visi

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2.      Misi

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F.       Tempat Usaha

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G.      Waktu Operasional

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 BAB II

KONSEP BISNIS

A.      Situasi Persaingan

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B. Sasaran

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C. Promosi Penjualan

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D.    Analisis SWOT dalam perkembangan usaha

⮚  Strenght (kekuatan):

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⮚  Opportunity (Peluang):

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⮚  Weakness (kelemahan):

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⮚  Threat (Ancaman):

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 BAB III

RENCANA PEMASARAN

A.    Rencana pemasaran

1.      Produk

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2.      Harga

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B.     Rencana keuntungan

1 Modal awal Rp.

2 Penjualan per... Rp.

3 Pengeluaran Rp.

⮚  Modal Alat /Peralatan yang dibutuhkan:

No. Nama Peralatan Jumlah Harga

Peralatan yang
dibutuhkan
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⮚  Kebutuhan modal kerja Per hari/minggu/bulan:

No. Nama Barang Jumlah Harga

Jumlah

Total Modal Rp. Rp. Rp.

❖  Estimasi Keuntungan :

Jumlah rata-rata Penjualan ............................. per bulan/minggu/hari adalah .......................

Harga Jual = Rp..................................

Rp........................... x ........................... = Rp. ............................................

Jadi pendapatan kotor per bulan/minggu/hari adalah Rp. .................................................

Pendapatan bersih per bulan/minggu/hari : pendapatan kotor – modal per hari/minggu/bulan

Pendapatan bersih perhari/minggu/bulan : Rp. ....................... – Rp. .........................

= Rp. ...................................

Pendapatan bersih per hari/minggu/bulan Rp ............................... x..................................... =

Rp ...................................................

Jadi, dalam waktu ................ bulan /tahun modal awal sudah bisa dikembalikan dan sisanya itu adalah

keuntungannya.

C.    Sumber Perolehan Modal usaha

1.      Jumlah dana yang diperlukan Rp. ...................................................

2.      Dana pinjaman Rp. ........................................................

3.      Dana uang tunai Rp. .......................................................

D.    Analisis barang dan jasa

1.      Diskriptif

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.2.      Aspek pemasaran

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3.      Analisis lingkungan internal

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4.      Analisi lingkungan eksternal

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5.      Aspek keuangan

Modal sendiri Rp. .................................................................

Modal alat seluruhnya Rp..................................................................

Modal bahan seluruhnya Rp...................................................................

 BAB IV

PROYEKSI KEUANGAN

A.    Modal

1.      Modal sendiri Rp. ...............................................

2.      Modal pinjaman Rp. ...............................................

B.     Pendapatan

Penjualan per hari/minggu/bulan Rp................................................

C.    Biaya

1.      Biaya tetap Rp. ..............................................

2.      Biaya variable Rp................................................

 BAB V

PENUTUP

Kesimpulan

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