KATA PENGANTAR

DAFTAR ISI

KATA PENGANTAR..............................................................................................i
DAFTAR ISI..........................................................................................................iii
BAB I.......................................................................................................................1
A. Latar Belakang..............................................................................................1
B. Rumusan Masalah.........................................................................................6
C. Tujuan Penelitian..........................................................................................7
D. Manfaat Penelitian........................................................................................7
BAB II......................................................................................................................9
A. Kerangka Teoritis..........................................................................................9
B. Penelitian Terdahulu...................................................................................23
C. Kerangka Konseptual..................................................................................27
D. Hipotesis......................................................................................................28
BAB III..................................................................................................................29
A. Pendekatan Penelitian.................................................................................29
B. Tempat dan waktu penelitian......................................................................29
C. Objek penelitian..........................................................................................30
D. Populasi, sampel, dan teknik pengambilan konsumen................................30
E. Teknik pengumpulan data...........................................................................32
F. Variabel Penelitian......................................................................................33
G. Definisi operasional....................................................................................34
H. Metode analisis data....................................................................................36
 2

BAB I PENDAHULUAN

A. Latar Belakang

B. Rumusan Masalah

C. Tujuan Penelitian

D. Manfaat Penelitian

BAB II TINJAUAN PUSTAKA

A. Kerangka Teoritis

B. Penelitian Terdahulu

C. Hipotesis

BAB III METODE PENELITIAN

A. Pendekatan Penelitian

B. Tempat dan waktu penelitian

C. Objek penelitian

D. Populasi, sampel, dan teknik pengambilan konsumen

E. Teknik pengumpulan data

F. Variabel Penelitian

G. Definisi operasional

Tabel 3.2 Definisi Operasional

A. Metode analisis data

Gambar 3.1 Uji T

Gambar 3.2 Uji F

BAB IV
 3

HASIL PENELITIAN DAN PEMBAHASAN

A. Gambaran Umum

Gambar 4.1
Gambar Struktur CV. Malindo Lowayu Gresik

B. Waktu Penelitian

C. Hasil Analisa Deskriptif

Tabel 4.1
Karakteristik Responden Berdasarkan Jenis Kelamin
Tabel 4.2
Karakteristik Responden Berdasarkan Usia
Tabel 4.3
Karakteristik Responden Berdasarkan Pendidikan Terakhir

Tabel 4.4
Karakteristik Responden Berdasarkan Jenis Pekerjaan

Tabel 4.5
Dasar Interprestasi Skor Rata-Rata Penilaian Responden

Tabel 4.6
Penilaian Esponden Terhadap Kualitas Pelayanan
Tabel 4.7
Penilaian Responden Fasilitas Wisata

Tabel 4.8
Penilaian Esponden Terhadap Harga
Tabel 4.9
 4

Penilaian Responden Kepuasan Wisatawan

C. Analisa Hasil Penelitian

Tabel 4.10
Hasil Statistik Deskriptif
Tabel 4.11
Hasil Pengujian Validitas
. Tabel 4.12

Hasil Uji Reliabilitas

Tabel 4.13
Hasil Uji Normalitas
Gambar 4.1
Uji Normal P-P Plot
Tabel 4.14
Hasil Uji Multikolinieritas

Tabel 4.15
Gambar 4.2
Hasil ScatterPlot
Tabel 4.16
Hasil Uji Autokorelasi

D. Analisis Regresi Linear Berganda

Tabel 4.17
Analisis Regresi Linear Berganda
E. Uji Hipotesis

1. Uji t

Tabel 4.18

Gambar 4.4
Kurva Daerah Penerimaaan dan Penolakan H0 Uji t Kualitas Pelayanan
 5

Gambar 4.5
Kurva Daerah Penerimaaan dan Penolakan H0 Uji t Fasilitas Wisata

Gambar 4.5
Kurva Daerah Penerimaaan dan Penolakan H0 Uji t Harga

Tabel 4.19
Tabel Uji F
Gambar 4.6
Kurva Daerah Penerimaaan dan Penolakan H0 Uji t Harga
 6

BAB V

PENUTUP

A. KESIMPULAN

B. SARAN

DAFTAR PUSTAKA