SALES PROMOTION
TATA TERTIB TRAINING
In Store Promotion
Thematic Promotion
Marketing Research
Special Big Event..
1 Mar – 15 Apr 2009 16 Mar -30 Apr 2010 16 Mar -30 Apr 2011 1 Mei – 15 Juni 2012
Special Big Event (SUA)
1 Nov- 15 Dec 2009 01 Nov – 15 Dec 2010 1 Oct 15 Nov 2011 1 Oct 15 Nov 2012
Exclusive Fair 2013
Contoh Mekanisme Pelaksanaan Program Promosi..
Mekanisme Ekor Struk
Mekanisme :
Setiap pembelian Produk Nivea For Men senilai Rp. 25.000 dalam
1 struk ( tidak berlaku kelipatan ) konsumen berhak mengikuti
Nivea For Men
Teknis :
Caranya :
Contoh SMS :
NFM K3295021304M549*Joko*0123456*MH.Thamrin
Cikokol*tangerang
Untuk lebih detail bisa di lihat di : Facebook What Men Want &
Twitter @niveamenworld
Sarana :
Periode penukaran :
konsumen ke seluruh Alfamart berlaku s.d 31 Desember 2013
Teknis :
Program Kejutan Hadiah MINUM GRATIS Nu green Tea, Nu milk tea
dan Nu Juv
Dari Konsumen ke toko Alfamart
Konsumen wajib menyerahkan tutup botol Nu green Tea, Nu milk tea
dan Nu Juv yang bertuliskan ”Gratis 1 botol” kepada kasir
Kasir agar mentransaksikan hadiah yang diklaim konsumen yaitu Nu
green Tea, Nu milk tea dan Nu Juv Karena transaksi barang dagangan
diberikan sebagai hadiah kepada konsumen, maka akan terjadi selisih
sales yang akan menjadi kurang setor
Pencet – Pencet Asik
Mekanisme :
Teknis :
In Store POP
Radio
Print Ad
Mistery Shopper
TVC
Mailers
Social Media,
Street Banner LCD, etc
Juklak Promosi
Materi Juklak Promosi
Nama Program
Periode
Berlaku
Tema
Tujuan
Bentuk Program
Hadiah
Mekanisme Program
Ketentuan
Sarana Promosi
Contoh Juklak Promosi
Evaluasi Program Promosi
Main Item :
SGM Eksplor / Aktif 1000g
Period :
Apr 01st - 30th 2013
Mechanism :
Purchase 2boxes of SGM Eskplor
1000g and get MAMY POKO Pants
for free
or
Purchase 2boxes of SGM Aktif
1000g and get Doraemon
Toothbrush & LIFEBUOY
Bodywash 100ml for free
Materi Juklak dan
Contoh Juklak 2012
1. Nomor Juklak
2. Nama Program
3. Periode berlaku
4. Wilsysh Berlaku
5. Mekanisme
6. Nilai Klaim ke Supplier
7. Item Partisipasi
8. Sarana Promosi
Description TB SQ NS MV TB SQ NS MV TB SQ NS MV
SGM AKTIF 4 COKLAT 1000G 13,180 15,312 902,997,121 53,413,540 15,002 25,077 1,468,392,651 65,564,859 13.82% 63.77% 62.61% 22.75%
SGM AKTIF 4 MADU 1000G 49,895 60,550 3,570,447,839 202,105,756 57,596 246,062 14,375,637,531 448,692,779 15.43% 306.38% 302.63% 122.01%
SGM AKTIF 4 VANILA 1000G 30,729 36,411 2,146,581,901 122,677,447 35,860 161,348 9,424,000,577 456,184,408 16.70% 343.13% 339.02% 271.86%
SGM EKSPLOR 3 MADU 1000G 93,074 116,203 7,243,213,262 390,004,487 158,061 556,322 34,483,369,287 1,032,416,561 69.82% 378.75% 376.08% 164.72%
SGM EKSPLOR 3 VANILA 1000G 56,640 68,788 4,288,274,913 228,089,362 82,861 297,769 18,456,875,129 716,638,208 46.29% 332.88% 330.40% 214.19%
Growth Selling Out “ ” by branch
01 – 30 Maret 2013 01 – 30 April 2013 Growth
Branch TB SQ NS MV TB SQ NS MV TB SQ NS MV
1A. Pekanbaru 390 567 34,718,292 61,721 #DIV/0! #DIV/0! #DIV/0! #DIV/0!
