AGENDA SETTING DAN PROSES KEBIJAKAN PUBLIK

D ia ju k a n u n tu k m elen g k a p i tu g a s m a ta k ulia h k eb ija k a n p u b lik

DOSEN PENGAMPU :

M u s lim a h S u k m a w a ti M . A P

OLEH :

N a d h ila F itria n i 22 01 02 022 6

N u r Sa d iya h 22 01 02 018 8

N u r Za h ra h 22 01 02 009 2

U m ro tu l S an ia 22 01 02 001 9

T ia R a m a d a ya n ti Z A 22 01 02 025 8

PRODI ILMU ADMINISTRASI PUBLIK

FAKULTAS ILMU SOSIAL DAN ILMU POLITIK

UNIVERSITAS ISLAM KALIMANTAN

MAB 2023
 DAFTAR ISI

B A B I ...................................................................................................................... 4

P E N D A H U LU A N ................................................................................................... 4

1 .1 LA TA R B E L A K A N G .................................................................................... 4

1 .2 R U M U S A N M A S A LA H ............................................................................... 4

1 .3 T U J U A N ...................................................................................................... 4

B A B II ..................................................................................................................... 4

P E M B A H A S A N ..................................................................................................... 4

2 .1 P en g e rtia n a g e n d a s ettin g ....................................................................... 4

2 .2 h u b u n g a n a n ta ra a g e n d a s e ttin g d e n g a n p ro s e s k eb ija k an p u b lik ..... 6

2 .3 fa k to r ya n g m e m p en g a ru h i a g e n d a s ettin g ........................................... 9

2 .4 O p in i p u b lik .............................................................................................. 1 0

2 .5 P era n m e d ia m a s s a ................................................................................ 1 1

B A B II .................................................................................................................. 1 5

P E N U T U P ............................................................................................................ 1 5

3 .1 K es im p u la n .............................................................................................. 1 5

D A FT A R P U S T A K A ............................................................................................ 1 6

ii
iii
 BAB I
PENDAHULUAN

1.1 LATAR BELAKANG

A g en d a s ettin g a d a la h p ro s es ya n g m en e n tu k an k eb ija k a n p u b lik a p a ya n g

a k a n d iru m u s k a n k a ren a k eb ija k a n p u b lik d ib u a t b erd a s a rk a n s u a tu is u d a n

a g e n d a s e tttin g la h ya n g a k a n m en e n tu k a n is u a p a ya ng a k a n m en ja d i

la nd a s a n ya n g d ib u a tn ya k eb ija k a n p u b lik .

1.2 RUMUSAN MASALAH

1 A p a p en g ertia n a g e n d a s etting ?

2 B a g a im a n a h u b u n g a n a n ta ra a g e n d a s ettin g d en g a n p ro s es k eb ija k a n

p u b lik ?

3 A p a s a ja fa k to r fa k to r ya n g m e m p en g a ru h i a g en d a s e ttin g d a la m

p ro s e es k e b ijk a n p u b lik ?

4 B a g a im a n a o p in i p u b lik m e m p en g a ruh i a g en d a s e ttin g d a n p ro s e s

k eb ija k a n p u b lik ?

5 B a g a im a n a p era n m a s a m e d ia d a la m a g e n d a s ettin g d an p ro s e s

k eb ija k a n p u b lik

1.3 TUJUAN

U n tu k m enam b ahkan waw asan dan p en g e ta h u an b agi p e n u lis dan

p e m b a c a d e n g a n m en g e ta h u i ru m u s a n m a s a la h ters eb u t.

4
 BAB II
PEMBAHASAN

2.1 Pengertian agenda setting

S ec a ra etim o lo g is , k o n s e p a g e n d a s ettin g d ap a t d ip a h a m i s e b a g a i

p e n eta p a n a ta u p en yu s u n a n a g e n d a / p e ris tiw a / k e g ia ta n . H al in i s e ja la n

d e n g a n a g en d a a ta u p e n g a tu ra n k o n d is i ya n g d is a m p a ik a n o leh b e b era p a

p a k a r k o m u n ik a s i In d o n es ia .

