DAFTAR ISI

Halaman
COVER ........................................................................................................... i
DAFTAR ISI ................................................................................................... ii
BAB 1 PENDAHULUAN .............................................................................. 1
1.1. Latar Belakang ..................................................................................... 1
1.2. Rumusan Masalah ................................................................................ 7
1.3. Batasan Masalah................................................................................... 8
1.4. Tujuan Penelitian ................................................................................. 9
1.5. Manfaat Penelitian ............................................................................... 9

BAB II URAIAN TEORITIS ........................................................................ 11

2.1. Komunikasi .......................................................................................... 11
2.1.1. Political Communication Theories ............................................. 11
2.1.2. Komunikasi Politik..................................................................... 15
2.1.3. Unsur-Unsur Komunikasi Politik............................................... 19
2.1.4. Bentuk Bentuk Komunikasi Politik .......................................... 21
2.1.5. Fungsi dan Tujuan Komunikasi ................................................. 24
2.1.6. Saluran – saluran komunikasi politik ........................................ 25
2.2. Peran Media Massa Dalam Pilkada ..................................................... 26
2.3. Komunikasi Politik dalam Pemilukada ............................................... 27
2.3.1. Pengertian Pemilukada ............................................................... 27
2.2.2. Dasar Hukum Penyelenggaraan Pemilukada ............................. 29
2.4. Kerangka Konsep ................................................................................. 30
2.5. Definisi Konsep.................................................................................... 31
2.6. Kajian Penelitian Terdahulu ................................................................. 32
BAB III METODE PENELITIAN ............................................................... 34
3.1. Metode Penelitian................................................................................. 34
3.2. Narasumber Penelitian ......................................................................... 35
3.3. Teknik Pengumpulan Data ................................................................... 36
3.4. Teknik Analisis Data ............................................................................ 36
3.5. Lokasi dan Waktu Penelitian ............................................................... 38

BAB IV HASIL PENELITIAN DAN PEMBAHASAN ........................... 39

4.1 Hasil Penelitian ................................................................................ 39
4.1.1 Strategi .............................................................................. 39
4.1.2 Strategi Komunikasi .......................................................... 44
4.1.3 Komunikasi Politik ............................................................ 53
4.1.4 Hambatan – Hambatan Strategi Komunikasi Pemasaran... 55
4.2 Pembahasan ...................................................................................... 57

DAFTAR PUSTAKA .................................................................................. 60