Bagian Akhir
Bagian Akhir
KUESIONER PENELITIAN
KUESIONER
“ANALISIS PENGARUH WORD OF MOUTH, BRAND IMAGE,
1. Usia:
a. 17-22 d. 35-40
b. 23-28 e. 41-46
c. 29-34 f. 47-52
2. Pekerjaan:
a. Pelajar/mahasiswa d. Wiraswasta
b. Pegawai Negeri e. Profesional
c. Pegawai Swasta f. Lainnya (sebutkan) :
………………
4. Pendidikan terakhir:
a. SMA/Mahasiswa c. S1
b. D3 d. S2
1
Petunjuk Pengisian Kuesioner:
1. Isilah terlebih dahulu identitas saudara.
2. Berikanlah tanda checklist (√) pada kolom yang Anda anggap Setuju
dengan jawaban pada Anda. Berikut Keterangan Jawaban dan Skor
Penilaian:
Skala Skor
SangatSetuju(SS) 5
Setuju(S) 4
Netral(N) 3
TidakSetuju(TS) 2
SangatTidakSetuju(STS) 1
3. Kejujuran saudara dalam mengisi kuesioner ini sangat kami harapkan,
sebaliknya tugas kami juga akan berusaha menjaga kerahasiaan jawaban
saudara.
4. Setelah selesai, periksalah kembali dan jangan ada pernyataan yang
belum terisi.
WORD OF MOUTH
No Item Pernyataan STS TS N S SS
1 Saya membeli produk BLP Beauty karena
mendapat rekomendaasi dari teman
2 Saya membeli produk BLP Beauty
karena rekomendasi dari Beauty
Influencer
3 Saya membeli produk BLP Beauty karena
melihat pengalaman teman saya yang
telah memkai produk tersebut
4 Saya membeli produk BLP Beauty
karena cerita positif dari teman saya
tentang produk terebut
5 Saya tidak akan membeli produk BLP
Beauty apabila menemukan cerita negatif
mengenai produk tersebut dari orang lain
6 Saya akan membeli produk BLP Beauty
jika ada ajakan orang lain untuk membeli
2
produk tersebut
Citra Merek
No Item Pernyataan STS TS N S SS
1 Produsen Produk BLP Beauty memiliki
reputasi yang baik
2 Produk dari BLP Beauty karena memiliki
kualitas yang baik
3 Produk dari BLP Beauty memiliki model
dan desain yang unik
4 Saya memiliki pengalaman yang
menyenangkan ketika menggunakan
produk BLP Beauty
5 Saya merasa bangga saat menggunakan
produk dari BLP Beauty
Persepsi Harga
Perceived Quality
3
tahan penggunaan yang baik
3 Produk BLP Beauty dapat digunakan
sesuai dengan spesifikasi yang ditawarkan
4 Fitur dari produk BLP Beauty
memudahkan pemakaian bagi konsumen
5 Kualitas produk BLP Beauty selalu
konsisten dari waktu ke waktu
Keputusan Pembelian
4
LAMPIRAN 2
UJI VALIDITAS
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 30 100.0
Excluded a
0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.687 6
Item Statistics
Mean Std. Deviation N
Wom1 3.9000 .66176 30
Wom2 4.1000 .95953 30
Wom3 3.9000 .80301 30
Wom4 4.2667 .82768 30
Wom5 3.8667 1.00801 30
Wom6 3.7333 1.11211 30
Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha
Deleted Item Deleted Total Correlation if Item Deleted
Wom1 19.8667 9.361 .436 .649
Wom2 19.6667 8.575 .368 .664
Wom3 19.8667 8.671 .475 .631
Wom4 19.5000 8.466 .501 .622
Wom5 19.9000 8.369 .374 .664
Wom6 20.0333 7.757 .415 .653
Scale Statistics
Mean Variance Std. Deviation N of Items
23.7667 11.564 3.40064 6
5
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.856 5
Item Statistics
Mean Std. Deviation N
Cm1 4.4000 .62146 30
Cm2 4.2667 .58329 30
Cm3 4.2333 .72793 30
Cm4 4.2333 .62606 30
Cm5 4.1333 .89955 30
Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha
Deleted Item Deleted Total Correlation if Item Deleted
Cm1 16.8667 5.016 .857 .783
Cm2 17.0000 5.379 .765 .809
Cm3 17.0333 5.551 .498 .870
Cm4 17.0333 5.275 .738 .811
Cm5 17.1333 4.602 .616 .856
Scale Statistics
Mean Variance Std. Deviation N of Items
