LEMBAR PERSETUJUAN DAN KELAYAKAN USAHA

BISNIS PLAN

Perusahaan Siswa : HEAVEN VEGETABLES

Kelas : XI ATPH 1
Kompetensi keahlian : Agribisnis Tanaman Pangan dan Hortikultura
Judul Laporan : Bisnis Plan Praktik Produk Kreatif dan Kewirausahaan
Komoditi Brokoli (Brassica oleracea var.Italica) Tumpang
Sari Selada keriting (Lactuca sativa.L).

Bisnis Plan ini telah Lounching pada Tanggal Januari 2023.

Lembang,Januari 2023

Ketua Pelaksana Pembimbing,

Yasir Muwalid SP Tuti Nurhayati.SP.MP

NIP. NIP.19660320200801

Menyetujui
Kepala Sekolah,

Dr. Edi Gunawan MPD.

NIP.

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 KATA PENGANTAR

Segala puja dan puji syukur kehadirat Allah SWT, yang telah melimpahkan rahmat dan
hidayah-Nya kepada kita semua, sehingga penyusun dapat membuat Perencanaan Usaha
Komoditi Brokoli dan Selada Kriting ini.
Walaupun demikian, penyusun berusaha dengan semaksimal mungkin demi kesempurnaan
penyusunan Bisnis Plan ini baik dari hasil kegiatan belajar mengajar di sekolah, maupun dalam
mencari pengalaman dari petani.
Saran dan kritik yang sifatnya membangun begitu diharapkan oleh penyusun demi
kesempurnaan dalam penulisan berikutnya.

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 DAFTAR ISI

Lembar Persetujuan..................................................................................................... i
KATA PENGANTAR................................................................................................... ii
DAFTAR ISI.................................................................................................................. iii

BABI PENDAHULUAN............................................................................................... 1
1.2 Ringkasan Perusahaan...................................................................................... 1
a) Visi dan Misi .................................................................................................... 1
b) Profil usaha....................................................................................................... 2
c) Goals................................................................................................................. 2
d) Struktur organisasi............................................................................................ 2
e) Waktu dan tempat............................................................................................. 3

BAB II PRODUKSI...................................................................................................... 4
2.1 Nama dan Jenis Produk.................................................................................... 4
2.2 Deskrpsi Produk................................................................................................ 4
2.3 Alur Proses Produksi........................................................................................ 5
2.4 Advantages and disadvantages of product........................................................ 7
2.5 SWOT Analisis................................................................................................. 8
2.6 Biaya Variable.................................................................................................. 9
2.7 Input tetap......................................................................................................... 9
2.8 Upah Kerja Tetap.............................................................................................. 10
2.9 Biaya Total........................................................................................................ 10
3.0 Taksasi Hasil...................................................................................................... 10
3.1 Analisa Rencana Keuangan............................................................................... 11

BAB III MARKETING............................................................................................... 12

a) Marketing Strategi.............................................................................................. 12
b) Marketing Mix.................................................................................................... 12
c) Target Market ..................................................................................................... 12
d) Competition......................................................................................................... 12
e) STP...................................................................................................................... 12

BAB IV HUMAN RESOURCES................................................................................ 13

a) Attendance.......................................................................................................... 13
b) Compesation/Gaji............................................................................................... 13
c) Intenciver/Tunjangan Kehadiran........................................................................ 13
d) Nilai-nilai Perusahaan......................................................................................... 13

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BAB V PUBLIC RELATION...................................................................................... 13
a) Communication .................................................................................................. 13
b) Networking ........................................................................................................ 13
c) CSR..................................................................................................................... 13

PENUTUP...................................................................................................................... 15
Lampiran-lampiran

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