A g e n d a S ettin g M en u ru t M c Com b s dan Shaw , “ m e d ia m assa

m e m ilik i k em a m p u a n u n tu k m en g g e s er a g en d a b e rita m ere k a k e d a la m

a g e n d a p u b lik ” (G riffin , 2 0 1 0 ). P e m a h a m a n in i m e n jela s k a n b ah w a m ed ia

m a s s a m e m ilik i k ek u a ta n u n tu k m em p e n g a ru h i b ah k a n m e m b en tu k c a ra

b e rp ik ir m a s ya ra k a t ya n g terp a p a r in fo rm a s i. M c C o m b s d a n S h a w leb ih

la nju t m en je la s k a n b a h w a m ed ia m em ilik i k em a m p u a n u n tu k m e m b u a t

o ra n g m en ila i s e s u a tu ya n g p en tin g b erd a s a rk a n a p a ya n g d ik a ta k a n m e d ia ,

d e n g a n k a ta la in , k ita m e n g h a rg a i a p a ya n g d ia n g g a p p en tin g o leh m ed ia.

K ed u a p e n eliti itu ju g a m en e k a nk a n b a h w a in i tid a k b e ra rti b a h w a m ere k a

m e n ya la h k a n. S eh in g g a m ed ia s e la lu s ec a ra s a d a r m e m p en g a ru h i p u b lik

d e n g a n in fo rm a s i d a n b erita ya n g d is a m p a ik a n m ela lu i m ed ia d a n m e m ilik i

tu ju a n te rten tu .

T eo ri A g e n d a S etting a d a la h te o ri bahw a m e d ia a d a la h p usat

p e n eg a k a n k e b e na ra n , ya n g m ampu m en g a n g k a t d ua e lem en , ya itu

k es a d a ra n d a n p e n g e ta h u a n , k e d ala m a g en d a p u b lik . H a l in i d ila k u k a n

5
d e n g a n m e n in g k a tk a n k es a d ara n p u b lik d a n m en g a ra h k a n p erh a tia n p a d a

is u -is u ya n g d ia n g g a p p en tin g o le h m ed ia . A p a ya n g d is a m p a ik a n o le h

m e d ia m as s a ten tu n ya b e rp ed o m a n p a d a k a id a h ju rn a lis tik ya n g b e rla k u ,

a p a la g i a d a ju rn a lis d i m e d ia m a s s a ya n g m e ng o la h d a n m e n ya m p a ik a n

in fo rm a s i s es u a i d e n g a n p rin s ip ju rn a lis tik n ya . N a m u n d a la m ha l in i

M c C o m b s d a n S h a w m en jela s k a n b a h w a a p a ya n g d ib e rita k a n d i m ed ia

d ia n g g a p p e n tin g d a n h aru s d ip erh a tik a n o leh m a s ya ra k a t lua s . M e d ia tid a k

m e m p en g a ruh i p ik ira n o ra n g d en g a n m em b e ri tah u m erek a a p a ya n g h a ru s

d ip ik irk a n d an id e a ta u n ila i a p a ya n g m e rek a m ilik i, teta p i d e n g a n m e m b eri

ta h u m e re k a m a s a la h d a n is u a p a ya n g h a ru s d ip ik irk a n . M a s ya ra k a t u m u m

c e n d e ru n g m e m u tu s k a n b a h w a a p a ya n g d is iark a n m e la lu i m ed ia m a s s a

b e n a r-b en a r la ya k u n tu k d ik eta h u i m a s ya ra k a t lu a s d a n d ip u b lik a s ik a n .

M e n u rut B ern a rd C . C o h e n , teo ri a g e n d a s e ttin g a d a la h te o ri b a h w a

m e d ia a d a la h p u s a t p en e n tu a n fa k ta d i m a n a m e d ia d a p a t m en g a n g k a t d u a

ele m e n k e s a d a ra n d a n p en g eta h u a n d a la m a g e n d a p u b lik m e n g a ra h k a n

k es a d a ra n d a n p erh a tia n p u b lik terh a d a p is u -is u a p a ya n g d ia n g g a p p en tin g

o leh p u b lik . D ia b erp e n d a p a t b a h w a “s e b a g ian b e s a r d a ri w a k tu ya n g te la h

lew a t, ju rn a lis m e m u n g k in tid a k b erh a s il b e rb ic a ra k e p a d a o ra n g -o ra n g

ya n g b e rp ik ir, te ta p i b erh a s il m e m b u a t p em irs a m a s u k k e d a la m p e m ik ira n

m e rek a .” (B a ra n d an D e n n is , 2 0 0 7 :1 3 ), S te p h a n W . Littlejo h n d a n K a ren A .

