Manasij Das

Mobile - +91 9811872948

Email – manasijdas@gmail.com

EDUCATION
Indian Institute of Management, PGDM (2006-2008)
Indore, India CGPA: 3.17/ 4.33
Dhirubhai Ambani Institute of B.Tech (Information & Communication Technology) (2001-2005)
Information & Communication
CGPA: 3.17/4.00
Technology, Gandhinagar, Gujarat

PROFESSIONAL EXPERIENCE

Hindustan Unilever Ltd, India (Feb 16 – Till Date) Designation: RSM – Ice Cream – North/Central India
Leading the Sales operations for Ice Cream portfolio of HUL in North/Central India
• Managing the sales of Kwality Wall’s brand in 10 states
• Business turnover of 250CR
• Building consumer awareness through effective local BTL activities, Vending, Alternate channels
Preparing a platform to expand the reach of KW portfolio
• Doubling the direct distribution points in 3 years from 15K to 30K
• KW presence to reach 50 cities, making it a brand visible across
Building a sustainable, independent GTM Model
• Getting the right support system built – Cold Chain, SCM
• Nurturing talent & getting the right sales force for the impulse category

PepsiCo, India (Jun 13 – Jan 16) Designation: GM – Business Development, Kar & Ker
Leading the growth of Organized Trade business
• Partnering with the evolving Modern Retail partners to develop the PepsiCo business with them
• Developing & expanding the key accounts – Cinemas, HORECA, Airlines, Bars, etc
• Engaging with customers for driving business
Preparing a platform for the premium business
• Establishing the distribution base for premium portfolio – Tropicana, Gatorade, Himalayan, Lipton, etc
• Leading the marketing activities for premium product launch in the zone
Expanding the traditional trade distribution through the wholesale & bar channel
• Exploring & expanding the distribution base through wholesale channel
• Appointing right partners for the channel expansion & making them grow

PepsiCo, India (Nov 11 – May 13) Designation: Franchise Manager, Aquafina Bulk
Partnering the growth of Bulk Water business with the Bottler
• Framing the market potential and hence planning for ensuring growth for the bulk water business
• Driving the marketing activities & communication, primarily BTL for the brand in the North Zone. Designing
creative along with agency & driving execution of the same in trade
• Ensuring an optimum financial health of the franchise bottler business
• Also ensuring the plant operations & quality adhere to PepsiCo’s norms, hence keeping the quality of
PepsiCo’s brands intact
Being the intermediate between PepsiCo and Franchise Bottler
• Driving initiatives on technology, packaging, GTM strategies from PepsiCo into the bottler business
• Keeping PepsiCo aware about the bottler operations, issues, support required
• Finally making the bottler know about the expectations from PepsiCo and vice-versa

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PepsiCo Worldwide Flavours, Ireland (Aug 10 – Oct 11) Designation: Regional Rep Commercial (Asia)
Partnering the implementation of the OneWorld program in Asia
• The Oneworld program of PepsiCo is about unifying all its concentrate operations across the globe
• Being the change agent in implementing the same in concentrate plants in Asia
• Executing the new target operating model & SAP in all the 3 plants, making it fit well with the current
commercial activities
Capturing business requirements and transferring knowledge
• Knowing about the operations of China, India & Pakistan plants, with focus on commercial activities
• Designing the blueprint for the new ERP implementation with it capturing the requirements of the Asia
commercial activities
• Leading migration from current ERP to SAP through training & transfer of knowledge to business groups
• Learning from implementation across other regions/plants and knowing more about the functioning of
other global businesses

PepsiCo India (Jul 08 – Jul 10) Designation: National Supply Chain Manager – Organized Trade
Demand forecasting for Modern Trade – All Customers
• Forecasting Modern Trade requirement for 12week rolling period with inputs from Modern Trade Sales
team & National Customers (Walmart, Reliance, ABRL, Tesco, Big Bazaar, YUM Foods, Airlines, Multiplexes,
Airports, etc)
• Joint forecasting & OFR analysis with Customer teams
• Planning logistics needs for OT with efficient managing of freight costs
Leading the Initiative of Centralized Order taking for Modern Trade
• To divert all customer orders to one location instead of multiple points
• Ensuring correct receiving & processing of orders
Migrating to Virtual Warehousing for Modern Trade
• MT/OP would be serviced from dedicated warehouses, ensuring availability & shelf life
• Order fill rate to be improved. Target – 95%
• Expiry/damages to be under 5%
Was awarded the AMEA Tiger of the year in 2010 for transforming the Organized Trade Supply Chain and
achieving the best in class customer service

Tech Mahindra (July 05 – April 06) (Prior to MBA) Designation: Technical Associate

Vertical: Design & Development, .NET Architecture

• Designed & developed test simulator for British Telecom’s Service Solution Design project
• Led the incorporation of .NET Technology architecture into the simulator project
• The simulator is being used by Tech Mahindra to enhance British Telecom’s diagnostic and quality
management processes

EXTRA CURRICULAR ACTIVITIES

Elected Secretary of the Hostel and Infrastructure Committee, Students Welfare Activities
Council, IIM Indore
Positions of
Responsibility Member of the Hospitality Team of IRIS 2006 & 2007, the Annual Management Festival of
IIM Indore
Organizer of Invested Interests a trading simulation game of IRIS 2007 at IIM Indore
Teaching Assistant for the DBMS Course during the 2005 Winter Semester at DA-IICT
Manager of the Ahmedabad Student Chapter of the Microsoft .NET User Group
Interests and Traveling, Music & Sudoku. Playing cricket & badminton
Hobbies Been playing badminton for the Cork County in Ireland in Division 6

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