FAKULTAS EKONOMI DAN BISNIS

UNIVERSITAS UDAYANA

KOMUNIKASI BISNIS

DASAR – DASAR KOMUNIKASI BISNIS

PERTEMUAN 1
Disusun oleh:
Dr. Made Reina Candradewi, S.E., M.Sc.
reinacandradewi@yahoo.com
HP: 0811380440
 Curriculum Vitae
2006 – 2009 S1 Manajemen – Fakultas Ekonomi dan Bisnis
Universitas Udayana

2010 – 2012 Master Degree in Finance – Kent Business School

University of Kent, United Kingdom

2012 – 2013 Research Assistance at Kent Business School University

of Kent, United Kingdom

2013 – 2017 S3 Ilmu Manajemen – Fakultas Ekonomi dan Bisnis

Universitas Udayana

2014 – Saat ini Dosen Fakultas Ekonomi dan Bisnis Universitas Udayana
 Referensi
•Bovee, L. Courtland dan John V. Thill. 2002. Business
Communication Today, ninth edition. Singapore: Prentice Hall
(utama)
•Dewi, Sutrisna. Komunikasi Bisnis. Penerbit Andi. 2007 (utama)
•Guffey, Mary Ellen dan Bertha Du-Babcock. 2008. Essential of
Business Communication, Asian Ed. Thomson.
 Standar Penilaian
•Tugas Individu 20%
•Tugas Kelompok 20%
•Partisipasi di Kelas 20%
•UTS 20%
•UAS 20%
 TOPIK PERKULIAHAN
1 Dasar-dasar Komunikasi Bisnis
2 Mendengarkan, Bekerja dalam tim dan memahami komunikasi
non-verbal
3 Komunikasi Lintas Budaya
4 Perencanaan Pesan Bisnis
5 Menyusun Pesan Bisnis
6 Revisi Pesan Bisnis
7 Surat, Memo dan Email
8 Menulis Pesan Rutin dan Pesan Positif
9 Menulis Pesan Negatif
10 Pesan Persuasif
11 Berkomunikasi Melalui Proposal dan Laporan Bisnis
12 Informasi dan Teknologi
13 Presentasi Bisnis
14 Pesan yang Berkaitan dengan Pekerjaan
 CONTENT
1. Pengertian Komunikasi Bisnis
2. Bentuk Dasar Komunikasi Bisnis
3. Bentuk Komunikasi Organisasi
4. Proses Komunikasi
5. Komunikasi yang Efektif
6. Hambatan Komunikasi
7. Cara mengatasi Hambatan Komunikasi
8. Etika dalam Berkomunikasi
 Pengertian Komunikasi
Komunikasi adalah suatu proses dimana dua orang atau lebih
membentuk atau melakukan pertukaran informasi terhadap satu sama
lain sehingga tercipta pengertian. (Rogers & Kincaid, 2004)

MADE REINA CANDRADEWI, SE., MSC.

 Pengertian Komunikasi
 Dimensi Proses
 Kegiatan pengiriman dan penerimaan pesan yang
berlangsung secara dinamis

Pengiriman Penerimaan
Pesan Pesan

MADE REINA CANDRADEWI, SE., MSC.

 Pengertian Komunikasi
 Dimensi Simbolik
 Komunikasi menggunakan berbagai lambang atau simbol
yang dinyatakan dalam bentuk nonverbal maupun verbal.

MADE REINA CANDRADEWI, SE., MSC.

 Pengertian Komunikasi
 Dimensi Sistem
 Komunikasi terdiri atas unsur-unsur yang saling
bergantung dan merupakan satu kesatuan yang integratif

Pengirim Informasi Penerima

 The Importance of Communication
Communication, the process of sending and receiving
messages.
The essence of communication is sharing - providing data,
information, and insights in an exchange that benefits both
you and the people with whom you are communicating.
(Bovee & Thill, 2008)

MADE REINA CANDRADEWI, SE., MSC.

Bentuk Dasar Komunikasi Bisnis

MADE REINA CANDRADEWI, SE., MSC.

 Bentuk Dasar Komunikasi
 Komunikasi Nonverbal
 Kumpulan isyarat, gerak tubuh, intonasi suara, sikap dsb yang
memungkinkan seseorang untuk berkomunikasi tanpa kata-kata.
 Meliputi: gerakan tubuh, gerakan mata, sentuhan, warna, bunyi, bau.