F o s s b e rp en d a p a t b a h w a teo ri a g e n d a s ettin g a d a la h teo ri b a h w a m ed ia

m e n c ip ta k a n c itra a ta u tem a p en tin g d a la m p ik ira n . S eb a b , m ed ia h a ru s

s ele k tif d ala m p e m b erita a n n ya . S a lu ra n b e rita s eb ag a i p e n ja g a g erb a n g

in fo rm a s i m em b u at p ilih a n ten ta n g apa ya n g h a ru s d ilap o rk a n dan

b a g a im a n a c a ra n ya . A p a ya n g d ik eta h u i p u b lik p a d a w a k tu te rte ntu a d a la h

h a s il d a ri m ed ia g a tin g (L ittlejo h n d a n Fo s s , 2 0 0 9 :1 6 ). d ) S yu k u r K h o lil

m e n g u tip p e n d a p a t S a m s u d in A . R a h im b erp e n d a p a t b a h w a a g e n d a s ettin g

a d a la h p era n m ed ia , ya n g m em ilik i k e k u a tan u n tu k m e m p en g a ru h i o p in i

d a n p erilak u p u b lik d en g a n m e n eta p k a n a g en d a u n tu k a p a y an g d ia n g g a p

p e n tin g (K h o lil, 2 0 0 7 :3 6 ) .

6
 B erd a s a rk a n d ef in is i d i a ta s , d a p a t d ik em u k a k a n b a h w a teo ri a g e n d a

s ettin g in g in m en jela s k a n ten ta n g p e ra n b es a r m ed ia m as s a d a la m

m e n en tu k a n a g e n d a o ra ng -o ra n g ya n g te rp a p a r in fo rm a s i. Pu b lik te rb ia s a

d e n g a n b e rita ya n g d is a m p a ik a n o leh m e d ia m a s s a , s e h in g g a m en ja d i to p ik

p e m b ic a ra a n d a la m k o m u n ik a s i s e h ari-h a ri. B e rita a ta u in fo rm a s i ya n g

d is a m p a ik a n o le h m ed ia m a s s a b u k a n h a n ya ilm u a ta u in fo rm a s i b a g i

m a s ya ra k a t, te ta p i b a h k a n d a p a t m e n g u b a h g a ya h id u p , p e rila k u a ta u s ik a p

m a s ya ra k a t. (F is k a , t. th n .)

2.2 hubungan antara agenda setting dengan proses kebijakan publik

Di n e g a ra d em o k ra s i s ep erti In d o n es ia , ra k ya t d id o ro n g dan

d id u k u n g u n tu k m en g u ta ra k a n p en d a p a t. P en d a p a t-p e n d a p a t ya n g

m e n g k ritik p ih a k b erk u a s a p u n ta k te rk ec u alik a n . T e n tu s a ja , tid ak s e m u a

p e n d a p at d ap a t d ib e rik a n p e rh a tia n ya n g s a m a . J ik a s e m u a is u m en d a p a t

p rio rita s s eta ra , m aka k e p e d u lia n m a s ya ra k a t te rb a g i-b ag i dan

te rp e c a h -p ec a h . G era k a n ya n g b e ra rti ta k m u n g k in terb e n tu k . K a ren a itu ,

ra k ya t h a n ya d a p a t m en g a ng k a t is u te rten tu y an g d in ila i “p a lin g p en tin g ”,

a lia s is u ya n g p a lin g b is a m e m b a n g k itk an k e p e d u lia n ya n g in te n s d a ri

m a s ya ra k a t.

M e n u rut A g en d a -S ettin g T h eo ry, m e d ia m a s s a m em e ng a ru hi o p in i

p u b lik d e n g a n m em b e rik a n p e rh a tia n le b ih p a d a is u -is u te rte ntu .

C o n to h n ya , di In d o n e s ia k ita k era p m elih a t b e rita lu a r n e g e ri d a ri

te m p a t-tem p a t s e p e rti A m e rik a S erik a t, E ro p a b a ra t, d an K o rea ta p i jara n g

7
m e n d a p a tk a n in fo rm a s i ten ta n g n e g a ra -n eg a ra A frik a a ta u n e g a ra -n eg a ra

A s ia T en g g a ra la in ya n g m e n ja d i teta n g g a g eo g ra fis b a n g s a k ita .

