CONTREE

Driving Coconut industry towards the sustainable development goals

Contree Program | GEN Society 2022

INISIASI PROYEK: COCONUT INDUSTREE

Gensociety.id melalui program Contree (Coconut industree)

menyediakan pelatihan & penerapan teknologi tepat guna untuk petani
kelapa agar menghasilkan produk bernilai tinggi dan akses pasar.

Kami menggunakan Inclusive business sebagai landasan bersama

masyarakat level BOP (Bottom of Pyramid) menjadi bagian penting dari
value chain (rantai nilai).

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

PROBLEM

Stabilitas harga

konsistensi Kualitas konsistensi kuantitas

belum terintegrasi antar Sertifikasi

actor chain

"driving business towards the

sustainable development goals"
Solusi Produksi Virgin Coconut Oil
(value proposition)
VCO adalah salah satu produk turun kelapa yang
memiliki nilai ekonomi tinggi, dan permintaan di
market global selalu tumbuh (CAGR 7.35%)
Sertifikasi ( EU Organic, HACCP & USDA),

Community-Driven business
pengolahan kelapa berbasis komunitas menjadi solusi
untuk meningkatkan kualiatas dan skala produksi. Produksi
olahan di Desentralisasi dalam sekala rumahan, dan
dilakukan QC secara berkala

Inclusive business model

semua pelaku "actor chain" (petani, umkm , distributor &
eksportir) di rantai pasok menjadi bagian penting dalam
proses "value creation." Pembagian Risiko dan keuntungan
yang adil antara pelaku
 VIRGIN COCONUT OIL
Market Validation & Size

Global Market Size

4

$ 3.69 M Market trends

3 Peningkatan penggunaan
VCO di sektor farmasi
2 $ 2.24 M
$ 2.11 M
1
Market Drivers
Kesadaran akan konsumsi makanan
sehat paska pandemi Covid 19 &
0 meningkatnya kesadaran atas benefit
2020 2021 2028 - CAGR 7.35%
dari VCO
Source: https://www.fortunebusinessinsights.com/infographics/virgin-coconut-oil-market-106554
Contree Program | GEN Society 2022

OUR PROCUT/SERVICES

Kami memiliki 2 struktur bisnis yang dapat diimplementasikan untuk pengolahan VCO.

Contree Port Contree Hub

adalah tempat produksi olahan kelapa berskala Hub menjalankan strategi "Zero waste" (mengolah limbah)
home industry, Agar Contry Port menghasilkan nilai dan sebagai Distributor seluruh produk yang dihasilkan
ekonomi yang baik, maka harus menghasilkan Virgin unit.
coconut oil setidaknya 40-60 liter/hari.

= =
13 - 15 Kelapa 1 Liter VCO 1 Hub 5 - 15 Ports
Proses pengolahan Lisensi pengolahan

1.Pengupasan kelapa
kelapa di contree Port
Pemilihan methode extrasi kering 2. Pemarutan
sangat cocok untuk diproduksi
langsung di wilayah perkebunan
kelapa, dengan kapasitas kecil dan
menggunakan teknologi tepat guna
3. Pengeringan

Equipment requirement

1. gritter ( 2 Front head)

4. ekstraksi minyak
2. Flat Bad Dryer (1.2 meter x 4.8 meter)
3. custom hydraulic press ( 2 cylinders)
5. Pengemasan
4. Bangunan beratap min. 200 m2
Countree Port Countree Hub
Ideal untuk Ideal untuk
Port 1
petani/ pemilik lahan dalam jumlah kecil.
Port 2 Port 3 pengusaha eksportir
Perkumpulan /desa yang memiliki akses kelapa. perusahaan pengolahan limbah kelapa
Pengusaha lokal trader company (Produk olahan kelapa)

Fasilitas produksi HUB Layanan yang diberikan

Port 5 Port 4
VCO kit ( provide by kokonut pasific Group) Penyedia contree kit (Gritter, Dryer & Presser)
Bangunan beratap min. 200 M2 Membeli VCO dari Port
akses ke min.500 butir kelapa/hari (radius 3 km) mengolah limbah port
Akses pekerja lokal 4-6 orang. Pelatihan dan ongoing support
Akses keuangan dan permodalan
Port 6 Quality control & Sertifikasi (SNI, FDA & Organik
pemasaran produk domestik & International
Jarak Port & hub radius 30-50km

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

CONTREE GROUP IS DISRUPTING THE INDONESIAN COCONUT INDUSTRY

Transforming the traditional value chain into a modern and efficient coconut supply chain

