Doc. no.

:
Revision no. :
JOB DESCRIPTION Effective date : Oktober 2023

Content Creator (Marketing) Revision date :

PT. Sambal Bakar Indonesia No. of pages :

I. Job Identity / Identitas Jabatan

Job Code : Organization : PT. Sambal Bakar Indonesia
Job Title : Content Creator (Marketing) Direction : Director of Marketing
Superior : Division : Marketing Communication –
Content Creator
Subordinate : - Department : Marketing

II. Job Description / Uraian Jabatan

2.1. Job Mission (Explain the essentials of the existence of the job. It shall clarify the very reason for the job to subsist within the
organization.) / Tujuan Jabatan
2.1.1. Menjadi divisi yang memiliki tanggung jawab dalam menyajikan konten yang kreatif
2.1.2. Menjadi divisi yang mengusung konsep copy dengan cara yang menarik dan perencanaan yang
matang untuk dapat mengundang audience.
2.2. Main Responsibility (Goals bind for the job mission to be accomplished / major duties performed. Omit details as to how the
duty is performed.) / Tanggung Jawab Utama
Time Allocation
/ Skala Waktu
2.2.1. Melakukan riset dan analisis pasar dan audiensnya untuk menciptakan konten Daily
yang sesuai dengan kebutuhan.
2.2.2. Menciptakan ide konten yang menarik dan berkualitas. Daily
2.2.3. Membuat strategi konten yang efektif meliputi penjadwalan, topik, jenis konten, Daily
dan cara promosi dimedia social.
2.2.4. Membuat konten yang menarik yang luar biasa secara berkala dan sesuai dengan Daily
audiens Sambak.
2.2.5. Mengembangkan struktur konten & skrip Daily
2.2.6. Menjadi talent jika diperlukan untuk konten media social atau tujuan pemasaran. Base On Req
2.2.7. Membuat kalender konten untuk memastikan jadwal posting yang konsisten dan Monthly
memantau.
2.2.8. Sosmed Response Daily
2.2.9 Melakukan up to date dengan perkembangan media social saat ini dan membuat Daily
ide-ide baru untuk menarik pelanggan potensial
2.2.10 Melakukan Photo & Video Produk Base On Req
2.3. Main Authority (Authority given to the job to make decision without any aid from the supervisor.) / Kewenangan Utama
2.3.1. Memiliki tanggung jawab untuk menulis konten yang jelas untuk keperluan perusahaan.
2.3.2. Mengembangan ide marketing campaign .
2.3.3. Menghasilkan sebuah copy yang persuasive dan menarik
2.4. Job Performance Indicator (Standards which are used in measuring successful performance of the job.) / Indikator Kinerja

2.4.1. SOSMED RESPONSE 1x24 Jam

2.4.2. Create copyright instore banner conten digital
2.4.3. Monthly Report Sosmed
2.4.4. Monthly Report Flow Order
2.4.5. Aktivitas Foto & Video Produk
III. Job Relationship (Internal and/ or external official relationship other than to supervisor and subordinate.) / Hubungan Pekerjaan
3.1. Internal
3.1.1. Brand Manager
3.1.2.
3.1.3.
3.2. External
3.2.1. Talent
3.2.2.
3.2.3.
3.2.4.

IV. Job Dimension (Important aspects managed by the job that directly and/ or indirectly affects the accomplishment of all Main
Responsibilities.) / Dimensi Jabatan

4.1. Financial Dimension

4.1.1. Operating budget : -
4.1.2. Assets value : -
4.1.3. Sales turn over : -
4.1.4. Revenue targeted : -
4.2. Non Financial Dimension
4.2.1. Area of sales : -
4.2.2. No. of direct subordinate : -
4.2.3. No. of Indirect subordinate : -

V. Job Requirement (List of minimum requirement in order to perform the job normally) / Persyaratan Jabatan
5.1. Job Pre-requisite (Lists all the necessary conditions that must be met by any entrant to be eligible to hold the job) / Persyaratan
Wajib
5.1.1. Memiliki Kemampuan copywrite & editing video dengan perangkat smartphone
5.1.2. Memiliki kemampuan dalam berkomunikasi & presentasi
5.1.3. Kemampuan berfikir kreatif (out of the box)
5.1.4. Kemampuan kuat dalam ide dan desain kreatif

6.2. Job Propensity Gauge (List all the necessary conditions that show the capability of any particular competency of an entrant) /
Persyaratan Minimum
5.2.1. Pendidikan minimal D3/S1 Komunikasi, jurnalisme atau jurusan terkait
5.2.2. Minimal 2 tahun pengalaman sebagai content creator
5.2.3. Memiliki kreativitas yang tinggi
5.2.4. Up to date terhadap berbagai jenis perkembangan berkaitan dengan bidang yang dikuasai
5.2.5. Memiliki kemampuan riset audiens
6.3. Job Competency Requirement (Lists the entire necessary competency that must be performed by any entrant to do the least of
the job. Please note that this is one of three part series in job requirement, all of which have the same level of importance) /
Persyaratan Kompetensi
1 Basic : Teamwork
2 Effective : Communication, Job Description, Job Evaluation, Job Grading, Persuasive skill, Negotiate
Skill,
3 Intermediate : Managerial
4 Advance :
 Competency Level Req.
No. Name of Competency Code
1 2 3 4 Level
A. Basic Competency
1. Integrity ✓
2. Innovation ✓
3. Continues Improvement ✓
4. Accountability ✓
5. Perseverance ✓
6. Teamwork ✓
B. Behavioral Competency
1. Achievement Orientation ✓
2. Impact and Influence ✓
3. Interpersonal Relationship Building ✓
4. Initiative ✓
5. Self Control and Confidence ✓
6. Adapting to Change ✓
7. Conceptual Thinking ✓
8. Analytical Thinking ✓
9. Problem Solving ✓
10. Decisive Judging ✓
C. Managerial Competency
1. Visioning ✓
2. Team Leadership ✓
3. Managing Others ✓
4. Developing Others ✓
5. Conflict Management ✓
D. Technical Competency
1. Presentation Skill ✓
2. Negotiation Skill ✓
3.
4.
5.
6.
7.
8.

VI. Organization Structure (Position of particular job within the organization structure. Draw of the diagram in detail as to
describe superior, subordinate and coworker relationship) / Struktur Organisasi

Level 1

Level 2

Level 3

Level 4

VII. Authorization / Pengesahan

Superior Job Holder HRD

Signature : Signature : Signature :

Name : Name : Name :
Date : Date : Date :

Director of Marketing
and Branding

Brand Manager

Social Media
Specialist

Marketing Planner Event and Aggregator

Partnership