T eo ri A g en d a -S ettin g b e rf o k u s p a d a k em a m p u a n m e d ia m a s s a

u n tu k m e m ilih to p ik a ta u m a s a la h ya n g a k a n d ia n g k a t d a n m en ja d i

p e rh a tia n m a s ya ra k a t, s e rta m e m b u a t m a s ya ra k a t m em a n d a n g to p ik

te rs eb u t p en tin g . M e la lu i p e m b erita a n ya n g in te n s if te rk a it to p ik te rte n tu ,

m e d ia m a s s a b is a m e m p erk u a t k eya k in a n , s ik a p , n ila i, d a n p a n d a n g a n

m a s ya ra k a t. (k o m u n ik a s i, 2 0 2 3 )

A g en d a s etting d a n p ro s es k eb ija k a n p u b lik a d a la h d u a k o n s ep ya n g

s a lin g terk a it d a la m k o n tek s p em b u ata n k e b ija k a n p u b lik . A g e n d a s ettin g

m e ru ju k p a d a p ro s es d i m a n a is u -is u te rte ntu d ite m p a tk a n p a d a p e rh a tia n

p u b lik , s e m e n ta ra p ro s e s k eb ija k a n p u b lik a d a la h s e ra n g k a ia n la n g k a h ya n g

d ia m b il o leh p e m e rin ta h ata u lem b a g a -lem b a g a terk a it u n tu k m e n g a ta s i is u -

is u ters e b u t d a n m e n g e m b a n g k a n k eb ija k a n .

B erik u t a d a la h b e b e ra p a h u b u n g a n a n ta ra ag en d a s e ttin g dan

p ro s e s k eb ija k an p u b lik :

1 . P e n en tu a n P rio rita s Is u :

- A g en d a s ettin g m e m a in k a n p e ra n p en tin g d a la m m e n en tu k a n is u -is u

m a n a ya n g d ia n g g a p p en tin g o le h m a s ya ra k at d a n m ed ia .

- Is u -is u ya n g b erh a s il d im a s u k k a n k e d a la m a g en d a p u b lik k e m un g k in a n

b e s a r a k a n m e n ja d i fo k u s p erh a tia n d a la m p ro s e s k e b ija k a n p u b lik .

2 . P e m b eria n P e rh a tia n P u b lik :

8
 - A g e n d a s ettin g m e m b a n tu m e n a rik p e rha tia n p u b lik te rh a d a p s u a tu is u

d e n g a n m e m b erik a n lip u ta n m e d ia y an g lu a s a tau m en c ip ta k an k e s a d a ra n

m a s ya ra k a t.

- T in g g in ya p e rh a tia n p u b lik te rh a d a p s u a tu is u d a p a t m em a k s a p e m b u a t

k eb ija k a n u n tu k m e n g a ta s i is u ters eb u t.

3 . M o b ilis a s i M a s ya ra k a t:

- A g en d a s ettin g d a p a t m era n g s a n g m o b ilis a s i m a s ya ra k a t, b aik m ela lu i

d u k u n g a n a ta u te k a n a n u n tu k m e n g a ta s i is u -is u te rte n tu .

- M o b ilis a s i m a s ya ra k a t d a p a t m em p e n g a ru h i k e p u tu s a n p e m b u a t

k eb ija k a n d a la m p ro s e s p e n g e m b a n g a n k eb ija k a n.

4 . P e n g a ru h M ed ia :

- M ed ia m em ilik i p e ra n b e s a r d a la m a g en d a s e ttin g d e ng a n m e n en tu k a n

is u -is u ya n g d ib e rita k a n s e c a ra in ten s if.

- K eh a d ira n s u a tu is u d a la m m ed ia d a p a t m em ic u re s p o n d a ri p em e rin ta h

a ta u lem b a g a -lem b a g a k e b ija k a n u n tu k m e ng a ta s i is u te rs e b u t.

5 . P e m b en tu k a n O p in i P u b lik :

- A g en d a s e ttin g d a p a t m e m b en tu k o p in i p u b lik te n ta ng is u -is u terten tu .

- O p in i p u b lik d a p a t m em en g a ru h i k e b ija k a n d e n g a n m en c ip ta k a n

tu n tu ta n a ta u ek s p ek ta s i ya n g h a ru s d ia k o m o d a s i o leh p e m b u a t k e b ija k a n .