Current Supply Chain

Smallholder Farmer Local Regional Manufacture/

Farmers Group / co-op Middlemen Middlemen Exporters
Contree Program | GEN Society 2022

CONTREE GROUP IS DISRUPTING THE INDONESIAN COCONUT INDUSTRY

Transforming the traditional value chain into a modern and efficient coconut supply chain

Integrated supply chain (Our value)

Port Hub
Empowering integrated
network of Farmer, SMEs,
Manufacturers &
Exporters

Smallholder
farmers
Contree Program | GEN Society 2022

BUSINESSS MODEL

Contree Port Contree Hub

10% - 15% "Zero waste" Strategy

Penjualan Virgin Coconut Oil Cocofiber - Cocopeat - Briquette
Contree Program | GEN Society 2022

ALLIANCES FOR ACTION

Potential Financial Supports technical support: Local partnerships:

BRI Peduli (CSR) Kokonut Pasific Group (confirmed) Local Farmers Institution

Local Goverment BSN - National Standardization

Village-owned enterprise
Agency (Confirmed)
Private Sectors
International Development agency
(To be confirmed)
Contree Program | GEN Society 2022

COMPETITIVE ADVANTAGE

Pertama di industri Low tech, High impact

pertama di industri pengolahan kelapa, Methode ekstraksi kering kami, tidak

yang mengintegrasikan semua actor membutuhkan high tech. dapat di
chain. implementasikan di rural area dengan
low investment.

Modular system Desentralisasi

dengan modular system, bisnis proses strategi desentralisasi, dapat menjadi

sangat bisa di implementasikan dengan solusi untuk meningkatkan produksi.
cepat , mudah dan murah. dan menurunkan resiko kegagalan
produksi dalam jumlah besar.
 Traction/Milestone

Target Produksi 2024

Aceh
2023/24 - 1 contree hub with 15 Contree Ports

45.000 L/Bulan

Lampung
2023- 1 Hub with 10 Ports Kick off Q3/2022
East Java
2 Contree port in Bawean Island
2022 - 5 Contree Ports
2023 - 1 hub with 15 port Kapasitas produksi c.a 2500 L/Bulan
Contree Program | GEN Society 2022

ABOUT US

GEN adalah Community Platform yang didirikan

pada tahun 2020 oleh sekumpulan pengusaha

muda Alumni Jerman dengan kesamaan minat

dalam pengembangan bisnis. GEN bertujuan

memfasilitasi Alumni Jerman (khusus) dan

masyarakat luas (umum) untuk saling berbagi

pengalaman dan pengetahuan saat

menjalankan bisnis

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

OUR EXPERIANCE

Business Idea for Development (2020)

Name of client : Deutsche Gesellschaft für Internationale (GIZ Indonesia)

Scope of work :

Knowledge Sharing Workshop and Pitch for 76 Participants of The

Business Ideas for Development 5.0

Hybrid Trainings/Bootcamps for 40 Participants of the Business Idea for

Development 5.0

Delivering excellence and intensive 20-40 hour personal mentoring for 8

selected finalists of BID 5.0

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

OUR EXPERIANCE

Entrepreneurship Management Workshop for the

Returning Migrant Workers (2020)

Name of client : Deutsche Gesellschaft für Internationale (GIZ Indonesia)

Scope of work :

Knowledge Sharing Workshop

Hybrid Trainings/Bootcamps for Returning Migrant Workers

Delivering excellence and intensive mentoring

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

OUR EXPERIANCE

New teaching Factory (TeFa) 2021

Name of client : Ministry of Education and Culture

Scope of work :

Business incubator for SMKN 2 Kintamani

Product Development

Business Training

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

OUR EXPERIANCE

multi-stakeholder dialogue : study of indonesian aerospace

industry roadmap - 2020

Name of client : Deutsche Gesellschaft für Internationale (GIZ Indonesia)

Scope of work :

event coordinators

conceptualizing theme ideas

liaising with clients

"driving business towards the

sustainable development goals"
Contree Program | GEN Society 2022

OUR EXPERIANCE

A comparative study between the German and the

Indonesian QI systems (On Progress)

Name of client : Deutsche Gesellschaft für Internationale (GIZ Indonesia)

Scope of work :

The analysis and comparison between the two QI systems

Desk research on the QI system in Indonesia

Interviews with the main actors of the QI system in Indonesia

The study of the German QI system

"driving business towards the

sustainable development goals"