21.2667 7.789 2.79079 5
6
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.836 4
Item Statistics
Mean Std. Deviation N
Ph1 4.1667 .64772 30
Ph2 4.1333 .68145 30
Ph3 4.0333 .61495 30
Ph4 4.0333 .80872 30
Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha
Deleted Item Deleted Total Correlation if Item Deleted
Ph1 12.2000 3.062 .730 .767
Ph2 12.2333 2.875 .778 .743
Ph3 12.3333 3.402 .598 .822
Ph4 12.3333 2.851 .598 .836
Scale Statistics
Mean Variance Std. Deviation N of Items
16.3667 5.137 2.26645 4
Reliability
Scale: ALL VARIABLES
Reliability Statistics
Cronbach's Alpha N of Items
.870 5
7
Item Statistics
Mean Std. Deviation N
Pq1 4.0667 .63968 30
Pq2 4.1667 .64772 30
Pq3 3.9333 .63968 30
Pq4 4.0000 .52523 30
Pq5 4.2333 .72793 30
Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha
Deleted Item Deleted Total Correlation if Item Deleted
Pq1 16.3333 4.368 .731 .834
Pq2 16.2333 4.668 .587 .869
Pq3 16.4667 4.602 .627 .860
Pq4 16.4000 4.731 .755 .835
Pq5 16.1667 3.868 .815 .811
Scale Statistics
Mean Variance Std. Deviation N of Items
20.4000 6.731 2.59442 5
Reliability
Scale: ALL VARIABLES
Case Processing Summary
N %
Cases Valid 30 100.0
Excludeda 0 .0
Total 30 100.0
a. Listwise deletion based on all variables in the
procedure.
Reliability Statistics
Cronbach's Alpha N of Items
.708 5
Item Statistics
Mean Std. Deviation N
Kp1 4.3667 .61495 30
Kp2 4.2333 .62606 30
Kp3 4.3333 .66089 30
Kp4 4.0667 .98027 30
Kp5 3.4333 .93526 30
Item-Total Statistics
Scale Mean if Item Scale Variance if Corrected Item- Cronbach's Alpha
Deleted Item Deleted Total Correlation if Item Deleted
Kp1 16.0667 5.030 .582 .627
Kp2 16.2000 5.476 .391 .688
8
Kp3 16.1000 5.128 .484 .656
Kp4 16.3667 3.964 .535 .633
Kp5 17.0000 4.483 .418 .689
Scale Statistics
Mean Variance Std. Deviation N of Items
20.4333 7.013 2.64814 5
9
LAMPPIRAN 3
SPSS REGRESI
Frequencies
Frequency Table
Usia
Frequency Percent Valid Percent Cumulative Percent
Valid 17-22 Tahun 47 47.0 47.0 47.0
23-28 Tahun 43 43.0 43.0 90.0
29-34 Tahun 5 5.0 5.0 95.0
35-40 Tahun 3 3.0 3.0 98.0
41-46 Tahun 1 1.0 1.0 99.0
47-52 Tahun 1 1.0 1.0 100.0
Total 100 100.0 100.0
Pekerjaan
Frequency Percent Valid Percent Cumulative Percent
Valid Pelajar/mahasiswa 48 48.0 48.0 48.0
Pegawai Negeri 4 4.0 4.0 52.0
Pegawai Swasta 28 28.0 28.0 80.0
Wiraswasta 9 9.0 9.0 89.0
Profesional 3 3.0 3.0 92.0
Lainnya 8 8.0 8.0 100.0
Total 100 100.0 100.0
Pengeluaran
Cumulative
Frequency Percent Valid Percent Percent
Valid Rp. 500.000- Rp. 32 32.0 32.0 32.0
1.500.000
Rp. 1.500.001- Rp. 31 31.0 31.0 63.0
2.500.000
Rp. 2.500.001- Rp. 21 21.0 21.0 84.0
3.500.000
Rp. 3.500.001– 11 11.0 11.0 95.0
Rp.4.500.000
Rp.4.500.001 5 5.0 5.0 100.0
Total 100 100.0 100.0
10
Pendidikan
Frequency Percent Valid Percent Cumulative Percent
Valid SMA/Mahasiswa 53 53.0 53.0 53.0
D3 4 4.0 4.0 57.0
S1 41 41.0 41.0 98.0
S2 2 2.0 2.0 100.0
Total 100 100.0 100.0
Frekuensi
Frequency Percent Valid Percent Cumulative Percent
Valid 2x 52 52.0 52.0 52.0
3x 21 21.0 21.0 73.0
4x 11 11.0 11.0 84.0
>5x 16 16.0 16.0 100.0
Total 100 100.0 100.0
Regression
Descriptive Statistics
Mean Std. Deviation N
Kp 21.4700 2.38029 100
Wom 25.1100 3.03147 100
Cm 21.9800 2.16015 100
Ph 17.4200 1.90258 100
Pq 21.4700 2.26281 100
Variables Entered/Removeda
Model Variables Entered Variables Removed Method
1 Pq, Wom, Cm, Phb . Enter
a. Dependent Variable: Kp
b. All requested variables entered.