9
6 . P ro s e s P e n g a m b ila n K e p u tu s a n :

- Is u -is u ya n g a d a d a la m a g e n d a p u b lik k e m u n g k in a n b e s a r a k a n m a s u k

k e d a la m p ro s e s k e b ija k a n p u b lik .

- K ep u tu s an -k ep u tu s a n d a lam p ro s es k eb ija k a n d a p a t te rc erm in d a ri

is u -is u ya n g d o m in a n d a la m a g e n d a p u b lik .

D e n g a n d e m ik ia n , a g e n d a s ettin g d a n p ro s es k eb ija k a n p u b lik s a lin g

te rk a it k a re n a is u -is u ya n g b e rh a s il d im a s u k k a n k e d a la m a g en d a p u b lik

a k a n b erp o ten s i m e m e n g a ru h i p erja la n a n d a n h a s il d a ri p ro s es k eb ija k a n

p u b lik .

2.3 faktor yang mempengaruhi agenda setting

A g en d a s ettin g d a la m p ro s es k eb ija k a n p u b lik d ip e n g a ru h i o le h

b e b e ra p a fa k to r, term a s u k m ed ia m assa, k e p e n tin g a n p u b lik , dan

k etid a k p a s tia n . T eo ri a g e n d a s etting m e n ya ra n k a n b ah w a m ed ia m a s s a

m e m a in k a n p e ra n kunci d a la m m e m b en tu k ag en d a d en g a n

m e n g id en tif ik a s i d a n m em p u b lik a s ik a n is u -is u te rte n tu . F a k to r-fa k to r ya n g

m e m p en g a ruh i a g e n d a s ettin g m e lip u ti:

1. M e d ia M assa : Ke m a m p ua n m e d ia u n tu k m e n g id en tif ik a s i dan

m e m p u b lik a s ik a n is u -is u m e m a in k a n p era n p en tin g d a la m m em b e n tu k

agenda.

10
2 . K ep en tin g a n Pu b lik : A g en d a s e ttin g ju g a d ip en g a ru h i o le h k e p e n tin g a n

m a s ya ra k a t te rk a it is u -is u terte n tu.

3 . K etid a k p a s tia n : T in g k a t k e tid a k p a s tia n m en g en a i s u a tu is u ju g a

m e m en g a ru h i s eb e ra p a b e s a r m a s ya ra k a t m e m b u tuh k a n a ra h a n d a ri m ed ia

te rk a it is u ters e b u t.

D e n g a n d e m ik ia n , a g en d a s ettin g d a la m p ro s es k e b ija k a n p u b lik

k o m p le k s d a n d ip e n g a ru h i o leh b e rb a g a i fa k to r, term a s u k m e d ia m a s s a ,

k ep en tin g a n p u b lik , d a n tin g k a t k e tid a k p a s tia n .

2.4 Opini publik

O p in i p u b lik m em a in k a n p era n p en tin g d a la m a g en d a s e ttin g ,

te ru ta m a d a la m k o n tek s k e b ija k a n p u b lik . O p in i p u b lik ya n g d ire s p o n s if

o leh p em erin ta h d ia n g g a p s e b a g a i s a tu -s a tun ya c a ra b ag i p em e rin ta h

u n tu k b e rta h a n . D e n g a n d e m ik ia n , in fo rm a s i o p in i p ub lik m em ilik i p e n g a ru h

b e s a r d a la m m em en g aru h i p ers ep s i m as y ara k a t m ela lu i p ro s e s a g en d a

s ettin g . S e la in itu , lip u ta n ya n g ta ja m te rha d a p s u atu is u o leh m ed ia ju g a

d a p a t m e m e n g a ru h i o p in i p u b lik , ya n g p ada g ilira nn ya m e m e n g a ru h i

k eb ija k a n p em erin tah .

O p in i p u b lik m e m ilik i p e n g a ru h s ig n ifik a n te rha d a p p ro s e s k eb ija k a n

p u b lik . B e rik u t a d a lah b a g a im a n a o p in i p u b lik m em p en g a ru h i p ro s e s

k eb ija k a n p u b lik :

11
 1 . M a k ro In flu en c e : O p in i p u b lik m e m p en g aru h i k eb ija k an p u b lik

s ec a ra m a k ro m e la lu i k es e h a ta n d e m o k ra s i. K e s eh a ta n d em o k ra s i

d iten tu k a n o leh k o m b in a s i in fo rm a s i d an p en g eta h u a n p o litik ya n g

d ip e ro leh m ela lu i k o m u n ik a s i p u b lik .