 Komunikasi Verbal
 Pesan disampaikan secara lisan / tertulis menggunakan suatu bahasa
 Meliputi: speaking and writing, listening and reading

MADE REINA CANDRADEWI, SE., MSC.

 Forms of Communication
 Verbal Communication (communication that uses words),
includes:
 Face to face or phone conversations
 Meetings
 Text, e-mail and voice-mail messages
 Letter and memos

 Nonverbal Communication (it does not use words), includes:

 Pictures
 Company logos
 Gestures and body language
(Locker & Kaczmarek, 2009)

MADE REINA CANDRADEWI, SE., MSC.

Communication in Business

MADE REINA CANDRADEWI, SE., MSC.

 Communication in Business
 Effective communication helps businesses in numerous
ways. These benefits include:
 Stronger decision making and faster problem solving
 Earlier warning of potential problems
 Increased productivity and steadier workflow
 Stronger business relationships
 Clearer and more persuasive marketing messages
 Enhanced professional images for both employers and
companies
 Lower employee turnover and higher employee satisfaction
 Better financial results and higher return for investors
(Bovee & Thill, 2008)

MADE REINA CANDRADEWI, SE., MSC.

Forms of Business Communication

Bovee & Thill, 2008

MADE REINA CANDRADEWI, SE., MSC.

 The Communication Process

These eight steps illustrate how ideas travel from sender to receiver. (Bovee
& Thill, 2008)

MADE REINA CANDRADEWI, SE., MSC.

 Five Characteristics of Effective
Business communication
Provide practical information. Give recipients useful information, whether it’s to help
them perform a desired action or understand a new company policy.
Give facts rather than vague impressions. Use concrete language, specific detail, and
information that is clear, convincing, accurate, and ethical.
Present information in a concise, efficient manner. Highlight the most important
information, rather than dumping everything on the reader. Audiences respond better
to messages that clarify and summarize effectively.
Clarify expectations and responsibilities. Write messages to generate a specific
response from a specific audience. Clearly state what you expect from audience
members or what you can do for them.
Offer compelling, persuasive arguments and recommendations. Show your readers
precisely how they will benefit from responding to your message the way you want
them to.

MADE REINA CANDRADEWI, SE., MSC.

Effective Business Communication

To make your messages effective,make them:

practical, factual, concise, clear, persuasive

MADE REINA CANDRADEWI, SE., MSC.

 Hambatan Komunikasi dalam Bisnis
•Gangguan teknis: kerusakan pada alat komunikasi
•Gangguan semantik: kesalahan pada bahasa yang digunakan
•Gangguan psikologis: persoalan dalam diri individu seperti rasa
curiga, situasi berduka
•Rintangan fisik: letak geografis
•Rintangan status: perbedaan status sosial dan senioritas
•Rintangan kerangka pikir: adanya perbedaan pola pikir
•Rintangan budaya: perbedaan norma, kebiasaan dan nilai-nilai
yang dianut

MADE REINA CANDRADEWI, SE., MSC.

 Cara Mengatasi Hambatan dan
Memperbaiki Komunikasi
•Memelihara iklim komunikasi terbuka
•Bertekat memegang teguh etika berkomunikasi
•Memahami kesulitan komunikasi antarbudaya
•Menggunakan pendekatan berkomunikasi yang berpusat pada
penerima
•Menggunakan teknologi secara bijaksana dan bertanggungjawab
memperoleh dan membagi informasi.
•Menciptakan dan memproses pesan secara efektif dan efisien

MADE REINA CANDRADEWI, SE., MSC.

 Ethical Communication
•Ethics are the accepted principles of conduct that govern
behavior within a society. Ethical principles define the boundary
between right and wrong.
•Ethical communication includes all relevant information, is true in
every sense, and is not deceptive in any way.
•In contrast, unethical communication can include falsehoods and
misleading information. Some examples of unethical
communication include plagiarism, selective misquoting,
misrepresenting numbers, distorting visuals.

MADE REINA CANDRADEWI, SE., MSC.

Ethical Communication
Ethical Unethical

MADE REINA CANDRADEWI, SE., MSC.

References
Bovee, L. Courtland dan John V. Thill. 2008. Business Communication
Today, ninth edition. Singapore: Prentice Hall (utama)
Dewi, Sutrisna. Komunikasi Bisnis. Penerbit Andi. 2007 (utama)
Locker, Kitty O and Stephen Kaczmarek. 2008. Business
CommunicationBuilding Critical Skill, fourth edition, McGraw-Hill

MADE REINA CANDRADEWI, SE., MSC.

TERIMA KASIH