11
Model Summaryb
Adjusted R Std. Error of
Model R R Square Square the Estimate Durbin-Watson
1 .695 a
.482 .461 1.74824 1.984
a. Predictors: (Constant), Pq, Wom, Cm, Ph
b. Dependent Variable: Kp
ANOVAa
Sum of
Model Squares df Mean Square F Sig.
1 Regression 270.559 4 67.640 22.131 .000b
Residual 290.351 95 3.056
Total 560.910 99
a. Dependent Variable: Kp
b. Predictors: (Constant), Pq, Wom, Cm, Ph
Coefficientsa
Unstandardized Standardized
Coefficients Coefficients Collinearity Statistics
Model B Std. Error Beta t Sig. Tolerance VIF
1 (Constant) 3.127 2.021 1.547 .125
Wom .171 .068 .217 2.510 .014 .727 1.375
Cm .138 .114 .125 1.212 .228 .513 1.948
Ph .083 .142 .067 .589 .557 .426 2.349
Pq .446 .119 .424 3.763 .000 .428 2.334
a. Dependent Variable: Kp
Collinearity Diagnosticsa
Condition Variance Proportions
Model Dimension Eigenvalue Index (Constant) Wom Cm Ph Pq
1 1 4.978 1.000 .00 .00 .00 .00 .00
2 .009 23.999 .00 .87 .01 .07 .07
3 .006 28.080 .87 .10 .00 .11 .05
4 .004 35.956 .13 .02 .98 .15 .05
5 .003 39.773 .01 .01 .01 .67 .83
a. Dependent Variable: Kp
12
Residuals Statisticsa
Minimum Maximum Mean Std. Deviation N
Predicted Value 17.0483 24.5103 21.4700 1.65315 100
Residual -6.28224 4.92652 .00000 1.71255 100
Std. Predicted Value -2.675 1.839 .000 1.000 100
Std. Residual -3.593 2.818 .000 .980 100
a. Dependent Variable: Kp
13
LAMPIRAN 4
DATA EXCEL KUESIONER
Pengeluara
Nama Usia Pekerjaan n Pendidikan Frekuensi
Natasha bunga 2 1 1 1 1
Lidwina 1 1 2 1 4
Andita 1 4 2 1 1
Fita 2 1 1 1 2
Ivanka Bintang P 1 1 1 1 1
Debby cynthia dewi 2 1 1 3 3
Natalia greenta 2 4 2 1 1
Dea 1 1 1 1 2
Aliza Putri Nur Hanifa 1 1 2 1 2
Bunga 1 1 1 1 1
asfarina 1 3 1 3 1
Melka Aranca 1 1 2 1 2
Aliza Putri Nur Hanifa 1 1 2 1 2
Prasasti k.n 2 3 3 2 1
Vens 2 1 2 1 2
Feli 1 1 1 1 1
Saskia 1 1 3 1 2
Stefani 1 1 1 3 1
Caca 2 6 2 3 3
Rahelia Jelita H 2 3 4 3 3
Alya 1 6 2 3 2
Chindy aprilly patiung 1 1 2 3 1
Alya 1 6 2 3 2
Dinda 3 2 3 3 2
Michelle 2 3 5 3 1
Miranti Ria Pertiwi 2 4 1 1 1
difa 2 3 2 3 1
Steisy Raun 2 1 1 1 1
Lidwina 1 1 2 1 4
Lani 2 3 3 2 3
Alisa 2 2 3 3 3
Andalia Rahmadhika 1 1 1 1 1
Aini ginting 1 1 2 3 1
Mira 2 3 3 3 1
Viola 2 3 1 3 1
AV 2 3 5 3 1
Angel 1 1 1 1 1
Claudia Selvi Sutanto 2 3 3 3 2
Vira 2 3 4 3 1
Alya Ferlina 1 1 1 1 1