2 . A g en d a S etting : O p in i p u b lik m em p e n g a ru h i a g e n d a s ettin g

d e n g a n m e m a in k a n p e ran d a la m m e m b en tu k a g e n d a d e n g a n m e d ia m a s s a .

H a l in i m e m un g k in k a n m a s ya ra k a t u n tu k m en ya m p a ik a n s ik a p , p em ik ira n ,

d a n g a g a s a n m e re k a te rh a d a p is u-is u terten tu .

3 . K eb ijak a n H u k u m : O p in i p u b lik ju g a m em p e n g a ru h i k eb ija k a n

h u k u m . P e n elitia n yu rid is e m p iris m en u n ju k k a n b a h w a p ro s es p e n eg a k a n

h u k u m tid a k d a p a t d ile p a s k a n d a ri p era n s erta k e s eh a ta n d em o k ra s i, ya n g

m e lib a tk an o p in i p u b lik .

4 . K o m u nik a s i P u b lik : O p in i p u b lik m e m p en g a ru h i p ela k s a n a a n

k o m u n ik a s i p u b lik o le h p e m e rin ta h . P em e rin ta h m e m e rlu k a n k ritik , s a ra n ,

d a n in fo rm a s i m en g e n a i k e ing in a n ra k ya t u n tu k m e m b u a t k e p u tu s a n d a n

k eb ija k a n ya n g a k an d ila k u k a n .

5 . K e lo m p o k S o s ia l : F a k to r lin g k u n g a n s o s ia l, s e p e rti k elu a rg a ,

te m a n , lin g k u ng a n s ek ita r, te m p a t k e rja , d a n te m p a t ib a d a h , m em p e n g a ru h i

o p in i p u b lik d a n , p a d a a k h irn ya , k e b ija k a n p e m erinta h .

12
 S ec a ra k e s elu ru h a n , o p in i p u b lik m e m ilik i p en g a ru h b es a r terh a d a p

p ro s e s k eb ija k a n p u b lik m ela lu i k es e h ata n d em o k ra s i, a g e n d a s e ttin g ,

k eb ija k a n h u k u m , k o m u n ik a s i p u b lik , d a n k elo m p o k s o s ia l.

2.5 Peran media massa

A g en d a s ettin g m e d ia m a s s a m e m a in k a n p era n p e n tin g d a la m

m e n en tu k a n a g en d a k e b ija k a n p e m e rin ta h . M e d ia m assa m e m ilik i

k em a m p u a n u n tu k m em p e n g a ru h i d a n m e ru b a h c a ra b erp ik ir m a s ya ra k a t,

s erta m e m b erik a n tek a n a n p a d a p em b e n tu k a n o p in i m a s ya ra k a t m ela lu i

p e m b erita a n is u -is u terten tu . D a la m k o n te k s k e b ija k a n p u b lik , a g en d a

s ettin g m e d ia m a s s a d a p a t m e m e n g a ru h i p en e n tu a n k eb ija k a n p em erin ta h ,

s ep erti d a la m k a s u s p en e n tu a n H a rg a E c e ra n T e rtin g g i (H E T ) b era s o le h

p e m e rin ta h .

M e d ia m a s s a ju g a m em ilik i k e m a m p ua n u n tu k m en g g e s er a g en d a

b e rita m e re k a k e d ala m a g e n d a p u b lik , s e h in g g a is u -is u ya n g d ip rio rita s k a n

d a la m lip u ta n n ya c en d e ru n g ju g a m e n ja d i p e rh a tia n m a s ya ra k a t lu a s .

Dengan d e m ik ia n , p e ra n m e d ia m assa d a la m a g en d a s e ttin g dap at

m e m en g a ru h i k es a d a ra n m a s ya ra k a t a k an is u -is u te rte n tu , te rm a s u k d a la m

k o n tek s k e b ija k a n p u b lik .

