COMPANY / SYARIKAT :
PRODUCT/ PRODUK :
CONTENT / KANDUNGAN
1
1. INTRO TO ENTREPRENEURSHIP / PENGENALAN KEPADA
KEUSAHAWANAN
2
1.1 PROBLEM TO SOLVE / MASALAH YANG PERLU DISELESAIKAN
3
START WITH THE PROBLEM / PERMASAALAHAN What is the problem you’re going to solve?
Masaalah yang ingin anda selesaikan?
Identify a Problem / Kenalpasti masalah
Every scalable business begins with a problem. When your business is built
around an idea, or a solution, the likelihood of satisfying a mass market drops. A
good way to test this approach out is to think about something that’s been
bothering you for the past week. Start thinking of a way that that problem could
be (or has already been) solved by a product or service. What is the problem that
you’re looking to solve with your business? Creating a problem statement is a
good way to begin the process of creating a valid business idea.
Don’t build a business for yourself. The first step building a product that people
love is figuring out who else (if anyone) is experiencing that problem. Don’t over
complicate this in the early stages.
Jangan membina perniagaan untuk diri sendiri. Langkah pertama untuk membina
produk yang disukai orang adalah mencari siapa lagi (jika ada) yang mengalami
masalah yang sama. Jangan terlalu menyusahkan pada peringkat awal.
4
How to Conduct a Customer Interview? / Bagaimana menjalankan temuramah pelangan?
• Figure out what it is you want to know about potential users What do you need to know about potential customers?
Kenalpasti apa yang anda hendak tahu berkenaan pelangan Perkara yang anda mahu tahu dari pelanggan
• Be quick: get more data by conducting quick interviews
Analisa dapatan
• Refine
Perkemas (Rujuk BMC)
Research
Start to get to know your market by researching other organizations, services, products
that have been created to solve this problem. If you don’t find anything, dig deeper and
find out why this problem hasn’t been solved. Is the solution too expensive? Is there really
a market for it?
Mula mengenal pasaran anda dengan meneliti perniagaan lain, perkhidmatan, produk lain
yang telah dibuat untuk menyelesaikan masalah ini. Sekiranya anda tidak menemui apa-
apa, gali lebih mendalam dan cari tahu mengapa masalah ini belum dapat diselesaikan.
Adakah penyelesaiannya terlalu mahal? Adakah benar-benar ada pasaran untuknya?
5
DISCOVERING YOUR CUSTOMER / KENALPASTI PELANGGAN My customer is...
Creating a persona can help you to determine the needs, desires and motivations of a
segment of your target audience. Creating a persona requires an examination of the
different aspects of the person you are targeting. A predictive persona identifies the things
that make people want to be customers. It also uncovers any underlying anxieties or
motivations surrounding their character.
Persona dapat membantu anda menentukan keperluan, keinginan dan motivasi segmen
sasaran anda. Proses mencipta persona memerlukan pemeriksaan dari aspek yang berbeza
dari saasaran. Persona ramalan mengenal pasti perkara yang membuat orang mahu
menjadi pelanggan.
→ A statement that captures their attitude in general / Kenyataan sikap secara umum
Tactics / Taktik:
→ Research / Kajian
Name/Nama:
Biodata
Goals/Matlamat
About me / Tentang saya
Age/Umur:
Business/Perniagaan:
8
“Business can be a force for change. It can
change and improve your life, those of
your customers and the world around you.
Entrepreneurship is how you change the
world”
10
2.1 MY GOAL SETTING SHEET ______________________________________
2.1 HELAIAN PENETAPAN MATLAMAT ___
12
2.2 TO REALIZE MY DREAMS, MY TARGET SALE ARE:
2.2 UNTUK REALISASIKAN IMPIAN, SASARAN JUALAN SAYA ADALAH:
Duration / Tempoh Target sale / Sasaran jualan Strategy / Strategi
1st month / Bulan pertama
13
3. OPERATION LITERACY / CELIK OPERASI
14
3.1 KNOW YOUR PRODUCTION ACTIVITIES / KETAHUI AKTIVITI PRODUKSI
ANDA
3.2
15
Think of your proposed business. For each of the categories listed, summarize your initial plans for each, based on the
end-product. / Melihat kepada perniagaan anda, rumuskan pelan anda berdasarkan jadual di bawah.
Physical operation / Operasi fizikal Applies to my If yes, what are my Cost incurred / Kos
business? (yes/no) / needs? terlibat
Libatkan perniagaan Jika ya, apa keperluan?
saya (ya/tidak)
A. Location and Facility / Lokasi
dan fasiliti
D. Employees / Pekerja
E. Professional Assistance /
Khidmat professional
Take the time to carefully review the daily operations within your business. The chart below illustrates basic operations
that happen in any business, whether it is a business dealing with a product or a service — all businesses deal with
production, fulfillment, billing, etc. Each of these operations is integrated and impacts one another. The various
16
checklists that follow the chart below provide you guidelines to keep that operation running smoothly. Feel free to add
steps specific to your business. What steps are necessary to keep operations moving well in your business?
Luangkan masa untuk meninjau operasi harian perniagaan anda dengan teliti. Carta di bawah menggambarkan
operasi asas yang berlaku dalam perniagaan apa pun, sama ada perniagaan yang berurusan dengan produk atau
perkhidmatan - semua perniagaan berkaitan dengan pengeluaran, pemenuhan, penagihan, dan lain-lain. Setiap operasi
ini disatukan dan saling mempengaruhi. senarai semak yang mengikuti carta di bawah ini memberi anda panduan
untuk memastikan operasi berjalan dengan lancar. Jangan ragu untuk menambahkan langkah khusus untuk
perniagaan anda. Apa langkah-langkah yang diperlukan untuk memastikan operasi berjalan dengan baik dalam
perniagaan anda?
.d
E
C
e
c
ro
u
p
n
a
/
s
im
lB
gAk
ti
b
IP
Dy
tM
vS
ffi
17
FIRST, review the production process.
Use the following checklist to think about your
production process and make changes and adjustments
where necessary to improve efficiency and profit
margins.
Gunakan senarai semak berikut untuk memikirkan
proses pengeluaran anda dan buat perubahan dan
penyesuaian jika perlu untuk meningkatkan kecekapan
dan margin keuntungan.
Do I Have an Established Process? Business Operations Checklist /
/ Adakah saya mempunyai proses Senarai semak operasi:
yang baik? (Yes/Ya @ No/Tidak) Production Process / Proses produksi
18