DAFTAR ISI

Halaman

DAFTAR ISI ................................................................................................. ii

PENDAHULUAN ........................................................................................ 3
Pengenalan Produk.......................................................................................... 3
Situasi Lingkungan Pasar ................................................................................ 4
Faktor Ekonomi .................................................................................... 4
Faktor Sosial dan Politik ....................................................................... 4
Faktor Peraturan dan Undang-Undang (Faktor Hukum) ....................... 5
Faktor Demografi .................................................................................. 5
PEMBAHASAN ........................................................................................... 6
Analisis Strategi Pemasaran ............................................................................ 6
Segmenting ........................................................................................... 6
Targeting .............................................................................................. 8
Positioning ............................................................................................ 8
Bauran Pemasaran ........................................................................................... 9
Produk (Product) .................................................................................. 9
Harga (Price) ........................................................................................ 10
Tempat (Place) ..................................................................................... 10
Promotion ............................................................................................. 11
Strategi Generik Porter.................................................................................... 12
Analisis SWOT ............................................................................................... 12
Strengths ............................................................................................... 12
Weakness .............................................................................................. 12
Opportunity .......................................................................................... 13
Threat ................................................................................................... 13
DAFTAR PUSTAKA ................................................................................... 14

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