Strategic Management:
Concepts & Cases
Fred David
M. Irhas Effendi
Ch 1 -1
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Themes in the Text
•Global Considerations –
Berdampak pada hampir semua keputusan strategis
•E-commerce –
menjadi perangkat manajemen strategis yang vital.
•Natural environment –
Telah menjadi isu penting.
Ch 1 -2
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Strategic Management –
Defined
Ch 1 -3
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Strategic Management
Ch 1 -4
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Strategic Management
mencapai keberhasilan
melalui integrasi --
Management Marketing
Finance/Accounting Production/Operations
Ch 1 -5
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Pengertian Strategi
Berasal dari bahasa Yunani Strategia atau Strategos yang berarti
Jenderal (Steiner dan Minner, 1982)
Peter Drucker (1954) yang beranggapan bahwa strategi suatu
organisasi adalah jawaban terhadap pertanyaan “Apakah bisnis
kita? Dan apakah yang seharusnya menjadi bisnis kita ?”
6
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Pengertian Manajemen Strategi
7
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Evolusi Manajemen Strategi 1900-an
Sampai Dengan 1970-an (Aaker, 1992)
BUDGETING LONG- STRATEGIC STRATEGIC
/CONTROL RANGE PLANNING MANAGEMENT
PLANNING
Chapter 3
Internal
Audit
Chapter 4
Ch 1 -10
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Strategy Formulation
Long-Term Objectives
Alternative Strategies
Strategy Selection
Ch 1 -11
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Level Of Strategy
TOP
TOPMANAGER
MANAGER
CORPORATE STRATEGY
Dimanakah kita akan bersaing ?
STAFF
STAFF
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12
Issues in Strategy
Formulation
Bisnis
Bisnisbaru
baruyang
yangakan
akan
dimasuki
dimasuki
Bisnis
Bisnisyang
yangditinggalkan
ditinggalkan
Alokasi
Alokasisumberdaya
sumberdaya
Ekspansi
Ekspansidan
dan
diversifikasi
diversifikasi
Keputusan
Keputusanmasuk
masukpasar
pasar
internasional
internasional
Merger
Mergeratau
ataupatungan
patungan
Menghindari
Menghindari
pengambilalihan
pengambilalihanpesaing
pesaing
Ch 1 -13
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Strategy Implementation
Annual Objectives
Policies
Employee Motivation
Resource Allocation
Ch 1 -14
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Strategy
Implementation
Action
ActionStage
Stageof
ofStrategic
Strategic
Management
Management––
Most
Mostdifficult
difficultstage
stage
Mobilization
Mobilizationof of
employees
employees&&managers
managers
Interpersonal
Interpersonalskills
skills
critical
critical
Consensus
Consensuson ongoal
goal
pursuit
pursuit
Ch 1 -15
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Strategy Evaluation
Internal Review
External Review
Performance Metrics
Corrective Actions
Ch 1 -16
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Strategy
Evaluation
Final
FinalStage
Stageof
ofStrategic
Strategic
Management
Management
Subject
Subjecttotofuture
future
modification
modification
Today’s
Today’ssuccess
successnono
guarantee
guaranteeofoffuture
futuresuccess
success
New
New&&different
differentproblems
problems
Complacency
Complacencyleadsleadsto
to
demise
demise
Ch 1 -17
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Integrating Intuition and
Analysis
Ch 1 -18
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Integrating Intuition and
Analysis
Judgment
Feelings
Ch 1 -19
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Integrating Intuition & Analysis
Ch 1 -20
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Integrating Intuition & Analysis
Analytical Thinking
Intuitive Thinking
Ch 1 -21
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Adapting to Change
Timely changes
Ch 1 -22
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Achieving Sustained
Competitive Advantage
Ch 1 -23
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Adapting to Change
E-commerce
Demographics
Technology
Ch 1 -24
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Penyusun Strategi (Strategist)
Leader
CEO
Presdir
Dewan Direksi
Komisaris dll
Ch 1 -25
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Key Terms
Vision Statement –
What do we want to become? Ingin
menjadi apa kita?
Mission Statement –
What is our business?Apakah
bisnis Kita?
Ch 1 -26
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Apa itu Visi ?
Ch 1 -28
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Key Terms
Ch 1 -29
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Key Terms
Opportunities & Threats
Ch 1 -30
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Key Terms
Opportunities & Threats
Take
Takeadvantage
advantageof
of
External
ExternalOpportunities
Opportunities
Strategy Formulation
Avoid/minimize
Avoid/minimizeimpact
impactof
of
External
ExternalThreats
Threats
Ch 1 -31
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Key Terms
Ch 1 -32
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Key Terms
Ch 1 -33
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Key Terms
Strengths & Weaknesses
Assessing the Internal Environment
Financial Ratios
Performance Metrics
Internal Factors
Industry Averages
Survey Data
Ch 1 -34
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Key Terms
Long-term Objectives
Ch 1 -35
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Key Terms
Long-term Objectives
Ch 1 -36
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Key Terms
Strategies
Ch 1 -37
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Key Terms
Strategies
Some Examples
• Geographic expansion
• Diversification
• Acquisition
• Market penetration
• Retrenchment
• Liquidation
• Joint venture
Ch 1 -38
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Key Terms
Annual Objectives
Ch 1 -39
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Key Terms
Policies (Kebijakan)
Ch 1 -40
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Strategic Management Model
Ch 1 -41
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Strategic Management Model
1. Identify Existing --
• Vision
• Mission
• Objectives
• Strategies
Ch 1 -42
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Strategic Management Model
Ch 1 -43
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Benefits of Strategic
Management
Ch 1 -44
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Benefits of Strategic
Management
Financial Benefits
• Improvement in sales
• Improvement in profitability
• Productivity improvement
Ch 1 -45
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Benefits of Strategic
Management
Non-Financial Benefits
Ch 1 -46
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Benefits of Strategic
Management (Greenley)
1. Identification of Opportunities
2. Objective view of management problems
3. Improved coordination & control
4. Minimizes adverse conditions & changes
5. Decisions that better support objectives
Ch 1 -47
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Benefits of Strategic
Management (Greenley – cont’d)
Ch 1 -48
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Benefits of Strategic
Management (Greenley – cont’d )
Ch 1 -49
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Why Some Firms Do No
Strategic Planning
Ch 1 -50
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Why Some Firms Do No
Strategic Planning
Takut gagal
Terlalu percaya
Pengalaman buruk sebelumnya
Kepentingan diri sendiri
Takut yang tidak diketahui
kecurigaan
Ch 1 -51
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Business Ethics & Strategic
Management
Ch 1 -52
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Business Ethics & Strategic
Management
Ch 1 -53
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Business Ethics & Strategic
Management
Ch 1 -54
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Business Ethics & Strategic
Management
Ch 1 -55
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Natural Environment
Perspective
Ch 1 -56
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Natural Environment
Perspective
Voluntary standards
ISO 14001 standard for Environmental
Management System
Firms minimize harmful effects on
environment
Ch 1 -57
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The Nature of Global
Competition
Cultural differences
Norms
Values
Work ethic
Ch 1 -58
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Advantages of International
Operations (cont’d)
Ch 1 -59
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Disadvantages of International
Operations
Difficult communications
Underestimate foreign competition
Cultural barriers to effective management
Complications arising from currency
differences
Ch 1 -60
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