PEMASARAN INTERNASIONAL DAN GLOBAL

“ZARA”
(Tugas Akhir Mata Kuliah Manajemen Pemasaran Global)

OLEH
Brian Jonathan Bakkara
20411051

PROGRAM STUDI S1 MANAJEMEN

FAKULTAS EKONOMI DAN BISNIS
UNIVERSITAS TEKNOKRAT INDONESIA
BANDAR LAMPUNG
2023

TA. 2022/2023
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DAFTAR ISI

HALAMAN JUDUL.......................................................................................i

KATA PENGANTAR....................................................................................ii

DAFTAR ISI...................................................................................................iii

BAB I PENDAHULUAN...............................................................................1

BAB II PEMBAHASAN...............................................................................3

BAB III PENUTUP.........................................................................................5

DAFTAR PUSTAKA......................................................................................6
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DAFTAR PUSTAKA

Fandy Tjiptono, Gregorius Chandra, Pemasaran Strategik Edisi 2, (Yogyakarta:

Penerbit Andi, 2012), hlm 438-446 
Kotler, Philip dan Kevin Lane Keller. Manajemen Pemasaran Edisi Tiga
Belas.  Jakarta: Erlangga. 2008
Kotabe, Masaki dan Helsen, Kristian. 2011. Global Marketing Management.,
John Wiley & Sons, Inc
Kotler, Philip & Keller, Kevin lane. 2012. Marketing Management., Pearson
Lopez, Karmen & Fan, Ying.2009. Internationalisation Of The Spanish Fashion
Brand Zara. Journal of Fashion Marketing and Management.
http://adiputra11111.blogspot.com/2011/12/makalah-konsep-pemasaran-
global.html
http://www.bigbusinessstories.com/2011/02/history-of-zara.html
https://www.supplychainbrain.com/articles/2635-combining-art-with-science-
zara-competes-with-fast-fashion