Ari Dewi 1 3 3 1 4
14
Ni putu santi 1 1 2 1 4
Dian Pasaribu 2 6 2 3 1
Ari Wijayanti 1 1 1 1 1
Bunga 2 1 2 1 1
Sherli 3 3 2 3 1
Gisel 2 3 4 3 1
Dea 1 1 1 1 2
Mega 1 3 2 2 1
Hafni Arlinawati 6 3 3 1 2
Gema ganeswari 1 1 1 3 1
Caca 2 6 2 3 3
Eca 2 6 4 3 4
Lisa 1 1 2 3 1
Rani 1 3 1 3 1
Eca 2 6 4 3 4
Septi 2 3 3 1 1
Dinda 3 3 3 3 4
Tiara 2 3 3 1 3
Mesya 2 1 2 1 3
Novita rosa 4 2 3 3 3
Debby cynthia dewi 2 1 1 3 2
CUT INTAN ELMA 2 3 3 1 1
Ramadani 2 3 2 1 1
Adriani Kirana 1 1 2 1 2
Mellyriani 1 4 3 1 4
Aris yulianti 4 4 4 1 1
Christie Jusuf 1 1 1 1 1
Santi F Situmorang 2 1 2 1 1
Kesya 2 4 4 3 4
Nurdiah 4 6 3 1 1
Ekawati 2 3 3 1 4
Via 2 1 1 1 1
Faya triwarsa 1 1 3 1 4
Bella Syafira 1 1 2 1 3
Dala Surikala 2 3 4 3 2
Pevita Meiriyadi 2 3 4 3 4
Bernata aurelly 1 1 3 1 1
Dila 1 1 1 1 2
Indra Wardi putra 1 1 1 3 1
Risky ayu 1 1 1 1 1
Erni 2 3 2 3 1
Fajrina Agustin 2 4 1 1 1
Villa 3 3 4 4 1
Fransiska Rara 1 1 1 3 1
RH 1 1 2 1 3
ANITA 2 3 4 3 3
15
Janto 5 5 5 4 4
Rosane 2 4 2 2 1
Masfel 2 5 5 3 4
Anastasya eda 2 2 3 3 4
Oktaviani 1 1 3 1 2
Fongmeica 3 5 5 3 4
Mika 1 1 3 1 2
Wildan jordiansyah r 1 1 1 1 1
Arrabella 1 1 2 3 2
agnesmima 1 1 1 1 2
Audrey natalie Alevia 1 1 1 1 1
Valentina Intan 1 3 1 1 1
Kristina Yan Krisanti 1 1 1 1 1
Rosane 2 4 2 2 1
PH 1 PH 2 PH 3 PH 4 PQ 1 PQ 2 PQ 3 PQ 4 PQ 5
5 5 5 4 4 4 4 4 5
5 5 4 4 4 4 4 4 4
5 4 4 4 4 4 4 4 4
3 3 4 4 3 3 3 3 3
3 3 3 3 3 4 4 4 4
5 4 5 4 4 3 5 4 5
4 4 4 4 4 4 4 4 4
4 4 3 4 4 4 3 4 4
4 4 4 4 4 5 4 4 5
3 3 3 3 4 4 4 3 3
4 3 3 4 3 3 3 3 3
4 5 5 5 5 5 3 4 4
4 4 4 4 4 5 4 4 5
18
4 4 3 4 3 4 3 4 4
4 4 4 4 4 4 3 4 3
4 4 4 4 4 4 4 4 4
4 4 4 4 4 5 4 4 5
5 5 5 5 5 5 5 5 5
5 5 4 4 5 5 4 4 5
5 4 5 5 4 5 4 4 4
4 5 4 5 5 4 5 4 5
4 4 4 4 4 4 4 4 4
4 5 4 5 5 4 5 4 5
5 5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4 4
4 4 4 3 4 5 4 5 5
4 4 4 4 4 4 4 4 4
3 3 4 1 3 3 3 3 3
5 5 4 4 4 4 4 4 4
4 4 4 5 5 4 4 5 5
4 4 4 5 5 4 4 5 5
4 5 5 5 4 4 4 4 5
5 5 4 5 4 4 5 5 5
4 4 4 5 4 5 4 4 5
5 5 5 4 2 2 4 4 5
4 4 5 4 4 4 5 4 4
5 5 5 5 5 5 4 4 5
5 4 4 5 5 4 5 5 5
5 5 4 5 5 5 4 5 4
4 4 4 4 5 5 4 4 4
4 5 5 4 5 4 5 4 5
4 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4
4 4 4 5 5 5 4 4 4
4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5
4 4 4 4 4 5 4 4 4
4 4 5 4 4 4 5 4 4