A. Serpong 7,659 9,083 551,953,880 32,192,523 11,705 21,304 1,303,797,617 57,976,493 52.83% 134.55% 136.21% 80.09%
B. Bandung 14,313 16,543 1,015,138,045 55,786,795 15,187 49,820 3,007,920,499 143,139,003 6.11% 201.15% 196.31% 156.58%
C. Bekasi 21,570 27,018 1,650,574,220 84,820,648 27,080 46,818 2,869,530,516 104,451,352 25.54% 73.28% 73.85% 23.14%
E. Cileungsi 9,463 11,366 692,585,921 37,808,384 12,005 20,575 1,258,666,661 53,206,454 26.86% 81.02% 81.73% 40.73%
H. Semarang 10,802 13,005 790,990,745 41,453,724 21,603 50,534 3,105,786,795 50,567,610 99.99% 288.57% 292.65% 21.99%
I. Cilacap 14,423 18,267 1,118,766,365 56,771,595 15,035 20,591 1,251,535,331 54,047,524 4.24% 12.72% 11.87% -4.80%
J. Cileungsi_2 10,765 12,601 766,529,574 42,142,275 12,313 18,914 1,152,974,629 55,905,582 14.38% 50.10% 50.41% 32.66%
K. Cikokol 14,473 17,328 1,053,719,658 61,554,829 16,338 343,969 20,621,272,381 659,129,375 12.89% 1885.05% 1857.00% 970.80%
L. Lampung 17,767 21,709 1,329,221,555 72,534,311 18,908 24,877 1,516,075,570 58,768,225 6.42% 14.59% 14.06% -18.98%
M. Malang 9,767 11,932 724,033,279 42,503,418 21,262 43,825 2,680,887,682 118,256,395 117.69% 267.29% 270.27% 178.23%
N. Bandung2 12,540 14,885 916,169,630 46,752,084 12,736 15,469 946,156,613 40,969,445 1.56% 3.92% 3.27% -12.37%
O. Klaten 11,267 13,607 824,664,406 44,146,262 15,973 25,813 1,566,943,875 75,158,973 41.77% 89.70% 90.01% 70.25%
P. Palembang 14,428 19,287 1,178,001,279 62,853,893 31,973 136,408 8,423,342,582 86,445,328 121.60% 607.25% 615.05% 37.53%
Q. Bali 3,810 4,421 269,898,247 14,880,794 4,036 4,863 296,004,264 13,358,482 5.93% 10.00% 9.67% -10.23%
R. Makasar 5,781 7,120 439,769,634 29,679,575 6,004 9,059 555,466,651 23,511,173 3.86% 27.23% 26.31% -20.78%
T. Balaraja 23,285 29,110 1,783,670,698 112,945,992 27,000 293,165 17,797,234,401 877,260,889 15.95% 907.09% 897.79% 676.71%
U. Sidoarjo 7,616 9,221 559,280,966 33,592,894 39,250 100,346 6,189,497,527 169,604,954 415.36% 988.23% 1006.69% 404.88%
V. Plumbon 10,843 13,070 800,437,959 43,801,491 12,076 18,525 1,132,867,999 19,968,550 11.37% 41.74% 41.53% -54.41%
W. Medan 1,912 2,310 140,675,330 7,374,589 4,243 7,651 467,856,207 17,917,990 121.91% 231.21% 232.58% 142.97%
X. Bogor 18,217 22,055 1,345,761,276 62,901,443 20,638 28,240 1,717,423,029 28,794,505 13.29% 28.04% 27.62% -54.22%
Y. Jember 2,817 3,326 199,672,369 9,793,073 3,625 5,245 312,316,054 10,996,792 28.68% 57.70% 56.41% 12.29%
Grand Total 243,518 297,264 18,151,515,036 996,290,592 349,380 1,286,578 78,208,275,175 2,719,496,815 43.47% 332.81% 330.86% 172.96%
THANK YOU