A g en d a s e ttin g a d a la h s u a tu k o ns e p d a la m s tu d i m ed ia ya n g

m e n g a c u p a d a k e m a m p u a n m e d ia m as s a u n tu k m e m ilih d a n m e ne n tu k a n

to p ik a tau is u -is u te rte n tu ya n g a k a n d ib e rita k a n , s em e n ta ra p a d a s a a t ya ng

b e rs a m a a n m e n g a b a ik a n a ta u m en g u ra n g i p erh a tia n terh a d a p to p ik a ta u

is u -is u la in n ya . M a s a m ed ia m em ilik i p era n ya n g s a n g a t p e n tin g d a la m

p ro s e s in i, d a n p era n te rs e b u t d a p a t d iu ra ik an s e b a g ai b e rik u t:

13
 1 . M en e n tu k a n P erh a tia n P u b lik : M e d ia m a s s a m e m ilik i k e m am p u an

u n tu k m en e n tu k a n p e rh atia n p u b lik te rh ad a p s u a tu is u a tau to p ik terten tu

d e n g a n m e m b erik a n n ya c a k u p a n ya n g lu a s d a n s erin g . D e n g a n

m e m b erik a n p o rs i b e rita ya n g s ig n ifik a n p a d a s u a tu is u , m e d ia d a p a t

m e m a s tik a n b a h w a is u ters eb u t m en ja d i p erh a tia n u ta m a m a s ya ra k a t.

2 . M en e ta p k a n A g e n d a P o litik : M e d ia m a s s a d a p a t m em p e n g a ru h i

a g e n d a p o litik d en g a n m e m b erik an lip u ta n y an g in te ns p a d a is u -is u terten tu .

D en g a n m e m b u a t is u te rte ntu m en ja d i p u s a t p e rh atia n , m ed ia d a p a t

m e m en g a ru h i d is k u rs u s p o litik d a n k eb ija k a n ya n g d ia d o p s i o leh p a ra

p e m b u a t k e p u tu s a n .

3 . M em b a n tu M e m b en tu k O p in i P u b lik : M ed ia m a s s a b erp e ra n

d a la m m em b en tu k o p in i p u b lik d e ng a n c a ra m e m b erik a n in terp reta s i,

a n a lis is , d a n s u d u t p a n d a n g terte n tu terh a d a p is u -is u ya n g m erek a

b e rita k a n . In i d a p a t m e m e n g a ru h i c a ra m a s ya rak a t m em a h a m i s u a tu is u

d a n m em b e n tu k s ik a p m erek a terh a d a p n ya .

4 . M en e n tu k a n U ru ta n P rio rita s Is u : D en g a n m e m u tu s k a n b erita

m a n a ya n g la ya k u n tu k d ib erita k a n d a n s e ja u h a p a is u -is u ters eb u t d ic a k u p ,

m e d ia m a s s a d a p a t m e ne n tu k a n u ru tan p rio rita s is u -is u d a la m p ik ira n

m a s ya ra k a t. Is u ya n g m e n d a p a tk a n p e m b e rita a n ya n g le b ih b e s ar

c e n d e ru n g d ia n g g a p le b ih p e n tin g o le h m a s ya ra k a t.

14
 5 . M en g a ra h k a n P erh a tia n P em b ua t K eb ija k a n : M ed ia ju g a d a p a t

m e m a in k a n p e ran d a la m m e n g a ra h k a n p erh a tia n p a ra p e m b u a t k e b ija k a n

te rh a d a p is u -is u te rte n tu . D en g a n m em b e rik a n lip u tan ya n g e k s ten s if p a d a

s u a tu is u , m ed ia d a p a t m em a k s a p a ra p em b u a t k eb ija k a n u n tu k m e res p o n s

a ta u m en g a m b il tin d a k a n .

N a m u n , p e rlu d iin g a t b a hw a h u b u n g a n a n ta ra m e d ia m a s s a d a n

a g e n d a s e ttin g b e rs ifa t k o m p lek s . T id a k ha n ya m e d ia ya n g m e m ilih is u -is u

ya n g d ib e rita k a n , teta p i ju g a m a s ya ra k a t ya n g m em b erik a n ta n g g a p a n

te rh a d a p b erita ters eb u t. S ela in itu , fa k to r-fa k to r s ep erti k e b ija k a n red a k s i,

k ep em ilik a n m e d ia , d a n k o n te k s s o s ia l-p o litik tu ru t m e m e n g a ru h i d in a m ik a

a g e n d a s ettin g .

