Hair, J.F.Jr., Black, W.C., Babin, B.J., Anderson, R.E., Tatham, R.L. 2010.
Multivariate Data Analysis, 6th ed. Upper Saddle River, New Jersey:
Pearson Education Inc.
Kheng, L. L., Mahamad, O., Ramayah, T., &Mosahab, R. (2010). The impact of
service quality on customer loyalty: A study of banks in Penang, Malaysia.
International Journal of Marketing Studies, 2(2
Zahra, Atika. (2017). Pengaruh Kualitas Pelayanan, Persepsi Harga, Dan Citra
Merek Terhadap Kepuasan Pelanggan Pengguna Jasa Transportasi Ojek
Online (StudiPadaPelangganGojek Di Kota Yogyakarta).Skripsi : UNY