SERA-DOC-QMS-05-01|Rev.00|Date 10.10.

2014

FORM PROJECT REGISTRATION

Project Reg. Number:

A. General Information

Project Title: E-channel mobil88

Brief Project Project e-channel mobil88 yang meliputi perbaikan website (konten dan design) serta
Description: improvement digital marketing sytem
Project Dept./ Div./ Affco./ Corp
Adji Yuwana Pratama Mobil88 HO
Manager: Operation:
Expected Start
01/02/15 Expected End Project: 30/10/16
Project:

B. Project Background
B.1. Why project has to be done? (Problem statement)
Mobil88
 Trend customer retail mencari informasi mobil bekas beralih dari below the line (Koran) ke digital advertising
 Website mobil88 yang ada saat ini secara fitur belum sempurna dan tampilan kurang menarik
 Biaya iklan dimedia cetak cukup tinggi, khususnya area DKI
 Daya jangkau iklan dengan website lebih luas, sehingga dapat membantu memperluas brand image

Belimob.com
 Konten belimob.com kurang dapat memenuhi kebutuhan customer
 Trend customer menjual kendaraan bekas melalui media digital
 Jumlah sesi yang minim 1700/ month

B.2. What is customer needs, market competition, and business needs?

Mobil88
•Customer needs : customer membutuhkan informasi yang akurat,cepat, responsive, mudah penggunaannya
mengenai used car
•Market competition : Saat ini tidak ada used car company yang mempunyai website, namun semakin banyak
market place yang mempunyai content used car
•Bussiness needs : mobil88 membutuhkan sarana untuk dapat mempromosikan produk, brand, value kepada
customer yang sesuai dengan trend customer behavior

Belimob.com
•Customer needs :customer membutuhkan saluran jual yang cepat, harga tepat dan bebas komisi untuk
menjual kendaraan bekas.
•Market competition : prospek customer jual kendaraan banyak terserap oleh broker baik secara direct sales
maupun trade in di TSO dan DSO
•Bussiness needs : Belimob.com merupakan solusi bagi mobil88 sebagai salah satu sourcing

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FORM PROJECT REGISTRATION

B.3. What is the impact if project does not implemented?
(e.g. impact to Market share, revenue, OPEX, company reputation, productivity, utilization)
Mobil88
 Impact to productivity : productivity operasional cabang terganggu karena proses upload yang tidak efisien
 Impact to company reputation :web mobil88 tidak dapat merepresentasikan mobil88 bagian dari Astra.
 Impact to revenue : Penjualan cabang tidak meningkat karena walk in customer tidak bertambah dan Tidak
ada other income
 Impact to market share : Informasi mengenai kredit minim, sehingga akan membuat customer ragu / tidak
mengetahui membeli secara kredit

Belimob.com
 Impact to productivity : Target pembelian 80 unit / month tidak akan tercapai
 Impact to company reputation :web belimob.com tidak mempunyai image sebagai website yang dapat
memberikan solusi bagi customer
 Impact to revenue : Revenue 11.520.000.000 tidak tercapai (avg 144 juta/unit)
 Impact to market share :pembelian mobil88 di used car market tidak akan bertambah dan masih dikuasai oleh
broker

B.4. Which division/ business unit strategy be the focus from the project? (Filled by Division Head/ GM)
 Mendukung strategy Go Retail & Kredit portion

B.5. Which company strategy be the focus from the project? (Filled by Division Head/ GM)
 Memberikan service kepada customer melalui memberikan kemudahan informasi dalam membeli dan
menjual kendaraan

C. Project Objectives / Goals:

What is the objectives or parameter of success for this project?
(According to SMART method (Specific – Measureable – Attainable – Relevant – Timebound)
A.mobil88
Specific :website mobil88 menjadi pilihan utama bagi customer untuk mencari informasi mobil bekas
Measurable : Visitor 150.000 /month dengan didukung iklan
Attainable : support sales retail 50 / month
Relevant : Supporting CMD yang tersistem
Timebound : Leadtime upload website H+2 after rekon
: Distribusi

B.Belimob.com
Specific : Belimob.com menjadi website yang memberikan solusi nbagi customer yang akan menjual
kendaraan
Measurable : Visitor 5.000 /month dengan didukung iklan
Tiket 500 / month
Attainable : Purchase 80 unit / month
Relevant : Supporting CMD yang tersistem
Timebound : 24 hours unit sold

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FORM PROJECT REGISTRATION

D. Scope of Project
Which HO division/s will be impacted from this project?
CHR CIST CBD & Ch. Dev.
v CMD CFAT CIARM
C. Procurement CGASSR C. St. Planning & BC
v C. Marketing & CC C. Legal COHSE

All SERA HO Divisions

Which corporate operation will be impacted from this project?

TRAC Leasing TRAC Rental TREMO
STS TMS

Which Affiliated Company will be impacted from this project?

TDS SSI HMU
v Mobil88 TFSI/ TFLI SLI
IBID Orenz UAS
Selog Express All Affco (SBU)

E. Related Function
E.1. Need IT Enhancement:
v YES
NO

E.2. Function/ Division Member (Beside IT)

Internal External
•Marcomm • vendor back End web
• CR •Vendor system web
• Vendor mobile App

F. Roles and Responsibilities

Project Owner: Provides overall direction on the project. Responsibilities include: approve the project charter
and plan; secure resources for the project; confirm the project’s goals and objectives; keep abreast of major
project activities; make decisions on escalated issues; and assist in the resolution of roadblocks.
Name Email / Phone
Halomoan Fischer Halomoan.fischer@mobil88.astra.co.id

Project Manager: Leads in the planning and development of the project; manages the project to scope.
Responsibilities include: scope control and change management; resolve conflicts within the project or between
cross-inter department; ensure that the project’s product meets the business objectives; and communicate
project status to stakeholders.
Name Email / Phone
Adji Yuwana Pratama Adji.yuwana@mobil88.astra.co.id

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FORM PROJECT REGISTRATION

G. Estimated Cost Calculation (in million Rp)
G.1. Total non-IT Enhancement Cost
Rp. 240.000.000
G.2. Total IT Enhancement Cost (Please coordinate with IT)
Rp. 400.000.000
G.3. Total Cost (G.1. + G.2.)
Rp. 640.000.000

H. Activity Plan
H.1 Web mobil88 Project
Activity Start Date End Date
Pengajuan budget 01/01/16 28/02/16
Gathering requirements 01/02/16 31/03/16
Pitching Vendor 01/04/16 30/04/16
Development system & Business process 01/05/16 31/07/16
Trial system/ UAT 01/08/16 30/08/16
Implementation 01/09/16 30/09/16
Evaluation 01/10/15 30/10/15

I. Estimated Benefit Calculation

I.1. Tangible Benefit (in million RP; e.g. 1 year after implementation)
Rp. /After 1 Year Implementation
I.2. Intangible Benefit
• Increase visitor web dari avg 100.000 menjadi 150.000 yang pada akhirnya dapat mendukung sales retail•

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FORM PROJECT REGISTRATION

J. Signatures
The signatures of the people below document approval of the formal Project Charter. The project manager is
empowered by this charter to proceed with the project as outlined in the charter.

Project Manager
Name Signature Date
Adji Yuwana Pratama

Project Owner
Name Signature Date
Halomoan Fischer

Director in Charge
Name Signature Date
Firman Yosafat Siregar

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