RENCANA PELAKSANAAN PEMBELAJARAN
KOMPETENSI KEAHLIAN KOMPUTER GRAFIS
IDENTITAS SEKOLAH
SEKOLAH
SMKN Purwosari Bojonegoro
KELAS/SEMESTER
XI/Ganjil
MATERI POKOK
1. Kompetensi Dasar 3.13.
Menerapkan prinsip-prinsip
desain logo.
2. Indikator Pencapaian Kompetensi
- Memahami tipe-tipe logo
- Memahami klasifikasi logo
ALOKASI WAKTU
1 JP x 45 menit (1x pertemuan)
Mengetahui,
Kepala Sekolah
ROEDIE AGUS SETIYOONO, S.Pd., M.MPd.
NIP. 19680814 199802 1 005
PELAKSANAAN PEMBELAJARAN
1. TUJUAN PEMBELAJARAN
Memahami tipe dan klasifikasi logo sebagai referensi bagi peserta
didik ketika mendapatkan proyek merancang logo.
2. KEGIATAN PEMBELAJARAN
- Mengerjakan soal pre-test tentang logo.
- Menampilkan, dan mendiskusikan materi tentang tipe dan
klasifikasi logo secara luring atau daring.
- Mengerjakan soal post-test tentang logo.
3. PENILAIAN PEMBELAJARAN
- Pengetahuan
Soal pre-test pilihan ganda (PG) berjumlah 20 soal, dengan 4
pilihan jawaban, via Google Form yang berisi materi tentang
tipe dan klasifikasi logo. Soal post-test pilihan ganda (PG)
berjumlah 20 soal, dengan 4 pilihan jawaban, via Quizziz yang
berisi materi tentang tipe dan klasifikasi logo.
- Keterampilan
Merancang konsep logo dalam bentuk sketsa maupun digital.
- Sikap
Bernalar kritis, Kreatif, Mandiri.
4. REFLEKSI DAN KONFIRMASI
- Hasil penilaian bagi guru akan digunakan sebagai bahan
evaluasi ketercapaian pemahaman peserta didik terhadap
materi.
Bojonegoro, 25 Juni 2021
Guru Mata Pelajaran
AFRILYA PUJI PRAYOGA
Kompetensi Keahlian Desain Komunikasi Visual
SMKN Purwosari Bojonegoro

Logo and Application

by: Afrilya Puji Prayoga
Pre-Test Questions
s.id/pretestlogo
 Do you know about this logo? (1)

Starbucks Bluebird Tokopedia Puma

 Do you know about this logo? (2)

Hewlett
Carrefour McDonalds General Electric
Packard
 Do you know about this logo? (3)

Pepsi Cola Mitsubishi Matahari Adidas

Do you know about this logo? (4)
 Can you explain logo type from example above?

Picture Letter Abstract Word

 7 types of Logo
1 Lettermark (Monogram)
● Lettermark are logos that consist of letters, usually brand initials.
● A typography-based logo that’s comprised of a few letters, usually a
company’s initials.
● Keyword: lettermark = It can be abbreviation or acronym from brand
or company initials.
● Examples:

Source: https://99designs.com/blog/tips/types-of-logos/, accessed on June 20, 2021 at 10.28 AM

2 Wordmark (Logotype)
● Wordmark are logo that create from or for word.
● The word that use for logotype has function for succinct, distinct,
and unique from others.
● Keyword: Wordmark = Brand or company logo is not create for
initials, abbreviation, or acronym. It can be spell like a ‘word’, a
‘name’, or really word.
● Examples:
3 Pictorial Mark
● A pictorial mark is an icon-based logo.
● Icon is a sign with simply form that represent of object in reality.
● Advantage: easy for recognizable.
● Examples:
4 Abstract Mark
● It is logo that generate from shape.
● It called ‘abstract’ because logo form that we can think not refer to
an object.
● Logo form is make based on design principles.
● Examples:
5 Logo Mascot
● Mascot are logos that involve an illustrated character.
● It rarely find a logo mascot because just use for supporting the
main company/brand logo.
● Examples:
6 Combination Mark
● Logo combine with 2 element consist of wordmark and pictorial mark.
● Example:
7 The Emblem
● These logos tend to have a cultural appearance about them that can
make a striking impact, thus they are often the go-to choice for many
schools, organizations or government agencies.
● While they have a classic style, some companies have effectively
modernized the traditional emblem look with a logo designs fit for the
21st century.
● Example:
 Define Classification (1)
From 7 type of logo above, we can define that there are 3 main classification of logo
according to their sign (Rustan, 2009: 22-23):

Picture and Text Picture = Text Picture or Text

 Define Classification (2)
Also, we can define that there are 3 main classification of logo according to their form.
(Rustan, 2009: 24-25):

Basic Form Iconic, Symbolic Form Illustrative Form

What do you think about this picture bellow refer to logo type and classification?

Why this logo tends to be illustrative?

Post-Test Questions
1. Browse joinmyquiz.com
2. Enter the game PIN
 Bibliography
Rustan, Surianto. (2009): Mendesain Logo, Gramedia, Jakarta, hlm. 22-25.