Creativity Among Communication Student in Producing Short Video.

ABSTRACT

The creative industry in Malaysia is growing in publishing, technology, and law. In

2011 the government launched and introduced a “National Creative Industry Policy”
based on three main focus multimedia, cultural arts and heritages. This research
studied on how the students generate creative idea and face the challenges of
increasing creativity in producing short videos. Besides that, the research wanted to
measure the level of students’ creativity in producing short videos. The research
sample was fourth and third year students of Communication Program majoring in
Broadcasting. This research used survey method base on Torrance Creative Thinking
Test to collect data of the student creativity activity. Cognitive theory is one of the
preferred frameworks that analyzed creation of ideas produced short video. The
finding of the study is showed the student generate creative idea by watching creative
videos and naturally idea to produce short video.