BUKU JAWABAN UJIAN (BJU)

UAS TAKE HOME EXAM (THE)

SEMESTER 2020/21.2 (2021.1)

Nama Mahasiswa : LAMBOK RACHEL JUWITA

Nomor Induk Mahasiswa/NIM : 030539324

Tanggal Lahir : 19/04/1990

Kode/Nama Mata Kuliah : ADBI4201/BAHASA INGGRIS NIAGA

Kode/Nama Program Studi : 54/MANAJEMEN-S1

Kode/Nama UPBJJ : 21/JAKARTA

Hari/Tanggal UAS THE : SABTU,03/07/2021

Tanda Tangan Peserta Ujian

Petunjuk

1. Anda wajib mengisi secara lengkap dan benar identitas pada cover BJU pada halaman ini.
2. Anda wajib mengisi dan menandatangani surat pernyataan kejujuran akademik.
3. Jawaban bisa dikerjakan dengan diketik atau tulis tangan.
4. Jawaban diunggah disertai dengan cover BJU dan surat pernyataan kejujuran akademik.

KEMENTERIAN PENDIDIKAN, KEBUDAYAAN, RISET, DAN TEKNOLOGI

UNIVERSITAS TERBUKA
 BUKU JAWABAN UJIAN UNIVERSITAS TERBUKA

Surat Pernyataan Mahasiswa

Kejujuran Akademik

Yang bertanda tangan di bawah ini:

Nama Mahasiswa : LAMBOK RACHEL JUWITA

NIM : 030539324
Kode/Nama Mata Kuliah : ADBI4201/BAHASA INGGRIS NIAGA
Fakultas : FEKON
Program Studi : 54/MANAJEMEN-S1
UPBJJ-UT : 21/JAKARTA

1. Saya tidak menerima naskah UAS THE dari siapapun selain mengunduh dari aplikasi THE pada laman
https://the.ut.ac.id.
2. Saya tidak memberikan naskah UAS THE kepada siapapun.
3. Saya tidak menerima dan atau memberikan bantuan dalam bentuk apapun dalam pengerjaan soal ujian
UAS THE.
4. Saya tidak melakukan plagiasi atas pekerjaan orang lain (menyalin dan mengakuinya sebagai pekerjaan
saya).
5. Saya memahami bahwa segala tindakan kecurangan akan mendapatkan hukuman sesuai dengan aturan
akademik yang berlaku di Universitas Terbuka.
6. Saya bersedia menjunjung tinggi ketertiban, kedisiplinan, dan integritas akademik dengan tidak
melakukan kecurangan, joki, menyebarluaskan soal dan jawaban UAS THE melalui media apapun, serta
tindakan tidak terpuji lainnya yang bertentangan dengan peraturan akademik Universitas Terbuka.

Demikian surat pernyataan ini saya buat dengan sesungguhnya. Apabila di kemudian hari terdapat pelanggaran
atas pernyataan di atas, saya bersedia bertanggung jawab dan menanggung sanksi akademik yang ditetapkan oleh
Universitas Terbuka.
JAKARTA,03 JULI 2021

Yang Membuat Pernyataan

 BUKU JAWABAN UJIAN UNIVERSITAS TERBUKA

1. The black economy is all economic activity in a given economy that occurs outside or in violation of the
prevailing laws and regulations of society.Activity in the black economy is often illegal, usually
untaxed, and rarely recorded by official economic statistics. What problems will arise if black economy
occured in a country?
JAWAB :
In general, countries facing this situation will experience several symptoms. These include declining
government spending, unemployment exceeding 50% of the workforce, declining consumption,
unstoppable increases in staple food prices, sharp and uncontrolled declines in exchange rates,
declines in GDP (Gross Domestic Product), property prices, and stock drops, and so on. This event can
be categorized as an economic crisis if it lasts for a long time. It can take years, even decades. This
phenomenon is terrible. The reason is, many parties are harmed if an economic crisis occurs in a
country. In the long run, society can experience social unrest and chaos. Even in the worst conditions,
the state can experience a fall in the field of law and order enforcement.

2. There are some examples of companies which are categorized as first mover in Indonesia like
Aqua, Indomie, Telkomsel and Gojek. Up to now, those companies still exist while there are some
new competitors emerge to compete and grab their market. If you have a company, and you are
categorized as first mover in that industry,how to keep the advantage of first mover in your company
so that your company can beat the new competitor?
JAWAB :
How to Face Business Competition
1. Offer Competitive Prices
The price offered for your business product or service is not far from the competitor's price. Product
prices that are much higher than market prices will be difficult to develop a managed business. Unless
the business you are building has a target market of the upper middle class with the support of
luxurious facilities and so on.
2. Don't Drop Your Competitors
Do not make statements or issue opinions that bring down competitors. If a customer tempts you to
speak ill of your competitors, try not to help. Answer in a polite manner, as long as you don't be
indifferent or seem unconcerned with the customer's outpouring.
3. Providing Good Service to Win Business Competition
Starting from making service SOPs and providing training to all your employees. Ask your employees
to serve customers well, starting with a smile and ending with a smile back.
4. Expand Target Market
The importance of expanding the market is like adding product types by planning new target markets.
For example, if your target is only teenagers, producing or adding products that are often used by
housewives can be done to expand the market.
 BUKU JAWABAN UJIAN UNIVERSITAS TERBUKA

5. Doing the Right Promotion

Before choosing the type of promotion for your business, do some research on the competitors first.

3. Indonesian Railways Company (PT. KAI) is the sole operator of public railways in Indonesia. It is
completely state-owned and pays track access charges to the government. It can be said that PT.
KAI monopolizes the railway industry in Indonesia since there is no competitor in that industry.
Based on that condition, What kind of monopoly that is done by PT.KAI? is it pure monopoly or
natural monopoly? Please explain the reason
JAWAB :

A natural monopoly is permitted when a firm can be a supplier of a product or service at a lower cost
than potential competitors, and a volume capacity that can serve the entire market.

natural monopoly is the railroad company. This industry is sponsored by the government, in other
words the monopoly that is carried out is licensed because it provides efficiency for the public interest
and will continue to be developed. Considering the resources needed by the railway industry include
land for train lines, train stations, fuel, and others.

4. President Joko Widodo alluded to improper practices in digital trade that have killed domestic Micro,
Small and Medium Enterprises (UMKM). This practice is predatory pricing, selling goods at very cheap
price in e-commerce by offering discounts to customers.What will happen to the market if this
situation continues?

JAWAB :

As a digital buying and selling platform, unfortunately these products are foreign products which are
now starting to flood the domestic market so that many MSMEs are in danger of going out of business.
In addition, the Minister of Trade, Muhammad Lutfi, said that many foreign parties, especially from
China, used artificial intelligence to study prices in the domestic market. They then study the
production system and raw materials to be imitated and sold at a much cheaper price. "They use
artificial intelligence, they come to their brother's land to study and they know that goods that sell
well, such as products in Tanah Abang that specifically sell fashion, when they are considered to be
sold, are investigated in China that hijabs are sold for a thousand rupiah, resulting in predatory
pricing," said Muhammad Lutfi. Therefore, in the future, the government will begin to control large
discounts provided by a number of digital platforms to minimize predatory pricing practices in the
market, especially sales made in e-commerce. "For the price, it is indeed an agreement between the
seller and the buyer, but we will regulate this discount, so it can't be arbitrary with the excuse that this
digital company discount carries out predatory pricing practices," said Muhammad Lutfi.
BUKU JAWABAN UJIAN UNIVERSITAS TERBUKA
BUKU JAWABAN UJIAN UNIVERSITAS TERBUKA