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Modul 4 - LKPD 1

Lembar Kegiatan Peserta Didik


media promosi
pertemuan 1: Mengerjakan LKPD
pertemuan 2 : Presentasi dan diskusi

Mata Pelajaran : PKWU / Prakarya dan Kewirausahaan


Kelas : XII MIPA .......... / XII IPS ..........
Hari/Tanggal : .......................................................................................................
Nama Kelompok : 1.....................................................................................................
2.....................................................................................................
3.....................................................................................................
4....................................................................................................
5.....................................................................................................
Tujuan :
1. Mengidentifikasi fungsi strategi promosi usaha pengolahan makanan khas asli
daerah (orisinil)
2. Mengidentifikasi jenis-jenis media promosi usaha
3. Mengidentifikasi kelebihan dan kekurangan masing-masing jenis media promosi

Petunjuk :
1. Buatlah kelompok dengan anggota 4-5 orang
2. Browsing internet/ membaca buku literature untuk menyelesaikan soal berikut
3. Semua anggota harus berpartisipasi aktif

Pertanyaan :
1. Identifikasilah pengertian dari media promosi !
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2. Identifikasilah fungsi/ tujuan dari media promosi !
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3. Identifikasilah jenis-jenis media promosi (konvensional dan modern) !
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NEXT
4. Jelaskan kelebihan dan kekurangan masing-masing media promosi berikut !

No. Jenis Media Promosi Kelebihan Kekurangan

1 Brosur

2 Spanduk

3 Baliho
4 Banner

5 Majalah

6 Merchandise
7 Internet

8 Email

9 Sosial Media
10 Video

11 Influencer Marketing

12 Mouth to Mouth

13 ……………………………………

14 ……………………………………
5. Menurut kalian, media promosi apakah yang paing efektif di zaman sekarang? Jelaskan
alasannya!
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Kesimpulan :

xxx

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