P era n m e d ia m a s s a d a la m p ro s es k e b ija k a n p u b lik s a n g a t p en tin g ,

te ru ta m a d a la m a g e n d a s e ttin g d a n p e n g a w a lan k eb ijak a n p u b lik . M ed ia

m assa m em ilik i k em a m p u a n u n tu k m em p en g a ru h i o p in i p u b lik dan

m e m b erik a n m a s u k a n te rh a d a p p em erin ta h, s eh in g g a d a p a t m e m b a n tu

d a la m p em b e n tu k a n k e b ija k a n p u b lik ya n g res p o n s if te rh ad a p k e b u tu h a n

m a s ya ra k a t. S ela in itu , m ed ia m a s s a ju g a d a p a t m em a in k a n p era n d a la m

m e n g a w a s i p ela k s a n a a n k eb ija k a n p u b lik dan m e m b erik an in fo rm a s i

k ep a d a m a s ya ra k a t m e n g en a i k eb ija k a n p u b lik ya n g s ed a n g b e rla n g s u ng .

D a la m k o n te k s a g e n d a s etting , m ed ia m a s s a d a p a t m em p e n g a ru h i

p e n en tu a n a g e n d a k e b ija k a n p e m e rin ta h d e n g a n m e m p rio rita s k a n is u -is u

te rte n tu d a la m lip u ta nn ya . Hal in i dap at m e m e n g a ru h i k e s a d a ra n

m a s ya ra k a t a k a n is u -is u te rten tu d a n m e m p en g a ru h i p em b e n tu k a n o p in i

p u b lik terk a it is u te rs e b u t.

15
 BAB II
PENUTUP

3.1 Kesimpulan

A g en d a s ettin g d a n p ro s es k e b ija k a n p u b lik s a lin g te rk a it d a n s a lin g

m e m en g a ru h i. O p in i p u b lik , m ed ia m assa, d an k e b ija k a n p em e rin ta h

m e ru p a k a n elem e n -elem e n u ta m a y an g b e rp era n d a la m h u b u n g a n in i.

M e d ia m assa m e m a in k a n p era n p en tin g d a la m m e n en tu k a n a g en d a

16
k eb ija k a n p em erin ta h m ela lu i p e m b erita a n is u -is u terten tu , ya n g p a d a

g ilira n n ya m e m e n g a ru h i k es a d a ra n m a s ya ra k a t d a n p e m b en tu k a n o p in i

p u b lik . O p in i p ub lik ya n g res p o n s if ju g a d ia n g g a p s eb a g a i s a tu -s a tu n ya

c a ra b a g i p e m e rin ta h u n tu k b erta h a n , s eh in g g a in fo rm a s i o p in i p u b lik

m e m ilik i p en g a ru h b es a r d a la m m e m e n g a ru h i p ers ep s i m a s ya ra k a t m ela lu i

p ro s e s a g en d a s e ttin g . D en g a n d e m ik ia n , a g e n d a s ettin g d a n p ro s e s

k eb ija k a n p u b lik s a lin g terk a it d a n d ip en g aru h i o leh m e d ia m a s s a d an o p in i

p u b lik .

DAFTAR PUSTAKA

F is k a. (t.th n. ).

. D ia m b il k e m b a li d a ri G ra m e d ia .c o m :

h ttp s :/ / w w w .g ra m ed ia . c o m / litera s i/te o ri-a g e n d a -s e ttin g /

k o m u n ik a s i, i. (2 0 2 3 , 0 4 2 6 ).

. D ia m b il k em b a li d a ri k o m u n ik a s i.u n h a s .a c .

id :

17
 h ttp s :/ / k o m u n ik a s i.u n h a s .a c .id / a g e n d a -s e ttin g -th e o ry-p e m b e ntu k a n -

p e rs e p s i-m a s ya ra k a t-m e la lu i-m ed ia /

P u en tes -M a rk id es , C . (2 0 0 7 ). P o lic y A n a lys is a n d D e c is io n M a k in g .

, 1 3 -3 3 .

R ia n to , P . (2 0 1 0 ). O p in i p u b lik , A g en d a s ettin g , d a n k e b ija k a n p u b lik .

, 3 1 -4 0 .

T ri A g u s tin a 1 , I. (2 0 1 7 ) . P E R A N A G E N D A S E T T IN G M E D IA M A S S A D A L A M

K E B IJ A K A N P E N E T A P A N H A R G A E C E R A N T E R T IN G G I (H E T ) B E R A S

O L E H PE M E R IN T A H . , 2 2 7 -2 3 6 .

18