5 5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4 4
4 4 5 4 4 4 4 4 4
5 5 4 4 5 5 4 4 5
5 5 5 5 5 5 5 5 5
5 5 5 4 4 4 4 5 4
4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5
5 5 4 4 5 5 4 4 5
4 4 4 4 4 4 4 4 4
19
5 4 5 5 4 4 5 4 4
5 4 4 5 4 4 4 4 4
5 5 4 5 5 5 5 5 5
4 5 5 4 5 5 4 4 4
5 5 5 5 5 5 5 5 5
4 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4
5 4 4 5 5 5 4 4 4
4 4 4 5 4 4 4 5 5
4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5
5 4 4 4 4 4 4 4 4
4 5 4 4 4 5 4 4 4
5 5 5 5 5 5 5 5 5
5 5 4 5 5 5 5 5 5
4 4 5 4 4 4 4 4 4
4 4 5 4 4 4 4 4 4
4 5 5 4 4 4 4 5 4
4 4 4 4 4 5 5 5 5
4 4 4 4 4 4 4 4 5
4 4 4 4 4 4 4 4 4
4 4 4 4 4 4 4 4 4
4 4 4 4 5 4 5 5 4
4 4 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5
5 5 4 5 5 2 5 5 5
4 4 5 4 4 4 4 5 5
5 5 4 5 5 4 4 4 4
5 5 5 5 5 5 5 5 5
4 5 4 4 4 4 4 4 4
5 5 5 5 5 5 5 5 5
5 5 4 5 5 4 5 4 5
5 5 5 5 5 4 5 5 5
5 5 5 5 5 5 5 5 5
4 4 5 5 4 4 4 4 4
2 5 5 5 5 4 4 4 5
4 4 4 4 4 4 4 4 4
5 5 5 5 4 4 4 4 4
5 5 5 4 4 4 4 4 5
5 5 5 5 5 5 4 4 4
5 4 5 5 5 5 4 4 5
4 5 4 4 4 4 4 4 4
20
KP 1 KP 2 KP 3 KP 4 KP 5
5 5 5 5 3
5 5 5 5 4
5 4 4 2 4
4 3 4 4 3
4 3 3 4 3
5 5 5 4 3
4 4 4 4 2
5 3 5 5 4
3 4 5 2 3
4 4 4 3 3
4 4 3 3 3
4 5 4 5 1
3 4 5 2 3
4 4 4 4 3
4 4 3 3 2
4 4 4 4 3
4 4 4 4 4
5 5 5 5 5
5 4 4 5 5
5 4 4 4 3
4 5 4 5 4
4 4 4 4 4
4 5 4 5 4
5 5 5 5 5
4 4 4 3 3
5 5 5 4 3
5 4 5 4 4
5 4 5 5 3
5 5 5 5 4
4 4 5 5 5
4 4 4 4 4
5 4 5 5 2
5 4 5 5 2
5 4 4 5 4
2 5 2 2 2
5 5 5 4 5
4 4 4 4 5
5 4 4 4 5
4 5 5 4 2
4 4 4 5 2
4 5 4 4 5
4 4 4 4 4
4 4 4 5 5
21
4 4 4 4 5
4 5 4 4 5
4 5 4 4 5
5 5 4 4 2
5 5 5 5 4
5 5 5 5 5
5 4 4 4 4
4 4 4 4 4
5 4 4 5 5
5 5 5 5 5
5 4 5 5 5
4 4 4 4 5
5 5 5 5 5
4 5 4 5 5
4 4 4 4 4
4 4 5 4 5
5 5 5 5 5
5 5 5 5 5
4 4 5 5 4
5 5 5 5 5
4 4 4 4 5
4 4 4 4 5
4 4 4 4 4
4 4 4 4 5
5 4 4 4 5
4 5 4 4 5
5 5 5 5 5
4 4 4 4 4
4 5 4 5 4
5 5 5 5 5
4 5 5 5 5
4 4 4 4 4
4 4 4 4 4
4 5 5 5 5
4 4 4 4 5
5 5 4 5 4
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
4 4 4 4 4
4 5 5 5 5
4 5 4 4 2
4 4 4 5 5
22
4 4 5 4 4
5 5 5 5 5
4 4 4 4 4
5 5 5 5 5
4 5 4 4 5
5 5 4 5 5
5 5 5 5 5
5 4 4 4 4
5 4 5 4 5
4 4 4 4 5
4 4 4 4 4
4 5 5 4 5
4 4 5 4 5
5 5 4 5 5
4 4 4 4 4
23
LAMPIRAN 5
HASIL KUESIONER GOOGLE FORM
24
25
26
27
28
WORD OF MOUTH
29
CITRA MEREK
30
PERSEPSI HARGA
31
PERCEIVED QUALITY
32
KEPUTUSAN PEMBELIAN
33
34