ENTADA

NATURAL
INSPIRED FROM
AKAR SINTOK

GROUP 10
OUR PRODUCT
PRODUK KAMI

2 IN 1 BODY
WASH &
SHAMPOO
BODY
LOTION
FEATURES
CIRI CIRI

– AKAR SINTOK
– LIME
– MINT
 QUALITY
KUALITI
FOR SKIN

 Merawat masalah kulit yang mempunyai masalah FOR HAIR

seperti jeragat, gatal dan jerawat
 Bertindak sebagai antibakteria dan antimikrob yang
mampu merawat penyakit kudis berair dan psiorasi  Menjadikan rambut hitam berkilat
 Mampu menghilangkan daki dan kotoran  Menghilangkan kelemumur
 Menangani sel kulit mati  Merawat kegatalan kulit kepala
 Merawat stretch mark (selulit) & parut  Menguatkan akar rambut kulit kepala
 Penyegar yang boleh mengembalikan kecergasan  Mengharumkan rambut
tubuh badan
 Mengharumkan tubuh badan
 Mampu merawat gigitan haiwan dan serangga berbisa
BRANDING
PENJENAMAAN
 PACKAGING
PEMBUNGKUSAN

Refill Pack
2in1 Body Wash & 2in1 Body Wash & Body Lotion
Shampoo Shampoo
WARRANTIES

– This product can ensure a healthy life cause it made by

natural ingredients
– Shampoo can last long cause it made by natural
ingredients
 RM 20
SHAMPOO

RM 12 RM 30

Small Medium Big

250 ml 500 ml 1000 ml
Refill Pack Lotion
600 ml 600 ml
RM 15 RM 18
 PRICE STRATEGY

– Penentuan Harga Melalui Penembusan Pasaran

Penembusan pasaran ini adalah dengan menetapkan harga yang rendah bagi menembusi satu-satu
pasaran dengan mudah. Melalui konteks ini, produksi syarikat berharap dapat menarik perhatian
pelanggan melalui penembusan pasaran. Strategi ini sesuai digunakan dalam menjangkakan banyak
pesaing-pesaing akan cuba memasuki dalam satu-satu pasaran.
Pertama, sekiranya sesebuah syarikat berjaya memperolehi bahagian pasaran yang besar dengan cepat,
maka pesaing akan kurang berminat untuk menyertai pasaran tersebut.
Oleh yang demikian, strategi penembusan pasaran ini menggunakan harga seunit yang rendah bagi
menghasilkan impak keuntungan yang tinggi. Makan dengan itu, pesaing mungkin beranggapan pasaran
tersebut tidak dapat memberi keuntungan yang lumayan.
 PLACE

– Distribution channel
 Existing distribution network is used for this product.

Producer Wholesaler Retailer Consumer

 Dependent upon the size of the market and the amount of the purchases of that region.
– Market Coverage Strategy
 Inclusive market coverage strategy will be adopted. Every retail store, super store and beauty salon is
the member of a distribution network.
– Inventory
 Warehouses are maintained for quick dispatch to the required area. Thus, the channel is from merchant
to intermediaries to the consumers.
 PROMOTION
PROMOSI 50%
SALES
PROMOTION
/ PROMOSI 30%
JUALAN  Big discount
 Limited time promotion- flash sales
 Holiday promotions
 Price Pack Deal -The consumers are given something "extra" at the same price. For
instance, on 1000 ml shampoo pack, 200 ml extra is given free i.e. at the same price.
 Point of purchase Display
 Samples - Free samples are often given by product manufacturers to entice the
potential consumers to try out the company's products.
 Buy one, free one.
 Special event & promotion
ADVERTISING

 Weekly email messages to consumers informing them about the week’s sales,
special offers, and coupons
 Posters and flyers
 Sweepstakes forms incorporated into a magazine advertisement
 Using billboards for advertising the products so that everyone can see a whole
advertisement such as when you are travelling or out you can see the big
billboard on a highway, on a building so that they are easily attracting the
customers in every possible manner.
 Making a short clip/ advertisement on television
SWEEPSTAKES FORMS INCORPORATED INTO A
MAGAZINE/NEWSPAPER ADVERTISMENT
BILLBOARD
SHORT CLIP/ADVERTISMENT ON
TELEVISION
DIRECT MARKETING

 Email
Inform to customer about promotion and digital catalogue.
 Telemarketing
Follow up with customer either product make them satisfied or not and at the
same time do a promotion or introduce a new product.
 Direct selling
Selling face to face to generate a potential customer and encourage them to make
purchase.