SOCIAL MEDIA & DIGITAL

MARKETING SESI 9

INSTRUMENT
DIGITAL MEDIA
CREATIVE
 Bagaimana bisnis menghadapi
tantangan dalam pengembangan
di dunia digital creative?

Apa saja fase kunci dalam

OBJECTIVE

proses digital creative?

Bagaimana mengevaluasi
kesuksesan kampanye digital?

Apa saran untuk kesuksesan

digital creative campaign?
Creative Application
Of Digital Media

Bayangkan bagaimana jika kita harus menghadapi

5000-an sampai 13.000 pesan iklan setiap hari.
Komunikasi pemasaran pasti penuh dengan
kebisingan dan setiap kampanye pemasaran akan
menghadapi kesulitan
AGENSI Pastikan agnesi yang and
apilih relevan dengan arena
Demi kampanye digital yang kohesif dan
anda, cepat dalam
koheren, perusahaan melibatkan expert untuk
menangkap peluang
terlibat mengarahlan elemen kreatif dalam
kampanye pemasaran

Agensi mempekerjakan talent yang

memiliki kemampuan dalam
menyusun sebuah ide pemasaran
dan mentransformasikannya ke
dalam kampenye digital
Bagaimana Melakukan
Digital Marketing
Sendiri
Sesuaikan dengan Budget Pemasaran

Peningkatan kemampuan digital marleting

Waktu
Proses dalam
Membentuk
Ide Eksplorasi Eksekusi

Insight Evaluasi
Eksplorasi
Lakukan pengumpulan informasi yang relevan berupa fakta, pengalaman,
history, pengetahuan dan feelings. Pada fase ini anda harus mengetahui
pasar anda, demografi, gaya hidup dan kebutuhan pasar.
INSIGHT
Ide yang bagus akan membuat kampanye anda menjadi lebih panjang,
jangkauannya lebih luas, kedekatan dengan audience dan memungkinkan
anda dapat menjangkau audiens yang di luar target anda
Execution
Once you have your idea, the next step is choosing what form of digital
communication best suits your campaign. Is it online advertising, e-mail marketing,
content sponsorship, viral marketing, mobile marketing, social networking, e-
couponing, e-competitions, a combination of the above or something else entirely?
Evaluation
it is vital to choose the right metrics for your campaign and to ensure that the
measurement of those metrics is accurate and meaningful.
Online Advertising Metrics

Pay-per-click (PPC) advertising service

providers provide tracking information in
your control panel on
the number of viewers who actively
engaged with your advert.
 Ad Impression
Impressions measure the number of times your specific
ad is requested by a user’s browser. It is generally
considered to be a reasonable measurement of the viewer’s
opportunity to see your advertising message.
 Performance-Based
Advertising
Performance measurement can be the number of e-mail
addresses captured as part of the campaign, the online sales
generated, the number of visitors to your website,
subscriptions to your online newsletter, etc. This model is
also referred to as pay per action or pay per acquisition
(PPA)
 Website Analytics

Page views, conversion rates, absolute unique visitors,

new and returning visitors, bounce rate and abandonment
can all be measured using appropriate web analytic software
 Website Analytics

Page views, conversion rates, absolute unique visitors,

new and returning visitors, bounce rate and abandonment
can all be measured using appropriate web analytic software
 Social Networking Metrics

tracking the following metrics for your social media

campaigns: page views, visits, visitors, visitor info, time on
site, bounce rate, referrers, entry and exit pages, click-through
analysis and search engine entry. Since the use of social media
involves an ongoing campaign that builds over time to achieve
its objectives, it is necessary to identify trends emerging in
your measurement rather than focusing on a snapshot of results
at any given time.
 Mobile Marketing

tracking the following metrics for your social media

campaigns: page views, visits, visitors, visitor info, time on
site, bounce rate, referrers, entry and exit pages, click-through
analysis and search engine entry. Since the use of social media
involves an ongoing campaign that builds over time to achieve
its objectives, it is necessary to identify trends emerging in
your measurement rather than focusing on a snapshot of results
at any given time.
 Viral Marketing

Viral is typically considered to be the creation of buzz, or

getting consumers to spontaneously share your content
with their network of online connections. Viral content spreads
organically, distributed by consumers through their network of
online connections.
Tujuan Kampanye
Meningkatkan brand awareness
Membangun brand image atau
consumer sentiment
Ujicoba Produk
Menciptakan loyalitas brand
Generate sales and / or leads
Metode yang disarankan
Iklan online, content sponsorship dan viral marketing
Mengembangkan website, iklan online, email marketing, mobile marketing
atau kompetisi online
Mobile marketing, email marketing, online competitors, e-couponing dan e-
sampling
Email marketing, website creation, online newsletter, social networking and
virtual communities
Search marketing, website creation, email marketing dan online advertising
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